Gallup research shows engaged employees are 18% more productive and 37% less likely to be absent. Companies of all sizes are learning employee engagement is essential to success. They have begun instituting strategies to create and maintain an engaged and motivated workforce.
Our Expert Panel:
Laura Ladd, Associate Communications Manager, Brookdale
Laura is a veteran communications professional with a focus in employee communications and healthcare. At Brookdale, the country’s leading operator of senior living communities throughout the United States, Laura is responsible for internal communications, partnering with company leaders and Human Resources to provide communications strategy and support for numerous initiatives, including learning and development, recruitment and training, and employee engagement, to name a few. She began her career as a staff writer and assistant editor at Nashville magazine, and her background includes communications roles at Vanderbilt University’s Office of Alumni Publications, Tennessee Health Care Association, Corrections Corporation of America, Community Health Systems, and LifePoint Hospitals. Laura is a past board member of the Public Relations Society of America (PRSA) and the Junior League of Nashville, as well as a volunteer board member of the Dixie Zone Southeastern Region of the U.S. Masters Swimming organization (USMS).
Kearstin Patterson, Assistant Vice President of Communication and Design, HCA
Kearstin is a leading figure in the Nashville community in both the healthcare and nonprofit sectors and brings her dynamic social skills and influence to HCA, the nation’s leading provider of healthcare services, as the assistant vice president of communication and design. With a high standard of taste and tenacity, Kearstin sets the direction and builds connections—with her team, with other departments, with other lines of business—to position and propel the Communication & Design team as integral creative leaders within HCA and the healthcare industry. She also lends her skills and passion to the boards of several non-profit organizations in Middle Tennessee, but is proud to call the Iroquois Steeplechase her favorite annual event and where she donates much of her time through her role as president of the Iroquois Alliance.
Beth Aleridge, Associate Director of Media and Communications for Information Technology, Deloitte
In her current role, Beth leads executive communications to build eminence, achieve strategic objectives, and drive employee engagement and adoption for Deloitte’s US technology organization and the Office of the CIO. She works to differentiate Deloitte through internal and external marketing and communications solutions that drive bottom-line business results. Beth is passionate about spreading awareness of technology innovation to empower Deloitte professionals to serve clients with distinction, in the pursuit of becoming the technology leader in professional services organizations. Since joining Deloitte in 2007, Beth has held a number of leadership roles in Deloitte’s US and global organizations. Prior to Deloitte, Beth led strategic communications for Fortune 500 organizations in the technology, hospitality, publishing, and retail industries, including Gaylord Entertainment in Nashville and The Home Depot Inc. in Atlanta. Beth holds a BBA in marketing from Austin Peay State University and an MBA from Belmont University.
Join us at IABC Nashville’s Feb. 15 Professional Development Luncheon. Connect at Maggiano’s with our panel, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.