Wednesday, April 16 Event
Dr. Sybril Bennett presents: Innovate!
What history can teach us about
Marketing Communications

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Dr. Sybril Bennett - HEAD SHOT

Join IABC Nashville on Wednesday, April 16 when Sybril Bennett, Ph.D., Associate Professor of Journalism at Belmont University, explores lessons from a historical network and applies them in the digital age.

In her book Innovate, Dr. Bennett focuses on the Underground Railroad from word of mouth communication, branding and even creating the informal, unstructured network of friends for freedom, the historical relevance should not be ignored.

The seven elements of innovation are: problem, principle, purpose, perspective, pioneering, passion and play.

Marketers will improve their strategy, thought process and implementation. The past is in the present and the present is the future.

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Event sponsored by: StagePost
A media and communications firm dedicated to helping its clients communicate with a broad range of customers, constituents and team members.

StagePost 2014 logo with Slogan Electric Results Driven Media

Innovate Program Takeaways:
-Leverage Word of Mouth Communication On and Off-Line
-Learn the Multiplier Model to Improve Strategic Planning
-Gain Ideas to Make Your Marketing More Meaningful

About Dr. Sybril Bennett
Award-winning professor and journalist, Dr. Sybril Bennett is a Professor of Journalism at Belmont University in Nashville, Tennessee. Dr. Syb teaches Social Media Reporting, Digital Citizenship, Mass Media & Society and Entrepreneurial Media. Her research focuses on innovation, civility and digital media.  She earned her Ph. D. in Higher Education Administration from Vanderbilt University, her M.Ed. in College Student Personnel from Loyola University of Chicago and her B.A. in Broadcast and Electronic Communication from Marquette University. Bennett is a two-time Emmy award-winning journalist with professional experience in the traditional and social media fields spanning more than 25 years.

Dr. Bennett was the most recent recipient of the EXCEL Award, presented by IABC Nashville at the 2013 Gold Pen Awards. The Excellence in Communication Leadership or “EXCEL Award” recognizes an individual who exhibits leadership in fostering excellence in communication.