Membership Spotlight – Mollye Dietrich

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Mollye Dietrich, an instructional designer at HCA.

mollye-dietrich_hcaIABC: What is your background?

Molly: I was born and raised in Nashville, TN (yes, I am not a “transplant!”). I went to Franklin High School, then attended the University of Tennessee-Knoxville for college (and am a HUGE Vols fan!). I received a Bachelor of Science in Service Management with a major in Retail and Consumer Science, and a minor in Business Administration. I moved back to Nashville the day after I graduated in 2011, and haven’t left again since.

IABC: How did you get started in this business?

Molly: My first job in Nashville after college was in retail (since that is what I studied in undergrad), but I quickly realized that this was not a long-term career for me, although I love everything about fashion. I decided to move to a job in IT sales, which I also soon realized wasn’t the right fit for me either. A friend of mine knew that I was unhappy with my job, and encouraged me to apply for something completely out of my comfort zone, which happened to be the best decision I ever made. I started with HCA (Hospital Corporation of America) in 2012 as an Implementation Specialist, traveling to different hospitals across the U.S implementing our paperless Electronic Health Record (EHR) systems. After that, I was an Assistant Project Manager for a short period of time and learned all of the ropes of a project from beginning to end, including the communications and education role of a project. I decided that I wanted to try something a little more creative, and interviewed for an Instructional Designer position, and here I am today!

IABC: What is your current position and business affiliation? How long have you been in this role?

Molly: My current role is an Instructional Designer with HCA. I have been in this position for almost 2 years, however, I have been with HCA for almost 5 years. As an ID, I create communication and education deliverables for different projects across my specific department at HCA, the Clinical Services Group (CSG). This includes (to name a few) web-based training courses, communication and marketing strategies, branding, toolkits, brochures, posters, facilitator and learner guides, podcasts, and tip-sheets.

IABC: What makes your business/organization stand out?

Molly: HCA is the biggest healthcare company in the world, with ownership of over 165 hospitals and 115 surgery centers in the U.S and London, England, as well as over 205,000 employees. With a company this large, it seems that it would be easy to get “lost in the shuffle.” However, that is not the case at HCA. Every employee is treated with dignity and respect, and their work portrays the mission and values of HCA everyday – “Above all else, we are committed to the care and improvement of human life.” It is also amazing to me how involved in the community the organization is, especially since the corporate office is right here in Nashville. There are so many local non-profits that I have gotten to volunteer at because of HCA giving me the time to do so. Every employee is offered 24 hours of volunteer time throughout each year, as well as one designated work day, “Community Day”, where employees can get together to serve the community away from work.

IABC: If you could describe yourself in three (3) words, what would it be?

Molly: Personable, positive, and outgoing.

IABC: Tell something about yourself people would be surprised to learn.

Molly: I am a HUGE cat lady. I love cats. I was also on the bowling team in high school which not many people would expect.

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Molly: Don’t be afraid to take risks, and be confident in your ideas and your work. I have learned to be more confident over the past two years in my ID role by trial and error. Once I got more comfortable with thinking outside of the box with my ideas and my work, (and realizing that it was ok to fail), I was able to use my confidence with business owners more effectively.

IABC: What makes an effective communications leader? 

Molly: Someone who is transparent in their communication styles – they can see all sides of a situation and are open to different views and ideas. They are also great communicators because they not only speak, but they also listen. I think listening to all ideas, being aware of all views, offering fair advice, and communicating thoroughly is also what makes an effective communications leader.

IABC: What do you feel is the greatest benefit of IABC?

Molly: Meeting so many different people in the Nashville area that are involved in different industries like communications, education, instructional design, marketing, graphic design, and public relations (to name a few), and getting to know the many different faces of “communications.” This has been something that I have always wanted to get to learn more about, and can use in my everyday work. I also love getting to attend the monthly luncheons and networking with all of the different members as well. It has been eye-opening to me to see all of the different companies that use communications in many different ways in their businesses.

IABC: What prompted you to join IABC?

Molly: As I grew stronger in my role as an Instructional Designer, I also wanted to learn more about the communications side of the business. I wanted to join a professional association in Nashville, and I did a little research and found IABC. I started going to some of the luncheons and other events last year, then recently decided to join as an official member!

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April 19 IABC Nashville Lunch: Let’s Talk about Brand with Tim Earnhart


Be The Hero — The Journey of Your Brand Story

tim-earnhartStorytelling has been one of most powerful and influential forms of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. The modern brand needs to be much more than visual consistency, it needs to be human. And the way to be human is to tell a great story.

The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are. Storytelling can be a way to help your customers connect to the human side of your brand early on.

Join Tim Earnhart, founder and CEO of Werkshop Branding, at Maggiano’s on April 19 as he journeys through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.

About Tim Earnhart

Born in Bern, Switzerland and raised in Portland, Oregon, Tim now calls the rolling hills of Kentucky home where he lives with his family.

As founder and CEO of Werkshop Branding, Tim brings 23+ years of business entrepreneurship, ownership, operations, marketing, and branding experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding agency. Today, Werkshop has clients across the country in multiple vertical markets and industries.

Tim also serves as an Advisor/Mentor for the Nashville Entrepreneur Center (www.ec.co).

In the last few years, Tim has become a sought-after keynote speaker on the topics of branding, brand culture and storytelling, marketing, social media, consumer behavior, entrepreneurship, life passions, and perseverance.

Tim has been active both professionally and personally with various non-profits and advisory groups, and in 2004 was chosen as the Bowling Green, KY Area Chamber of Commerce Business Person of the Year.  Tim is blessed with a wonderful and patient wife, a driven and talented daughter who is completing her freshmen year of college, and a 15 year-old son who aspires to be a PGA Tour player someday.

Join us at IABC Nashville’s April 19 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Tim Earnhart, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

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Mar. 29 – IABC Nashville’s Spring Mixer

Join us as our Nashville chapter celebrates winning nationally: Small Chapter of the Year! chapter-of-year-2017

Wow! What an incredible job our chapter has been doing to promote, develop and connect Nashville’s strongest communications professionals! Not only did we win “Small Chapter of the year”, but we were also recognized nationally for our event management, and chapter communications efforts. We have a lot to celebrate and couldn’t have picked a better time to do it than during our March Membership Month!

Your 1st round of drinks is on us! There will be free appetizers, and happy hour prices will continue until 7 p.m. It will be “Wine-Down Wednesday” at the Pub!

We hope you’ll join us for a great opportunity to network and learn more about the great people associated with our Nashville Chapter!

Join us at IABC Nashville’s Mar. 29 Spring Mixer at the Pub! Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
IABC Nashville is your passport!
New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

Free for members and only $10 for non-members. Prepay only. Registration will not be taken at the door.

The Pub is located 400 11th Avenue South, Nashville, TN 37203.

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IABC Nashville is Named 2017 Small Chapter of the Year; Invites Area Communicators to March 15 Lunch

NASHVILLE, Tenn., March 7, 2017 /PRNewswire/ — The Nashville Chapter of the International Association of Business Communicators, which was recently named IABC’s “2017 Small Chapter of the Year,” invites communications professionals from all industries to its March 15 professional development lunch at Maggiano’s Little Italy in Nashville. Registration is now open for the 11:30 a.m.1 p.m. event.

Attendees to the March 15 event, “Expanding Your Circle of Influence,” will hear from Cheryl Read, president of Cheryl L. Read & Associates. Read, who has more than 30 years of experience in brand marketing, communications and relationship management, will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence. The cost to attend is $30 for members, $40 for non-members and $25 for students.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

IABC Nashville won the 2017 Small Chapter of the Year award at the Feb. 23 International Association of Business Communicator’s 2017 Chapter Management Awards in Dallas, Texas. Additionally, the chapter won two Chapter Management Awards (CMAs) in the categories of Event Management and Communication Management.

This year’s accolades were due in large part to the chapter’s efforts to communicate the rebranding of its Music City Gold Pen Awards and organization of the awards gala that was held in May at the Oak Room at Greenbrier Distillery. This is the chapter’s second consecutive year of being recognized for Chapter Management achievement. In 2016, IABC Nashville’s efforts to incorporate new branding to align with the association’s new guidelines earned the chapter a CMA in Communication Management.

“IABC is the only place where professional communicators can connect globally network, and we are proud to be a part of that network,” said IABC Nashville President Tom Kenley. “These projects required a lot of hard work and dedication over the past few years, and we are especially proud that IABC recognized those efforts.”

ABOUT IABC NASHVILLE
IABC/Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. To learn more visit nashville.iabc.com.

SOURCE IABC Nashville

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Register Now! Expanding Your Circle of Influence – March 15

Are you making connections to advance your personal brand? 

In today’s digital world, effective face-to-face communications skills are a sought after ability. Knowing how to connect and cultivate relationships is crucial regardless of your industry. Relationships are essential to building and maintaining both your company and personal brand image. These associations enable you to expand your Circle of Influence and help build your credibility.

So, how do you improve your relationship-building skills?

How do you expand your reach to positively impact your company and/or your personal brand?

 

cheryl-read

Cheryl Read, president of Cheryl L. Read & Associates, is joining IABC Nashville on Wednesday, March 15 to answer these questions and more. With more than 30 years of experience in brand marketing, communications and relationship management, Cheryl will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

 

Join us at IABC Nashville’s March 15 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Cheryl Read , and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

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