IABC Nashville – Summer Schedule 2015

IABC summer 2015IABC Nashville is taking a short break from regular programming this summer, but don’t worry…we have lots in store for you soon and look forward to providing more networking and professional development opportunities.

We’ll take July off, and then host a late summer mixer. Mark your calendar for Thursday, Aug. 27, 2015 – more information coming in July.
See pics from August 2014 Mixer

Stay tuned for more details coming soon via email, website and social posts.

Coming this fall….
Mark your calendar for Wednesday, Sep. 16, 2015 when we’ll kick off the fall with a professional development luncheon featuring Diana Marsh, executive vice president at The A Group, who will lead a presentation on the convergence of marketing and technology.
Learn more about the event.

Registration will be open in August.

We wish you a safe and happy summer!


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Focus on What’s Important – Abandon All Else!

Focus on What’s Important – Abandon All Else!

How to Change Your Life

by Philip J. Matisak ABC

Phil-MatisakYou’ve heard it all before in many an advertisement…..“This will change your life (implied) overnight!” But for most of us, who by many standards, would consider themselves to have had a modestly successful career, life changes are rarely overnight. For most, successful lives and careers are the result of calculated focus on a long-term vision, driven by personal values and what matters most. And a lot of the results have to do with goal setting, time management and living your values – on and off the job.

Over my career, I’ve had the opportunity to attend numerous vision and goal setting workshops, time management seminars, and read many related books, such as Covey’s 7 Habits of Highly Effective People and First Things First, Franklin-Covey Workshops, Total Quality Workshops, and probably the most impressive – Stan Slap’s Seminar, “Bury My Heart in Conference Room B.,” and several others. My employer was somewhat obsessed with improving efficiency in its operations — and its people – and invested accordingly and significantly.

But, what got me started in trying to become a much more effective manager, spouse and father was crossing paths with a former high school teacher when I was tasked with finding a speaker for a Corporate Communications Department meeting. I found him via a write up in a Business Journal, and set up a lunch to talk about the gig. I didn’t realize until we sat down and talked for a few minutes that Ray Stephen was the former Father Ray from my high school in Cleveland, Ohio. I didn’t recognize him without his Franciscan robe. But, I’ll save the rest of that story for “over a beer.”

Long story short, Ray had developed his time management system during those teaching years using the “new” Post It notes, later selling it all to Day Timer®. His system focused on helping people figure out their “Most Important Now” (M.I.N.) – and “abandoning all else!” It was really about eliminating distractions and wasted time on things that were not important, yet consumed a great deal of otherwise productive people’s time and efforts. That interaction struck a chord for me, and set me on a long journey of developing and fine tuning personal & business vision statements based on clarified personal values; developing short and long term goals, and improving time management to accomplish them.

What I learned over the years isn’t all that complicated. It’s about clarifying what’s really important to you – your values, and a vision for your life and career. Then, it’s about setting goals – both short and long term – and working methodically to achieve them, adjusting as necessary over time.

Here’s an overview of what I’ve gleaned from many experts:

Identify & Clarify Your Values

  • Write them down. Things like family, health (spiritual, physical, financial), and integrity. Why are they your values? What was the “point of decision” when you realized they were important values to you? Was it a family crisis that drove home the importance of family and how you work primarily for their benefit? Did a spiritual or physical crisis give you the realization that without a certain level of spiritual or physical health, little else is important or possible?  Write that stuff down, too.
  • Refer to your values often. Adjust as necessary. Use them to guide you through the rest of the process and your life. As Stan Slap would say, “Live your values.”

Create a Personal Vision

  • Envision yourself a year from today. What do you want your life to look like? What do you want to be different? What do you want to have accomplished?  Some examples: Reduced debt. Improved health. More education. Better job. Developed artistic talent. Developed family/friend relationships. Improved financial health.
  • Write a personal vision statement. Put your vision in writing, including qualifying statements, for example: “It is August 2016, and I have improved my health. I know this because I have developed a weekly exercise routine and have achieved my goal weight.” Or “… I am more financially secure. I know this because I have reduced my debt, increased my weekly pay, taken a better job, and started to complete my degree.” Or…”I have developed my artistic talents. I know this because I have painted regularly and have entered an art show.” Write a sentence for each part of your vision.

Set a Goal for Each Part of Your Vision Statement

  • For example, for a Health vision:
    1. Develop a weekly exercise routine
    2. Ride 500 miles on my bicycle this year
    3. Reach my goal weight of “XXX”
  • Set specific goals in a similar fashion for each apart of your vision statement regarding Relationships, Job, or whatever.

Review Your Goals Weekly, Set Short-term Objectives

  • Review your long-term goals at the beginning of each week, and set an objective for that week to move you incrementally toward that goal.
  • For example, for Health goals
    1. Lift weights three times this week
    2. Ride my bicycle 10 miles
    3. Lose or gain 1 1/2 pounds
  • Do the same for each goal.

Review Your Progress

At the end of the week, review your progress, and set new objectives for the upcoming week, or recommit yourself to an objective that you didn’t complete. Before long, you will slowly but methodically move toward your long-term goals, which in turn, will move you methodically closer toward achievement of your vision. Some people break it down further by setting quarterly goals.

Annual/Periodically Review Your Progress in Achieving Your Goals & Vision

While you will seldom achieve all your goals or objectives, it’s about continuous improvement and progress — and moving closer to achieving your vision. In most cases, your annual or periodic review of your vision will result in updating, changing and “tweaking” that vision. It really becomes somewhat of a moving target, but that’s not a bad thing. As you make changes in your life and achieve some of the things you work toward, your wants, needs and desires will ultimately evolve to some degree as priorities in life change for a variety of reasons.

That’s the “heart” of what I’ve gleaned from the experts. It does take effort and commitment, but little is beyond achieving given an adequate investment of time and energy. And, everyone has to find their own path to what they define as success. I do highly recommend that you “glean from the experts” as well, especially Stephen Covey and Stan Slap’s material.

OK, now what’s my M.I.N.? Is it time for that beer now?

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Say Hello to the New IABC!


Launched at the 2015 IABC World Conference held June 14-17 in San Francisco, the new logo is a visual representation of the professional tenets IABC holds dear.

It’s A First!

This is the first IABC rebranding since the professional association was founded in 1970. Why now? Because now’s the time to acknowledge the ever quickening pace of business communication’s influence—and practitioners’ interaction—across the globe.

The IABC Nashville chapter is one of 100 local chapters, representing 80 countries in eight regions, that have been charged with getting the word out about this historic change.

Russell Grossman, ABC, FRSA, and International Chair of IABC put it this way, “We have not only created a new logo, but affirmed IABC’s approach to identify, share, and apply best practices in a world where communications is increasingly a force for good in business and society.”

The Thinking Behind The New Logo

Of course, a brand is more than just a look or a logo. It’s our collective personality, and the way we communicate our unique value proposition through words and actions. It’s a promise to members, prospects, and any others we affect that we will deliver. The logo, however, is the identifying mark of the IABC brand. And the redesign of our logo was carefully considered.

The symbol consists of a circle encompassing the italic letters I, A, B, and C, which remain open at the circle’s edge. The circle represents the globe, and the openness of the letters at the edge of the circle represent IABC’s core values of transparency, connection, and community.

The taskforce also developed an extensive color palette from which all local chapters can choose in the development of their own logos. Chapters also have the flexibility to display an iconic image that represents their city or region within the logo circle.

The new IABC Nashville logo is in full rollout. We hope you like the energy and continuing momentum it represents for our local chapter…and the power it has to connect you to the global world of business communication!

The Brand Taskforce

The rebranding journey began in 2013, lead by an international group of volunteers. In partnership with Arcas Advertising, a Canadian agency specializing in branding, the team crafted an approach that is open, accessible, and professional. Said Grossman, “The updated look reflects today’s strategic positioning of IABC and represents the new face of the organization.”

Every facet of our new brand is captured in IABC’s Brand Identity Guide, also developed by the taskforce. The brand guidelines tell the IABC story consistently and powerfully around the world. It identifies our unified messaging, shared values, the tone of voice in our communications, and the colors, typography, and photography that best represent us.

In every way, our brand reinforces IABC’s objective to be the world’s business communications leader in an ever growing and changing competitive marketplace.

Read the IABC Brand launch post here

Read more about IABC here

IABC is Globally Connected

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2015 President’s Midyear Review

Jennifer Fuqua head shot 2014 - CopyIt’s really hard for me to believe that it’s already July. Time flies. I hope you’re having a wonderful summer so far and getting to enjoy some well-deserved time away from the hustle and bustle of your professional lives. As IABC Nashville transitions to a small break ourselves, I am taking this opportunity to provide a chapter update — share some of the accomplishments we’ve made to date, and let you know about some exciting things we are planning.  |

We started 2015 strong as we welcomed a new Board of Directors. We maintained a few former members who returned in new capacities and were successful in recruiting new members. Currently, this team is working to complete several initiatives, including a three-year strategic plan, new brand rollout (IABC launched a new brand on June 1!), a late summer mixer, fall professional development presentations and our awards program. It has been my privilege to lead this outstanding group of business communicators, and I want to personally thank them for sharing their time, talent, and experience with this chapter. I am eager to see what else we can accomplish together before the end of the year.

Currently, we have 43 chapter members, serving in entry to senior-level communications and marketing roles in the public and private sectors. They work in industries such as healthcare, agency, education, government, media, foodservice, and more. If you are reading this and are not a member, I encourage you to reach out to a member or visit our website to learn more about the benefits of membership. Additionally, our website provides up-to-date news and information on local and regional events, a monthly blog and career opportunity posts.

We have been impressed with the caliber of speakers who have addressed our group thus far. We’ve strived to provide our members and guests with business communication topics affecting us on a local level (resurrection of Nashville Banner and Nashville Zoo expansion) as well as topics such as personal branding and targeted marketing. Special thanks go to Bruce Dolby, Pam Eldridge, Lyn Knopf, Mila Grigg, Jamie Dunham and Jim Bartoo for lending their time and expertise to help us improve our effectiveness as business communicators.

Along with our regularly scheduled events, some of our members travelled to visit the Western Kentucky University student chapter and serve on a panel to share practical tips and guidance with students, related to their future professional endeavors. Additionally, our VP of Awards, Tom Kenley, served as our chapter’s delegate at the World Conference, recently held in San Francisco.

Looking ahead, IABC Nashville will offer more great opportunities for members and guests to increase their knowledge, improve their skills, gain recognition for their work, obtain valuable leadership experience in Chapter leadership roles, and meet and connect with professionals locally, regionally and globally. IABC is the only place that connects communicators globally!

Stay tuned for future communications about the IABC Nashville brand, our Aug. 27 mixer, fall topics and our recharged awards recognition program. And, don’t forget about the Southern Region Conference to be held in Denver, Colo., Oct. 15-17.

Thank you for your support of IABC Nashville. I look forward to seeing you soon at a future event. Mark your calendars and make plans to attend.

  • Thursday, Aug. 27 – After-Hours Mixer (location TBD)
  • Wednesday, Sep. 16 – Luncheon: The Convergence of Marketing and Technology



Jennifer Fuqua
IABC Nashville

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June 17, 2015 Luncheon

Special Guest Speaker: Jim Bartoo, Nashville Zoo on Membership Marketing

Bartoo Bio Pic

Jim Bartoo


IABCJun15-GaylePaul&Cat IABCJun15-GlendaTestifies IABCJun15-JenniferGayle&Paul IABC-Jun15-JimBartoo IABC-Jun15-MistyGene&Kevan June 17 event - Jim Bartoo Nashville Zoo - IMG_1207

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