Jan. 17th – Professional Development Luncheon

Join us as we kick off the year with our first panel discussion. At our January professional development luncheon we’ll host Brookdale Senior Living’s corporate communications team for live discussion and Q&A. 

It Takes a Team: PR & Crisis Comms in the Corporate Environment

Protecting and enhancing the reputation of a corporation these days requires more skills and perspectives than any one person can possess. It takes a team with complementary skills and experiences to protect a brand through large and small crises, to shape perceptions about an industry and a company, and to build engagement and trust with all stakeholders. But coming together as a well-rounded, highly experienced, and temperamentally compatible team doesn’t happen overnight.  Come hear from the PR team at Brookdale, America’s largest senior living company, about their journey this past year. This panel discussion will provide helpful guidance to all communications professionals whether they are a PR department of one or ten.

 

Moderation will be lead by: Julie K. Davis, APR, Vice President of Communications

Julie joined Brookdale in March 2013, and leads the Communications team that handles Associate Communications, Public Relations and Crisis Communications. The team supports Brookdale’s reputation internally and externally, sharing positive stories and mitigating the negative. Julie has over 25 years of professional experience. Prior to Brookdale, she headed up Corporate Communications for Cracker Barrel Old Country Store.

 

 

Dianna Gee, Director of Public Relations 

Dianna joined Brookdale in September 2017 as the Director of Public Relations, leading external efforts to  promote and protect the reputation of the company. Dianna has over 25 years of working with or for the media, first as a broadcast journalist followed by spokesperson duties for the Federal Emergency Management Agency (FEMA) and Walmart Corporate Communications.  Her crisis communication experience from FEMA included serving as a field spokesperson on various disasters, from hurricanes, floods and tornadoes to wildfires and ice storms.

 

Dana Schroering, Senior Public Relations Specialist

Dana joined the Brookdale Public Relations team in March 2016. Since then she has lead PR efforts that showcase the lives of some amazing older adults. Her milestones include producing the first-ever Brookdale Celebrates Aging Film Festival and successfully leading two PR campaigns that highlight Brookdale’s dedication to Alzheimer’s and dementia care. A passionate multi-media producer, she drives the team’s content strategy, manages the online newsroom, promotes Brookdale’s thought leaders and responds to media relations requests. Before working in the senior living industry, Dana led marketing strategy for the local nonprofit Nashville CARES, an HIV/AIDS service organization.

 

Heather Hunter, Senior Public Relations Specialist 

Heather joined the Brookdale Public Relations team in September of 2016 as a protector and enhancer of the brand. She leads crisis communications including responding to reporters, writing, reviewing, and approving talking points, and oversees support to community-based and corporate associates.  Heather also guides the local leadership at the 1,031 communities on finding and shaping stories of the amazing older adults and associates living and working at Brookdale communities. Before coming to Nashville and to the senior living industry, Heather led marketing and communications for a nonprofit in Branson, Missouri.

 

James Hauge, Public Relations Specialist

James joined Brookdale in February 2012 and has over four years of professional communications experience. As a member of Brookdale’s public relations team, he manages media monitoring and provides analysis of press coverage about the company. His other functions include developing hyper-local news stories, content creation for public relations campaigns, and promoting Brookdale’s partnership with Wish of a Lifetime, a non-profit organization dedicated to fulfilling the wishes of Brookdale residents and seniors across the country.

 

Join us at IABC Nashville’s January 17th Professional Development Luncheon at Maggiano’s on West End.  

Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect with communicators globally.

IABC Nashville is your passport!

 

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IABC Nashville Announces 2018 Officers

The Nashville Chapter of the International Association of Business Communicators is proud to announce that our members have elected new officers for 2018. The new board members will be introduced at IABC Nashville’s January luncheon at Maggiano’s on West End.

This new slate is comprised of highly experienced communicators representing a variety of industries, including health care, public relations, media production strategy, transportation, consulting and higher education.

·      President – Gene Boulware, the Vincit Group
·      President-ElectSarah Loeffler, Tanner Corporate Services
·      Past-PresidentTom Kenley, Rogers Group Inc.
·      SecretaryMollye Dietrich, HCA
·      Vice President-FinanceLysa Rigo
·      Vice President-Membership – Sarah Loeffler, Tanner Corporate Services
·      Vice President-Professional DevelopmentRyan Stout, Astute Communications
·      Vice President-CommunicationsBrandon Mize, Treeline Bamboo Partners
·      Vice President at LargeGenma Holmes, Holmes Pest Control, GSH Consulting, LLC
·      Vice President at LargeMisty Moore, HCA
·      Vice President at LargeJennifer Fuqua, Jarrard Phillips Cate & Hancock
·      Vice President at LargePhil Matisak, ABC, UPS (retired)
·      Vice President at Large – K. Dawn Rutledge, Tennessee State University
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Membership Spotlight – Kerry Burke

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Kerry Burke, Senior Communications Specialist at HCA Healthcare. 

 IABC: What is your background? 

Kerry: I was born and raised in CT, and received my public relations/communications degree from Roger Williams University in RI, where I played NCAA softball – Go Hawks! After graduating, I joined the marketing and communications team at Rushford, a non-profit mental health and addiction treatment center in CT. In 2012 I moved to Charleston, SC, where I managed MUSC Health Medical Center’s employee communications program. I arrived in Nashville last year and am loving it!

IABC: How did you get started in this business?

Kerry: I have always loved storytelling, connecting with others and serving a greater purpose. Early in my career, I developed a deep respect for health care professionals and the lifesaving work they do. I wanted to support them by making sure they have the information they need to do their job and feel appreciated, and internal communications was the perfect fit.

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Kerry: I am a senior communications specialist within HCA Healthcare’s Clinical Services Group. I have been in this role for 14 months.

 

IABC: What makes your business/organization stand out?

Kerry: HCA is a national leader in health care. As one of the largest health systems in the world, we are fortunate to be able to lead the way in many areas of health care and affect positive change in how care is delivered.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Kerry: Friendly, compassionate, quirky

 

IABC: Tell something about yourself people would be surprised to learn.

Kerry: This may not be surprising (especially to those who know me), but I am pretty obsessed with the Nashville foodie scene – If anyone has restaurant recommendations, I am all ears!

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Kerry:

  • Know your audience.
  • Always ask for and be open to feedback.
  • Go with your gut.
  • If you don’t ask, the answer is always “no”.

 

IABC: What makes an effective communications leader?

Kerry: An effective communications leader builds up those around them, and is not afraid to be innovative and try new strategies and approaches.

 

IABC: What do you feel is the greatest benefit of IABC?

Kerry: Connecting with other professionals in the field personally and professionally. I have developed wonderful professional and personal friendships through IABC, and it is always fulfilling to be able to talk with others who do similar work and “speak the comm language”.

 

IABC: What prompted you to join IABC?

Kerry: HCA encourages participation in professional organizations, and after seeing the value in IABC membership, I joined as a member last year along with fellow HCA colleagues.

 

 

 

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October 5th – IABC Fall Mixer at The Pub Nashville

Join us October 5th for a fun night of networking with Nashville’s strongest communications organization.
Join us for our Fall Mixer at the Pup downtown Nashville in the Gulch. We’ll be meeting Thursday October 5th from 6pm – 8pm for libations and great conversation among Nashville’s top communications professionals. Get to know new members and strengthen your network the right way. Members are FREE and non-members are just $5 to register.
Click on the link below to register or RSVP.
Join us at IABC Nashville’s October 5th Fall Mixer at The Pub Nashville. 
Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.
IABC is the only place to connect
with communicators globally 
IABC Nashville is your passport!
New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

FREE for members and just for $5 non-members. Prepay only. Registration will not be taken at the door.

The Pub Nashville 400 11th Ave S, Nashville, TN 37203

 

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Digital Workplace Strategies for Employee Communications | Nashville

November 7 – 9, 2017 | Nashville, TN

Using the latest tools to drive engagement, strengthen your culture, improve productivity, and re-energize your organization

Pre-Conference Workshop Day: Tuesday, November 7
Main Two Day Conference: Wednesday, November 8 – Thursday, November 9

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will learn about the latest tools and technologies that are engaging employees across various organizations in NEW ways – to help you get better results tied to your organization’s business strategy and goals.

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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