Membership Spotlight – Mich Michaud

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Mich Michaud, Content Manager at Metro Nashville Public Schools.

 

IABC: How did you get started in this business?

Mich: Public Relations Student Society of America (PRSSA) at Texas Christian University. I was Chapter president, regional president, then district director (mostly because no one else wanted to do it.) 25 plus years ago.

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Mich: I have worked as the public information officer for Metro Nashville Public Schools for a little more than two months now and haven’t been fired, yet. Before that, I did internal communications for a global tech. company in Cool Springs.

 

IABC: What makes your business/organization stand out?

Mich: With 88K students, 11K teachers/staff, we are a large target for the media to do bad news stories. And believe me, there are a LOT of stories on any given day. Crisis communications is an understatement. I fielded 32 crisis cases my first week on the job.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Mich: Determined, dependable, compassionate.

 

IABC: Tell something about yourself people would be surprised to learn.

Mich: I was a professional belly dancer in college. This, clearly, has served me well in my career

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Mich: Use criticism as a starting place, but don’t dwell – let it roll off your back.

 

IABC: What makes an effective communications leader?

Mich: Someone that knows how to listen and keeps their ego out of the message.

 

IABC: What do you feel is the greatest benefit of IABC?

Mich: People who get you..

 

IABC: What prompted you to join IABC?

Mich: The overwhelming welcoming attitude of its members.

 

 

 

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Oct. 18th – Professional Development Luncheon

Join IABC Nashville as Ryan Stout of Astute Communications leads us in a story-telling workshop. Through activities and discussion, you will gain a better understanding of how to differentiate your brand in a crowded & competitive landscape.

 

18th century psychologist Carl Jung found that 12 character “archetypes” remain consistent across civilization, regardless of location, time, or background. In the 1970’s this theory was pioneered for marketing and brand development, showing to engage audiences in more authentic dialogue.  

In this workshop, you will be engaging the ways the archetypes can be used to establish a brand persona and create messaging/imaging templates for coherent and consistent branded content

Ryan Stout is a Partner and Strategist at Astute Communications, a full-service digital agency in Nashville, TN. A one-time English major who transitioned to the business world, he now specializes in helping brands create marketing initiatives that are relevant, authoritative and actionable.

 

Join us at IABC Nashville’s October 18th Professional Development Luncheon at Maggiano’s on West End.  

Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect with communicators globally.

IABC Nashville is your passport!

 

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October 5th – IABC Fall Mixer at The Pub Nashville

Join us October 5th for a fun night of networking with Nashville’s strongest communications organization.
Join us for our Fall Mixer at the Pup downtown Nashville in the Gulch. We’ll be meeting Thursday October 5th from 6pm – 8pm for libations and great conversation among Nashville’s top communications professionals. Get to know new members and strengthen your network the right way. Members are FREE and non-members are just $5 to register.
Click on the link below to register or RSVP.
Join us at IABC Nashville’s October 5th Fall Mixer at The Pub Nashville. 
Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.
IABC is the only place to connect
with communicators globally 
IABC Nashville is your passport!
New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

FREE for members and just for $5 non-members. Prepay only. Registration will not be taken at the door.

The Pub Nashville 400 11th Ave S, Nashville, TN 37203

 

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Digital Workplace Strategies for Employee Communications | Nashville

November 7 – 9, 2017 | Nashville, TN

Using the latest tools to drive engagement, strengthen your culture, improve productivity, and re-energize your organization

Pre-Conference Workshop Day: Tuesday, November 7
Main Two Day Conference: Wednesday, November 8 – Thursday, November 9

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will learn about the latest tools and technologies that are engaging employees across various organizations in NEW ways – to help you get better results tied to your organization’s business strategy and goals.

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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2017 Music City Gold Pen Awards at Noah Liff Opera Center


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