Membership Spotlight – Nicole Miller

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Nicole Miller, senior manager of Public Relations at Asurion.

Nicole Headshot - smIABC: What is your background?

Miller: I’ve had a passion for news since I was young, serving as an editor of my high school newspaper and editor-in-chief of the year book. I received my Bachelor of Arts degree from the University of Wisconsin-Madison (go Badgers!), where I majored in Journalism with an emphasis in news writing and public relations. My first job after college was working as a general assignment reporter for a community newspaper in Wisconsin. While there, I learned a lot about what makes a compelling news story and delivering the news under tight deadlines.

IABC: How did you get started in this business?

Miller: I started my PR career at a firm in Milwaukee that specializes in B2B marketing communications. When my main client merged with a national retailer, I was totally bit by the consumer bug and moved to Chicago, where I worked in the consumer PR for a variety of major agencies. I’m a rare PR egg in that I have gained strong experience and expertise in both consumer and B2B PR.

IABC: What is your current position and business affiliation? How long have your been in this role?

Miller: I currently serve as Senior Manager of Public Relations at Asurion, a global leader in technology protection and support, based in Nashville. My role has been evolving since I joined the company a little over a year ago, but ultimately I’ll be focusing on external corporate PR to help elevate awareness of Asurion’s leadership position within the industry and with national business media.

IABC: What makes your business/organization stand out?

Miller: Asurion is the global leader in helping customers enhance their life through their technology through ongoing support and protection. Among our continuous innovation is that we’re hyper focused on disrupting the tech support category with world-class customer experience by providing instant access to tech experts to help solve any tech issue with an Asurion covered device. There’s no waiting on hold, no transfers and a near 100 percent resolution rate in one call or chat.

IABC: If you could describe yourself in three (3) words, what would it be?

Miller: Strategic. Curious. Collaborative.

IABC: Tell something about yourself people would be surprised to learn.

Miller: My husband and I moved to Nashville from Chicago to be closer to our hobby of caving. Tennessee has more than 10,000 caves, and the tri-state region of Tennessee, Alabama and Georgia is a mecca for caving within the United States.

Caving offers a little bit of everything – the beauty and wonder of nature; great physical challenges and an intense teamwork structure. It’s quite common to put your life in your team members’ hands when caving, so trust and team dynamic are vital to the experience.

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Miller:

  • The Communications function is most effective when it closely supports the organization’s key objectives.
  • Make your communications goals actionable and measurable.
  • Don’t drink the Kool-Aid. The usual marketing messages rarely resonate with earned media or within social media.
  • Become an expert in your organization’s (or clients’) industry.
  • Stay current on new communication channels and tactics

IABC: What makes an effective communications leader?

Miller:

  • Mastery of communications channels and tactics.
  • Being up-to-date on the issues, challenges and opportunities within your organization and greater industry.
  • Serving as a trusted advisor to your leadership and team.
  • Curiosity and openness to trying new things as the communications landscape continuous to evolve.

IABC: What do you feel is the greatest benefit of IABC?

Miller: I know it’s been said before, but networking and professional development are some of the greatest benefits for me personally.

IABC: What prompted you to join IABC?

Miller: Being new to Nashville, I joined IABC to network and get immersed within the communications community locally. I heard that the Nashville IABC chapter was the most active group for local communications professionals.

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Oct 20-21 — Digital Crossroads 2016

The Premier Digital Marketing and Media Event in the Midwest Just Got Bigger

At times, IABC Nashville affiliates with other organizations who provide relevant programs in which our members might profit.  Checkout all the details for Digital Crossroad 2016, then register directly through this webpage to gain IABC Nashville credits for its marketing efforts for this conference.

REGISTER NOW

Digital Crossroads — a new, two-day event from the Louisville Digital Association —  brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience to infuse leading-edge theory and practice to any business’s marketing efforts. This year’s event will be held at the beautiful Horseshoe Southern Indiana Hotel and Casino Thursday and Friday, Oct. 20-21.

Thursday & Friday, Oct. 20-21, 2016

Thursday 1:30 p.m. – 5:30 p.m. | Friday 8:30 a.m. – 5:30 p.m.

Horseshoe Southern Indiana Hotel & Casino

2016 headline speakers for the full-day conference on Friday, Oct. 21 include:

  • Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
  • Jay Baer — New York Times best-selling author of Youtility and Hug Your Haters
  • Tara Hunt — Social media pioneer and best-selling author
  • Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
  • Michael Smith – SVP for Hearst and Hearst Magazine
  • Nicole Hudson – CEO of Inbound Lead Solutions
  • Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
  • And more!

The event will be co-hosted by LDA co-founder Jason Falls and NPR anchor and award-winning journalist Jack Speer!

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This year, Digital Crossroads will, for the first time, feature a half-day workshop Thursday, Oct. 20, with hands-on instruction from area experts. The topics will include:

  • What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
  • Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
  • Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
  • Storytelling Through Snapchat – Everything You Need to Know to Get Started
    – Hailey Heishman, LEAP
  • Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
  • Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
  • How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello, Delivra
  • PANEL DISCUSSION: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)

With over 100 Early Bird Tickets sold before the Sept. 1 deadline, space is filling fast. Get your ticket now!

REGISTER NOW

We have a variety of ticket combinations to suit everyone’s schedule and availability. Ticket options and prices are:

  • All-Inclusive Pass – LDA Members – $249
  • All-Inclusive Pass – Non-Members – $299
  • All-Inclusive Pass – Students – $149
  • Workshop Only Pass (Thursday Only) – $99
  • Conference Only Pass (Friday Only) – LDA Members – $199
  • Conference Only Pass (Friday Only) – Non-Members – $249
  • Conference Only Pass (Friday Only) – Students – $99

REGISTER NOW

Thursday’s workshop day will include a cocktail reception. Friday’s conference day will include breakfast, lunch and a cocktail reception. All attendees are encouraged to attend both days and book a room at Horseshoe Southern Indiana Hotel & Casino. The best rates change daily. Check the casino website for the current rate. All attendees also receive $10 in casino cash for attending.

Digital Crossroads 2016 is presented by Brown-Forman and proudly sponsored by:

2016 Digital Crossroads Sponsors

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Sept 21 Radio Panel

Radio is Alive and Growing in Nashville

Sept 21 luncheon attendees received great insight into the state of radio in Nashville, as well as personal experience with the changing market, competition with digital media, and the keys to how their careers have progressed. Thanks to Deveon O’Day, WSM Radio Host, Paul Ladd, Senior Correspondent World Christian Broadcasting, and Chris Kulick, WSM General Manager. Great networking before, during and after…..


 

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Sept 21 — Harness the Power of Radio

Devon+O'Day

Devon O’Day

Panel Explores Opportunities in Today’s Radio

Connect with radio hosts, producers and executives to discuss the opportunities for your company, your clients and you by communicating to millions in targeted markets and demographics.

Join….

Devon O’Day is the co-host of Nashville Today on WSM, the radio home of the Grand Ole Opry. O’Day is a career broadcaster with a resume’ that includes The House Foundation with Gerry House, Mix92.9 Nashville, and nationally syndicated shows like Country Hitmakers, The Saturday Night House Party, and America’s #1s.

 

 

Me

Yolonda Beech

Yolonda Beech better known as Yolo Bee is a radio host in Nashville, TN. on 92.1 (WQQK), a Cumulus Station. She has been in radio for over 10 years and can be heard every Saturday hosting one of the top shows in the Music City.

She is the producer and co-host of Let’s Talk with Ernie Allen, a platform moving and shaking with city leaders, politicians, and community activists across Middle Tennessee.

 

Paul Ladd

Paul Ladd

Paul Ladd is Senior Correspondent for World Christian Broadcasting. He was previously a National Correspondent for Westwood One’s Metro Source and has worked for radio and TV stations and newspapers in Tennessee and North Carolina.

Paul has also been with Armour & Armour Advertising, and was Director of Communications for the Tennessee Department of Human Services under Governor Don Sundquist. Paul has won more than two dozen awards for his work.

 

 

 

 

vivi new

Viviana Milam

Viviana Milam has built a local reputation as a respected bilingual Realtor since 1999 with an extensive following from the burgeoning Tennessee Hispanic community. Viviana’s passion for helping her community become home owners and reaching financial independence was taken to the airwaves when she launched her radio show, Todofinanciero (All Things Financial), in 2005.

With her program being heard on stations throughout the country, Viviana’s passion and dedication to the empowerment and education of the Hispanic and underserved touch thousands of lives daily. Viviana has served on many local and national boards as a Hispanic liaison to help bridge the gap within the community.

 

Don’t miss this rare opportunity to get the inside scoop on what’s happening in radio today. Join communications professionals at IABC Nashville’s Sept. 21 Professional Development Luncheon. Meet our esteemed panel. See who else is in the room.

 

Come. Connect. Enhance your professional network.

Meet us at Maggiano’s Sept 21.

Come. Connect.

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Sponsored By

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Member Spotlight – Lysa Rigo

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Lysa Rigo, Director, HR & Creative Services at Ingram Barge Company. Lysa and her team recently won their first Music City Gold Pen Award of Excellence for Internal Communications.

Lysa RigoIABC: What is your background? How did you get started in this business?

Rigo: After earning a master’s degree in English at Northern Illinois University, I taught Composition and Business Writing (that’s where I found my passion) for five years. Following that, I gained experience as a technical writer for a mathematical and engineering software firm, and used some of those years to start a small business writing for other businesses who couldn’t afford a writer on staff.

In the mid-1990s, my family moved to Brazil, so I used the opportunity to teach English as a foreign language. When we returned to the States in 2000, I found a job teaching English to students who came to the US solely to improve their English. That enriching experience gained me friends from all over the world, and that’s where I was on 9/11, helping a large group of frightened foreigners try to make sense of something none of us could wrap our minds around.

In the mid-2000s, we moved to Tennessee for my husband’s job. A series of situations led me into a career in human resources where I had to quickly learn how to hire, fire, do payroll and worker’s comp in a plant that was scheduled to shut its doors in nine months. On the last day, I stood alone with the plant manager in an empty building and was faced with the decision of accepting the HR job I was offered or the Communications Specialist role? Communications tugged at my heart, and here I am today.

IABC: What is your current position and business affiliation? How long have you been in this role?

Rigo: I came to Ingram Barge Company 10 years ago to build a Communications department. Today, I am Director, HR & Creative Services. My team does all Corporate Communications and all things creative: web, social, magazines, photos, videos, and many random projects.

IABC: What makes your business/organization stand out?

Rigo: Barging is a silent industry so it doesn’t necessarily stand out, but Ingram does all things with excellence so we’re looked to as the standard on the inland river system; we’re the ones to imitate, the company to work for.

IABC: If you could describe yourself in three (3) words, what would they be?

Rigo: Empathetic, resilient, and instinctive

IABC: Tell something about yourself people would be surprised to learn.

Rigo: Probably not surprising, but I became fluent in Portuguese while living in Brazil.

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional? What makes an effective communications leader?

Rigo:

  • What I’ve been working on the past year is that it’s OK not to be perfect; none of us are. Details are critical in communications, but it’s so important to let go and let the message shine more loudly than the form.
  • When there are mistakes, don’t beat yourself up over them. Fix them, if needed, and walk proudly forward. So what if the whole organization sees your daily work? Most people will give you grace, so don’t listen to the few who find joy in the “got-yas.”
  • You need to learn from the younger professionals in the field. They may not know all there is in the politics, strategy or big picture, but they know what they want to hear so they will have good ideas for connecting with others like them.

IABC: What do you feel is the greatest benefit of IABC? What prompted you to join IABC?

Rigo: After developing our Creative Services department, I spent a seven-year hiatus with a focus more on HR than communications, A few years ago, I got a new boss and a reshuffling of duties, and Creative Services became my major focus again. I needed to connect with communications professionals, and Google led me to IABC. I walked into my first meeting and knew I was in the right place. These people get me, and I get them. Everything else is just icing on the cake.

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