Wednesday, September 17
redpepper’s Nate Fleming presents: a Holistic approach to Communicating in the Digital Age

Technologies that offer new ways to reach audiences are emerging at light speed. Keeping up with the digital age as a marketer doesn’t require super powers, though. The fundamentals of marketing, advertising and branding remain the same as always. Success in this new era begins by thinking of “new media” as an expanded menu of ways to interact with people in ways that fit their personal interests and preferences. This talk highlights how best to leverage popular digital and social channels as an essential part of a broader, overall marketing and communications effort that includes any and all media.

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In this presentation, you’ll find out…

  • The fundamentals of marketing, advertising, and branding remain the same
  • Ways to interact with people that fit their personal interests and preferences
  • How to rethink “new media”

Nate- HeadshotAbout the presenter…

Nate Fleming - Strategic Guru

Nate Fleming, a creative strategist and one of the founding fathers at redpepper, provides keen insights into why we humans do what we do. He has a way of delving into the mindset of a new target audience and building solid strategic foundations for redpepper’s next project. He has delivered insightful keynotes, led workshops and moderated panels for the Social Media Strategies Summit in Boston and the Nashville Business Journal’s Crash Course in Marketing seminar. His insights have also made their way to, and the highly trafficked industry blog, Adrants. When he’s not developing a new brand strategy, you can find Nate in the kitchen cooking up a delicious meal. He also doubles as a great musician, actor and photographer.

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Join Us!

iabc june 3Since 1970, the International Association of Business Communicators (IABC) has set the standard of global excellence for professional communicators. Join our vibrant network of 14,000 members in more than 70 countries.

Membership Sheet

Whether you’re a student, recent graduate, working professional or a corporate team member, visit the about membership page to learn more about how IABC membership can help you advance in your career.

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September Blog
Career Transition
Mike Machak, Past President

MIke Machak NEWAlways Believe in Yourself and Stay Focused

We’ve all been there. It’s the day at the office when you discover it’s your last day. In my case recently, while it came with a severance package, the prospects of engaging with the job market again seemed daunting.

I immediately followed a course recommended by a colleague, and reached out to everyone I know. Thankfully, in the association of fellow communicators with IABC Nashville, I was never at a loss of getting leads, referrals and recommendations.

With my network engaged, and revised resume and cover letter in place, I hit the ground running.

It’s didn’t take long before I secured a five month freelance opportunity to help a Nashville based national brand update its image on the web. It proved to be an amazing project to put my writing and storytelling ability to work in a way I never did before.  In a matter of weeks, the company’s new image and rebranding began to take shape. They were thrilled and so was I.

Simultaneously, IABC Nashville embarked on its own online update and move to a new WordPress website. With time to take on another project, I helped manage the process of creating and moving original content to the new platform. I’d never done anything like it before. It’s LIVE today and looks fantastic.

On a more personal level, during this time of transition I followed through on a dream to become a certified personal trainer. In June, I successfully passed the test, and in July, I began working with my first client.

July was also the month in which I secured full time employment as a communicator. And as it turns out, it’s an absolutely ideal role, bringing all my experience and skills into play. None of the other opportunities I pursued along the way can compare.

So to sum it up, over the course of this career transition, I stayed creative, gained new skills, made a lifelong dream come true, and found a new opportunity that is immensely satisfying. Looking back, it turned out to be the best career transition ever, in large part due to the help and support of colleagues, family and friends.

It’s so true what your associates say during this time — “The right opportunity will come along.”  It definitely helps to have that team of supporters behind you, and who will remind you to always believe in yourself and stay focused.

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Member Spotlight Genma Holmes

Genma Stringer HolmesEach month IABC/Nashville highlights one of its diverse members through a Q&A feature. This month, we are pleased to showcase Genma Holmes, owner of Holmes Pest Control and CEO of GSH Media Group. Holmes has been an IABC member for more than a year.

IABC:            What is your background?

HOLMES:     I am an exterminator and radio producer.


IABC:            How did you get started in your business?

HOLMES:     I fell into both careers by accident. Not one was part of a planned decision…both were opportunities that I took a chance on.


IABC:            What is your current position and business affiliation? How long have your been in this role?

HOLMES:     I am the owner of Holmes Pest Control and CEO of GSH Media Group. I have been with HPC 23 years and GSH Media Group for 11 years.


IABC:            What makes your business/organization stand out?

HOLMES:     As a female in the pest control industry, it is still a big deal to owners and operators – – even after 20-plus years in the business. However, the fact that I wear a Santa suit several months out of the year keeps my competitors on their toes…year round (smile).


IABC:            If you could describe yourself in three (3) words, what would it be?

HOLMES:     Risktaker, visionary, determined.


IABC:            Tell something about yourself people would be surprised to learn.

HOLMES:     I LOVE classical music.


IABC:              What lesson(s) have your learned along the way that you believe has made you a better communications professional?

HOLMES:     I am willing to think outside-of-the-box. If you want to reach potential customers as well as listeners, you have to try new things. My goal is to mold them into not only becoming a customer/client, but a “raving fan” who will share my message with the masses.


IABC:            What makes an effective communications leader?

HOLMES:     You have to be willing to listen to what is being said and to be discerning of a message that may be unspoken. Oftentimes, the key is what someone is not sharing with you.


IABC:            What do you feel is the greatest benefit of IABC?

HOLMES:     The organization allows me to hear from key influencers who are willing to teach, and not just promote.


IABC:             What prompted you to join IABC?

HOLMES:      K. Dawn Rutledge… I initially contacted Dawn about IABC, and she encouraged me to look at the bigger picture. The bigger picture has always been a national client base or local trendsetters with substance who have national and international influence. She has shown me how, by her actions, to focus on building strong relationships with a few versus networking with the multitude. During my very first IABC meeting in January 2013, I left the meeting with six new customers. I was hooked at “Hello, I need your pest control service.”



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IABC Nashville Mid-Year Report
Julie Davis, President

Julie Davis head shotDear IABC Nashville,

The half-way point of the calendar year is a good moment to reflect on what we have accomplished and where we are headed. Now is the time to thank my fellow board members for their great work on behalf of the chapter (without letting them off the hook for the rest of the year). And now is the time to encourage more of you to join the adventure of active participation in chapter leadership! You’ll gain skills and friendships that become quite important down the line.

If you haven’t yet visited IABC Nashville’s newly launched website, please do so today! Several members have let me know how much they appreciate the improved functionality as well as design. We have president-elect Jennifer Fuqua and past president Mike Machak to thank for their vision, and for putting in the time and energy to make this happen. If you are looking to build your social media skills, consider assisting the IABC Nashville communications team with website or other social media property management projects. And if you want to develop professional publishing credentials, consider writing about the communications industry and your experiences on our blog.

You’ll be pleased to know that the recent vote on the updated chapter bylaws resulted in approval, with 46% of the membership voting. This exceeded the requirement for participation contained in the bylaws. If you voted, thank you. If you did not, thank you for your confidence in the rest of the membership to make a good decision. And let’s hear a round of applause for the bylaws subcommittee of the board of directors – Jennifer Fuqua, director-at-large Paul Ladd, and especially chapter secretary Phil Matisak – for detailed and, at times, tedious work. While I enjoyed my part as a member of this sub-committee and learned from the process, I’m glad that we have a few years now before we have to revisit the bylaws again!

We’ve had some robust and popular speakers and topics at our monthly professional development meetings, and I am very much looking forward to spending some casual time with you at our Mixer, scheduled for Tuesday, August 26th at Bar Louie in The Gulch. Bring friends and professional colleagues so they have an opportunity to get to know more about this organization that brings so much to so many.


Julie sig 2

Julie K. Davis
IABC Nashville

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