Technologies that offer new ways to reach audiences are emerging at light speed. Keeping up with the digital age as a marketer doesn’t require super powers, though. The fundamentals of marketing, advertising and branding remain the same as always. Success in this new era begins by thinking of “new media” as an expanded menu of ways to interact with people in ways that fit their personal interests and preferences. This talk highlights how best to leverage popular digital and social channels as an essential part of a broader, overall marketing and communications effort that includes any and all media.
In this presentation, you’ll find out…
- The fundamentals of marketing, advertising, and branding remain the same
- Ways to interact with people that fit their personal interests and preferences
- How to rethink “new media”
About the presenter…
Nate Fleming - Strategic Guru
Nate Fleming, a creative strategist and one of the founding fathers at redpepper, provides keen insights into why we humans do what we do. He has a way of delving into the mindset of a new target audience and building solid strategic foundations for redpepper’s next project. He has delivered insightful keynotes, led workshops and moderated panels for the Social Media Strategies Summit in Boston and the Nashville Business Journal’s Crash Course in Marketing seminar. His insights have also made their way to Forbes.com, ChiefMarketer.com and the highly trafficked industry blog, Adrants. When he’s not developing a new brand strategy, you can find Nate in the kitchen cooking up a delicious meal. He also doubles as a great musician, actor and photographer.