Wednesday, Nov. 19
Emma’s Jamie Bradley presents:

IABC Nashville - Your Brain on Email“Your Brain on Email”

The human attention span is down to just eight seconds. (Whoa.) Combine that factoid with over-stuffed inboxes, and you have a recipe for getting lost in email marketing oblivion. Or maybe you don’t. Once you know the landscape, and even embrace it, you can use email to cut through the noise.

REGISTER NOW!

Join IABC Nashville November 19 for our monthly professional development luncheon when  Jamie Bradley, Events Manager at Emma,  will connect her email marketing expertise with what we know about user experience and cognitive behavior, all in the name of helping you get the marketing results you’re looking for. 


 

About Jamie

jamie-bradley_374_374_70_s_c1

Jamie Bradley is Emma’s Events Manager. When she’s not traveling around the country to trade shows and talking to people about all things marketing and Emma, she’s at Emma HQ in Nashville cranking out content for presentations like this one.  Jamie joined Emma in 2008 and has worked on both the sales and marketing side of the business. She also organizes a mean Emma talent show every year.

REGISTER NOW!

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IABC Nashville 2014 Gold Pen Awards

Nashville’s beGold Trophy clip artst work in business communication is being recognized next month and it’s a great party too. The IABC Nashville 2014 Gold Pen Awards reception and ceremony is a fun evening of networking, celebration and your chance to see some amazing award wincabananashville1ning projects.

Click Here and Register Now.

IABC Nashville 2014 Gold Pen Awards reception and ceremony is Tuesday, October 21st, 6:00pm to 7:30pm, at Cabana Nashville in the bustling and eclectic neighborhood of Hillsboro Village.

The Gold Pen Awards recognizes the best of the best, and it’s a fun time too, seeing great work and meeting new people.

Register Now and join us at Cabana!

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October is Membership Month
Save $40!

iabc june 3Since 1970, the International Association of Business Communicators (IABC) has set the standard of global excellence for professional communicators. Join our vibrant network of 14,000 members in more than 70 countries.

October is International Membership Month…save $40 (joining fee waived) for all new members and former lapsed members.

Join IABC
Membership Sheet
IABC Membership Dues

Sign Up for Email List

Whether you’re a student, recent graduate, working professional or a Corporate Team Member, visit the About Membership page to learn more about how IABC membership can help you advance in your career.

Read Membership Profiles:

Gayle Gallagher, Genma Holmes, Paul Ladd, Steve Turney

 

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“Thanks, IABC Nashville!”

Unsolicited Testimonial

Dear Jennifer,

I just want to say a quick note of thanks for the generosity and help in networking I received from IABC Nashville. After the May 2014 luncheon, I immediately contacted a lady I met and was able to interview and receive a marketing internship with her company.

Not only did this group help me receive a summer internship, but it also gave me an outlet to find contacts that could help me later in my career.

Thanks again,

Chris Shaw

Mercer University Student

 

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October Blog

Julie Davis head shotsmA Strategic State of Mind

By Julie K. Davis, IABC Nashville President, 2014

 

By failing to prepare, you are preparing to fail.   — Benjamin Franklin

We’re so busy. Newsletters to be produced, graphics to be finalized, Facebook pages to be updated, emails to be sent. And how many meetings can be fit into one day? We’re busy.

And we get a lot done. All we have to do is look at the stack of stuff that has moved from the Inbox to the Sent box to feel good about how productive we are.

But what have we accomplished? How do we track where we are, and measure progress, and demonstrate success?

One can argue that the stack of stuff speaks for itself and that productivity is what leads to accomplishment and job security. But it turns out that senior management isn’t looking at your laundry list with all the neat check boxes. Turns out, senior management wants to know whether your thinking is aligned with theirs, whether your work supports the organization’s business goals, whether you are thinking strategically.

With all the tactical work that must be done each day, you may find the only way to develop a strategic plan for your communications department’s work is to lock the door and turn off the email. Actually, you’re more likely to succeed if you block out chunks of time when you and your colleagues are not nattering at each other– before or after business hours, weekends. I know. But it’s within those chunks of time that you can do your real thinking, the kind of thinking needed to make a strategic plan.

Developing and gaining approval for a strategic plan to guide your department’s work accomplishes several things. Of course, it provides a roadmap for where the department is going. That’s important because knowing where you are going alleviates anxiety among the team members and provides meaning for them. A solid strategic plan also allows you to make the highest and best use of your resources to help your organization be successful in the marketplace and in the eyes of its employees. And such a plan, developed and socialized properly, allows your senior management the opportunity to provide guidance at a high level from their perspective to ensure that your team is focused on what really matters. That’s where true accomplishment happens.

Creating and gaining support for a strategic plan is hard work. It takes time, it requires a different kind of thinking than that needed to execute on a daily basis, and it requires cross-functional collaboration. But the rewards, including the peace of mind from knowing that you are on the right track with a realistic plan and the right support, is something beautiful, indeed. It’s worth a try!

 

Let our advance worrying become advance thinking and planning.  — Winston Churchill

 

 

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Membership Spotlight Gayle Gallagher

Gayle Gallagher2Getting to Know IABC

 

Each month IABC/Nashville highlights one of its diverse members through a Q&A feature. This month, we are pleased to showcase Gayle Gallagher, ABC, senior copywriter for Harland Clarke. Gallagher has been an IABC member for 23 years.

 

 

IABC:                    What is your background?

GALLAGHER:   I worked my way through college after getting married at the age of 21. After too many years, I graduated with a degree in Literature from the University of North Florida in Jacksonville. I had taken advertising and communication courses to supplement my useless knowledge of Chaucer and other British poets, and parlayed that into a position as direct mail manager and advertising copywriter at Florida National Bank. I later worked at Barnett Banks, Inc. (now Bank of America) in their Corporate Communications Department, where I was editor of the employee newsletter, wrote and reported for our corporate video news program, and wrote speeches for bank executives. My experience in direct marketing led me to Harte Hanks, a multi-channel marketing company. From there, I was recruited by a boutique data-marketing agency in Franklin, Tennessee.

 

IABC:                   How did you get started in your business?

GALLAGHER:   I was managing direct marketing (DM) for Florida National Bank back in the day when DM was becoming more sophisticated in the use of data for market segmentation. I relied on data experts for that part, while honing my skills as a DM copywriter—which is a horse of a different color compared to writing for brand advertising. DM is measurable and adjustable–allowing offer, copy, design, and mail format to be tested for best results.

 

IABC:                  What is your current position and business affiliation? How long have your been in this role?

GALLAGHER:   I am Senior Copywriter for Harland Clarke and have been in this role for almost nine years.

 

IABC:                  What makes your business/organization stand out?

GALLAGHER:   Harland Clarke is a leading provider of best-in-class integrated payment solutions, marketing services, and retail products for financial institutions, investment firms, B2B clients, businesses, and individual consumers.

 

IABC:                   If you could describe yourself in three (3) words, what would it be?

GALLAGHER:   Curious, Happy, Resourceful.

 

IABC:                   Tell something about yourself people would be surprised to learn.

GALLAGHER: Most people know I’m an animal advocate and work with rescue groups. But many people don’t know that I dabble in song writing. I’ve been privileged to co-write with two accomplished songwriters—one who produced Brittney Spears’ early hits and co-wrote the McDonald’s theme song “Lovin’ It” — and one who has written hits for A-list artists. My collaborations with them have not produced anything you’ll hear on the radio, but we’ve made some good music.

 

IABC:                  What lesson(s) have your learned along the way that you believe has made you a better communications professional?

GALLAGHER:   I used to read an excellent newsletter called Communication Briefings (still available online), and it once had a quote I’ll never forget: Avoid pompous pen paralysis for plain-talk English. That summed up clear communication for me. I also think that studying Literature in college prepared me to be an effective copywriter. I had to read tomes on a subject and boil it all down to a thesis statement. So the other critical lesson was how to write with an economy of language.

 

IABC:                   What makes an effective communications leader?

GALLAGHER:    Professional communicators hunger for results and feedback. When you can show them, for example, how a particular study on consumer behavior—or even a point of grammar—affects their craft, this stirs their professional passion and gives them renewed vision and purpose. Good leaders care about the effect of their work, and infect their team likewise.

 

IABC:                   What do you feel is the greatest benefit of IABC?

GALLAGHER:    There are so many: the shared challenges and victories, the professional development opportunities, the networking, the global connections.

 

IABC:                    What prompted you to join IABC?

GALLAGHER:   My manager at Florida National Bank took me to my first meeting in 1989. My manager at Barnett Bank encouraged her internal communication team to join, which I did in 1991. I became an ABC in 1995. I’ve loved every second of my membership. It’s the best professional association on the planet!

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