IABC Nashville Visit With IABC Western Kentucky University

Paul Ladd makes a point about aggressively networking.

 

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IABC Nashville panel meets with WKU students to discuss job shadowing, networking, and internships.

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Phil Matisak - WKU visit

Phil encourages students to think about what they can specifically offer/contribute to a potential employer

Get the Scoop about Your Future - 4-14-15

Get the Scoop about Your Future – 4-14-15

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Career Ops: Lovell Communcations

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Senior Account Supervisor / VP – Healthcare Specialty

Overview

Established, successful healthcare marketing and communications firm seeks an experienced senior executive to join its accomplished leadership team. This position is for a senior level account executive or VP, depending on experience.

 

Major Duties and Responsibilities

  • Serve as part of the firm’s leadership team and participate in an ongoing strategic planning process and other agency initiatives, as appropriate.
  • Develop productive relationships with key client contacts and maximize flow of communications and work product deliverables.
  • Develop strategic plans, timelines, tactics and budgets for client approval.
  • Supervise personnel assigned to client accounts and projects, including assuming responsibility for quality control of all work produced.
  • Train, educate and mentor junior staff.
  • Handle media relations for clients, respond to reporters’ inquiries and serve as spokesperson for clients, as required.
  • Demonstrate leadership in both formal and informal situations.
  • Write proposals and presentations, both for new clients and new projects, and help secure new business.
  • Participate in industry and community events and activities, as appropriate.
  • Adhere to all agency policies for professional conduct and attire, including detailed time and expense accounting procedures.

 

Qualifications / Requirements

Successful candidates will have:

  • Bachelor’s degree in public relations, marketing, journalism, communications or related field;
  • Minimum of 10 years of relevant healthcare marketing and/or PR work experience (in either the provider and/or corporate environment);
  • Preference will be given to candidates with proven experience in 1) crisis management 2)

high level marketing plan development and implementation or 3) both.

 

 

 

Qualified candidates may send a resume to lisa@lovell.com

Learn more about our company at http://lovell.com

 

 

 

 

P UB L I C R E L AT I O NS & M AR KE T I NG   C OM M UN I C AT I ONS

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Lovell Communications

Print

 

 

 

Assistant Account Executive

Assist account executives and vice presidents as needed with a positive and proactive attitude. Major Duties and Responsibilities:

  • Prepare media distribution lists
  • Review trade publications for clients’ industries and identify editorial opportunities
  • Draft or assist with press releases, case studies and other client materials
  • Monitor HARO, Profnet, and other sources for potential media opportunities
  • Pitch and interact with reporters in support of client efforts
  • Conduct research to support client projects and firm knowledge base
  • Organize and maintain production files
  • Manage budgets and reports for account managers and clients
  • Document client approvals for budgets and projects
  • Support award entry creation
  • Provide backup support for special events
  • Write posts for company blog
  • Assist account executives with photocopies, mailings, errands, distribution of releases, maintenance of press release archives, research, filing, and other tasks as needed
  • Provide phone backup/receptionist duties as needed
  • Adhere to all agency policies for professional conduct and attire; detailed time and expense accounting procedures; use of purchase orders and other required forms; and any other requirements outlined in the employee handbook, in staff communications and in staff meetings

 

 

 

Qualifications

 

  • Bachelor’s degree in journalism, public relations, communications or related field
  • Internship(s) or at least one year’s work experience in public relations or marketing
  • Strong communications and writing skills
  • Knowledge of AP style
  • Excellent organizational skills
  • Proficiency in Microsoft Office (PowerPoint, Excel, Word, etc.)
  • Ability to conduct thorough, efficient online research
  • Creative and energetic personality

 

 

 

Qualified candidates may send a resume to lisa@lovell.com

Learn more about our company at http://lovell.com

 

 

 

 

P U B L I C R E L AT I O NS & M AR KE T I NG   C OM M UN I C AT I ONS

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Member Spotlight – Gene Boulware

Gene BoulwareEach month IABC/Nashville highlights one of its diverse members through a Q&A feature. This month, we are pleased to showcase Gene Boulware, director of communications for The Vincit Group.

IABC: What is your background?

BOULWARE: Food & beverage marketing and corporate communications.

IABC: How did you get started in this business?

BOULWARE: In 1990 I graduated from college with a degree in linguistics. I soon landed a job with Marriott Management Services, who looked to liberal arts majors to staff management roles. In time, I was soon developing new food marketing programs, instructional collateral and manual guides.

I continued on the track of food marketing for 16 years. In 2006, my employer changed as did my position. I began to add more public relations and organizational communication duties to my marketing role. Then five years ago, my position transitioned to a singular focus on corporate communications and public relations.

IABC: What is your current position and business affiliation? How long have your been in this role?

BOULWARE: I am the Director of Communications for The Vincit Group, a vertically-integrated organization that is comprised of nine separate companies that primarily focuses on food processing companies. I will be celebrating my 10th year in January 2016.

IABC: What makes your business/organization stand out?

BOULWARE: The Vincit Group is the only vertically-integrated products and services provider in the country that specializes in maximizing food processing efficiencies and food safety.

IABC: If you could describe yourself in three (3) words, what would it be?

BOULWARE: Determined, resilient and blessed.

IABC: Tell something about yourself people would be surprised to learn.

BOULWARE: I once lived on a 6 ½ square mile atoll in the south Pacific called Kwajalein for 3 years.

IABC: What lesson(s) have your learned along the way that you believe has made you a better communications professional?

BOULWARE: I have learned that print is unforgiving. I have also learned that great success comes to those with an open mind and patience.

IABC: What makes an effective communications leader?

BOULWARE: An effective communications leader must always understand that trust is at the heart of our profession. Without our publics’ trust, the ability to effectively execute our jobs is compromised. A strong understanding of the IABC Code of Ethics for Professional Communicators is an excellent place to start.

IABC: What do you feel is the greatest benefit of IABC?

BOULWARE: IABC Nashville offers an open environment where other communication professionals from across all disciplines can come together in a non-judgmental setting to learn from one another.

IABC: What prompted you to join IABC?

BOULWARE: It had to be the lunch meetings at Maggiano’s. Just kidding, I really joined IABC Nashville to expand my professional communications network and to expose myself to external perspectives. The food isn’t bad either.

 

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Attend IABC Nashville’s April 15 Luncheon to Learn Why a Strong Brand is the Ultimate Differentiator

FOR IMMEDIATE RELEASE

Contact: Misty Moore, VP Communications, mlrose24@hotmail.com

MilaThe importance of a strong personal brand should not be overlooked. Strategically built personal and professional brands can help you open doors and close sales. During IABC Nashville’s April 15 professional development luncheon, Mila Grigg, CEO at MODA Image and Brand Consulting, will offer insight on how to create a change in your professional life that will lead to career success.

IABC Nashville’s monthly luncheon takes place at Maggiano’s Little Italy, located at 3106 West End Avenue. During the 11:30 a.m. – 1 p.m. presentation, attendees will have opportunity to network with other Nashville area communicators before Grigg explains how brand can differentiate you from others with similar education or experience and ensure you are heard verbally and visually.

Grigg is an expert in Brand, image and fashion, guiding businesses, firms, organizations and schools in the development, creation, communication and distribution of their Brand to the world around them. Her career began in the music industry, and then she transitioned to a firm where she worked with athletes, entertainers, professionals and businesses in the area of brand and marketing. She has been honored as a Nashville Business Journal 40 Under 40 honoree and most recently honored as a Nashville Business Journal Woman of Influence.

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $30 for members and $40 for guests. Attendees must register/pay in advance online on the IABC Nashville website at http://nashville.iabc.com.

ABOUT IABC/NASHVILLE

IABC/Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. To learn more visit nashville.iabc.com.

 

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