July 19th Professional Development Luncheon Recap – Building Trust with Millennials

Our July 19th Professional Development Luncheon was full of entertainment and strong takeaways as we heard from a lively panel of millennial communicators who mapped out how to build a foundation for trust and attention among millennial audiences. If you missed it, below is a short recap (video included) followed by a few of the questions and answers from our panel.

Moderated by Sherry Roberts, associate professor at Middle Tennessee State University, our panel was asked specifically how brands and large organizations could capture the attention of millennials while remaining transparent, authentic and contributing to a larger conversation on today’s digital platforms.

The expert panel consisted of:

Ryan Stout, Partner & Strategist at Astute Communications

Sarah Loeffler, Content Manager at Tanner Corporate Services

Mollye Dietrich, Instructional Designer II at HCA

Brandon Mize, Development Director at Treeline Bamboo Partners

Questions & Answers

Sarah Loeffler:

Q: What are some of our challenges as communicators to engage the millennial generation?

A: Some of the challenges we face as communicators are keeping up with new technologies, but beyond that, keeping up with the right technologies for your audiences, regardless of whether they’re millennials or not. It’s not about being on every platform or channel, but rather, understanding what channels are best-suited for your organization and where your audience is – meet them wherever they are.

Additionally, as communicators, I think it’s natural for us to have the ability to put ourselves in someone else’s shoes, but now we’re having to do that on an even deeper level. That’s really what we have to do to accommodate not only the millennial generation, but everyone

Mollye Dietrich: 

Q: Do you have any suggestions for companies as to how to gain your trust as a millennial in reading their content versus other competitors?

A: First and most importantly, make sure your content is simple, easy to understand, and quick to get to. Millennials are constantly doing multiple things at once. Texting, scrolling through social media, emailing – you name it. If it takes me more than a few seconds to find or understand something, I move on to something else. If we can understand your content quickly and effectively, you can instantly gain our trust. It is also a good idea to make sure your content is mobile friendly. We always have our phones with us!

Ryan Stout: 

Q: How is advertising changing now that millennials are moving into more decision making roles?

A: In 2016, money spent on Internet Advertising surpassed money spent on Television Advertising for the first time. Why is this? Honestly, there are several reasons traditional television has been on the downward slide, not least of which is that millennials are simply watching less television. 25% of Millennials spend a minimum of 5 hours of each day on their smart phones; 50% spend at least 3 hours per day . Within this changing landscape, major opportunities are being discovered by courageous advertisers who are willing to buck the status quo and re-think their advertising campaigns to reach their customers.

I believe we are seeing more advertising that is designed to “include and entertain” audiences, as opposed to “inform and sell.”

Brandon Mize: 

Q: What is the greatest factor a brand/company should focus on when looking establishing credibility among millennials?

A: This comes from my true belief way down in my core, that a business’s greatest asset, in any capacity is its employees. I think the greatest factor a company should focus on to establish credibility is drilling in on their internal communications. Fact, people hate intranets and unique daily logins are down. There’s too many emails coming from the top, and middle managers don’t know how to communicate the company goals and strategies to the folks actually towing the line for the company. Focus on getting your house in order. Increase your employee engagement, incentivize team work, educate associates as to the why and you’ll see everything about your business get better. The millennials you’re trying to reach, and possibly influence are going to pull this thing out of their pockets, and search you on Yelp, Social media or Glassdoor and find out the good bad and the ugly about your company, usually from your employees either current or past. If you get your employees on board and aligned, the messages that matter are going to overflow from you staff. Their friends, family, followers and everyone in between are going to know who you are and why employee X likes working at your company. Millennials are extremely smart and the moment they have even the slightest interest in your company, they’re going to do their research and decide right then whether they’ll ever pay attention to you again, and you’d better hope that the folks who know you best, a.k.a your employees, have good things to say about you.

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July 19 Luncheon – Building Trust & Credibility With Millennials

It’s been easily determined that the millennial generation isn’t like any other before them. Armed with digital platforms and social technologies, their voice and influence can now impact the business decisions of even the largest corporations.

Whether it’s your internal staff, or an external audience – the messaging you’re putting out, and how it’s delivered is key to building trust and credibility with millennials. 

Sherry Roberts, will be our moderator. Sherry is a published Associate Professor at Middle Tennessee State University who has served as president of the Southern Business Education Association.  Join us as she asks our panel of rising millennial communicators what it takes to earn thier trust, and more importantly – their attention.

Ryan Stout is a Partner and Strategist at Astute Communications, a full-service interactive marketing agency in Nashville, TN. A one-time English major who transitioned to the business world, he now specializes in helping brands create marketing initiatives that are relevant, authoritative and actionable.

Sarah Loeffler currently works at Tanner Corporate Services as the Content Manager. She has been with Tanner for 4 years and is responsible for the development and delivery of all client materials, primarily performance support knowledgebases. She works with a variety of clients to evaluate, improve, or document from scratch the valuable organizational knowledge their employees possess, which is often an overlooked asset in many organizations.

Mollye Dietrich works at HCA as an Instructional Designer II. She has worked with HCA for 5 years now, creating communication and education deliverables in the Clinical Services Group, including web-based training courses, marketing, communications, training guides, podcasts, and more.

Brandon Mize is the Development Director atTreeline Bamboo Partners – a development agency  focused on large scale communications efforts. Brandon, a University of South Carolina alumni, found his niche in marketing technology and content strategy. He has worked to develop communications initiatives with some of Nashville’s largest corporations.

Join us at IABC Nashville’s July 19 Professional Development Luncheon. Network with our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.
  

Meet us at Maggiano’s  July 19!

IABC is the only place to connect with communicators globally

 IABC Nashville is your passport!

New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

$30 members/$40 non-members. Prepay only. Registration will not be taken at the door.

Maggiano’s is located 3106 West End Ave, Nashville, TN 37203.

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2017 Music City Gold Pen Awards at Noah Liff Opera Center


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Ingram Barge team wins IABC Gold Quill at World Conference, Washington D.C.

So proud of board member Lysa Rigo and her Ingram Barge team (Steve Cross and Jaleena Ball) on their IABC Gold Quill Award of Excellence. The Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.

The awards were presented at the Excellence Gala, held on Tuesday, June 13, as part of IABC’s World Conference in Washington, D.C.

In total, IABC has recognized 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. Winners come from all over the world, with 16 countries represented in the winners list. They represent a cross section of public and private sector organizations, both large and small.

“The Gold Quill Awards program celebrates business communication’s best practices and the value professional, strategic communication programs bring to an organization’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognizes exceptional work, innovation and creativity.

“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high-impact results for their organizations and clients, taking communication to the next level.”

For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The Gold Quill Awards honor the dedication, innovation and passion of communicators on a global scale with a focus on achieving solid business outcomes.

Congrats, Lysa and Team! In a few months, they will present their winning program focused on employee engagement. Stay tuned!

See all of the 2017 Gold Quill Winners from around globe!

IABC is the only place to connect with communicators globally!

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2017 Music City Gold Pen Awards Event Dazzles at Noah Liff Opera Center

IABC Nashville’s annual awards program honors the best in communications!

Under the soaring glass canopy of the Ragsdale Family Grand Lobby at the Noah Liff Opera Center in west Nashville, communications professionals from across Middle Tennessee were honored with gold for their excellence in corporate, government, higher education, and community communications.

“It’s said that opera is the highest form of art because it combines so many elements – complicated orchestrations as well as soaring melodies, vocals, acting, dancing, and set design,” said Tom Kenley, IABC Nashville chapter president. “So, this is an appropriate place to celebrate your award-winning projects and programs, woven together to create communications with impact.”

The evening awards program is an annual opportunity for IABC Nashville to recognize the often-unsung heroes who write, edit, create, and bring to life the many programs, special events, and powerful stories that punctuate life across Middle Tennessee. The chapter is honored to offer a platform to recognize excellence in communications, and celebrate those who turn their ideas into action, and offer hope and celebration.

Award winning WSMV-TV Channel 4 News Investigative Reporter Alanna Autler served as the celebrity host. And in addition, the evening would not have been possible without the generous sponsorships from The Creative Group, a Robert Half Company, and photographer Bernadette Ruby.

Of the 40 communications entries submitted, there were a total of 26 winning entries, 15 awards of excellence, and 11 awards of merit. Judging was handled by IABC chapter members in Tulsa, Chicago, Dallas, Detroit, South Carolina, and Kansas City.

IABC Nashville is proud of its tradition in honoring excellence in communications, and providing a platform to those within the professional, who are making a difference in their communities.

To view all event photos, click here 


 

2017 Music City Gold Pen Award Winners
Category Project Recipient Company Award Type
Employee Engagement HCA IT Healthcare Inspired in Action Lisa Horak HCA Merit
Human Resources and Benefits Communication Military Recruiting Campaign Jaleena Ball Ingram Barge Company Excellence
Marketing, Advertising, and Brand Communication Marine Week Javier Solano MP&F Public Relations Excellence
Marketing, Advertising, and Brand Communication Kirkland’s Christmasland Style Board Blogger Campaign Aleah Heinlein MP&F Public Relations Excellence
Marketing, Advertising, and Brand Communication Middle Tennessee Football ‘Our Town Our Team’ Rob Janson MTSU Excellence
Marketing, Advertising, and Brand Communication Connexon Partners and Reliant Bank Pam Eldridge Connexon Partners Merit
Customer Relations Kirkland’s Blogger Partnership Campaign Angela Argiro MP&F Public Relations Merit
Media Relations Marine Week Nashville Tom Hayden MP&F Public Relations Excellence
Media Relations CSX Santa Train Javier Solano MP&F Public Relations Merit
Community Relations Marine Week Nashville Javier Solano MP&F Public Relations Excellence
Community Relations CSX Santa Train Javier Solano MP&F Public Relations Merit
Community Relations nMotion Community Relations Javier Solano MP&F Public Relations Excellence
Social Media Programs Marine Week Nashville Javier Solano MP&F Public Relations Excellence
Government Communications Programs TDOT Learning Network Jeff Davidson Tennessee Department of Transportation Human Resources Merit
Government Communications Programs Marine Week Nashville Javier Solano MP&F Public Relations Merit
Communication Research Marine Week Nashville Javier Solano MP&F Public Relations Excellence
Special Events Marine Week Nashville Javier Solano MP&F Public Relations Excellence
Special Events Bring Your Kids to Work Day Lysa Rigo Ingram Barge Company Excellence
Digital Communication Marine Week Nashville Javier Solano MP&F Public Relations Excellence
Digital Communication The Links Sheros Genma Holmes The Links, Inc. Excellence
Audio/Visual Rich the IT Guy Mich Michaud M*Modal Excellence
Audio/Visual Madagascar World Voice: Alive Paul Ladd World Christian Broadcasting Merit
Publications Marine Week Nashville Javier Solano MP&F Public Relations Excellence
Publications News Beam Rebranding Lysa Rigo Ingram Barge Company Merit
Publications MTSU Magazine Drew Ruble MTSU Merit
Publications The National Programs Manual Genma Holmes The Links, Inc. Merit

IABC is only place to connect with communicators globally!!

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