The Nashville Chapter of the International Association of Business Communicators (IABC) has announced the election of new officers for 2016. The new board will officially assume their roles Jan. 1. The IABC/Nashville Executive Board governs the operations of the local chapter, leads strategic planning, professional and member development efforts. This new slate is comprised of highly experienced communicators representing a variety of industries, including senior living, health care, and higher education. The 2016 Executive Board members include:
President – Phil Matisak, ABC, UPS (retired)
Past President – Jennifer Fuqua, Meridian Surgical Partners
President-Elect– Tom Kenley, The Rogers Group
Secretary – Glenda Betts, TVA (retired)
Vice President of Finance – Paul Ladd, World Christian Broadcasting
Vice President of Membership – Gene Boulware, The Vincit Group
Vice President of Communications – Misty Moore, HCA
Vice President of Professional Development – Genma Holmes, Holmes Pest Control, GSH Consulting, LLC
Vice President, Awards – Tom Kenley, The Rogers Group
Vice President At-Large – Julie Davis, Brookdale Senior Living Solutions, Inc.
Vice President-At-Large – Stacey Gish, Western Kentucky University
Vice President-At-Large – Paul Lindsley, MA, ABC, Phase 3 Marketing & Communications
“I look forward to working with some of Nashville’s top communications professionals to offer industry insight, outstanding speakers and networking opportunities to Nashville-area communications professionals,” said Phil Matisak, newly-elected president and former Human Resource Manager at UPS. “The IABC Nashville Chapter has established itself as a leader among professional groups for communicators and I plan to focus our chapter’s efforts on enhancing member engagement and continuing to grow this dynamic chapter.”by
Lunch & Learn Oct 21: “How to Respond?” Handling Negative Comments, Controversies and Crisis on Social Media
- Beth Tallent – Vice President of Public Relations, The Dave Ramsey Show
- David Plazas – Opinion Engagement Editor, The Tennessean
- Jennifer Brantley – Senior Vice President, McNeely, Pigott & Fox Public Relations
- Moderated by Mimi Bliss – Owner, Bliss Communications
When: Wednesday October 21, 2015 from 11:30 AM to 1:00 PM CDT
Where: Maggiano’s – 3106 West End Ave., Nashville, TN 37203
Contact: Misty Moore, VP Communications, Mlrose24@hotmail.com
Diana Marsh to Discuss Marketing Technology at Sept. 16 IABC Nashville Professional Development Luncheon
NASHVILLE, Tenn.– IABC Nashville welcomes professional communicators to its Sept. 16 professional development luncheon to learn how speaking the language of technology can improve marketing communications. Guest speaker Diana Marsh, executive vice president of The A Group, will share tips and ideas for finding clarity in the convergence of marketing and technology. Register online before Sept. 12 for a reduced rate!
IABC Nashville’s monthly professional development luncheon takes place at Maggiano’s Little Italy, located at 3106 West End Avenue. During the 11:30 a.m. presentation, Marsh will:
- Identify technology fundamentals for marketing
- Define practical technology terminology
- Share ideas for working with a technical team
“We’re excited to have Diana share her presentation on the convergence of marketing and technology, said IABC Nashville president Jennifer Fuqua. “With more than 20 years of marketing, technology and client service experience, she will undoubtedly offer our attendees new ideas for embracing technology and partnering with technology experts to enhance communications.”
Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $25 for members, $30 for LinkedIn and non-members, and $20 for students until Sept. 12. The price increases by $5 after that time. Register now or visit IABC Nashville’s website.
ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.
By Stacey Gish, IABC Vice President at Large
“Professionalism is knowing how to do it, when to do it, and doing it.” –Frank Tyger
Professionalism is defined by Merriam-Webster as “the conduct, aims, or qualities that characterize or mark a professional or a professional person.” Human Resource personnel responding to the 2013 York College Career Development Study define professionalism through the demonstration of a few specific qualities:
* Working until a task is completed
* Demonstrating interpersonal communication skills
* Dressing appropriately
* Arriving on time
* Displaying honesty
* Being focused and attentive
However, according to that same York College study, human resource professionals feel that less than half of their newly hired college graduates display those characteristics of professionalism. Moreover, almost half of those professionals also feel that recent college graduates have an increased sense of entitlement and a decreased work ethic. The influence of these characteristics upon hiring is significant, as 60% of professionals surveyed would not hire a candidate who violated professional qualities during the job interview process. While we know professionalism is important, we often fail at providing resources to students in this critical area.
Equipping college students with the skills needed for success in the modern workplace obviously involves teaching discipline knowledge, but it now includes a curriculum of professionalism. The Gordon Ford College of Business at Western Kentucky University hosts a program dedicated to the preparation of a more professional workforce called PEAK, which stands for Professional Education and Knowledge.
PEAK serves as a comprehensive resource students may use to complement content knowledge. Resources include career awareness and exploration activities, personal development workshops and events, and real-world experiential learning through job shadowing, mentoring, and internships. Students who participate in PEAK-sponsored events report an increased knowledge of professionalism as well as a confident readiness to handle a variety of workplace scenarios. Through PEAK, students also are developing a network of professional contacts who provide advice and mentoring.
Professional organizations like IABC Nashville can play a role in developing professionalism, as well. Students are looking for professionals who model these behaviors. Students desire the expertise of professionals who are living these qualities every day. Here are a few ways in which professionals can assist the next generation of workers:
* Provide tips to students on how to clean up their social media
* Serve as a mock interviewer
* Offer to provide advice as a mentor – either in person or electronically
* Donate your professional clothing to a college career center
* Invite students to your workplace – for a one-day job shadowing experience or a full semester internship
* Invite students to IABC Nashville luncheons, where they can network with professionals
* Participate in IABC Nashville’s visits to local college campuses
Professionalism is an important aspect of our daily work lives. Consider how you will get involved in ensuring the next generation of our workforce demonstrates these characteristics.by
Attendees at the April 20 Luncheon had the opportunity to hear Lori Becker, editor in chief at the Nashville Business Journal, share her insights on how to get their business narrative written and told.
IABC Nashville is proud to support the Social, Video, & Mobile for Internal Communications conference!
The conference is being hosted by the Advanced Learning Institute, which will be held in Nashville, May 23 – 25, 2016.
Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.
At the event, you will hear case studies and best practices from your peers at eBay, IBM, Maxim Healthcare Services, U-Haul, Walmart, Workday, and many more!
Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office!
Visit the ALI conference website to learn more!by