The Nashville Chapter of the International Association of Business Communicators (IABC) has announced the election of new officers for 2016. The new board will officially assume their roles Jan. 1. The IABC/Nashville Executive Board governs the operations of the local chapter, leads strategic planning, professional and member development efforts. This new slate is comprised of highly experienced communicators representing a variety of industries, including senior living, health care, and higher education. The 2016 Executive Board members include:
President – Phil Matisak, ABC, UPS (retired)
Past President – Jennifer Fuqua, Meridian Surgical Partners
President-Elect– Tom Kenley, The Rogers Group
Secretary – Glenda Betts, TVA (retired)
Vice President of Finance – Paul Ladd, World Christian Broadcasting
Vice President of Membership – Gene Boulware, The Vincit Group
Vice President of Communications – Misty Moore, HCA
Vice President of Professional Development – Genma Holmes, Holmes Pest Control, GSH Consulting, LLC
Vice President, Awards – Tom Kenley, The Rogers Group
Vice President At-Large – Julie Davis, Brookdale Senior Living Solutions, Inc.
Vice President-At-Large – Stacey Gish, Western Kentucky University
Vice President-At-Large – Paul Lindsley, MA, ABC, Phase 3 Marketing & Communications
“I look forward to working with some of Nashville’s top communications professionals to offer industry insight, outstanding speakers and networking opportunities to Nashville-area communications professionals,” said Phil Matisak, newly-elected president and former Human Resource Manager at UPS. “The IABC Nashville Chapter has established itself as a leader among professional groups for communicators and I plan to focus our chapter’s efforts on enhancing member engagement and continuing to grow this dynamic chapter.”by
Lunch & Learn Oct 21: “How to Respond?” Handling Negative Comments, Controversies and Crisis on Social Media
- Beth Tallent – Vice President of Public Relations, The Dave Ramsey Show
- David Plazas – Opinion Engagement Editor, The Tennessean
- Jennifer Brantley – Senior Vice President, McNeely, Pigott & Fox Public Relations
- Moderated by Mimi Bliss – Owner, Bliss Communications
When: Wednesday October 21, 2015 from 11:30 AM to 1:00 PM CDT
Where: Maggiano’s – 3106 West End Ave., Nashville, TN 37203
Contact: Misty Moore, VP Communications, Mlrose24@hotmail.com
Diana Marsh to Discuss Marketing Technology at Sept. 16 IABC Nashville Professional Development Luncheon
NASHVILLE, Tenn.– IABC Nashville welcomes professional communicators to its Sept. 16 professional development luncheon to learn how speaking the language of technology can improve marketing communications. Guest speaker Diana Marsh, executive vice president of The A Group, will share tips and ideas for finding clarity in the convergence of marketing and technology. Register online before Sept. 12 for a reduced rate!
IABC Nashville’s monthly professional development luncheon takes place at Maggiano’s Little Italy, located at 3106 West End Avenue. During the 11:30 a.m. presentation, Marsh will:
- Identify technology fundamentals for marketing
- Define practical technology terminology
- Share ideas for working with a technical team
“We’re excited to have Diana share her presentation on the convergence of marketing and technology, said IABC Nashville president Jennifer Fuqua. “With more than 20 years of marketing, technology and client service experience, she will undoubtedly offer our attendees new ideas for embracing technology and partnering with technology experts to enhance communications.”
Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $25 for members, $30 for LinkedIn and non-members, and $20 for students until Sept. 12. The price increases by $5 after that time. Register now or visit IABC Nashville’s website.
ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.
Attendees at the April 20 Luncheon had the opportunity to hear Lori Becker, editor in chief at the Nashville Business Journal, share her insights on how to get their business narrative written and told.
The Public Relations Coordinator is responsible for coordinating and facilitating client work flow by providing administrative, budgetary and work flow support to meet client needs, include responding to client phone calls, emails, Facebook or other social media tool messages, list building services for managing on-and-offline journalists and reporters, managing production and creative deadlines related to special events; and monitoring and maintaining PR, media, and social media placements to ensure continued progress of client work.
A successful PR Coordinator will demonstrate a desire to learn everything about the agency’s business, the ability to manage several projects at once, the ability to anticipate and rapidly respond to the needs of the client and the account team and display a positive, team-oriented attitude.
As directed by the supervisor, a Public Relations Coordinator will:
- Facilitate communication between client and agency team
- Communicate accurately about timelines, reporter deadlines, and budgets
- Prepare clip reports, monitoring online and offline coverage
- Obtain approvals from clients when needed to purchase television, radio or print clips
- Prepare special event production estimates and obtain client approvals
- Ensure all reporter deadlines are met, drawing attention of supervisor to potential problems before they occur
- Maintain complete and accurate digital and hard copy files on all media lists, pitch documents, press releases, and outreach (including documentation of approvals), marketing and media plans and client correspondence.
- Proofread copy, agency and printers’ proofs as requested (for things such as media news rooms on websites or special events for clients)
- Organize and prepare for both client and internal meetings
- Write contact reports and other client communications
- Maintain weekly status reports
- Minimum 4 year college degree in marketing, public relations, English, advertising or related field
- Working knowledge of a PC and Microsoft Office software
- Expert relationship building skills
- Working knowledge of Associated Press (AP) writing standards
- Candidate must work well in a fast paced, deadline oriented environment; have strong organizational and problem solving skills; must have very good attention to detail; and must be able to communicate effectively both verbally and in writing.
- 8am – 6pm office hours
- Competitive base Salary plus Bonus
- $50 per Month Cell Phone Reimbursement
- Health Benefits
- 401(k) Plan
This job description does not, nor is it intended to, represent an exhaustive listing of all duties, tasks or responsibilities for the position listed.
By: Tom Kenley, Vice President Awards, President Elect
When I see someone dressed in a military uniform, I show respect for their service. When I see someone in military uniform with multiple medals on his or her chest, I tend to sit up a little straighter and ask myself if I should salute (even though I’ve never had the honor of serving in the military). I also look at each distinct medal and think, What was that one for? It must have been for something extraordinary.
Professional athletes, actors and musicians have entire rooms set aside to house the trophies, plaques and ribbons that mark their ascendance to the top of their fields, each item commemorating a separate accomplishment. Each one of these professionals set their sights on being the best in their field, and awards serve as a “tip of the hat” from the industry acknowledging their achievements.
Medals and trophies are symbols of excellence and accomplishment. They also benchmark progress in a field. That’s why we on the board of IABC Nashville have taken so seriously the rebranding and relaunching of the Music City Gold Pen Awards.
[As you may recall, we decided to move the awards program from the fall to the spring in order to align with the awards programs of IABC’s regional awards (the Silver Quills) and international awards (the Gold Quills). If a project does well at the chapter level, this new alignment allows that same project to be refined and submitted for the higher level awards.]
To reintroduce the Music City Gold Pen Awards, IABC Nashville is pulling out all the stops to make sure that the excellence shown in the work of communication professionals throughout the middle Tennessee and southeastern Kentucky area gets the credit it deserves. And you will want to be there when it happens on May 19 — trust me!
During the awards presentations, we will give a description of the winning projects, outlining specific challenges and solutions. It will be a great place to pick up a few pointers you could take back to your team to apply to your own projects. So, I encourage you to bring a co-worker or two.
This will be the perfect time to connect with other communications professionals too. IABC Nashville has a diverse membership, representing PR firms, marketing agencies, communications departments of large companies, and many independent contractors (copywriters, consultants, etc.). Networking is one of the main functions of our association, and the Music City Gold Pen Awards will serve up plenty of opportunities to connect with industry leaders.
We’ve chosen an exciting venue run by people who know what excellence is, Nelson’s Green Brier Distillery. Although the company has a history dating back to the 1800s, the current distillery is less than 10 years old. It has a fascinating story. If you come to the awards celebration on May 19 (and you really should), come a little early and take a tour of the plant and hear the generations-old tale of the Nelson family and the little distillery that could. Green Brier’s Belle Meade Bourbon is itself an award-winning product that is gaining quite the following among bourbon and whiskey aficionados.
True to our Nashville home, we will have live music at the event. Watch our social media feeds (listed here) for more details as we finalize those arrangements.
So, we have a great venue lined up, plenty of food and drink, and live music. The only thing that’s missing at this point? You!by
On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Paul Lindsley, ABC, director of public relations at Phase 3 Marketing and Communications in Nashville. Paul currently serves as a vice president-at-large for IABC Nashville and serves on the IABC’s Southern Regional Board of Directors as their vice president of chapter relations.
IABC: What is your background?
LINDSLEY: After earning a Bachelor of Science in broadcast journalism, I began my career in TV news working as a photographer, reporter, producer and assignment manager at WAAY TV in Huntsville, Ala., and then assignment manager at Fox 13 in Memphis, Tenn.. After more than eight years in TV news, I decided to transition to public relations.
I started my PR career at Opryland Hotels/Gaylord Entertainment as their senior manager of communications promoting the Nashville property, as well as pre-opening PR efforts for Gaylord Hotels in Florida, Texas and Washington D.C. I then went on to Saint Thomas Hospital where I served as the director of communications for 10 years. In September 2011, I began working at HealthStream in Nashville as their communications manager, but after 14 months, I was recruited by Sullivan Branding to start a PR division in their Nashville agency office.
I received my Master of Arts in Corporate Communication from Austin Peay State University and have been an Adjunct Professor for Austin Peay State University since 2009.
IABC: What is your current position and business affiliation? How long have your been in this role?
LINDSLEY: Prior to being named director of public relations at Phase 3 Marketing & Communications in Nashville, I served as vice president of public relations at Sullivan Branding, a full service communications, branding, marketing and public relations agency in Nashville and Memphis for nearly three years. In September 2015, Phase 3 acquired Sullivan Branding Nashville.
IABC: What makes your business/organization stand out?
LINDSLEY: With offices in Atlanta, Charleston, Charlotte, Dallas, and Nashville, Phase 3 Marketing & Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Instead of companies having multiple vendors for marketing, PR, social media, website development, branding and printing, we provide all of those services representing brands with integrated marketing solutions.
IABC: If you could describe yourself in three (3) words, what would it be?
LINDSLEY: Storyteller, Promoter, Experienced
IABC: Tell something about yourself people would be surprised to learn.
LINDSLEY: As a reporter in Huntsville, Ala., I had the opportunity to interview the commander of the Space Shuttle Columbia while he was in space.
IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?
- You don’t know everything, you never will.
- Be a good listener, it’s essential to getting the whole picture.
- While I was at Opryland Hotel, we had a service promise mantra which I still use today. When I reply to client’s requests, I state, “Consider it done.” There’s nothing more impactful than keeping a promise.
- Be kind, always.
IABC: What makes an effective communications leader?
LINDSLEY: Someone who listens, helps determine messages and audiences. Leaders promote, protect and publicize other’s good works.
IABC: What do you feel is the greatest benefit of IABC?
LINDSLEY: There are many benefits, networking on an international level, education, learning from other’s good efforts, tools to advance your career and a professional standard to live by.
IABC: What prompted you to join IABC?
LINDSLEY: In every PR job I have ever had I have been responsible for internal, external, PR, media relations, community relations, reputation management and crisis communication. No other professional organization meets all of my needs as a communications professional. IABC members are often a one-man-band, and the variety of development and leadership opportunities across the communications career field are critical to success.by