The Convergence of Marketing and Technology

diana_marsh_the_a_groupJoin us to learn about the convergence of marketing and technology – Sep. 16, 2015

Marketing and technology are colliding. This creates new ways to communicate and market. But it also creates new challenges and complexities.

Register Today!

Learning to speak the language of technology improves connections with our customers as well as technology experts who develop websites and other platforms.

You’re invited to lunch on Sep. 16 as guest speaker Diana Marsh presents new ways to find clarity in the convergence.

Register Today!

During this session Diana will: 

  • Identify technology fundamentals for marketing
  • Define practical technology terminology
  • Share ideas for working with a technical team

About The Speaker

Coming from large agency background, Diana Marsh brings more than 20 years of marketing, technology and client service experience to The A Group. As executive vice president, she helps guide the overall direction and operations of The A Group, including making sure there is plenty of chocolate around the office to keep the programmers happy.

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ABOUT IABC NASHVILLE

IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $40 members/$50 non-members. For more information, visit http://nashville.iabc.com.

 

 

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Diana Marsh to Discuss Marketing Technology at Sept. 16 Professional Development Luncheon

Contact:  Misty Moore, VP Communications, Mlrose24@hotmail.com

Diana Marsh to Discuss Marketing Technology at Sept. 16 IABC Nashville Professional Development Luncheon

diana_marsh_the_a_groupNASHVILLE, Tenn.– IABC Nashville welcomes professional communicators to its Sept. 16 professional development luncheon to learn how speaking the language of technology can improve marketing communications. Guest speaker Diana Marsh, executive vice president of The A Group, will share tips and ideas for finding clarity in the convergence of marketing and technology. Register online before Sept. 12 for a reduced rate!

IABC Nashville’s monthly professional development luncheon takes place at Maggiano’s Little Italy, located at 3106 West End Avenue. During the 11:30 a.m. presentation,  Marsh will:

  • Identify technology fundamentals for marketing
  • Define practical technology terminology
  • Share ideas for working with a technical team

“We’re excited to have Diana share her presentation on the convergence of marketing and technology, said IABC Nashville president Jennifer Fuqua. “With more than 20 years of marketing, technology and client service experience, she will undoubtedly offer our attendees new ideas for embracing technology and partnering with technology experts to enhance communications.”

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $25 for members, $30 for LinkedIn and non-members, and $20 for students until Sept. 12. The price increases by $5 after that time. Register now or visit IABC Nashville’s website.

ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.

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August 27 Mixer at Bar Louie!

100_9763Great Networking in the Gulch!

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IABC Nashville Welcomes Area Communicators to After-Hours Mixer at Bar Louie on Aug. 27

 

NASHVILLE, Tennessee – IABC Nashville is taking a break from its professional development luncheons this month for a fun, after-hours event where members and guests can network and socialize.

 Sponsored by Our Friends at
McQ Logo

The organization invites professional communicators working in and around Nashville to gather at Bar Louie, located

in The Gulch at 314 11th Avenue, on Thursday, Aug. 27, 5:30-7 p.m. for happy hour to mix, mingle and relax.

This pre-pay event is $5 for members and $10 for non-members. In addition to networking opportunities, attendees will be treated to appetizers and a Bar Louie Logo-Refinedcash bar. Register online at https://goo.gl/Gy5Fnc

“This mixer will be a great opportunity for those working in the communications, advertising, public relations and marketing fields, or anyone who is new to the area, to come together for an evening of fun and connection,” said Jennifer Fuqua, president of IABC Nashville.

Parking for Bar Louie is available on the street after 5 p.m., along with access to several pay lots and valet. For more information, visit http://nashville.iabc.com/category/events/

ABOUT IABC NASHVILLE

IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.

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BRAND. NEW.

By Gayle Gallagher, ABC

Most of us like new things. New things get our blood Gayle Gallagherpumping. They have the power to delight us, amaze us, and improve us.

Brand New Elevation

Take my move to Tennessee from Florida in 2005. I had lived in Florida all my life. Coastal living, or “Salt Life,” is wonderful. But we’re at sea level, so the land is flat. And with the year-round wind chill hovering at 90 degrees (saw that once on a T-shirt at Publix), the flora is largely unchanging.

So when I was recruited for a job in Franklin, Tenn., I was enchanted by the multi-colored fall foliage and gently rolling hills. As I wrote to a friend: It’s like living in a postcard. The land has a distinct “hill and dale” quality.

Not only that, I had moved from a small spit of land to an acre and a half. My dogs thought they had their own dog park and soon discovered that, like Forrest Gump, they could “run like the wind blows.” Everybody in the Gallagher household was relishing the newness!

Brand New Life-Threatening Weather

My experience with “rotations” was new too. I had heard of crop rotation, but I’d never heard this word used in relation to weather. When destructive winds show up in Florida, they’re called “hurricanes,” and we have days to evacuate. Rotations in Tennessee show up unannounced, and we run for cover. I wrote to that same friend: If I suddenly stop communicating with you, it was a tornado that got me.

But even this new experience was valuable, because it schooled me. I now know that when you hear a freight train rattling down the tracks outside your bedroom window—and you don’t live near train tracks—you should immediately go to your safe room.

Brand New Chapter

After I was properly introduced to the new beauty and danger of my adopted state, I turned my attention to an old friend: IABC.

I had been a member of the First Coast IABC chapter in Jacksonville since 1990 and wanted to stay connected. I contacted the Nashville chapter soon after I moved, and immediately joined the vibrant and supportive group of local business communication pros.

While I was a member of a new IABC chapter, it was comforting to find that my fellow members had the same focus, goodwill, and networking strength I had relied upon over the years.

IABC-Nashville-logo-Secondary-VerticalBrand New Brand

This brings me to the point of my story—which has been a self-indulgent and largely unrelated set-up for something new that happened to 16,000 people across more than 70 countries at the same time: IABC’s new brand.

For the first time in its 45-year history, IABC’s brand was recently updated to reflect the international organization’s standing as a global business communication force.

IABC had always been on the forefront of communication best practices. Our astute members are among the first to adopt new technologies, grasp changing consumer behavior, and adjust to global market conditions. And we do it without blinking. But we hadn’t taken the time to change our organizational “clothes” (so to speak) to let others know how taut and powerful we are beneath our garment.

Now we have.

Moreover, the forward-thinking brand team developed the brand criteria in a way that gives every chapter the latitude to customize and leverage the new brand in ways that best suit it and its locale. Read all about IABC’s new branding here. I’m really impressed with the strategic thinking that went into this effort. I think you will be too.

And if you aren’t already a member, give it serious consideration. You’ll be plugging in to an organization that has your back—no matter where you go in the world.

Everything Old Is New Again

Tennessee gave me a brand new experience, wonderful in every way, and I’m grateful for it. But I said goodbye to my Nashville IABC friends in June and moved back to the Salt Life in July. I’m in the same house I lived in 10 years ago, on the same spit of land. But, like the IABC brand, my home is getting a makeover to better reflect the sturdy structure beneath.

I’ll soon re-join the First Coast Chapter of IABC, see friends I haven’t seen in a decade, and continue learning and connecting through the only professional association that reaches across every ocean.

But I’ll keep with me always the lessons and friendships I gained through IABC Nashville.

Thanks, everyone. I had a great time!

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