Find out what it takes to successfully align with bloggers to tell your story.
Meet Jessica Turner, award-winning marketing professional by day and popular blogger by night. As the founder of the internationally-read lifestyle blog, The Mom Creative, and part of the content and social media team behind Wishing Well, the community blog hosted by Monroe Carell Jr. Children’s Hospital at Vanderbilt, Jessica has positioned herself as an expert in her field.
Knowing what works and what doesn’t is essential when it comes to building relationships with bloggers. PR professionals, communicators and marketers will learn how to utilize proven strategies to help their organizations and clients build their brand, educate, increase market awareness, and grow revenue through this highly-targeted media channel.
About the Presenter…
Jessica Turner – is an award-winning marketing professional by day and popular blogger by night. She is part of Vanderbilt University Medical Center’s content and social media team and manages Wishing Well, the community blog hosted by Monroe Carell Jr. Children’s Hospital at Vanderbilt. Her successful lifestyle blog, The Mom Creative, focuses on cultivating a life well-crafted and is read internationally. Jessica is regularly sought out as a speaker for blogging conferences. On The Mom Creative, Jessica has worked with dozens of brands including Southwest Airlines, Maytag, P&G, Oreck, DaySpring, Hallmark, Shutterfly, and many more.
In this jam-packed presentation, full of useful and inspiring information, Jessica will discuss…
- How to pitch a blogger
- What to look for in a blogger
- Types of campaigns and blogger partnerships
- What to expect from bloggers
- How to compensate bloggers
- What is the ROI of working with bloggers
Don’t miss this opportunity to learn, network and improve your skills.