Join us to learn about the convergence of marketing and technology – Sep. 16, 2015
Marketing and technology are colliding. This creates new ways to communicate and market. But it also creates new challenges and complexities.
Learning to speak the language of technology improves connections with our customers as well as technology experts who develop websites and other platforms.
You’re invited to lunch on Sep. 16 as guest speaker Diana Marsh presents new ways to find clarity in the convergence.
During this session Diana will:
- Identify technology fundamentals for marketing
- Define practical technology terminology
- Share ideas for working with a technical team
About The Speaker
Coming from large agency background, Diana Marsh brings more than 20 years of marketing, technology and client service experience to The A Group. As executive vice president, she helps guide the overall direction and operations of The A Group, including making sure there is plenty of chocolate around the office to keep the programmers happy.
ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.
Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $40 members/$50 non-members. For more information, visit http://nashville.iabc.com.