The Nashville Chapter of the International Association of Business Communicators (IABC) has announced the election of new officers for 2016. The new board will officially assume their roles Jan. 1. The IABC/Nashville Executive Board governs the operations of the local chapter, leads strategic planning, professional and member development efforts. This new slate is comprised of highly experienced communicators representing a variety of industries, including senior living, health care, and higher education. The 2016 Executive Board members include:
President – Phil Matisak, ABC, UPS (retired)
Past President – Jennifer Fuqua, Meridian Surgical Partners
President-Elect– Tom Kenley, The Rogers Group
Secretary – Glenda Betts, TVA (retired)
Vice President of Finance – Paul Ladd, World Christian Broadcasting
Vice President of Membership – Gene Boulware, The Vincit Group
Vice President of Communications – Misty Moore, HCA
Vice President of Professional Development – Genma Holmes, Holmes Pest Control, GSH Consulting, LLC
Vice President, Awards – Tom Kenley, The Rogers Group
Vice President At-Large – Julie Davis, Brookdale Senior Living Solutions, Inc.
Vice President-At-Large – Stacey Gish, Western Kentucky University
Vice President-At-Large – Paul Lindsley, MA, ABC, Phase 3 Marketing & Communications
“I look forward to working with some of Nashville’s top communications professionals to offer industry insight, outstanding speakers and networking opportunities to Nashville-area communications professionals,” said Phil Matisak, newly-elected president and former Human Resource Manager at UPS. “The IABC Nashville Chapter has established itself as a leader among professional groups for communicators and I plan to focus our chapter’s efforts on enhancing member engagement and continuing to grow this dynamic chapter.”by
Lunch & Learn Oct 21: “How to Respond?” Handling Negative Comments, Controversies and Crisis on Social Media
- Beth Tallent – Vice President of Public Relations, The Dave Ramsey Show
- David Plazas – Opinion Engagement Editor, The Tennessean
- Jennifer Brantley – Senior Vice President, McNeely, Pigott & Fox Public Relations
- Moderated by Mimi Bliss – Owner, Bliss Communications
When: Wednesday October 21, 2015 from 11:30 AM to 1:00 PM CDT
Where: Maggiano’s – 3106 West End Ave., Nashville, TN 37203
Contact: Misty Moore, VP Communications, Mlrose24@hotmail.com
Diana Marsh to Discuss Marketing Technology at Sept. 16 IABC Nashville Professional Development Luncheon
NASHVILLE, Tenn.– IABC Nashville welcomes professional communicators to its Sept. 16 professional development luncheon to learn how speaking the language of technology can improve marketing communications. Guest speaker Diana Marsh, executive vice president of The A Group, will share tips and ideas for finding clarity in the convergence of marketing and technology. Register online before Sept. 12 for a reduced rate!
IABC Nashville’s monthly professional development luncheon takes place at Maggiano’s Little Italy, located at 3106 West End Avenue. During the 11:30 a.m. presentation, Marsh will:
- Identify technology fundamentals for marketing
- Define practical technology terminology
- Share ideas for working with a technical team
“We’re excited to have Diana share her presentation on the convergence of marketing and technology, said IABC Nashville president Jennifer Fuqua. “With more than 20 years of marketing, technology and client service experience, she will undoubtedly offer our attendees new ideas for embracing technology and partnering with technology experts to enhance communications.”
Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $25 for members, $30 for LinkedIn and non-members, and $20 for students until Sept. 12. The price increases by $5 after that time. Register now or visit IABC Nashville’s website.
ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.
Register today to hear David Jon Walker, chief creator at Rhealistic Design and Branding, share his insights on the effective use of visual design, the rise of videos in content marketing, and the power of imagery to sell products, launch brands or start movements.
Join IABC Nashville on Aug. 17 for its monthly Professional Development Luncheon with guest speaker David Jon Walker, Chief Creator at Rhealistic Design and Branding. David, who is also a professor of art in graphic and web design at Middle Tennessee State University, works with non-profits, governmental entities, and varying businesses lending his talents to their marketing efforts to increase awareness and further campaigns.
David began teaching web and graphic design courses at Middle Tennessee State University in 2011. Through community relationships, partnership and community engagements, he has students working all over the country in advertising and marketing agencies, design studios and firms and as in-house designers.
An avid skier and scuba diver, David is a graduate of Tennessee State University with a Bachelor of Fine Arts in studio art (2004) and the University of Memphis with a Masters of Fine Arts in Graphic Design (2011).
Meet us at Maggiano’s on Aug. 17, where the best area communication professionals connect.
Special thanks to StagePost for sponsoring our August luncheon!
IABC Nashville members and their guests connected at the Frist for a great evening of networking, music, refreshments — and Bellissima! They were also delighted with the bonus of the music by Dave Peterson and 1946 who have performed on the Grand Ole Opry, NPR’s All Things Considered, the Woodsongs Old-Time Radio Hour and music festivals including Bean Blossom, RockyGrass and Winterhawk. See them again in the Frist Café, July 7. Free admission!
Thank you to Ellen Pryor, Frist Director of Communications, for facilitating our networking mixer and visit — and for the warm welcome to members and their guests.
If you missed our event, don’t miss an opportunity to visit this Nashville treasure. Plan to visit the Frist Center for the Visual Arts soon.
By Glenda Betts, IABC Nashville Secretary, TVA (Retired), Life Coach
We often talk more about our weaknesses than our strengths. I discovered my top strengths years ago when the bestseller “Now Discover your Strengths” by Gallup researchers Buckingham and Clifton was first published.
They identified more than 30 different strength themes and included a code in their book where you could go online and identify your top five strengths. Then, Gallup’s Tom Rath validated this research and updated it in the book StrengthsFinders 2.0.
After learning my top five strengths, I kept these on a card in an acrylic frame at my desk—both to remind me and my boss/coworkers how to best utilize my skills on the team. I have faithfully tapped into my top strengths, which are as follows:
- Analytical – People strong in the Analytical theme search for reasons and causes. They have the ability to think about all the factors that might affect a given situation.
- Connectedness – People strong in the Connectedness theme have faith in the links between all things. They believe there are few coincidences and that almost every event has a reason.
- Ideation – People strong in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.
- Maximizer – People strong in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb.
- Strategic – People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.
When I recently started taking Life Coaching classes, I was again reminded by my Coach Mentor about how important it is to progressively build on your strengths. If you don’t build on top of your foundational strengths, you will end out on a ledge operating outside of your strength areas. This results in being overly stressed, dissatisfied with your career path, and possibly even losing your job.
When you are effectively operating in your strengths, you are more energized, happier and more successful. You are doing what you are best at doing.
Here’s how you can discover and capitalize on your own unique abilities:
- If you don’t know your top five strengths, get to know them! You can find these in books or an online Clifton StrengthFinders Assessment for $15.00. This is well worth the investment.
- Ask yourself: Do these strengths from the assessment best describe who I am and how I best contribute?
- How are you currently utilizing these strengths in your personal life, your job, your volunteer work and your professional organizations?
- What are you doing to further develop your strengths?
- Do you frequently communicate your top strengths to others?
Here’s how involvement in IABC can help you develop your strengths:
- Share your strengths with your IABC Nashville area chapter president and board members. Ask if there are IABC Chapter roles where you can volunteer to further develop your skills.
- Take advantage of IABC educational resources. These include an online library of publications, webinars, and a worldwide network of IABC members. You also gain new knowledge from renowned speakers each time you attend the monthly Nashville area chapter meetings, leadership institutes or regional and international conferences.
- At some point, consider becoming an IABC Chapter or regional officer.
- Offer to lead a workshop or monthly chapter program of interest that best utilizes your talents.
- Ask fellow IABC chapter members to review your resume, make LinkedIn® recommendations etc., to best highlight your strengths.
If you don’t know your top five strengths, make it a priority to take an assessment and start maximizing your unique strengths. It’s a smart professional move that will prove beneficial in your career and in all areas of your life.by
Join IABC Nashville at The Frist Center for the Visual Arts for their summer Mixer. Network with communications professionals for a hospitality hour, music — and special access to Bellissima! The Italian Automotive Renaissance, 1945–1975. This exhibit celebrates the visual dynamism and spirit of innovation characterizing Italian coachbuilt cars, concept cars and motorcycles produced during the post–World War II economic revival.
Find Us at the Frist, Thursday evening, June 16, from 6-8pm. Drinks and food available for purchase. Music in two locations. There is no registration fee, but you must register to secure a limited number of passes to the exhibit for IABC members and their guests.
Come. Connect. Enjoy!