The Nashville Chapter of the International Association of Business Communicators (IABC) has announced the election of new officers for 2016. The new board will officially assume their roles Jan. 1. The IABC/Nashville Executive Board governs the operations of the local chapter, leads strategic planning, professional and member development efforts. This new slate is comprised of highly experienced communicators representing a variety of industries, including senior living, health care, and higher education. The 2016 Executive Board members include:
President – Phil Matisak, ABC, UPS (retired)
Past President – Jennifer Fuqua, Meridian Surgical Partners
President-Elect– Tom Kenley, The Rogers Group
Secretary – Glenda Betts, TVA (retired)
Vice President of Finance – Paul Ladd, World Christian Broadcasting
Vice President of Membership – Gene Boulware, The Vincit Group
Vice President of Communications – Misty Moore, HCA
Vice President of Professional Development – Genma Holmes, Holmes Pest Control, GSH Consulting, LLC
Vice President, Awards – Tom Kenley, The Rogers Group
Vice President At-Large – Julie Davis, Brookdale Senior Living Solutions, Inc.
Vice President-At-Large – Stacey Gish, Western Kentucky University
Vice President-At-Large – Paul Lindsley, MA, ABC, Phase 3 Marketing & Communications
“I look forward to working with some of Nashville’s top communications professionals to offer industry insight, outstanding speakers and networking opportunities to Nashville-area communications professionals,” said Phil Matisak, newly-elected president and former Human Resource Manager at UPS. “The IABC Nashville Chapter has established itself as a leader among professional groups for communicators and I plan to focus our chapter’s efforts on enhancing member engagement and continuing to grow this dynamic chapter.”by
Lunch & Learn Oct 21: “How to Respond?” Handling Negative Comments, Controversies and Crisis on Social Media
- Beth Tallent – Vice President of Public Relations, The Dave Ramsey Show
- David Plazas – Opinion Engagement Editor, The Tennessean
- Jennifer Brantley – Senior Vice President, McNeely, Pigott & Fox Public Relations
- Moderated by Mimi Bliss – Owner, Bliss Communications
When: Wednesday October 21, 2015 from 11:30 AM to 1:00 PM CDT
Where: Maggiano’s – 3106 West End Ave., Nashville, TN 37203
Contact: Misty Moore, VP Communications, Mlrose24@hotmail.com
Diana Marsh to Discuss Marketing Technology at Sept. 16 IABC Nashville Professional Development Luncheon
NASHVILLE, Tenn.– IABC Nashville welcomes professional communicators to its Sept. 16 professional development luncheon to learn how speaking the language of technology can improve marketing communications. Guest speaker Diana Marsh, executive vice president of The A Group, will share tips and ideas for finding clarity in the convergence of marketing and technology. Register online before Sept. 12 for a reduced rate!
IABC Nashville’s monthly professional development luncheon takes place at Maggiano’s Little Italy, located at 3106 West End Avenue. During the 11:30 a.m. presentation, Marsh will:
- Identify technology fundamentals for marketing
- Define practical technology terminology
- Share ideas for working with a technical team
“We’re excited to have Diana share her presentation on the convergence of marketing and technology, said IABC Nashville president Jennifer Fuqua. “With more than 20 years of marketing, technology and client service experience, she will undoubtedly offer our attendees new ideas for embracing technology and partnering with technology experts to enhance communications.”
Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $25 for members, $30 for LinkedIn and non-members, and $20 for students until Sept. 12. The price increases by $5 after that time. Register now or visit IABC Nashville’s website.
ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.
Panel Explores Opportunities in Today’s Radio
Connect with radio hosts, producers and executives to discuss the opportunities for your company, your clients and you by communicating to millions in targeted markets and demographics.
Devon O’Day is the co-host of Nashville Today on WSM, the radio home of the Grand Ole Opry. O’Day is a career broadcaster with a resume’ that includes The House Foundation with Gerry House, Mix92.9 Nashville, and nationally syndicated shows like Country Hitmakers, The Saturday Night House Party, and America’s #1s.
Yolonda Beech better known as Yolo Bee is a radio host in Nashville, TN. on 92.1 (WQQK), a Cumulus Station. She has been in radio for over 10 years and can be heard every Saturday hosting one of the top shows in the Music City.
She is the producer and co-host of Let’s Talk with Ernie Allen, a platform moving and shaking with city leaders, politicians, and community activists across Middle Tennessee.
Paul Ladd is Senior Correspondent for World Christian Broadcasting. He was previously a National Correspondent for Westwood One’s Metro Source and has worked for radio and TV stations and newspapers in Tennessee and North Carolina.
Paul has also been with Armour & Armour Advertising, and was Director of Communications for the Tennessee Department of Human Services under Governor Don Sundquist. Paul has won more than two dozen awards for his work.
Viviana Milam has built a local reputation as a respected bilingual Realtor since 1999 with an extensive following from the burgeoning Tennessee Hispanic community. Viviana’s passion for helping her community become home owners and reaching financial independence was taken to the airwaves when she launched her radio show, Todofinaceier (All About Fiancial), in 2005.
With her program being heard on stations throughout the country, Viviana’s passion and dedication to the empowerment and education of the Hispanic and underserved touch thousands of lives daily. Viviana has served on many local and national boards as a Hispanic liaison to help bridge the gap within the community.
Don’t miss this rare opportunity to get the inside scoop on what’s happening in radio today. Join communications professionals at IABC Nashville’s Sept. 21 Professional Development Luncheon. Meet our esteemed panel. See who else is in the room.
Come. Connect. Enhance your professional network.
Meet us at Maggiano’s Sept 21.
The Creative Groupby
On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Lysa Rigo, Director, HR & Creative Services at Ingram Barge Company. Lysa and her team recently won their first Music City Gold Pen Award of Excellence for Internal Communications.
IABC: What is your background? How did you get started in this business?
Rigo: After earning a master’s degree in English at Northern Illinois University, I taught Composition and Business Writing (that’s where I found my passion) for five years. Following that, I gained experience as a technical writer for a mathematical and engineering software firm, and used some of those years to start a small business writing for other businesses who couldn’t afford a writer on staff.
In the mid-1990s, my family moved to Brazil, so I used the opportunity to teach English as a foreign language. When we returned to the States in 2000, I found a job teaching English to students who came to the US solely to improve their English. That enriching experience gained me friends from all over the world, and that’s where I was on 9/11, helping a large group of frightened foreigners try to make sense of something none of us could wrap our minds around.
In the mid-2000s, we moved to Tennessee for my husband’s job. A series of situations led me into a career in human resources where I had to quickly learn how to hire, fire, do payroll and worker’s comp in a plant that was scheduled to shut its doors in nine months. On the last day, I stood alone with the plant manager in an empty building and was faced with the decision of accepting the HR job I was offered or the Communications Specialist role? Communications tugged at my heart, and here I am today.
IABC: What is your current position and business affiliation? How long have you been in this role?
Rigo: I came to Ingram Barge Company 10 years ago to build a Communications department. Today, I am Director, HR & Creative Services. My team does all Corporate Communications and all things creative: web, social, magazines, photos, videos, and many random projects.
IABC: What makes your business/organization stand out?
Rigo: Barging is a silent industry so it doesn’t necessarily stand out, but Ingram does all things with excellence so we’re looked to as the standard on the inland river system; we’re the ones to imitate, the company to work for.
IABC: If you could describe yourself in three (3) words, what would they be?
Rigo: Empathetic, resilient, and instinctive
IABC: Tell something about yourself people would be surprised to learn.
Rigo: Probably not surprising, but I became fluent in Portuguese while living in Brazil.
IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional? What makes an effective communications leader?
- What I’ve been working on the past year is that it’s OK not to be perfect; none of us are. Details are critical in communications, but it’s so important to let go and let the message shine more loudly than the form.
- When there are mistakes, don’t beat yourself up over them. Fix them, if needed, and walk proudly forward. So what if the whole organization sees your daily work? Most people will give you grace, so don’t listen to the few who find joy in the “got-yas.”
- You need to learn from the younger professionals in the field. They may not know all there is in the politics, strategy or big picture, but they know what they want to hear so they will have good ideas for connecting with others like them.
IABC: What do you feel is the greatest benefit of IABC? What prompted you to join IABC?
Rigo: After developing our Creative Services department, I spent a seven-year hiatus with a focus more on HR than communications, A few years ago, I got a new boss and a reshuffling of duties, and Creative Services became my major focus again. I needed to connect with communications professionals, and Google led me to IABC. I walked into my first meeting and knew I was in the right place. These people get me, and I get them. Everything else is just icing on the cake.by
Register today to hear David Jon Walker, chief creator at Rhealistic Design and Branding, share his insights on the effective use of visual design, the rise of videos in content marketing, and the power of imagery to sell products, launch brands or start movements.
Join IABC Nashville on Aug. 17 for its monthly Professional Development Luncheon with guest speaker David Jon Walker, Chief Creator at Rhealistic Design and Branding. David, who is also a professor of art in graphic and web design at Middle Tennessee State University, works with non-profits, governmental entities, and varying businesses lending his talents to their marketing efforts to increase awareness and further campaigns.
David began teaching web and graphic design courses at Middle Tennessee State University in 2011. Through community relationships, partnership and community engagements, he has students working all over the country in advertising and marketing agencies, design studios and firms and as in-house designers.
An avid skier and scuba diver, David is a graduate of Tennessee State University with a Bachelor of Fine Arts in studio art (2004) and the University of Memphis with a Masters of Fine Arts in Graphic Design (2011).
Meet us at Maggiano’s on Aug. 17, where the best area communication professionals connect.
Special thanks to StagePost for sponsoring our August luncheon!
IABC Nashville members and their guests connected at the Frist for a great evening of networking, music, refreshments — and Bellissima! They were also delighted with the bonus of the music by Dave Peterson and 1946 who have performed on the Grand Ole Opry, NPR’s All Things Considered, the Woodsongs Old-Time Radio Hour and music festivals including Bean Blossom, RockyGrass and Winterhawk. See them again in the Frist Café, July 7. Free admission!
Thank you to Ellen Pryor, Frist Director of Communications, for facilitating our networking mixer and visit — and for the warm welcome to members and their guests.
If you missed our event, don’t miss an opportunity to visit this Nashville treasure. Plan to visit the Frist Center for the Visual Arts soon.
By Glenda Betts, IABC Nashville Secretary, TVA (Retired), Life Coach
We often talk more about our weaknesses than our strengths. I discovered my top strengths years ago when the bestseller “Now Discover your Strengths” by Gallup researchers Buckingham and Clifton was first published.
They identified more than 30 different strength themes and included a code in their book where you could go online and identify your top five strengths. Then, Gallup’s Tom Rath validated this research and updated it in the book StrengthsFinders 2.0.
After learning my top five strengths, I kept these on a card in an acrylic frame at my desk—both to remind me and my boss/coworkers how to best utilize my skills on the team. I have faithfully tapped into my top strengths, which are as follows:
- Analytical – People strong in the Analytical theme search for reasons and causes. They have the ability to think about all the factors that might affect a given situation.
- Connectedness – People strong in the Connectedness theme have faith in the links between all things. They believe there are few coincidences and that almost every event has a reason.
- Ideation – People strong in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.
- Maximizer – People strong in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb.
- Strategic – People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.
When I recently started taking Life Coaching classes, I was again reminded by my Coach Mentor about how important it is to progressively build on your strengths. If you don’t build on top of your foundational strengths, you will end out on a ledge operating outside of your strength areas. This results in being overly stressed, dissatisfied with your career path, and possibly even losing your job.
When you are effectively operating in your strengths, you are more energized, happier and more successful. You are doing what you are best at doing.
Here’s how you can discover and capitalize on your own unique abilities:
- If you don’t know your top five strengths, get to know them! You can find these in books or an online Clifton StrengthFinders Assessment for $15.00. This is well worth the investment.
- Ask yourself: Do these strengths from the assessment best describe who I am and how I best contribute?
- How are you currently utilizing these strengths in your personal life, your job, your volunteer work and your professional organizations?
- What are you doing to further develop your strengths?
- Do you frequently communicate your top strengths to others?
Here’s how involvement in IABC can help you develop your strengths:
- Share your strengths with your IABC Nashville area chapter president and board members. Ask if there are IABC Chapter roles where you can volunteer to further develop your skills.
- Take advantage of IABC educational resources. These include an online library of publications, webinars, and a worldwide network of IABC members. You also gain new knowledge from renowned speakers each time you attend the monthly Nashville area chapter meetings, leadership institutes or regional and international conferences.
- At some point, consider becoming an IABC Chapter or regional officer.
- Offer to lead a workshop or monthly chapter program of interest that best utilizes your talents.
- Ask fellow IABC chapter members to review your resume, make LinkedIn® recommendations etc., to best highlight your strengths.
If you don’t know your top five strengths, make it a priority to take an assessment and start maximizing your unique strengths. It’s a smart professional move that will prove beneficial in your career and in all areas of your life.by