Membership Spotlight – Nicole Miller

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Nicole Miller, senior manager of Public Relations at Asurion.

Nicole Headshot - smIABC: What is your background?

Miller: I’ve had a passion for news since I was young, serving as an editor of my high school newspaper and editor-in-chief of the year book. I received my Bachelor of Arts degree from the University of Wisconsin-Madison (go Badgers!), where I majored in Journalism with an emphasis in news writing and public relations. My first job after college was working as a general assignment reporter for a community newspaper in Wisconsin. While there, I learned a lot about what makes a compelling news story and delivering the news under tight deadlines.

IABC: How did you get started in this business?

Miller: I started my PR career at a firm in Milwaukee that specializes in B2B marketing communications. When my main client merged with a national retailer, I was totally bit by the consumer bug and moved to Chicago, where I worked in the consumer PR for a variety of major agencies. I’m a rare PR egg in that I have gained strong experience and expertise in both consumer and B2B PR.

IABC: What is your current position and business affiliation? How long have your been in this role?

Miller: I currently serve as Senior Manager of Public Relations at Asurion, a global leader in technology protection and support, based in Nashville. My role has been evolving since I joined the company a little over a year ago, but ultimately I’ll be focusing on external corporate PR to help elevate awareness of Asurion’s leadership position within the industry and with national business media.

IABC: What makes your business/organization stand out?

Miller: Asurion is the global leader in helping customers enhance their life through their technology through ongoing support and protection. Among our continuous innovation is that we’re hyper focused on disrupting the tech support category with world-class customer experience by providing instant access to tech experts to help solve any tech issue with an Asurion covered device. There’s no waiting on hold, no transfers and a near 100 percent resolution rate in one call or chat.

IABC: If you could describe yourself in three (3) words, what would it be?

Miller: Strategic. Curious. Collaborative.

IABC: Tell something about yourself people would be surprised to learn.

Miller: My husband and I moved to Nashville from Chicago to be closer to our hobby of caving. Tennessee has more than 10,000 caves, and the tri-state region of Tennessee, Alabama and Georgia is a mecca for caving within the United States.

Caving offers a little bit of everything – the beauty and wonder of nature; great physical challenges and an intense teamwork structure. It’s quite common to put your life in your team members’ hands when caving, so trust and team dynamic are vital to the experience.

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?


  • The Communications function is most effective when it closely supports the organization’s key objectives.
  • Make your communications goals actionable and measurable.
  • Don’t drink the Kool-Aid. The usual marketing messages rarely resonate with earned media or within social media.
  • Become an expert in your organization’s (or clients’) industry.
  • Stay current on new communication channels and tactics

IABC: What makes an effective communications leader?


  • Mastery of communications channels and tactics.
  • Being up-to-date on the issues, challenges and opportunities within your organization and greater industry.
  • Serving as a trusted advisor to your leadership and team.
  • Curiosity and openness to trying new things as the communications landscape continuous to evolve.

IABC: What do you feel is the greatest benefit of IABC?

Miller: I know it’s been said before, but networking and professional development are some of the greatest benefits for me personally.

IABC: What prompted you to join IABC?

Miller: Being new to Nashville, I joined IABC to network and get immersed within the communications community locally. I heard that the Nashville IABC chapter was the most active group for local communications professionals.

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October Events & Activities Photos

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IABC Nashville Board Members “Connect” In Atlanta


(l.-r): Misty Moore, Genma Holmes, Gene Boulware, Paul Lindsley, and Tom Kenley

The IABC Southern Region recently held their annual conference, Connect16, at the Coca-Cola headquarters in Atlanta, Ga. IABC Nashville was well represented by five board members. Two of them, Genma Holmes, VP of professional development, and Misty Moore, VP of communications, share more about their experience and why this a great way to connect, learn and grow as professional business communicators. Other IABC board members in attendance included:

Pictured (L to R): Misty Moore, VP of communications (HCA), Genma Holmes, VP of professional development (Holmes Pest Control), Gene Boulware, VP of membership (Vincit Group), Paul Lindsley, VP-at-large (Phase 3 Marketing and Communications, and Tom Kenley, president elect and VP of awards (Rogers Group Inc).

What was your primary reason for attending?

GH:  To network and to gain more knowledge about the leadership in IABC. It is so important to have an understanding of the culture of an organization and how your talents maybe compliment the organization.

MM:  I attended the event because it’s a great opportunity to meet like-minded communications professionals and reconnect with those I’ve met during previous events. It’s also a great way to learn about current trends in communications and best practices used by some of the nation’s top communicators.

What were 2-3 takeaways you received from the meeting?


  1. Communication at every level is vital to your business and the perception of your business.
  2. Learning something new never gets old.
  3. My preferred methods of communicating with others is face to face and via phone was affirmed. The human touch is not dead in a society extremely dependent on digital communications.

MM:  I learned about the power of benchmarking. From several of the presentations, I gathered great best practices that I could bring back to my organization to tweak and apply in current communications efforts. I also enjoyed the chance to see how other communicators shared their work and ideas. Watching great presentations and observing effective presenters allows you to improve your personal public speaking skills.

What was your favorite part about the conference?

GH:  The Silver Quills Award ceremony. I promise to enter every year from this day forward. It was extremely motivating to see great marketing at its best!

MM:  A natural socialite, my favorite part of any conference is always networking. I love the opportunity to meet fellow communicators and others throughout the country. I enjoy learning about them, as well as their work and organizations. However, I must comment on this year’s keynote speaker, Kenn Kington. He was absolutely a great speaker with an uncanny ability to infuse optimism into any situation. He spoke about success and how communicators could succeed by being FAIR. He said successful people use filters to focus, have the ability to anticipate the future, take initiative and take responsibility for their actions.

What surprised you about your experience?

GH:  Meeting and having one on one with John Gregory Clemons, a communications giant and this0 year’s Hall of Famer. I have followed his career for years and was grateful to be able to get advice and encouragement from him. Also, time with our International Chair, Dianne Chase. Lastly, everyone knows I own a pest control company which tells me that my work is not going unnoticed.

MM:  I was surprised by the beauty and atmosphere at Coca-Cola’s headquarters. It was an amazing facility! In addition to being more secure than Fort Knox (and I’m serious), it was filled with great lighting and Coke-themed artwork, bright paint and quiet glass-walled enclaves (to catch up on email or work, if needed). Not to mention, we were treated with an unlimited supply of Coke products in your choice of glass, can or soda fountain.

How can Nashville IABC members benefit from attending the Southern Region conference?

GH:  Whether working for yourself or another company, the networking can lead to genuine relationships and is worth the price of membership. I love getting feedback on upcoming programs that I am planning and how it will help leverage not only my work in the field of communications but in my company, Holmes Pest Control.

MM:  Members and non-members alike can benefit in many ways. As I’ve mentioned, attendees have the opportunity to select from a number of presenters according to their personal needs and preferences. I’ve never walked out of a session and said, “I simply didn’t learn anything.” Additionally, there’s so much opportunity to network and meet like-minded professionals and establish relationships that will benefit them for years to come.

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Nov. 16 — John Krenson on Markets & Relationships

john-krensonAre you or your organization overlooking a significant market and relationship for your products, services, recruiting or career growth?

John Krenson, Executive Director of Operation Stand Down Tennessee, joins us to discuss marketing & relationships. And with our recent celebration of Veterans’ Day, why and how to connect with this 20+ million community.osdtn-logo

“Leaders and professionals must be engaged with their clients, their team and other stakeholders. How strong are your relationships?  says John. “Do you need a stronger foundation to strengthen your relationships? Where do you need to work on developing like and trust? Are you selling a commodity service TO your client or are you providing value by working WITH your client to solve problems? When your client needs that unique insight or solution from a trusted and valued business advisor, you want them to call you. They will call someone. Remember, it’s all about relationships.”

John’s extensive leadership experience at Project Stand Down and in the private sector includes his position as partner and executive vice president at Nashville’s Besway Systems, Inc., which manufactures industrial solvents and cleaners. He also launched his own independent consulting practice in 2004. He also has experience in multinational and diverse environments, as well as media engagement. He helped many firms with connecting a vision to processes and resources that led to growth and engagement.

John has provided consulting, training and coaching services for leadership and business development serving clients in Fortune 500, Top 100 Accounting Firms, small businesses, non-profits, and government agencies.  He has also lectured at universities nationwide.

Come. Connect with John and other communications professional at Maggiano’s, Nov. 16.  See who else is in the room.


IABC is the only place to connect with communicators globally — IABC Nashville is your passport!


More about John Krenson and Project Stand Down

Does John know veterans? Colonel Krenson commanded the 2nd Squadron, 278th ACR in support of response operations in Louisiana following Hurricane Gustav in 2008, and during the unit’s deployment to Iraq in 2010 in support of Operation Iraqi Freedom.  He also served in Afghanistan in 2003 -2004 and in Mississippi in support of response operations following Hurricane Katrina  His military awards include Bronze Star with Oak Leaf Cluster, Iraq Campaign Medal, Afghanistan Campaign Medal, NATO Service Medal, Humanitarian Service Medal with Star, Meritorious Service Medal with 2 Oak Leaf Clusters among other Federal and State awards. John is a graduate of the US Army War College class of 2012 and currently commands the 30th Troop Command Tennessee Army National Guard.

In addition, John was Ordained a Permanent Deacon in Catholic Church in 1999 and has served the Cathedral of the Incarnation and Christ the King parishes.  He is a native of Nashville, and is the son of Gilbert and Ann Krenson.  He and his wife Carrie have two children, Dasha and Evan.

Operation Stand Down is a full-time 501(c)3 non-profit agency that assists Veterans and their families so they can be self-sustaining and better connected to the community. Operation Stand Down directly provides honorably discharged Veterans:  1) the only Veteran Service Center in Tennessee, 2) Transitional Housing, 3) Employment Services, and 4) The 12th Avenue Thrift Store.  Operation Stand Down uses a “whole veteran” approach to provide and identify the most appropriate services and support for the best interests of each individual Veteran.


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Oct 19 Professional Development Luncheon with Martin Plumlee

martinplumleeLeveraging Digital Media in PR, Marketing  & Communications

Martin Plumlee is a respected and successful Business Owner, Executive Recruiter and Leadership Strategist. He distinguishes himself as a subject matter expert in Talent Acquisition & Talent Management basedplumleelogo on 13 years of partnering with mid-size and Fortune 1000 companies across the United States. Over the past 17 years, he has excelled in search, specialty sales and management roles with General Electric, Johnson & Johnson, and Robert Half International. In 2012, he founded Plumlee & Associates.

He’s is an expert in levering digital media in PR, marketing and communications to effectively reach targeted audiences who are turning away in record numbers from traditional print and broadcast media. How can you more effectively connect with employees, potential clients or employers more effectively? Facebook. Twitter. LinkedIn. Which is mostMag_Logo_BWw appropriate and effective for your objectives?

The business and career side of social media can deliver result for you!  Martin Plumlee will show you how, Oct 19 at Maggiano’s– Meet us there!



Sponsored by Our Friends at

2016 Logo Full Spectrum Communications

More about Martin Plumlee

Plumlee, founder and owner of Plumlee & Associates, graduated from West Point with a bachelor’s degree in Economics and later earned his International Master of Business Administration from Tennessee Technological University. Currently Battalion Commander with the U.S. Army Reserves in Miami, Fla., Plumlee also serves as the Brigade Executive Officer for the 290th Military Police Brigade in Nashville.

He serves on the Board of Directors for three organizations: Habitat for Humanity: Williamson-Maury County (Development Committee), REBOOT Combat Recovery (Board Secretary) and the Tennessee Recruiters Association (TRA, affiliated with NAPS). In 2015, he was an inaugural recipient of the Nashville Veterans Award from the Nashville Business Journal.

He and Amy and their children Emma Grace and Elijah make their home in Franklin, TN.


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