Feb. 17 – Andrew Maraniss: Inspiring Breakthroughs

Meet us at Maggiano’s for IABC Nashville’s February Professional Development Luncheon!

Join us Feb 17 for inspirational stories of personal aspiration and life-changing achievement — breakthroughs for an author and a nation’s race relations.

Author and public relations guru, Andrew Maraniss, is a partner at McNeely Pigott & Fox Public Relations. Hear the story that he first wrote about as a freshmen in college and his long journey to becoming a New York Times best seller.

It wasn’t a quick or easy journey for Andrew or for the trailblazing Black athlete in the true story of Strong Inside. Andrew shares his personal challenges and breakthroughs as he spent years getting this inspiring story written and told. 

Many of us have passionate hobbies, books waiting to go to print, or great ideas that are often held back because we fear no one will buy into our idea. His story will inspire you to persevere and make your dreams become reality.

Andrew shares his tips on overcoming fear, locating funding, and even dealing with family when launching a product, business or a book. You’ll also get his insight on creative ways to market on a budget.

About Strong Inside

 A New York Times bestseller, Strong Inside is Andrew Maraniss first book.  “In a magnificently reported, nuanced but raw account of basketball and racism in the South during the 1960s, Andrew Maraniss tells the story of Perry Wallace’s struggle, loneliness, perseverance and eventual self-realization. A rare story about physical and intellectual courage that is both shocking and triumphant,” says Bob Woodward, Washington Post associate editor and author.

 

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More about Andrew Maraniss

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Leadership Communication Inside/Out Rescheduled Mar 16

Rob Harig

Due to Winter Storm, We have postponed our  Jan. 20 Professional Development Luncheon with Guest Speaker Robert J. Harig and is rescheduled, Mar 16.

Watch for a new date for executive coach and mentor Robert J. Harig to share his C-suite secrets on influencing your manager and on getting things done through other people. Attend to find out how to get the ear of the big boss and how to increase your influence throughout your organization.  What’s it all come down to? Effective communication, of course!

Learn how to leverage the six fundamental terms of everyday communication that will make all the difference in your professional life.

Rob Harig is the Principal of St. John & Company, a human capital business, and in frequent demand for leadership development in small groups and one-on-one situations. His broad perspective enables executive leadership teams to develop actionable performance objectives that leverage internal synergies and support market growth.

Rob is a senior executive with significant leadership and operating experience, combined with a high energy level and keen interpersonal skills that enable him to gain executive and board level support for strategic approaches in addressing corporate imperatives.

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IABC Nashville Announces 2016 Board

The Nashville Chapter of the International Association of Business Communicators (IABC) has announced the election of new officers for 2016. The new board will officially assume their roles Jan. 1. The IABC/Nashville Executive Board governs the operations of the local chapter, leads strategic planning, professional and member development efforts. This new slate is comprised of highly experienced communicators representing a variety of industries, including senior living, health care, and higher education. The 2016 Executive Board members include:

 

President – Phil Matisak, ABC, UPS (retired)

Past President – Jennifer Fuqua, Meridian Surgical Partners

President-Elect– Tom Kenley, The Rogers Group

Secretary – Glenda Betts, TVA (retired)

Vice President of Finance – Paul Ladd, World Christian Broadcasting

Vice President of Membership – Gene Boulware, The Vincit Group

Vice President of Communications – Misty Moore, HCA

Vice President of Professional Development – Genma Holmes, Holmes Pest Control, GSH Consulting, LLC

Vice President, Awards – Tom Kenley, The Rogers Group

Vice President At-Large – Julie Davis, Brookdale Senior Living Solutions, Inc.

Vice President-At-Large – Stacey Gish, Western Kentucky University

Vice President-At-LargePaul Lindsley, MA, ABC, Phase 3 Marketing & Communications

 

“I look forward to working with some of Nashville’s top communications professionals to offer industry insight, outstanding speakers and networking opportunities to Nashville-area communications professionals,” said Phil Matisak, newly-elected president and former Human Resource Manager at UPS. “The IABC Nashville Chapter has established itself as a leader among professional groups for communicators and I plan to focus our chapter’s efforts on enhancing member engagement and continuing to grow this dynamic chapter.”

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Lunch & Learn Oct 21: “How to Respond?” Handling Negative Comments, Controversies and Crisis on Social Media

Crisis gone viral? Catching criticism on Facebook?twitter_breakout1Facebook-broken Learn how to weather the storms of social media at this interactive session featuring Nashville experts in social media, PR and online engagement. Panelists include:
  • Beth Tallent – Vice President of Public Relations, The Dave Ramsey Show
  • David Plazas – Opinion Engagement Editor, The Tennessean
  • Jennifer Brantley – Senior Vice President, McNeely, Pigott & Fox Public Relations
  • Moderated by Mimi Bliss – Owner, Bliss Communications

When: Wednesday October 21, 2015 from 11:30 AM to 1:00 PM CDT

Where: Maggiano’s – 3106 West End Ave., Nashville, TN 37203

Click Here to Register Now!

IABC Image TallentIABC Image PlazasJ BrantelyMimi Bliss

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Diana Marsh to Discuss Marketing Technology at Sept. 16 Professional Development Luncheon

Contact:  Misty Moore, VP Communications, Mlrose24@hotmail.com

Diana Marsh to Discuss Marketing Technology at Sept. 16 IABC Nashville Professional Development Luncheon

diana_marsh_the_a_groupNASHVILLE, Tenn.– IABC Nashville welcomes professional communicators to its Sept. 16 professional development luncheon to learn how speaking the language of technology can improve marketing communications. Guest speaker Diana Marsh, executive vice president of The A Group, will share tips and ideas for finding clarity in the convergence of marketing and technology. Register online before Sept. 12 for a reduced rate!

IABC Nashville’s monthly professional development luncheon takes place at Maggiano’s Little Italy, located at 3106 West End Avenue. During the 11:30 a.m. presentation,  Marsh will:

  • Identify technology fundamentals for marketing
  • Define practical technology terminology
  • Share ideas for working with a technical team

“We’re excited to have Diana share her presentation on the convergence of marketing and technology, said IABC Nashville president Jennifer Fuqua. “With more than 20 years of marketing, technology and client service experience, she will undoubtedly offer our attendees new ideas for embracing technology and partnering with technology experts to enhance communications.”

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $25 for members, $30 for LinkedIn and non-members, and $20 for students until Sept. 12. The price increases by $5 after that time. Register now or visit IABC Nashville’s website.

ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.

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IABC Nashville Wins Merit Chapter Management Award!

Congratulations to IABC Nashville for winning a Chapter Management Award of Merit in Communications at the 2016 Chapter Management Awards, held in conjunction with the IABC Leadership Institute in Long, Beach, CA, Feb. 4-6.

Accepting the award was Past President Jennifer Fuqua and image2Vice Presidents of Awards, President Elect Tom Kenley (both pictured right). The award was based on the work the chapter did to rebrand in their local market following IABC’s new brand launch at the World Conference in 2015.

The Brand Committee included: Jennifer Fuqua (chair), Phil Matisak, President, Gene Boulware, Vice President of Membership, Tom Kenley and Gayle Gallager (member).

Learn more about IABC’s brand here.

For a complete list of winners visit the Leader Centre on the IABC website.

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The February Issue of Connect is here!

ConnectRead the latest issue of “Connect!,” the official newsletter of IABC Nashville!

Our goal with this publication is to make it easy for Nashville area communications professionals to receive information that’s relevant to them — and minimize the noise in their inbox. Let us know what you think!

Read now: Connect Issue 2

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Entries Accepted Now Through Feb. 29!

MC-Gold-PensMusic City Gold Pen Awards

The Nashville chapter of the International Association of Business Communicators (IABC) is proud to issue its call for entries for the 2016 Music City Gold Pen Awards. The Music City Gold Pen Awards recognizes exceptional efforts of middle Tennessee communicators by highlighting best practices in business communications, management skills, thought leadership, and creativity. Judged by other IABC chapters, a Music City Gold Pen is one of the most prestigious awards a communicator, designer or marketing strategist can earn.

IABC Nashville invites you to submit your best work to be considered for a 2016 Music City Gold Pen Award. Submissions must include work produced or completed between June 1, 2014, and December 31, 2015.

Submissions will be entered and evaluated online using AwardSentry, created by IABC members. Entrants will register, upload work plans and work samples, and submit fees online

Categories and divisions coincide with the Gold Quill Awards conducted by our parent association, IABC International. With four divisions and 28 categories, the awards represent a broad range of disciplines. Entering the Music City Gold Pen Awards this year means you’ll be prepared to make your mark at the Gold Quill Awards.

 

 

Due dates (revised Feb.3) and fees
    Member Non-member Student
Jan. 31 – Feb. 25 Standard $80 $90 $30
Feb. 26 – Feb. 29 Late $100 $110 $50

 

 Continue reading to learn more about what you will need to complete your entry into the 2016 Music City Gold Pen Awards

For additional assistance, please contact Tom Kenley.

Download PDF filed for  Call for Entries and Categories

Review Instructions Below. Portal Open Jan. 31.- Feb. 29

 Ready to Submit your entry?

SUBMIT ENTRY HERE

 


2016 Music City Gold Pen Award Entry Instructions

  1. Pick your category.

Review the Music City Gold Pen Award Divisions and Categories and pick the category that best fits your entry. You may enter the same project in more than one category; however, you must pay a separate entry fee for each entry. We also invite you to enter as many different projects as you like. 

  1. Prepare your Work Plan.

Your work plan is the key element of your entry that describes all the elements of your work. Entrants must demonstrate how their project applied planning and skills, including research and analysis. The work plan must be submitted in a PDF with minimum 0.5-inch margins and a minimum font size of 10 points and must not exceed four pages.

Complete the core elements of your work plan by providing the following information, using the sub-headings provided:

Business Need/Opportunity: What business need or opportunity did the entry address? How did it affect the organization? Clearly describe the issues the organization faced and outline any impact these issues had on performance, reputation, image, profits, participation, etc. Highlight any formal or informal research findings that support your analysis of the need or opportunity.

Intended Audience: Describe the intended audiences (primary and any other audiences) and specify the key characteristics (needs, preferences, demographics, etc.) which factored in developing the solution.

Goals/Objectives: In responding to the need described above, what communication goals and objectives were articulated and how did they relate to the business objectives or strategies.

o Goals describe what your communication project was designed to accomplish. Choose one or two key goals to describe in detail. These key goals should be oriented to your organization’s future needs. Goals are not measurable, but often lofty and/or visionary.

o Objectives should be realistic and measurable, and should examine outcomes such as quantity, time, cost, percentages, quality; a change in behavior (did your audience start doing something? Stop doing something? Or keep doing something?) or other criteria. How directly do the measurable objectives address the stated need?

Solution Overview: What solution was developed and why? Summarize the project, program or campaign and describe the rationale for the chosen approach. Describe the projected impact expected on the business need or opportunity. The solution should demonstrate your thought process, imagination and approach to problem solving. How effective was the program/campaign or project in meeting the stated business objectives? How effectively was the program implemented in terms of budget, time and other resources?

Implementation and Challenges: What challenges did you face? Describe how the project was implemented (include budget, time, technical equipment and other resources). It does not matter if the budget was small – show you made efficient use of money. Discuss timeframes and describe any limitation or challenges that you faced when selling and implementing your ideas. Judges are looking for flexibility and a capacity to resolve problems and negotiate solutions. Note any special circumstances and discuss how they were addressed.

Measuring/Evaluation: How did you measure your project’s results? Every result should be linked to one or more objectives. Results must be shown to be valuable, thorough, and convincing. Measurement should demonstrate outcomes, not outputs. What indicators were used to measure the project’s success in meeting its objectives? Measurements must be quantifiable and must be linked back to the objectives. How successful was the solution in meeting the business need or opportunity? What criteria were used to evaluate the results against the objectives? 

  1. Choose your Work Sample(s).

You can upload a maximum of five work sample files. Your work sample files must be in PDF, PNG, JPG, GIF, MP4, WMV, M4V formats. If you have more than five work plan files, please combine them into fewer PDF files. Each file is limited to 2 GB (2,000 MB) in size.

Work samples should include supporting materials illustrating the communication program. It can include the actual materials identified in the work plan, such as communications programs, publications, videos, photographs, etc.

Work samples should be submitted in formats easily handled and reviewed by the judges. Electronic and interactive work samples should be viewable on PC or Mac equipment and/or software. For websites, provide the URL or IP address of the site in your entry. For intranets or “limited, secured access” sites, provide instructions on how to register for the site, along with an account name and/or password. If access may be a barrier to evaluation or the site may change after submission, consider submitting a ‘tour of the work sample’ (five minutes or less).

For Communication Management entries, the Work Sample elements should be efficient – include only pieces that back up your submission such as printed pieces, photos of events, letters of endorsement and other key documents. It is not necessary to include minutes of meetings, memos, project plans, every media clipping etc. unless they specifically provide necessary proof.

For Communication Skills and Education entries, the Work Samples should illustrate tactics, show finished product and key documents that support the Work Plan. 

  1. Submit your entry 

All entries for the 2016 Music City Gold Pen Awards will be completed using our online submission tool, AwardSentry. There will be no mailing of materials for judging.

(*portal open January 31- February 29) 

Ready to Submit your entry? SUBMIT ENTRY HERE

Step 1: Provide your contact information

Step 2: Select Division & Category, then submit basic Entry Details:

– Choose the division and a corresponding category from the drop-down menu.

– Complete the online form that includes the entrant’s name, team members’ names, company name/client organization and title of entry.

– Click “Submit Entry”.

Step 3: Upload Work Plan and Work Sample(s):

– Upload your work plan in PDF format. Once complete the Work Sample upload box will appear.

– Upload as many work samples as needed to support your work plan using any of the seven file formats listed.

– Click the “click here to continue” link.

Step 4: Entry Confirmation & Payment:

– Once you reach this page, you can choose to edit your entry, add more work samples, or check out. Until you pay, you can continue making changes to your entry.

– Click “Checkout” to confirm your entry is complete and you are ready to pay. Once payment is made, your entry is final. All payments must be made using a valid credit card.

 

  1. Plan to attend the 2016 Music City Gold Pen Awards Re-launch Event in May 2016! Watch for details!
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Career Opportunity – MissionPoint

CaptureContent Specialist – Nashville, TN

Are you looking for a way to show off your content skills? Flex your marketing muscles on a daily basis at an innovative, face-paced, and ever-changing environment dedicated to providing the highest level of excellence in all that we do.

The Content Specialist will be MissionPoint’s raconteur, working across traditional and emerging mediums to tell our story and build audiences. This individual will be responsible for innovating around the ways in which we ensure thoughtful and concise communication that is delivered in a timely manner.

Come join the MissionPoint team, where creativity is encouraged and celebrated. Isn’t that why you were drawn to marketing in the first place? MissionPoint, the way inventive healthcare should be.

Check out Job Description and Application Process

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