Archives March 2019

Telling the Nashville Story: How top communicators “sell” our city

From Broadway to Bellevue and everywhere in between, Nashville has become one of the top destinations in our country for commerce, leisure, and creativity.

What are the factors that have made Nashville the “It City” in America over the past few years, and how can we tell that story to our audiences to elevate our local brands? 

Join us Wednesday, April 17 for an in-depth panel discussion with some of Nashville’s most well-respected communicators as they share their insights on how to maximize our city’s unique attributes to benefit your brand.

Panelists

Heather Middleton
Vice President of Public Relations
Nashville Convention & Visitors Corp.

Dawn Cornelius
Vice President of Marketing & Communications
Nashville Area Chamber of Commerce

Ashley Bright
Vice President
Nashville Downtown Partnership

Moderator:
Nekasha Pratt, PMP

Director of Marketing
Tennessee Department of Tourist Development

Event schedule:

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

This lively discussion will include:

  • Understanding current audiences visiting and relocating to our area
  • Highlighting Nashville’s unique attributes
  • How to maximize our city’s resources for your brand

Parking / transportation information 

  • Ride share options: Uber / Lyft 
  • Waller Law Parking Garage on Union Street (58 visitors spots) — validated by Waller Law. 
  • Open Lot (as part of the Waller Law building) on 6th Avenue
  • Valet at the Hermitage Hotel – $13 up to 2 hours, $18 over 2 hours.
  • Parking garages at the Library or McKenzie Methodist Church (one block away) 

Reserve your spot!

Register today – We can’t wait to see you there! 

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April mixer: Springtime cheer with communications friends

Spread some springtime cheer and attend IABC Nashville’s April networking mixer, hosted by our dear friends at Concept Technology and in partnership with redpepper and Craft Content Nashville

Join communications professionals from Middle Tennessee and Southern Kentucky as we celebrate Nashville Content Week over tasty libations, delicious bites, and engaging conversation. 

Where:
Concept Technology
1009 3rd Ave N #200 
Nashville, Tennessee 37201

When:
Thursday, April 11, 2019
5:00 pm – 7:00 pm 

Reserve your spot! 

Members are FREE and non-members are $10 to attend! Prepay only. Registration will not be taken at the door. 

IABC is the only place to connect with communicators globally. 

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2019 Music City Gold Pen Awards

We continue our quest to recognize Middle Tennessee professionals who exemplify excellence in strategic business communications, management skills, thought leadership, and creativity.

Each year, the Music City Gold Pen Awards showcase leading-edge work, from area communicators – members and non-members alike. Submitting an entry will help you develop your professional knowledge and skills, and prepare for entry into the international Gold Quill Awards program. Upload your entry here

Judged by other IABC chapter professionals, a Music City Gold Pen Award is one of the most prestigious awards a communicator, designer, marketing strategist, or student can earn.

10 Reasons to Enter Music City Gold Pen Awards

  1. Demonstrate your skills in analytical thinking and creative implementation by entering an effective strategic communications plan according to IABC’s global standards and criteria of excellence.
  2. Earn credibility and a reputation for excellence, as one among the best in the region.
  3. Be recognized for your work by colleagues, your employer, and clients, with solid evidence that you’re one of the best at what you do.
  4. Fine-tune your skills with expert feedback from senior professionals.
  5. Inspire your team and enhance their reputation, both internally and externally.
  6. Build a business case for an increase in your communications budget.
  7. Elevate the standard of professional communication in your organization.
  8. Build a portfolio of work & a stronger resumė to open doors for new clients and career advancement.
  9. Show you can compete with the best of the best.
  10. Use the feedback from our local IABC chapter awards to enter an even stronger submission at regional and international levels.

 

IABC Nashville celebrated the 2018 Music City Gold Pen Awards winners on Thursday, Sept. 20, with the “Voice of the Predators” Pete Weber calling the play-by-play as we recognized top communications projects and professionals in middle Tennessee and southern Kentucky.

Winners and photos from last year’s event are available here.

About Us

IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville offers ties to communications jobs, connections to a communications tribe, and Music City Gold Pen Awards.

Connect Here. Go Anywhere!

Questions? Email Vice President of Awards: Mich Michaud.

SPECIAL THANKS TO OUR SPONSORS

Platinum Sponsor

Bronze Sponsors

 

Photography Sponsor

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A Twitterstorm on Twitter about the weather

A guest blog by Joe Diorio

Over a century ago, journalist Charles Dudley Warner* wrote in The Hartford Courant that “everybody talks about the weather, but no one does anything about it.” Nowadays, meteorologists are doing something about the weather when they talk about it.

Case in point: on December 23, 2015, tornadoes roared across northern Mississippi and middle Tennessee, killing 13 people. As then-WKRN meteorologist Lisa Patton was delivering her report that night she reminded viewers, “I’m using my ‘mom’ voice right now.” Her underlying message was clear: Take what I say seriously.

Patton’s action showed that how we say something is equally important as what we say. And it can come across clearly via the written word. David Drobny, one of three voices behind the NashSevereWx twitter account, demonstrates this regularly in his weather tweets. He also says Patton was “spot on” in her tone of voice on that December evening.

Life-threatening weather events are rare, so many times Drobny will have fun with meteorological terminology by poking fun at his preference for scientific terminology over water-cooler jargon. For example, as a storm headed toward Nashville in January he wrote: “Pro-snow weather terms [include] ‘deformation zone,’ [and] ‘frequent mentions of the ‘dendritic zone’ (impress people by saying ‘DGZ’) … Anti-snow: ‘dry slot,’ ‘dry air monster,’ ‘the low went north’.” He quickly followed up by adding “we cannot be close friends if you like ‘freezing rain’ [or] ‘ice storm’.”

With freezing rain and ice possible, but increasingly unlikely, on the weekend of January 19 and 20, someone tweeted their relief that their drive via I-65 to the Tennessee Performing Arts Center was clear. Will Minkoff, another one of the @NashSevereWx authors, responded “We could all use some culture.”

While Nashville was in the grip of an unusually bad cold spell, NashSevereWx tweeted “26 degrees at the airport. Colder in the hollers.” The tweet was accompanied by an image of John Travolta from the movie “Pulp Fiction,” photoshopped to show him in a large snow drift and holding a snow shovel.

That same day he posted a poll on Twitter, asking readers if bridges and overpasses – which we all know freeze first – are the same thing. Fifty-eight percent of the nearly 400 votes cast over a 60-minute period said they were different. The technical difference does not matter. “The point is they are both elevated and therefore cool off faster,” Drobny says. He was not setting transportation policy. He was driving home the point that drivers should be wary of slick bridges and overpasses.

(FWIW, Dictionary.com says “overpass” – the noun – is a road crossing over something, whereas “overpass” – the verb – means to pass over or traverse a region or space. It also defines “bridge” as a structure passing over something. Let the arguing begin. Break out your Venn Diagrams!)

Drobny’s tweets are indeed humorous, but they all have a bit of weather education included. (BTW, since I didn’t say so earlier, “dendritic” means having a branched form resembling a tree. A good term for a growing weather front, methinks.)

“I try to be humorous,” Drobny explains. “People need to see a lighter tone when I am not concerned, then when I am concerned, and the jokes and good humor evaporate, hopefully people understand the gravity of the situation.”

Drobny started NashSevereWx in 2010. “Friends were contacting me during severe weather wanting to know conditions where I lived (he’s in Williamson County) or worked (downtown Nashville). Weather data and software that had been only for the NWS and local TV meteorologists recently had become available to the weather nerd community. I snatched it up. I was equipped to follow storms myself. Friends were pestering me for information, and I wanted to give to them. Turned out it was easier to put it out there for them on Twitter rather than take multiple phone calls and reply to several text messages.” The Twitter handle gained followers at a rapid pace and Drobny realized he’d need help managing it.

Drobny is an attorney by day. NashSevereWx is something he and two friends –Andrew Leeper and the aforementioned Will Minkoff– run as a hobby, but the hyper-local nature of its weather reporting (it covers only Davidson and Williamson counties in Tennessee) has grown its Twitter presence to over 158,000 followers. Nowadays they have a media partnership with the National Weather Service in Nashville to add more specificity to their tweets.

“Most of what you see on Twitter is me,” Drobny said. “Andrew and Will also tweet, but their primary responsibilities concern other parts of our operation.”

The gang at NashSevereWX may not have a “mom” voice, but they do manage to leverage language to entertain and get their point across.

*Yes, it was Warner, not Mark Twain. Go look it up.

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Joe Diorio is a Nashville IABC member and a freelance writer, editor, and proofreader. You can sign up for his newsletter, “A Few Words About Words,” by visiting his website.

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March mixer: A toast to women in communications!

Join us Wednesday, March 13 at Industrious Nashville Downtown for our March networking mixer!

In the spirit of Women’s History Month, we’re celebrating Nashville’s thriving network of influential women that are shaking things up in business and communications. 

Come out and mingle with Nashville’s finest communications professionals over tasty libations, delicious bites and engaging conversation. Get to know our members and start building long-lasting relationships with some of the most enthusiastic connectors!

Where:
Industrious Nashville Downtown
414 Union Street, #suite 1900
Nashville, TN 37219
Parking information

Date: Wednesday, March 13

Time: 5:30 – 7:30 p.m.

Reserve your spot today! 

Members are FREE and non-members are $10 to attend! Prepay only. Registration will not be taken at the door. 

IABC is the only place to connect with communicators globally!

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