April 2014

Contact: K. Dawn Rutledge
VP for Communications
April 7, 2014
(615) 293-3304

Innovate!: What history can teach us about Marketing Communications
IABC/Nashville welcomes international speaker and author, Dr. Sybril Bennett

NASHVILLE – The Nashville Chapter of the International Association of Business Communicators (IABC) will welcome Sybril Bennett, Ph.D., professor of Journalism at Belmont University, to share lessons from her latest book during its monthly professional development luncheon series. This month’s title, “Innovate!: What History Can Teach Us About Marketing Communications,” will be held April 16, 11:30 a.m. at Maggiano’s Little Italy, located at 3106 West End Avenue.

Bennett, affectionately known as “Dr. Syb,” will share with attendees, the significant research she has tackled demonstrating how today’s Internet parallels with the early 19th century slave escape routes of the Underground Railroad (UGRR). In her latest book “Innovate: Lessons from the Underground Railroad,” Bennett explains how the Underground Railroad is among the most effective, disruptive and innovative networks in American history, and focuses on the lessons of the historical network and how we can apply them in today’s digital age from word-of-mouth communication, branding and even creating the informal, unstructured network of friends via social media. She will also provide insight on what she calls the seven elements of innovation: problem, principle, purpose, perspective, pioneering, passion and play.

“We look forward to learning more about the research that Dr. Syb will bring to this presentation. In addition to her academic work, she also brings a wealth of professional experience in the communications field to the table,” said Julie K. Davis, IABC/Nashville president. “The past is in the present and the present is the future. We expect marketers to walk away with new information on how to improve their strategy, thought process and implementation of ideas to make their marketing programs more meaningful.”

Bennett is an award-winning professor and journalist, and teaches Social Media Reporting, Digital Citizenship, Mass Media & Society and Entrepreneurial Media. Her research focuses on innovation, civility and digital media. A Chicago native, Bennett earned her Ph.D. in Higher Education Administration from Vanderbilt University, her M.Ed. in College Student Personnel from Loyola University of Chicago and her B.A. in Broadcast and Electronic Communication from Marquette University.

A two-time Emmy award-winning journalist with professional experience in the traditional and social media fields spanning more than 25 years, Bennett was the recipient of the Excellence in Communication Leadership or “EXCEL Award, presented by IABC Nashville at the 2013 Gold Pen Awards, which recognizes an individual who exhibits leadership in fostering excellence in communication.

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn hear from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m., and the cost is $25 for members and $35 for non-members. For more information, visit www.nashville.iabc.com.

IABC/Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. ###

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