August 2014

PamBusiness Development—all about communication!

Pam Eldridge
Owner, Connexon Partners

I was invited to an IABC meeting in Nashville a few years ago and reluctantly went. Yep, I was one of those who thought it just wasn’t for me. Three years later I’m still attending, and now I am a very active member.

I’ve been in business development for most of my career and it is ALL about communication. In preparing for that first contact with someone who I don’t know, I’m intensely strategic. I do my homework; I don’t just pick up the phone cold-turkey. There must be a ‘connection point’ to strike up a conversation. Not unlike meeting someone for the very first time and striking up a conversation.

I have three rules for business development:

  • They have to like you (well enough to want to spend time with you)
  • They have to trust you (you do what you say you will do)
  • You must be pleasantly persistent (never be a nag!)

In this ever-changing world of social media clutter, many ask me has business development changed. Not really. Although it might be harder to see people face-to-face, there is still a need to connect and make eye contact. You will never gain a solid business partnership without connecting on a personal level first. As a life-long communicator, that’s still my number one rule: connecting with people! And that’s what IABC is all about, too. Connecting and growing professionally. We meet monthly and always have an incredible speaker who challenges us to grow professionally and become better communicators.

Come check us out every third Wednesday at Maggiano’s, located at 3106 West End Avenue. Visit IABC Nashville and register for our August Mixer networking event now. You’ll be glad you did!

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