Register Now! Expanding Your Circle of Influence – March 15

Are you making connections to advance your personal brand? 

In today’s digital world, effective face-to-face communications skills are a sought after ability. Knowing how to connect and cultivate relationships is crucial regardless of your industry. Relationships are essential to building and maintaining both your company and personal brand image. These associations enable you to expand your Circle of Influence and help build your credibility.

So, how do you improve your relationship-building skills?

How do you expand your reach to positively impact your company and/or your personal brand?

 

cheryl-read

Cheryl Read, president of Cheryl L. Read & Associates, is joining IABC Nashville on Wednesday, March 15 to answer these questions and more. With more than 30 years of experience in brand marketing, communications and relationship management, Cheryl will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

 

Join us at IABC Nashville’s March 15 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Cheryl Read , and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Join Us! Feb. 15: Employee Engagement Panel

article-employee-engagement-roiGallup research shows engaged employees are 18% more productive and 37% less likely to be absent. Companies of all sizes are learning employee engagement is essential to success. They have begun instituting strategies to create and maintain an engaged and motivated workforce.

Join us on Wednesday, Feb. 15, as we dive in with our panel of expert communicators on just how to effectively engage employees and create a motivational culture that drives high performance.

 

Our Expert Panel:

lauraladd

Laura Ladd, Associate Communications Manager, Brookdale
Laura is a veteran communications professional with a focus in employee communications and healthcare. At Brookdale, the country’s leading operator of senior living communities throughout the United States, Laura is responsible for internal communications, partnering with company leaders and Human Resources to provide communications strategy and support for numerous initiatives, including learning and development, recruitment and training, and employee engagement, to name a few. She began her career as a staff writer and assistant editor at Nashville magazine, and her background includes communications roles at Vanderbilt University’s Office of Alumni Publications, Tennessee Health Care Association, Corrections Corporation of America, Community Health Systems, and LifePoint Hospitals. Laura is a past board member of the Public Relations Society of America (PRSA) and the Junior League of Nashville, as well as a volunteer board member of the Dixie Zone Southeastern Region of the U.S. Masters Swimming organization (USMS).

 

k-patterson

Kearstin Patterson, Assistant Vice President of Communication and Design, HCA

Kearstin is a leading figure in the Nashville community in both the healthcare and nonprofit sectors and brings her dynamic social skills and influence to HCA, the nation’s leading provider of healthcare services, as the assistant vice president of communication and design.  With a high standard of taste and tenacity, Kearstin sets the direction and builds connections—with her team, with other departments, with other lines of business—to position and propel the Communication & Design team as integral creative leaders within HCA and the healthcare industry. She also lends her skills and passion to the boards of several non-profit organizations in Middle Tennessee, but is proud to call the Iroquois Steeplechase her favorite annual event and where she donates much of her time through her role as president of the Iroquois Alliance.

 

aleridge_beth_reduced

Beth Aleridge, Associate Director of Media and Communications for Information Technology, Deloitte

In her current role, Beth leads executive communications to build eminence, achieve strategic objectives, and drive employee engagement and adoption for Deloitte’s US technology organization and the Office of the CIO. She works to differentiate Deloitte through internal and external marketing and communications solutions that drive bottom-line business results. Beth is passionate about spreading awareness of technology innovation to empower Deloitte professionals to serve clients with distinction, in the pursuit of becoming the technology leader in professional services organizations. Since joining Deloitte in 2007, Beth has held a number of leadership roles in Deloitte’s US and global organizations. Prior to Deloitte, Beth led strategic communications for Fortune 500 organizations in the technology, hospitality, publishing, and retail industries, including Gaylord Entertainment in Nashville and The Home Depot Inc. in Atlanta. Beth holds a BBA in marketing from Austin Peay State University and an MBA from Belmont University.

 

Join us at IABC Nashville’s Feb. 15 Professional Development Luncheon. Connect at Maggiano’s with our panel, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

 

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather