Membership Spotlight – Asia Farmer

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Asia Farmer, HIE Communications Specialist II at HCA Healthcare. 

 IABC: What is your background? 

Asia:  I was born and raised right here in Nashville, TN! I graduated from the University of Tennessee with a B.S. in Communication – Go Vols!! I began my journey in healthcare immediately upon graduation from college through a program designed by my company specifically for recent graduates to become acclimated with the industry. I have a background in communications, healthcare implementation and optimization, project management, and clinical health IT regulations

IABC: How did you get started in this business?

Asia: I have always had a passion for communications. As a child, I dreamt of career where I could use the power of my voice and technology to make a difference. My first job at HCA Healthcare afforded me the opportunity to travel across the country to help hospitals and leadership teams implement electronic health records. It was a rewarding and incredible experience that allowed me to use my voice and technology to be part of that groundbreaking milestone!

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Asia: I recently transitioned to a new role as HIE Communications Specialist II, and I am excited to begin this journey! Although I have been in this new role for a month, I have worked within the Clinical Services Group at HCA Healthcare for almost 6 years.

 

IABC: What makes your business/organization stand out?

Asia: HCA Healthcare is one of the largest healthcare companies in the United States. Although one of the largest, we still have an unwavering commitment to the quality of care for every patient that visits a facility and the growth and development of every employee.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Asia: I am an extrovert, vibrant, and dedicated.

 

IABC: Tell something about yourself people would be surprised to learn.

Asia: I participate in specialty/fun 5k races throughout the year such as The Color Run, The Hot Chocolate Run, and The 5k Foam Fest! If anyone has further suggestions of specialty/fun 5k races, please feel free to share!

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Asia:

The following nuggets have helped me tremendously in my career:

  1. Always plan and prepare your work ahead of the scheduled deadline.
  2. Always fearlessly ask questions.
  3. Always cite your sources and give credit to others.
  4. Always edit and check your work multiple times before the final submission.
  5. Always practice and rehearse until you are confident in your knowledge.

 

IABC: What makes an effective communications leader?

Asia: An effective communications leader works diligently to listen and invest in the growth of their team and be willing to take on challenges. In addition, an effective communications leader strives to be adaptable in their approach to train and educate individuals with varying learning styles and experiences.

 

IABC: What do you feel is the greatest benefit of IABC?

Asia: The benefits are endless! But most importantly, connecting with other communications professionals to learn, share, and develop friendships will be quite fulfilling

 

IABC: What prompted you to join IABC?

Asia: I am a major advocate for professional development and continuing education to stay up-to-date on the latest trends and best practices for my role. Through IABC, I hope to learn more about different communications specialties and methods to add to my current role and help others with their brand and message.

 

 

 

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Join & Save: MARCH IS MEMBERSHIP MONTH!!!

Thinking about renewing your IABC membership, or joining for the first time? Do it in March and save!
If you’ve been thinking about joining IABC, or your membership has lapsed and you’ve been debating reinstating – now is the time to act! March is the best month of the year to join or renew your membership because we’re celebrating Membership Month! IABC Nashville was named Small Chapter of the Year! Join or renew by March 31 to receive:
  • 10% off your membership dues
  • Chance to win a VIP grand prize package to World Conference 2018
Already a member, but still want to participate? Refer a colleague to win a $250 Visa gift card!
Become an IABC Champion by referring a colleague or renewal membership! Our members hold the key to our success and we want to make your membership as valuable as possible. As a current member, tell your friends and colleagues to join by March 31 and use you as a referral to receive:
  • The chance to win a $250 Visa gift card
  • Recognition on the IABC website
  • Additional recognition at the IABC 2018 World Conference as an IABC
Join the fun locally – and worldwide! Use IABC Nashville as your passport to connect with communicators around the globe!
 
There are lots of ways to join the fun by participating in any of our upcoming events:
Got questions? We’ve got answers!
 
Contact IABC Nashville’s VP of Membership, Sarah Loeffler, with any questions!
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IABC Nashville Announces 2018 Officers

The Nashville Chapter of the International Association of Business Communicators is proud to announce that our members have elected new officers for 2018. The new board members will be introduced at IABC Nashville’s January luncheon at Maggiano’s on West End.

This new slate is comprised of highly experienced communicators representing a variety of industries, including health care, public relations, media production strategy, transportation, consulting and higher education.

·      President – Gene Boulware, the Vincit Group
·      President-ElectSarah Loeffler, Tanner Corporate Services
·      Past-PresidentTom Kenley, Rogers Group Inc.
·      SecretaryMollye Dietrich, HCA
·      Vice President-FinanceLysa Rigo
·      Vice President-Membership – Sarah Loeffler, Tanner Corporate Services
·      Vice President-Professional DevelopmentRyan Stout, Astute Communications
·      Vice President-CommunicationsBrandon Mize, Treeline Bamboo Partners
·      Vice President at LargeGenma Holmes, Holmes Pest Control, GSH Consulting, LLC
·      Vice President at LargeMisty Moore, HCA
·      Vice President at LargeJennifer Fuqua, Jarrard Phillips Cate & Hancock
·      Vice President at LargePhil Matisak, ABC, UPS (retired)
·      Vice President at Large – K. Dawn Rutledge, Tennessee State University
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Digital Workplace Strategies for Employee Communications | Nashville

November 7 – 9, 2017 | Nashville, TN

Using the latest tools to drive engagement, strengthen your culture, improve productivity, and re-energize your organization

Pre-Conference Workshop Day: Tuesday, November 7
Main Two Day Conference: Wednesday, November 8 – Thursday, November 9

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will learn about the latest tools and technologies that are engaging employees across various organizations in NEW ways – to help you get better results tied to your organization’s business strategy and goals.

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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April 19 IABC Nashville Lunch: Let’s Talk about Brand with Tim Earnhart


Be The Hero — The Journey of Your Brand Story

tim-earnhartStorytelling has been one of most powerful and influential forms of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. The modern brand needs to be much more than visual consistency, it needs to be human. And the way to be human is to tell a great story.

The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are. Storytelling can be a way to help your customers connect to the human side of your brand early on.

Join Tim Earnhart, founder and CEO of Werkshop Branding, at Maggiano’s on April 19 as he journeys through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.

About Tim Earnhart

Born in Bern, Switzerland and raised in Portland, Oregon, Tim now calls the rolling hills of Kentucky home where he lives with his family.

As founder and CEO of Werkshop Branding, Tim brings 23+ years of business entrepreneurship, ownership, operations, marketing, and branding experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding agency. Today, Werkshop has clients across the country in multiple vertical markets and industries.

Tim also serves as an Advisor/Mentor for the Nashville Entrepreneur Center (www.ec.co).

In the last few years, Tim has become a sought-after keynote speaker on the topics of branding, brand culture and storytelling, marketing, social media, consumer behavior, entrepreneurship, life passions, and perseverance.

Tim has been active both professionally and personally with various non-profits and advisory groups, and in 2004 was chosen as the Bowling Green, KY Area Chamber of Commerce Business Person of the Year.  Tim is blessed with a wonderful and patient wife, a driven and talented daughter who is completing her freshmen year of college, and a 15 year-old son who aspires to be a PGA Tour player someday.

Join us at IABC Nashville’s April 19 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Tim Earnhart, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

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