Membership Spotlight – Kerry Burke

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Kerry Burke, Senior Communications Specialist at HCA Healthcare. 

 IABC: What is your background? 

Kerry: I was born and raised in CT, and received my public relations/communications degree from Roger Williams University in RI, where I played NCAA softball – Go Hawks! After graduating, I joined the marketing and communications team at Rushford, a non-profit mental health and addiction treatment center in CT. In 2012 I moved to Charleston, SC, where I managed MUSC Health Medical Center’s employee communications program. I arrived in Nashville last year and am loving it!

IABC: How did you get started in this business?

Kerry: I have always loved storytelling, connecting with others and serving a greater purpose. Early in my career, I developed a deep respect for health care professionals and the lifesaving work they do. I wanted to support them by making sure they have the information they need to do their job and feel appreciated, and internal communications was the perfect fit.

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Kerry: I am a senior communications specialist within HCA Healthcare’s Clinical Services Group. I have been in this role for 14 months.

 

IABC: What makes your business/organization stand out?

Kerry: HCA is a national leader in health care. As one of the largest health systems in the world, we are fortunate to be able to lead the way in many areas of health care and affect positive change in how care is delivered.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Kerry: Friendly, compassionate, quirky

 

IABC: Tell something about yourself people would be surprised to learn.

Kerry: This may not be surprising (especially to those who know me), but I am pretty obsessed with the Nashville foodie scene – If anyone has restaurant recommendations, I am all ears!

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Kerry:

  • Know your audience.
  • Always ask for and be open to feedback.
  • Go with your gut.
  • If you don’t ask, the answer is always “no”.

 

IABC: What makes an effective communications leader?

Kerry: An effective communications leader builds up those around them, and is not afraid to be innovative and try new strategies and approaches.

 

IABC: What do you feel is the greatest benefit of IABC?

Kerry: Connecting with other professionals in the field personally and professionally. I have developed wonderful professional and personal friendships through IABC, and it is always fulfilling to be able to talk with others who do similar work and “speak the comm language”.

 

IABC: What prompted you to join IABC?

Kerry: HCA encourages participation in professional organizations, and after seeing the value in IABC membership, I joined as a member last year along with fellow HCA colleagues.

 

 

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Digital Workplace Strategies for Employee Communications | Nashville

November 7 – 9, 2017 | Nashville, TN

Using the latest tools to drive engagement, strengthen your culture, improve productivity, and re-energize your organization

Pre-Conference Workshop Day: Tuesday, November 7
Main Two Day Conference: Wednesday, November 8 – Thursday, November 9

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will learn about the latest tools and technologies that are engaging employees across various organizations in NEW ways – to help you get better results tied to your organization’s business strategy and goals.

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

April 19 IABC Nashville Lunch: Let’s Talk about Brand with Tim Earnhart


Be The Hero — The Journey of Your Brand Story

tim-earnhartStorytelling has been one of most powerful and influential forms of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. The modern brand needs to be much more than visual consistency, it needs to be human. And the way to be human is to tell a great story.

The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are. Storytelling can be a way to help your customers connect to the human side of your brand early on.

Join Tim Earnhart, founder and CEO of Werkshop Branding, at Maggiano’s on April 19 as he journeys through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.

About Tim Earnhart

Born in Bern, Switzerland and raised in Portland, Oregon, Tim now calls the rolling hills of Kentucky home where he lives with his family.

As founder and CEO of Werkshop Branding, Tim brings 23+ years of business entrepreneurship, ownership, operations, marketing, and branding experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding agency. Today, Werkshop has clients across the country in multiple vertical markets and industries.

Tim also serves as an Advisor/Mentor for the Nashville Entrepreneur Center (www.ec.co).

In the last few years, Tim has become a sought-after keynote speaker on the topics of branding, brand culture and storytelling, marketing, social media, consumer behavior, entrepreneurship, life passions, and perseverance.

Tim has been active both professionally and personally with various non-profits and advisory groups, and in 2004 was chosen as the Bowling Green, KY Area Chamber of Commerce Business Person of the Year.  Tim is blessed with a wonderful and patient wife, a driven and talented daughter who is completing her freshmen year of college, and a 15 year-old son who aspires to be a PGA Tour player someday.

Join us at IABC Nashville’s April 19 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Tim Earnhart, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

IABC Nashville is Named 2017 Small Chapter of the Year; Invites Area Communicators to March 15 Lunch

NASHVILLE, Tenn., March 7, 2017 /PRNewswire/ — The Nashville Chapter of the International Association of Business Communicators, which was recently named IABC’s “2017 Small Chapter of the Year,” invites communications professionals from all industries to its March 15 professional development lunch at Maggiano’s Little Italy in Nashville. Registration is now open for the 11:30 a.m.1 p.m. event.

Attendees to the March 15 event, “Expanding Your Circle of Influence,” will hear from Cheryl Read, president of Cheryl L. Read & Associates. Read, who has more than 30 years of experience in brand marketing, communications and relationship management, will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence. The cost to attend is $30 for members, $40 for non-members and $25 for students.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

IABC Nashville won the 2017 Small Chapter of the Year award at the Feb. 23 International Association of Business Communicator’s 2017 Chapter Management Awards in Dallas, Texas. Additionally, the chapter won two Chapter Management Awards (CMAs) in the categories of Event Management and Communication Management.

This year’s accolades were due in large part to the chapter’s efforts to communicate the rebranding of its Music City Gold Pen Awards and organization of the awards gala that was held in May at the Oak Room at Greenbrier Distillery. This is the chapter’s second consecutive year of being recognized for Chapter Management achievement. In 2016, IABC Nashville’s efforts to incorporate new branding to align with the association’s new guidelines earned the chapter a CMA in Communication Management.

“IABC is the only place where professional communicators can connect globally network, and we are proud to be a part of that network,” said IABC Nashville President Tom Kenley. “These projects required a lot of hard work and dedication over the past few years, and we are especially proud that IABC recognized those efforts.”

ABOUT IABC NASHVILLE
IABC/Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. To learn more visit nashville.iabc.com.

SOURCE IABC Nashville

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Connect at the Music City Gold Pen Awards Celebration May 18!

Want to celebrate with the stars?

Alanna Autler

Communications stars, that is! The Music City Gold Pen Awards are an annual awards ceremony honoring the best communications projects and professionals in middle MC-Gold-PensTennessee and southern Kentucky. IABC Nashville is proud to announce our 2017 event. With over 25 awards categories, ranging from complex communications campaigns to single news articles (and much more!) You’ll get to celebrate with the star communications professionals and learn about their award-winning projects! And, connect with Alanna Autler, WSMV-TV’s, Channel 4 News I-Team award-winning investigative reporter, who will be presenting this year’s awards.

What can you gain from attending?

Even if you decided not to submit an entry for evaluation, the Music City Gold Pen Awards ceremony is an event you won’t want to miss. Here’s why you need to be there:

  • Opportunity to mix and mingle with leaders in communications, public relations, marketing, and from middle Tennessee and Kentucky
  • Learn about the award-winning communications projects and what made them successful.
  • Exclusive insight about current communications trends, best practices, and how the industry’s stars are shaping our field for the future.
  • An evening of great networking, complete with delicious food as well as beer and wine for you to enjoy.

Come. Connect. Celebrate.

Thursday, May 18, 2017 / 6 to 8 p.m.noahliff1

Noah Liff Opera Center

$45 for members / $55 for non-members

Deadline for registration is May 15

RegisterButton3

Interested in becoming a sponsor? Click here to learn how.

IABC-Nashville-logo-Secondary-Vertical

 IABC is the only place to connect with communicators globally.

Connect Here. Go Anywhere!

Thanks to our sponsors

tcg-logo-rgb

Event photography generously provided by:

Bernadette Ruby

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather