Strategies for Measuring & Improving Internal Communications

Innovative tactics to help you gather employee feedback, analyze results, and
create an action plan for improved engagement across your organization

September 25 – 27, 2018 | Nashville

Mention “IABCNashville” for $200 off!

http://bit.ly/2KsE6kB

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Call for Entries

The Nashville chapter of the International Association of Business Communicators (IABC) is proud to issue its call for entries for the 2018 Music City Gold Pen Awards. The Music City Gold Pen Awards recognizes exceptional efforts of middle Tennessee communicators by highlighting best practices in business communications, management skills, thought leadership, and creativity.

Judged by other IABC chapters, a Music City Gold Pen is one of the most prestigious awards a communicator, designer or marketing strategist can earn.

IABC Nashville invites you to submit your best work to be considered for a 2018 Music City Gold Pen Award. Submissions must include work produced or completed between Jan. 1, 2017 and June 30, 2018.

Categories and divisions coincide with the Gold Quill Awards conducted by our parent association, IABC International. With four divisions and 28 categories, the awards represent a broad range of disciplines. Entering the Music City Gold Pen Awards this year means you’ll be prepared to make your mark at the Gold Quill Awards.

Due dates and fees
Member Non-member Student
Thursday, Aug. 2 Standard $80 $90 $30
Monday, Aug. 6 Late $100 $110 $50

 

Continue reading to learn more about what you will need to complete your entry into the 2018 Music City Gold Pen Awards.

 For additional assistance, please contact Tom Kenley (tkenley@gmail.com).

2018 Music City Gold Pen Award Entry Instructions

1.  Pick your category.

Review the Music City Gold Pen Award Divisions and Categories and pick the category that best fits your entry. You may enter the same project in more than one category; however, you must pay a separate entry fee for each entry. We also invite you to enter as many different projects as you like. (After selecting you Division and Category, you may want to go ahead and request a folder to be set up for your entry. See the first step under “4. Submit your entry”.)

2.  Prepare your Work Plan.

Your work plan is the key element of your entry that describes all the elements of your work. Entrants must demonstrate how their project applied planning and skills, including research and analysis. The work plan must be submitted in a PDF with minimum 0.5-inch margins and a minimum font size of 10 points and must not exceed four pages.

Complete the core elements of your work plan by providing the following information, using the sub-headings provided:

  • Business Need/Opportunity: What business need or opportunity did the entry address? How did it affect the organization? Clearly describe the issues the organization faced and outline any impact these issues had on performance, reputation, image, profits, participation, etc. Highlight any formal or informal research findings that support your analysis of the need or opportunity.
  • Intended Audience: Describe the intended audiences (primary and any other audiences) and specify the key characteristics (needs, preferences, demographics, etc.) which factored in developing the
  • Goals/Objectives: In responding to the need described above, what communication goals and objectives were articulated and how did they relate to the business objectives or strategies.
    • Goals describe what your communication project was designed to accomplish. Choose one or two key goals to describe in detail. These key goals should be oriented to your organization’s future Goals are not measurable, but often lofty and/or visionary.
    • Objectives should be realistic and measurable, and should examine outcomes such as quantity, time, cost, percentages, quality; a change in behavior (did your audience start doing something? Stop doing something? Or keep doing something?) or other criteria. How directly do the measurable objectives address the stated need?
  • Solution Overview: What solution was developed and why? Summarize the project, program or campaign and describe the rationale for the chosen approach. Describe the projected impact expected on the business need or opportunity. The solution should demonstrate your thought process, imagination and approach to problem solving. How effective was the program/campaign or project in meeting the stated business objectives? How effectively was the program implemented in terms of budget, time and other resources?
  • Implementation and Challenges: What challenges did you face? Describe how the project was implemented (include budget, time, technical equipment and other resources). It does not matter if the budget was small – show you made efficient use of money. Discuss timeframes and describe any limitation or challenges that you faced when selling and implementing your Judges are looking for flexibility and a capacity to resolve problems and negotiate solutions. Note any special circumstances and discuss how they were addressed.
  • Measuring/Evaluation: How did you measure your project’s results? Every result should be linked to one or more objectives. Results must be shown to be valuable, thorough, and convincing. Measurement should demonstrate outcomes, not outputs. What indicators were used to measure the project’s success in meeting its objectives? Measurements must be quantifiable and must be linked back to the objectives. How successful was the solution in meeting the business need or opportunity? What criteria were used to evaluate the results against the objectives?

3.  Choose your Work Sample(s).

 You can upload a maximum of five work sample files. Your work sample files must be in PDF, PNG, JPG, GIF, MP4, WMV, M4V formats. If you have more than five work plan files, please combine them into fewer PDF files. Each file is limited to 2 GB (2,000 MB) in size.

Work samples should include supporting materials illustrating the communication program. It can include the actual materials identified in the work plan, such as communications programs, publications, videos, photographs, etc.

Work samples should be submitted in formats easily handled and reviewed by the judges. Electronic and interactive work samples should be viewable on PC or Mac equipment and/or software. For websites, provide the URL or IP address of the site in your entry. For intranets or “limited, secured access” sites, provide instructions on how to register for the site, along with an account name and/or password. If access may be a barrier to evaluation or the site may change after submission, consider submitting a ‘tour of the work sample’ (five minutes or less).

  • For Communication Management entries, the Work Sample elements should be efficient – include only pieces that back up your submission such as printed pieces, photos of events, letters of endorsement and other key documents. It is not necessary to include minutes of meetings, memos, project plans, every media clipping etc. unless they specifically provide necessary proof.
  • For Communication Skills and Education entries, the Work Samples should illustrate tactics, show finished product and key documents that support the Work

4.  Submit your entry

New for 2018, the Music City Gold Pen Awards will be utilizing shared folders to upload submissions.

  • Step 1: Click here to complete this brief submission form. Within 24 hours, you will receive a confirmation email containing:
    • A link to the Google Drive folder you will use to upload your award submission assets
    • A link to use for payment
    • Key reminders of deadlines, the MCGP Awards event, etc.
  • Step 2: Upload Work Plan and Work Sample(s) to the shared folder before the deadline.
  • Step 3: Submit payment using link in the confirmation email before the deadline.

5.  Plan to attend the 2018 Music City Gold Pen Awards in September, watch for details!

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

2018 Music City Gold Pen Awards

IABC Nashville is proud to present the 2018 Music City Gold Pen Awards, recognizing effective communications projects by firms, departments and individuals.MCGP FB Event image7

Are you in it to win it?

If you think you’ve got what it takes to be a communications star, we want to see your work! The best part about the IABC Music City Gold Pen Awards is that when you submit an entry for evaluation, you are not competing with anyone. Every entry is judged individually, not comparatively. You can even submit the same project to multiple categories to increase your chances of winning! Check out the call for entries  to learn more about how to join the stars and get your own Gold Pen Award!

There will be dozens of categories available, ranging from writing a simple e-mail to designing a corporate brochure to building a comprehensive communications plan or campaign.

The Music City Gold Pen Awards offers you the opportunity to earn:awards

  • Recognition for your team
  • Bragging rights for your clients
  • Feedback from qualified communication professionals

See  Call for Entries & Award Categories. Entries will be accepted online through August 6. Watch for more information about our exciting 2018 Music City Gold Pen Awards Celebration in September 2018.

We also invite you to attend the 2018 Music City Gold Pen Awards in September, watch for details!

About Us

IABC Nashville is the local chapter of the International Association of Business Communicators.  The only place to connect with communicators globallyConnect Here. Go Anywhere!

Questions? Email Vice President of Awards  Tom Kenley

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Membership Spotlight – Joe Diorio

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Joe Diorio, freelance writer, editor and proofreader. 

 IABC: What is your background? 

Joe: 30-plus years in writing, editing, proofreading. I have worked in marketing communications for corporations (IBM, DuPont), agencies (Ketchum and smaller independent agencies), and higher education (Harcum College (www.harcum.edu), The University of Pennsylvania’s Annenberg School for Communication (www.asc.upenn.edu), and Vanderbilt University’s Peabody College of education and human development (https://peabody.vanderbilt.edu).

I returned to freelance writing in 2017 after deciding to retire early. I say “returned” to freelance writing because I worked for myself as a freelancer from 1991 – 2000.

IABC: How did you get started in this business?

Joe: Completely by accident. I had been a newspaper reporter in Connecticut and a friend and co-worker had left newspapers to take a job in corporate P.R. with IBM. He convinced me to send IBM my resume. I was convinced they wouldn’t hire me, so I sent them a resume that I know for certain had at least two typos in it. IBM called me in for an interview anyway, and eventually placed me in a job in Washington, D.C. doing product publicity for IBM. Personal computers were brand new then so doing product P.R. was easy for someone new to the business.

 

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Joe: I am a freelance writer, editor, and proofreader. My work covers all three categories. For example, I’m presently writing about PET/CT scanners for a healthcare client, I’m editing a lot of academic articles, and I am proofreading coaching materials for the USTA.

I’m also the editor and writer of a free monthly email newsletter focusing on good writing called “A Few Words About Words.”

 

IABC: What makes your business/organization stand out?

Joe: I like to say I sell peace of mind. My clients will get good, clean, accurate copy that is very readable. My proofreading and editing work is thorough and reliable.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Joe: An editor’s editor. (A client used that term to describe me and I liked it a lot.)

 

IABC: Tell something about yourself people would be surprised to learn.

Joe: I turn old, broken guitars, banjos, and mandolins into functional art (shelves, decorative items). I sell them through Etsy. https://www.etsy.com/shop/POGOGuitars   I have exhibited them at Vanderbilt’s Wond’ry interdisciplinary research center.

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Joe: A person who is 15 or 20 years younger than you can teach you as much as someone 15 or 20 years your senior.

 

IABC: What makes an effective communications leader?

Joe: Call me at 9 p.m. on any night; I’ll be at my desk working and can try to answer you.

 

IABC: What do you feel is the greatest benefit of IABC?

Joe: It’s a powerful network of smart and dedicated communications professionals.

 

IABC: What prompted you to join IABC?

Joe: Same reason as the greatest benefit of IABC. Also, as a sole proprietor it’s important to have a connection to other professionals.

 

 

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Wednesday July 18th – The Master Communicator’s Secret Weapon

The Master Communicator’s Secret Weapon, Yes And…

According to the Society for Human Resource Management (SHRM), every time a company replaces a salaried employee, it costs the business an average of 6 to 9 months’ that salary. This is painful and costly for every stakeholder in your business. Today, savvy businesses are seeking new ways to improve communication and culture in (and out) of the office. That’s where business improv training comes in. 

Don’t miss Futureforth founder, Dave Delaney, presenting his acclaimed, “Improve with Improv” presentation. Delaney will share three key skills from improv that you can use each day to improve your communication skills with colleagues, clients, friends and family. You will learn to listen better, not to fear failure, and to accept opportunities with an empathetic open mind.

“Improvisation – and the improv toolkit – offers great grounding for leaders challenged to thrive in a business climate that demands agility, resilience, quick thinking, and ease with ambiguity. Counter-intuitive as it might seem, business is often an act of improvisation, not planning. So we say “lights up” on the era of the leader as an improviser.” – Harvard Business Review.

Dave Delaney is a marketing communications professional specializing in digital marketing and corporate communication through improv workshops. Dave is a proud dad, happy hubby, authorspeaker, founder of Futureforth  and Networking For Nice People.

 

IABC Nashville audience members will also receive a free copy of Delaney’s ebook, “Improve with Improv”. Expect plenty of laughs and ah-ha moments during the IABC Professional Development Luncheon.

 

Join us at Maggiano’s Little Italy for our July 18th Professional Development Luncheon!

Click on the link below to register or RSVP.

 
Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

June 21st – IABC Nashville Mixer

Join us on June 21st from 5-7pm for IABC Nashville’s mixer! The mixer will be a fun evening of networking, food and drinks with fellow communications professionals and industry leaders. 

Our June mixer will be held at The Pub downtown Nashville. We’ll be bringing together middle Tennessee and southern Kentucky’s finest communications professionals! We’ll meet from 5-7pm for food, libations, authentic conversation, and great networking!

Get to know new members and strengthen your network the right way. Members are FREE and non-members are just $10 to attend!

 The Pub is located at 400 11th Ave S, Nashville, TN 37203
  

 

Join us at IABC Nashville’s June Mixer at The Pub downtown Nashville. 

New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

FREE for members and just for $5 non-members. Prepay only. Registration will not be taken at the door.

The Pub
400 11th Ave S., Nashville TN 37203

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Julie Davis Presented Chapter’s Highest Honor

Julie Davis, APR

Julie K. Davis APR, Vice President of Communications, Brookdale Senior Living Inc., has been awarded IABC Nashville’s Fellow Award, the highest honor the organization confers upon its members on the international and chapter levels. It is awarded to communications professionals for exceptional leadership and service to IABC, in our case to the IABC Nashville Chapter.

While this is not an annual award, the Chapter was compelled to present this year to a fellow communicator who exemplifies the highest standards of the profession. The honoree has had a long-term positive impact on organizations, professions and the community through her professional and personal contributions and achievements.

Her work has won recognition by several awards programs including IABC Gold Pen Awards, PRSA Parthenon Awards, Social Responsibility Awards from Women Executives in Public Relations, not to mention, by significant advancement of her career and those she has counseled and mentored.

She is a 22-year committed and active member of IABC and IABC Nashville Chapter. Julie has served several years on the Chapter board, including as VP of Programs, VP of Finance, and as Chapter President. And, she has been recognized by previous boards with a Chapter President’s and Fellow Award. 

Julie is always there to pitch in and help the chapter, the profession, and any and all of those, who like her, is committed to help drive communication as a force for good in business and society.

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

IABC Nashville Presents President’s Award to Lysa Rigo and Sarah Loeffler

NASHVILLE – (Feb. 27, 2018)  – The International Association of Business Communicators (IABC) Nashville Chapter presented the President’s Award to board members Lysa Rigo and Sarah Loeffler during its Feb. 20 professional development luncheon. 2017 IABC president Tom Kenley presented the award, which recognizes exceptional contributions by chapter members, to Lysa and Sarah for showing extraordinary commitment to the chapter’s growth and wellbeing in 2017.

 

On the heels of winning an IABC Gold Quill Award for her work at Ingram Barge, Lysa Rigo, vice president of finance for IABC Nashville, successfully reorganized the chapter’s financial affairs and has shared her expertise with chapter members and university students alike. “Lysa is always one of the first to volunteer to help with special chapter projects,” said Tom Kenley. “We couldn’t have done it without her last year.”

Sarah Loeffler, vice president of membership for IABC Nashville, continually reaches out to potential members through mixers and one-on-one networking. “Sarah consistently offers assistance with special projects,” said Kenley. “Fortunately, her commitment has continued as her chapter responsibilities have grown, and we are excited to learn that she has agreed to continue her contribution to the chapter by becoming the chapter’s president-elect this year.”

IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual Music City Gold Pen Awards program.

IABC is the only place to connect with communicators globally.

Connect here. Go anywhere!

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Join & Save: MARCH IS MEMBERSHIP MONTH!!!

Thinking about renewing your IABC membership, or joining for the first time? Do it in March and save!
If you’ve been thinking about joining IABC, or your membership has lapsed and you’ve been debating reinstating – now is the time to act! March is the best month of the year to join or renew your membership because we’re celebrating Membership Month! IABC Nashville was named Small Chapter of the Year! Join or renew by March 31 to receive:
  • 10% off your membership dues
  • Chance to win a VIP grand prize package to World Conference 2018
Already a member, but still want to participate? Refer a colleague to win a $250 Visa gift card!
Become an IABC Champion by referring a colleague or renewal membership! Our members hold the key to our success and we want to make your membership as valuable as possible. As a current member, tell your friends and colleagues to join by March 31 and use you as a referral to receive:
  • The chance to win a $250 Visa gift card
  • Recognition on the IABC website
  • Additional recognition at the IABC 2018 World Conference as an IABC
Join the fun locally – and worldwide! Use IABC Nashville as your passport to connect with communicators around the globe!
 
There are lots of ways to join the fun by participating in any of our upcoming events:
Got questions? We’ve got answers!
 
Contact IABC Nashville’s VP of Membership, Sarah Loeffler, with any questions!
Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

2018 IABC World Conference, Montreal, June 3-6

Palais des congrès de Montréal

3-6 June, Montréal

#IABC18: The Communication Crossroads

 

Seth Godin (left), opening keynote of the 2018 IABC World Conference in Montréal

Our theme this year focuses on “The Communication Crossroads,” emphasizing that the communication profession is uniquely positioned at the crossroads of business, culture, functions and audience. That’s a powerful place to be. This year’s conference will explore how to leverage that power in new and innovative ways.

  • Learn how communication drives business performance and innovation.
  • Explore the rise of transformative communication and collaboration.
  • Discover your role at the center of culture and ethics.
  • Strengthen your knowledge and confidence as a strategic adviser.

A mosaic of culture, language and identity, home to major global corporations, and a thriving technology hub, Montréal is the ideal venue to connect with your peers from across the communication profession.

About the World Conference

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Tangible benefits

 By attending the IABC World Conference, you will:

  • Expand your network, with more than 1,000 participants in attendance.
  • Experience outstanding keynote speeches and informative panel discussions.
  • Choose from exceptional sessions in a variety of formats.
  • Earn credits toward professional certification.

We’ll share the innovative knowledge, creative tools and critical connections we need to make communication the centerpiece of a thriving business community.

Tracks with a focus

Our sessions will be organized by these five tracks:

Leadership and Strategy: For communication professionals aspiring to a leadership role, this track empowers them to support business goals and build a high-value function with impactful approaches/techniques. Sessions offer case studies and examples of strategy in action for the function and/or the organization.

Marketing and Brand: This track shows how to unlock your creativity as a communicator and how best to support an organization’s brand. Sessions will offer insights and expertise on marketing to increase support for an organization, product or service.

Reputation: These sessions uncover the importance of stakeholder management and the role communication professionals play in building relationships in/outside the organization. This track incorporates social responsibility and the strategic role of a communication professional in times of crisis.

Employee Engagement: Through case studies, best practices and highlighting creativity in employee communication, sessions in this track demonstrate the power of communication in building a strong internal culture and the behaviors that support organizational goals.

Communication Skills: This track offers both what communication professionals need to know and know how to do. Sessions explore trends in the communication profession (particularly technology), the latest research and the skills needed to remain current now and in the future. Below are some of examples.

  • Enabling employees to understand the strategy, vision and values of the organization
  • The Office 365 effect and the rise of social channels
  • Digital storytelling
  • Social listening
  • Strategic planning
  • Written communication
  • Social media as collaboration
  • Multimedia content development
  • Verbal communication
  • Business knowledge
  • Business skills
  • Management knowledge
  • Management skills

Read More and Register Now!

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather