THURSDAY May 17th — Creating a Successful Cause Marketing Campaign

Join us THURSDAY, May 17th for IABC Nashville’s Professional Development Luncheon on creating a successful cause marketing campaign. Lauren Reed, of Reed Public Relations and recent winner of Nashville Business Journal’s 40 Under 40, will lead the discussion followed by a live Q&A. 

Be sure to note this month’s weekday change to THURSDAY and new location at the Amerigo!  

Lauren Reed founded Reed Public Relations in 2012 after nearly a decade at a national PR agency. As president and founder, Lauren has grown the company from a one-woman show to a full-service marketing and PR firm with specialties in cause marketing, crisis management, thought leadership and social media with clients such as Madame Tussauds Wax Attractions, O’Charley’s Restaurants, Orangetheory Fitness, and The Tennessean Hotel, to name a few.

She earned her APR designation in 2010 and is now a member of the Entrepreneurs’ Organization, Women Presidents’ Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award.

Most recently, Lauren was named to the Nashville Business Journal’s 40 Under 40 Class of 2018 and RPR was named one of the Business Journal’s Best Places to Work in 2018.

Click on the link below to register or RSVP.

 
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April 5th – IABC Spring Mixer

Join us on April 5th from 6-8pm for IABC Nashville’s mixer! The mixer will be a fun evening of networking, food and drinks with fellow communications professionals and industry leaders. 

Our mixer will be themed around “Building Your Tribe” and held at Walden, one of Nashville’s newest watering holes. We’ll be bringing together middle Tennessee and southern Kentucky’s finest communications professionals! We’ll meet from 6-8pm for food, libations, authentic conversation, and great networking!

Get to know new members and strengthen your network the right way. Members are FREE and non-members are just $5 to attend!

  

 

Join us at IABC Nashville’s April Mixer at Walden in East Nashville. 

New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

FREE for members and just for $5 non-members. Prepay only. Registration will not be taken at the door.

Walden
2909B Gallatin Pike
Nashville TN, 37216

 

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2018 IABC World Conference, Montreal, June 3-6

Palais des congrès de Montréal

3-6 June, Montréal

#IABC18: The Communication Crossroads

 

Seth Godin (left), opening keynote of the 2018 IABC World Conference in Montréal

Our theme this year focuses on “The Communication Crossroads,” emphasizing that the communication profession is uniquely positioned at the crossroads of business, culture, functions and audience. That’s a powerful place to be. This year’s conference will explore how to leverage that power in new and innovative ways.

  • Learn how communication drives business performance and innovation.
  • Explore the rise of transformative communication and collaboration.
  • Discover your role at the center of culture and ethics.
  • Strengthen your knowledge and confidence as a strategic adviser.

A mosaic of culture, language and identity, home to major global corporations, and a thriving technology hub, Montréal is the ideal venue to connect with your peers from across the communication profession.

About the World Conference

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Tangible benefits

 By attending the IABC World Conference, you will:

  • Expand your network, with more than 1,000 participants in attendance.
  • Experience outstanding keynote speeches and informative panel discussions.
  • Choose from exceptional sessions in a variety of formats.
  • Earn credits toward professional certification.

We’ll share the innovative knowledge, creative tools and critical connections we need to make communication the centerpiece of a thriving business community.

Tracks with a focus

Our sessions will be organized by these five tracks:

Leadership and Strategy: For communication professionals aspiring to a leadership role, this track empowers them to support business goals and build a high-value function with impactful approaches/techniques. Sessions offer case studies and examples of strategy in action for the function and/or the organization.

Marketing and Brand: This track shows how to unlock your creativity as a communicator and how best to support an organization’s brand. Sessions will offer insights and expertise on marketing to increase support for an organization, product or service.

Reputation: These sessions uncover the importance of stakeholder management and the role communication professionals play in building relationships in/outside the organization. This track incorporates social responsibility and the strategic role of a communication professional in times of crisis.

Employee Engagement: Through case studies, best practices and highlighting creativity in employee communication, sessions in this track demonstrate the power of communication in building a strong internal culture and the behaviors that support organizational goals.

Communication Skills: This track offers both what communication professionals need to know and know how to do. Sessions explore trends in the communication profession (particularly technology), the latest research and the skills needed to remain current now and in the future. Below are some of examples.

  • Enabling employees to understand the strategy, vision and values of the organization
  • The Office 365 effect and the rise of social channels
  • Digital storytelling
  • Social listening
  • Strategic planning
  • Written communication
  • Social media as collaboration
  • Multimedia content development
  • Verbal communication
  • Business knowledge
  • Business skills
  • Management knowledge
  • Management skills

Read More and Register Now!

 

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Feb. 21 — Leverage the Power of Social

“Those companies who haven’t reacted to the expectations of swift, useful social media service will see their customers move to their rivals quicker than you can type 140 characters.” – Sir, Richard Branson

IABC Nashville is delighted to have the Frist Center’s Emily Beard, Community Relations Manager, as our guest speaker for February’s professional development luncheon. Emily will be talking about how to leverage the power of social media to more effectively communicate with your customers.

As the Frist Center’s community relations manager, Emily Harper Beard works with a variety of community groups and audiences to help promote the Frist Center’s mission and vision. This includes managing the Frist Center’s online community through social media. For the last 7 years, Beard has  been the voice of the Frist Center’s social and digital media sites: Twitter, Facebook, YouTube, Vimeo, Instagram, and Pinterest.

 Prior to working at the Frist Center, she received her B.A. in graphic design from Middle Tennessee State University and worked at a puppet shop in Nashville creating characters for live shows, film, and television. She continues to be an active artist in Nashville’s growing arts scene.

 

Click on the link below to register or RSVP.

Join us at IABC Nashville’s January 17th Professional Development Luncheon at Maggiano’s on West End.  

Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect with communicators globally.

IABC Nashville is your passport!

 

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Digital Workplace Strategies for Employee Communications | Nashville

November 7 – 9, 2017 | Nashville, TN

Using the latest tools to drive engagement, strengthen your culture, improve productivity, and re-energize your organization

Pre-Conference Workshop Day: Tuesday, November 7
Main Two Day Conference: Wednesday, November 8 – Thursday, November 9

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will learn about the latest tools and technologies that are engaging employees across various organizations in NEW ways – to help you get better results tied to your organization’s business strategy and goals.

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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