Research & Analytics: Converting Data into Brand ROI

Traditionally, market research and data analytics operate as two separate entities and are viewed as distinct functions: the former focused on consumer perception and the latter on insights obtained through internal resources such as sales, profits, and projections. The big question is: how can business communicators combine analytics and market research together to execute successful campaigns for their brands?

Join us Wednesday, October 16 for an in-depth conversation with Heather Ball, Vice President of Marketing for 20|20 Research, as she shares her insights on how to effectively use research and data to make strategic marketing communications decisions for your brand.

Topics in this presentation will include:

  • Audience Identification: Identifying the right audiences to target and anticipating their needs
  • Brand Perception: Where does your company land in its market and industry?
  • Customer Experience: Keeping customer satisfaction and brand reputation strong based on feedback and data.
  • Direct & Social Feedback: Using analytics to understand what’s working and what isn’t for your audience.

About our presenter 

Heather Ball is Vice President of Marketing for 20|20 Research.  In this role, she is responsible for strengthening the company’s brand, as well as the development of the marketing strategy and campaigns. Before joining 20|20, Heather held a variety of marketing and communications positions in the financial services and banking industry, most recently serving as Director of Marketing for Comdata.  She has an MBA from Vanderbilt University. 

Event information

Schedule

11:30am-12pm – Networking
12:00pm-1pm – Presentation and lunch

Location

Waller Law
Nashville City Center
511 Union Street, Suite 2700
Nashville, TN 37219

Parking / transportation  

  • Ride share options: Uber / Lyft 
  • Waller Law Parking Garage on Union Street (limited visitor spots) — validated by Waller Law
  • Open Lot (as part of the Waller Law building) on 6th Avenue
  • Valet at the Hermitage Hotel – $13 up to 2 hours, $18 over 2 hours
  • Parking garages at the Library or McKenzie Methodist Church (one block away) 

Reserve  your spot!

Register today – we look forward to seeing you! 

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A Pulse Check on Today’s Health Care Industry

HIPAA. The Affordable Care Act. Patient Experience. Artificial Intelligence. These are just some of the many issues facing health care professionals and the stakeholders they serve. In today’s evolving health care industry, what can business communicators do to stay current and be mindful of new regulations, wellness consumerism and changing health delivery systems? 

Join us Wednesday, September 18, for an in-depth panel discussion with some of Nashville’s most well-respected health care communications experts as they share their insights on what communicators should do when working with various health care brands.

Panelists

Michael Graham
Senior Manager of Strategic Marketing Services, LifePoint Health

 

Mara Naylor
Public Relations Manager, Centerstone

 

Christopher Foust
Director of Marketing, SpecialtyCare

Joe Hagan
AVP of Public Relations and Communications, HCA Healthcare’s TriStar Division

 

Moderator: Mollye Dietrich
Instructional Designer II and Communications Specialist at HCA Healthcare
President-Elect, IABC Nashville

Event information:

Schedule

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Location

Center for Medical Interoperability
oneC1TY
8 City Boulevard, Suite 202
Nashville, TN 37209

Parking is available under the oneC1TY building in the garage. Then take the elevators to the 2nd floor and you will arrive at Suite 203. Our luncheon will be held in Boardroom 206 & 207.

About the Event

This panel discussion will include:

  • Using paid and earned media to boost health care communication efforts.
  • Understanding growth trajectory for the future: health delivery systems, advances in medical science and an aging population.
  • Crafting brand messaging that aligns with proper health literacy and risk communications.
  • Addressing ethics in health care communications. 

Reserve your spot

Register today – we can’t wait to see you there! 

Thank you to our sponsor! 

Special thanks to our September 2019 luncheon sponsor: Goldner Associates.

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Upcoming ALI conference in Nashville: Elevating Employee Experience & Cultivating Workplace Culture

November 6 – 7, 2019 | Nashville

Strategies to maximize employee engagement and drive behavior with cutting-edge people programs and culture initiatives

Pre-Conference Workshop Day: Wednesday, November 6 
Main Day Conference: Thursday, November 7

Since our IABC Nashville chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABCNashville“.

At the event, you will discover proven strategies that work, and how to create an employee experience that engages employees and drives a strong customer experience.

Don’t miss this unique opportunity to be surrounded by your employee experience and internal communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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August mixer: Summertime rooftop networking social

Summertime is here, and it’s time to celebrate! Join IABC Nashville August 15 for our summertime rooftop networking social, hosted by our dear friends at Waller Law.

Enjoy tasty libations, snacks and engaging conversation with fellow communications pros before heading over to Live on the Green at Public Square Park – just a short walk away!

Event information 

Waller Law
511 Union Street
27th floor patio
Nashville, TN 37219

Thursday, August 15, 2019
5:00 pm – 7:00 pm

Parking / transportation options: 
  • Ride share options: Uber / Lyft 
  • Waller Parking Garage on Union Street: All of P1 and P2 are open to all of our guests for $2. Guests are welcome to leave their cars if they choose to walk over to Live on the Green, but the public garage entrance will close. To get back to your vehicle, you can enter through the front entrance and take the elevator down to your respective floor. The guard will let you in, but in the event that he/she is away from the desk, you can buzz through the intercom.  
  • Open Lot (as part of the Waller Law building) on 6th Avenue
  • Valet at the Hermitage Hotel: $13 up to 2 hours, $18 over 2 hours.
  • Parking garages at the Library or McKenzie Methodist Church (one block away)

Reserve your spot on the rooftop

Members are FREE and non-members are $10 to attend! Prepay only. Registration will not be taken at the door. 

We can’t wait to see you there!

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2019 Music City Gold Pen Awards

Come celebrate with the stars at the Music City Gold Pen Awards Luncheon! 

Wednesday, August 28, 2019 | 11:30am – 1pm

Noah Liff Opera Center, 3622 Redmon St, Nashville, TN 37209

Tickets are $45 for members, $55 for non-members, and $30 for students 

Register today

Join IABC Nashville for the 2019 Music City Gold Pen Awards luncheon, where we recognize the often unsung heroes who write, edit, create, and bring to life the many programs, special events, and powerful stories that punctuate life across Middle Tennessee. 

We are excited to welcome the talented Danielle Breezy, Chief Meteorologist at WKRN-TV Nashville, as our EMCEE! 

With over 25 awards categories, ranging from complex communications campaigns to single news articles (and much more!) you’ll get to celebrate with leading communications professionals and learn about their award-winning projects! 

Why should you attend? 

Even if you decided not to submit an entry, the Music City Gold Pen Awards ceremony is an event you won’t want to miss. Here’s why you need to be there:

  • Mix and mingle with leaders in communications, public relations, marketing, etc. from Middle Tennessee and Southern Kentucky
  • Learn about the award-winning communications projects and what made them successful
  • Gain exclusive insight about current communications trends, best practices, and how the industry’s stars are shaping our field for the future

Register today – We can’t wait to see you there! 

Check out our 2018 MCGPA photo gallery and see why this is an event you don’t want to miss! 

 

About our emcee 

Danielle Breezy is the Chief Meteorologist at News 2. She earned her atmospheric science degree from Cornell University. After that, it was stops in Salisbury, Oklahoma City, Dallas and Boston before landing in Nashville. Danielle has the CBM (Certified Broadcast Meteorologist) Seal, which is the highest seal a meteorologist can have and currently is the on the American Meteorological Society Board of Broadcast. On a personal note, she is married to Joe Breezy who does afternoons at i106.7 and is also the brand manager. They have a fur baby named Lucy and together they are happy to call Nashville home!

Website – Instagram @daniellebreezytv 
Facebook – Twitter @DanielleBreezy

Special thanks to our event sponsors! 

WebsiteLinkedIn 

About Keycom:

Based in Nashville, Tennessee, Keycom is a lifestyle marketing and public relations firm dedicated to providing businesses with creative services to reach their audiences and goals. From enhancing a brand’s reputation to promoting services, we work with clients to create solutions that are authentic and efficient. Let the Keycom team of experienced strategists and storytellers take your brand to the next level.

Photography sponsor: Camera Sutra Stud.io 

Owner / Photographer: Tracy K. Johnson

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