July 19th Professional Development Luncheon Recap – Building Trust with Millennials

Our July 19th Professional Development Luncheon was full of entertainment and strong takeaways as we heard from a lively panel of millennial communicators who mapped out how to build a foundation for trust and attention among millennial audiences. If you missed it, below is a short recap (video included) followed by a few of the questions and answers from our panel.

Moderated by Sherry Roberts, associate professor at Middle Tennessee State University, our panel was asked specifically how brands and large organizations could capture the attention of millennials while remaining transparent, authentic and contributing to a larger conversation on today’s digital platforms.

The expert panel consisted of:

Ryan Stout, Partner & Strategist at Astute Communications

Sarah Loeffler, Content Manager at Tanner Corporate Services

Mollye Dietrich, Instructional Designer II at HCA

Brandon Mize, Development Director at Treeline Bamboo Partners

Questions & Answers

Sarah Loeffler:

Q: What are some of our challenges as communicators to engage the millennial generation?

A: Some of the challenges we face as communicators are keeping up with new technologies, but beyond that, keeping up with the right technologies for your audiences, regardless of whether they’re millennials or not. It’s not about being on every platform or channel, but rather, understanding what channels are best-suited for your organization and where your audience is – meet them wherever they are.

Additionally, as communicators, I think it’s natural for us to have the ability to put ourselves in someone else’s shoes, but now we’re having to do that on an even deeper level. That’s really what we have to do to accommodate not only the millennial generation, but everyone

Mollye Dietrich: 

Q: Do you have any suggestions for companies as to how to gain your trust as a millennial in reading their content versus other competitors?

A: First and most importantly, make sure your content is simple, easy to understand, and quick to get to. Millennials are constantly doing multiple things at once. Texting, scrolling through social media, emailing – you name it. If it takes me more than a few seconds to find or understand something, I move on to something else. If we can understand your content quickly and effectively, you can instantly gain our trust. It is also a good idea to make sure your content is mobile friendly. We always have our phones with us!

Ryan Stout: 

Q: How is advertising changing now that millennials are moving into more decision making roles?

A: In 2016, money spent on Internet Advertising surpassed money spent on Television Advertising for the first time. Why is this? Honestly, there are several reasons traditional television has been on the downward slide, not least of which is that millennials are simply watching less television. 25% of Millennials spend a minimum of 5 hours of each day on their smart phones; 50% spend at least 3 hours per day . Within this changing landscape, major opportunities are being discovered by courageous advertisers who are willing to buck the status quo and re-think their advertising campaigns to reach their customers.

I believe we are seeing more advertising that is designed to “include and entertain” audiences, as opposed to “inform and sell.”

Brandon Mize: 

Q: What is the greatest factor a brand/company should focus on when looking establishing credibility among millennials?

A: This comes from my true belief way down in my core, that a business’s greatest asset, in any capacity is its employees. I think the greatest factor a company should focus on to establish credibility is drilling in on their internal communications. Fact, people hate intranets and unique daily logins are down. There’s too many emails coming from the top, and middle managers don’t know how to communicate the company goals and strategies to the folks actually towing the line for the company. Focus on getting your house in order. Increase your employee engagement, incentivize team work, educate associates as to the why and you’ll see everything about your business get better. The millennials you’re trying to reach, and possibly influence are going to pull this thing out of their pockets, and search you on Yelp, Social media or Glassdoor and find out the good bad and the ugly about your company, usually from your employees either current or past. If you get your employees on board and aligned, the messages that matter are going to overflow from you staff. Their friends, family, followers and everyone in between are going to know who you are and why employee X likes working at your company. Millennials are extremely smart and the moment they have even the slightest interest in your company, they’re going to do their research and decide right then whether they’ll ever pay attention to you again, and you’d better hope that the folks who know you best, a.k.a your employees, have good things to say about you.

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July 19 Luncheon – Building Trust & Credibility With Millennials

It’s been easily determined that the millennial generation isn’t like any other before them. Armed with digital platforms and social technologies, their voice and influence can now impact the business decisions of even the largest corporations.

Whether it’s your internal staff, or an external audience – the messaging you’re putting out, and how it’s delivered is key to building trust and credibility with millennials. 

Sherry Roberts, will be our moderator. Sherry is a published Associate Professor at Middle Tennessee State University who has served as president of the Southern Business Education Association.  Join us as she asks our panel of rising millennial communicators what it takes to earn thier trust, and more importantly – their attention.

Ryan Stout is a Partner and Strategist at Astute Communications, a full-service interactive marketing agency in Nashville, TN. A one-time English major who transitioned to the business world, he now specializes in helping brands create marketing initiatives that are relevant, authoritative and actionable.

Sarah Loeffler currently works at Tanner Corporate Services as the Content Manager. She has been with Tanner for 4 years and is responsible for the development and delivery of all client materials, primarily performance support knowledgebases. She works with a variety of clients to evaluate, improve, or document from scratch the valuable organizational knowledge their employees possess, which is often an overlooked asset in many organizations.

Mollye Dietrich works at HCA as an Instructional Designer II. She has worked with HCA for 5 years now, creating communication and education deliverables in the Clinical Services Group, including web-based training courses, marketing, communications, training guides, podcasts, and more.

Brandon Mize is the Development Director atTreeline Bamboo Partners – a development agency  focused on large scale communications efforts. Brandon, a University of South Carolina alumni, found his niche in marketing technology and content strategy. He has worked to develop communications initiatives with some of Nashville’s largest corporations.

Join us at IABC Nashville’s July 19 Professional Development Luncheon. Network with our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.
  

Meet us at Maggiano’s  July 19!

IABC is the only place to connect with communicators globally

 IABC Nashville is your passport!

New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

$30 members/$40 non-members. Prepay only. Registration will not be taken at the door.

Maggiano’s is located 3106 West End Ave, Nashville, TN 37203.

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April 19 IABC Nashville Lunch: Let’s Talk about Brand with Tim Earnhart


Be The Hero — The Journey of Your Brand Story

tim-earnhartStorytelling has been one of most powerful and influential forms of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. The modern brand needs to be much more than visual consistency, it needs to be human. And the way to be human is to tell a great story.

The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are. Storytelling can be a way to help your customers connect to the human side of your brand early on.

Join Tim Earnhart, founder and CEO of Werkshop Branding, at Maggiano’s on April 19 as he journeys through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.

About Tim Earnhart

Born in Bern, Switzerland and raised in Portland, Oregon, Tim now calls the rolling hills of Kentucky home where he lives with his family.

As founder and CEO of Werkshop Branding, Tim brings 23+ years of business entrepreneurship, ownership, operations, marketing, and branding experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding agency. Today, Werkshop has clients across the country in multiple vertical markets and industries.

Tim also serves as an Advisor/Mentor for the Nashville Entrepreneur Center (www.ec.co).

In the last few years, Tim has become a sought-after keynote speaker on the topics of branding, brand culture and storytelling, marketing, social media, consumer behavior, entrepreneurship, life passions, and perseverance.

Tim has been active both professionally and personally with various non-profits and advisory groups, and in 2004 was chosen as the Bowling Green, KY Area Chamber of Commerce Business Person of the Year.  Tim is blessed with a wonderful and patient wife, a driven and talented daughter who is completing her freshmen year of college, and a 15 year-old son who aspires to be a PGA Tour player someday.

Join us at IABC Nashville’s April 19 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Tim Earnhart, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

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Mar. 29 – IABC Nashville’s Spring Mixer

Join us as our Nashville chapter celebrates winning nationally: Small Chapter of the Year! chapter-of-year-2017

Wow! What an incredible job our chapter has been doing to promote, develop and connect Nashville’s strongest communications professionals! Not only did we win “Small Chapter of the year”, but we were also recognized nationally for our event management, and chapter communications efforts. We have a lot to celebrate and couldn’t have picked a better time to do it than during our March Membership Month!

Your 1st round of drinks is on us! There will be free appetizers, and happy hour prices will continue until 7 p.m. It will be “Wine-Down Wednesday” at the Pub!

We hope you’ll join us for a great opportunity to network and learn more about the great people associated with our Nashville Chapter!

Join us at IABC Nashville’s Mar. 29 Spring Mixer at the Pub! Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
IABC Nashville is your passport!
New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

Free for members and only $10 for non-members. Prepay only. Registration will not be taken at the door.

The Pub is located 400 11th Avenue South, Nashville, TN 37203.

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Register Now! Expanding Your Circle of Influence – March 15

Are you making connections to advance your personal brand? 

In today’s digital world, effective face-to-face communications skills are a sought after ability. Knowing how to connect and cultivate relationships is crucial regardless of your industry. Relationships are essential to building and maintaining both your company and personal brand image. These associations enable you to expand your Circle of Influence and help build your credibility.

So, how do you improve your relationship-building skills?

How do you expand your reach to positively impact your company and/or your personal brand?

 

cheryl-read

Cheryl Read, president of Cheryl L. Read & Associates, is joining IABC Nashville on Wednesday, March 15 to answer these questions and more. With more than 30 years of experience in brand marketing, communications and relationship management, Cheryl will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

 

Join us at IABC Nashville’s March 15 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Cheryl Read , and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

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