Jan. 17th – Professional Development Luncheon

Join us as we kick off the year with our first panel discussion. At our January professional development luncheon we’ll host Brookdale Senior Living’s corporate communications team for live discussion and Q&A. 

It Takes a Team: PR & Crisis Comms in the Corporate Environment

Protecting and enhancing the reputation of a corporation these days requires more skills and perspectives than any one person can possess. It takes a team with complementary skills and experiences to protect a brand through large and small crises, to shape perceptions about an industry and a company, and to build engagement and trust with all stakeholders. But coming together as a well-rounded, highly experienced, and temperamentally compatible team doesn’t happen overnight.  Come hear from the PR team at Brookdale, America’s largest senior living company, about their journey this past year. This panel discussion will provide helpful guidance to all communications professionals whether they are a PR department of one or ten.

 

Moderation will be lead by: Julie K. Davis, APR, Vice President of Communications

Julie joined Brookdale in March 2013, and leads the Communications team that handles Associate Communications, Public Relations and Crisis Communications. The team supports Brookdale’s reputation internally and externally, sharing positive stories and mitigating the negative. Julie has over 25 years of professional experience. Prior to Brookdale, she headed up Corporate Communications for Cracker Barrel Old Country Store.

 

 

Dianna Gee, Director of Public Relations 

Dianna joined Brookdale in September 2017 as the Director of Public Relations, leading external efforts to  promote and protect the reputation of the company. Dianna has over 25 years of working with or for the media, first as a broadcast journalist followed by spokesperson duties for the Federal Emergency Management Agency (FEMA) and Walmart Corporate Communications.  Her crisis communication experience from FEMA included serving as a field spokesperson on various disasters, from hurricanes, floods and tornadoes to wildfires and ice storms.

 

Dana Schroering, Senior Public Relations Specialist

Dana joined the Brookdale Public Relations team in March 2016. Since then she has lead PR efforts that showcase the lives of some amazing older adults. Her milestones include producing the first-ever Brookdale Celebrates Aging Film Festival and successfully leading two PR campaigns that highlight Brookdale’s dedication to Alzheimer’s and dementia care. A passionate multi-media producer, she drives the team’s content strategy, manages the online newsroom, promotes Brookdale’s thought leaders and responds to media relations requests. Before working in the senior living industry, Dana led marketing strategy for the local nonprofit Nashville CARES, an HIV/AIDS service organization.

 

Heather Hunter, Senior Public Relations Specialist 

Heather joined the Brookdale Public Relations team in September of 2016 as a protector and enhancer of the brand. She leads crisis communications including responding to reporters, writing, reviewing, and approving talking points, and oversees support to community-based and corporate associates.  Heather also guides the local leadership at the 1,031 communities on finding and shaping stories of the amazing older adults and associates living and working at Brookdale communities. Before coming to Nashville and to the senior living industry, Heather led marketing and communications for a nonprofit in Branson, Missouri.

 

James Hauge, Public Relations Specialist

James joined Brookdale in February 2012 and has over four years of professional communications experience. As a member of Brookdale’s public relations team, he manages media monitoring and provides analysis of press coverage about the company. His other functions include developing hyper-local news stories, content creation for public relations campaigns, and promoting Brookdale’s partnership with Wish of a Lifetime, a non-profit organization dedicated to fulfilling the wishes of Brookdale residents and seniors across the country.

 

Join us at IABC Nashville’s January 17th Professional Development Luncheon at Maggiano’s on West End.  

Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect with communicators globally.

IABC Nashville is your passport!

 

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October 5th – IABC Fall Mixer at The Pub Nashville

Join us October 5th for a fun night of networking with Nashville’s strongest communications organization.
Join us for our Fall Mixer at the Pup downtown Nashville in the Gulch. We’ll be meeting Thursday October 5th from 6pm – 8pm for libations and great conversation among Nashville’s top communications professionals. Get to know new members and strengthen your network the right way. Members are FREE and non-members are just $5 to register.
Click on the link below to register or RSVP.
Join us at IABC Nashville’s October 5th Fall Mixer at The Pub Nashville. 
Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.
IABC is the only place to connect
with communicators globally 
IABC Nashville is your passport!
New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

FREE for members and just for $5 non-members. Prepay only. Registration will not be taken at the door.

The Pub Nashville 400 11th Ave S, Nashville, TN 37203

 

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Digital Workplace Strategies for Employee Communications | Nashville

November 7 – 9, 2017 | Nashville, TN

Using the latest tools to drive engagement, strengthen your culture, improve productivity, and re-energize your organization

Pre-Conference Workshop Day: Tuesday, November 7
Main Two Day Conference: Wednesday, November 8 – Thursday, November 9

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will learn about the latest tools and technologies that are engaging employees across various organizations in NEW ways – to help you get better results tied to your organization’s business strategy and goals.

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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April 19 IABC Nashville Lunch: Let’s Talk about Brand with Tim Earnhart


Be The Hero — The Journey of Your Brand Story

tim-earnhartStorytelling has been one of most powerful and influential forms of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. The modern brand needs to be much more than visual consistency, it needs to be human. And the way to be human is to tell a great story.

The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are. Storytelling can be a way to help your customers connect to the human side of your brand early on.

Join Tim Earnhart, founder and CEO of Werkshop Branding, at Maggiano’s on April 19 as he journeys through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.

About Tim Earnhart

Born in Bern, Switzerland and raised in Portland, Oregon, Tim now calls the rolling hills of Kentucky home where he lives with his family.

As founder and CEO of Werkshop Branding, Tim brings 23+ years of business entrepreneurship, ownership, operations, marketing, and branding experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding agency. Today, Werkshop has clients across the country in multiple vertical markets and industries.

Tim also serves as an Advisor/Mentor for the Nashville Entrepreneur Center (www.ec.co).

In the last few years, Tim has become a sought-after keynote speaker on the topics of branding, brand culture and storytelling, marketing, social media, consumer behavior, entrepreneurship, life passions, and perseverance.

Tim has been active both professionally and personally with various non-profits and advisory groups, and in 2004 was chosen as the Bowling Green, KY Area Chamber of Commerce Business Person of the Year.  Tim is blessed with a wonderful and patient wife, a driven and talented daughter who is completing her freshmen year of college, and a 15 year-old son who aspires to be a PGA Tour player someday.

Join us at IABC Nashville’s April 19 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Tim Earnhart, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

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Mar. 29 – IABC Nashville’s Spring Mixer

Join us as our Nashville chapter celebrates winning nationally: Small Chapter of the Year! chapter-of-year-2017

Wow! What an incredible job our chapter has been doing to promote, develop and connect Nashville’s strongest communications professionals! Not only did we win “Small Chapter of the year”, but we were also recognized nationally for our event management, and chapter communications efforts. We have a lot to celebrate and couldn’t have picked a better time to do it than during our March Membership Month!

Your 1st round of drinks is on us! There will be free appetizers, and happy hour prices will continue until 7 p.m. It will be “Wine-Down Wednesday” at the Pub!

We hope you’ll join us for a great opportunity to network and learn more about the great people associated with our Nashville Chapter!

Join us at IABC Nashville’s Mar. 29 Spring Mixer at the Pub! Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
IABC Nashville is your passport!
New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

Free for members and only $10 for non-members. Prepay only. Registration will not be taken at the door.

The Pub is located 400 11th Avenue South, Nashville, TN 37203.

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