Recap: “Through a Glass Darkly: Increasing Transparency in Talent Acquisition”

Thank you to all that attended our first professional development event of 2021, “Through a Glass Darkly: Increasing Transparency in Talent Acquisition,” featuring Michael Deas, ABC, SCMP, Marketing Manager at Lee Company. We hope you enjoyed hearing Mike’s recommendations for improving the disconnect between those seeking jobs and those seeking to fill them based on his personal seven-month job-search experience last year. Key insights gained from this hour-long presentation include:

  • Tips to be more transparent and visible in your job search
  • How to “stand out” from the competition as a hiring employer or a job seeker
  • Recommended, and not so recommended, tools and platforms to help your success rate

About the Speaker: Michael Deas, ABC, SCMP

Michael Deas, ABC, SCMP, has filled a number of diverse roles over his 36-year career: editor, missionary, translator, marketing manager, corporate communications manager, and communications director. Currently, Mike is Marketing Manager for the Lee Company, a $300-million home and facility services firm in Franklin, Tennessee.

Mike has been a member of IABC for 24 years, a chapter president of IABC South Carolina, an Accredited Business Communicator since 2004, and a Strategic Communication Management Professional since 2018. In 2020 Mike served on the board of IABC Nashville and was named IABC Nashville’s “Communicator of the Year.” He has been recognized 15 times with awards for excellence in communication.

His wide range of experience in both internal and external communication roles–for companies large and small, public and private, for-profit and nonprofit, on both sides of the Atlantic, in two languages–equips him with insight into the challenges facing today’s communicators.


We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.

WEBINAR RECORDING

PRESENTATION SLIDES

professional development

January Professional Development Event: Through a Glass Darkly: Increasing Transparency in Talent Acquisition

Learn some of the key ways employers and job seekers can be more visible in an unfamiliar job market.

 About the Event

In this COVID era, navigating the job market has created an immense amount of challenges–for both employers and candidates alike. Visibility and transparency have never been more important in order to stay competitive and relevant whether you’re in the job market at this time or not.

Join us to hear from Marketing Manager, Michael Deas, ABC, SCMP, as he takes us through his journey from hardship to triumph, and the valuable discoveries he made along the way.

You’ll learn:

  • Tips to be more transparent and visible in your job search
  • How to “stand out” from the competition as a hiring employer or a job seeker
  • Recommended, and not so recommended, tools and platforms to help your success rate

About the Speaker: Michael Deas

Michael Deas, ABC, SCMP, has filled a number of diverse roles over his 36-year career: editor, missionary, translator, marketing manager, corporate communications manager, and communications director. Currently, Mike is Marketing Manager for the Lee Company, a $300-million home and facility services firm in Franklin, Tennessee.

Mike has been a member of IABC for 24 years, a chapter president of IABC South Carolina, an Accredited Business Communicator since 2004, and a Strategic Communication Management Professional since 2018. In 2020 Mike served on the board of IABC Nashville and was named IABC Nashville’s “Communicator of the Year.” He has been recognized 15 times with awards for excellence in communication.

His wide range of experience in both internal and external communication roles–for companies large and small, public and private, for-profit and nonprofit, on both sides of the Atlantic, in two languages–equips him with insight into the challenges facing today’s communicators.

 

Free for IABC members and $15 for non-members.

 

Get Tickets

Recap: “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections”

Thank you to all that attended our final professional development event of 2020, “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections,” featuring Jeremi Griggs, President of The J. Benjamin Group. We hope you enjoyed learning some new strategies to genuine consumer connections through authentic and innovative brand strategies. Key insights gained from this hour-long presentation include:
  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.


We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.
 

Webinar Recording

Presentation Slides

 

November Professional Development Event: Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections.

About the Event

“Brand Relevance” is a messaging approach based on a belief that long-term success begins by focusing on being relevant to your desired customer. Relevance generates genuine consumer connections. Genuine consumer connections generate value for customers. Value generates loyalty. Loyalty generates advocacy. It takes a willingness to be bold, to be focused on a single value proposition, and to have that proposition build and shape how your organization presents itself to others.

  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.

 

Free for IABC members and $15 for non-members.

 

Get Tickets

That’s a Wrap on the 2020 Music City Gold Pen Awards!

Thank you for joining us in recognizing business communicators from across Middle Tennessee and Southern Kentucky for their professional achievements and brand campaigns.

About the Event

IABC Nashville broadcasted the 2020 Music City Gold Pen Awards on November 2 on Facebook Live. Danielle Breezy, Chief Meteorologist from WKRN-TV Nashville News 2, served as emcee, and singer-songwriter and American Idol semi-finalist Sarah Lake was the musical guest. A total of 36 awards were presented in categories ranging from change communications to nonprofit campaigns. Photos from the awards celebration are posted here.

From Our President 

“It is an honor for our chapter to recognize these communications professionals for their outstanding work and campaigns,” said Mollye Dietrich, IABC Nashville president. “From internal communications teams to public relations agencies, this year’s group of winners displayed the very best in business communications throughout Middle Tennessee and Southern Kentucky and are paving the way for our region to be recognized as one of the nation’s top locations to be a communications professional.” 

Congratulations To Our Award Winners! 

The award winners represented a range of industries, including strategic communications, public relations, non-profit, marketing, media relations, healthcare, and more. The teams at GSH Media and Keycom both took home numerous awards for their work in media relations, nonprofit campaigns, publications, audio/visual, social media programs, and special events. Words By Joe Diorio received the Best of Show award for the writing entry “A Few Words About Words” receiving the highest score out of all submissions. This year’s award winners and categories include:

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