Join Us! Feb. 15: Employee Engagement Panel

article-employee-engagement-roiGallup research shows engaged employees are 18% more productive and 37% less likely to be absent. Companies of all sizes are learning employee engagement is essential to success. They have begun instituting strategies to create and maintain an engaged and motivated workforce.

Join us on Wednesday, Feb. 15, as we dive in with our panel of expert communicators on just how to effectively engage employees and create a motivational culture that drives high performance.

 

Our Expert Panel:

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Laura Ladd, Associate Communications Manager, Brookdale
Laura is a veteran communications professional with a focus in employee communications and healthcare. At Brookdale, the country’s leading operator of senior living communities throughout the United States, Laura is responsible for internal communications, partnering with company leaders and Human Resources to provide communications strategy and support for numerous initiatives, including learning and development, recruitment and training, and employee engagement, to name a few. She began her career as a staff writer and assistant editor at Nashville magazine, and her background includes communications roles at Vanderbilt University’s Office of Alumni Publications, Tennessee Health Care Association, Corrections Corporation of America, Community Health Systems, and LifePoint Hospitals. Laura is a past board member of the Public Relations Society of America (PRSA) and the Junior League of Nashville, as well as a volunteer board member of the Dixie Zone Southeastern Region of the U.S. Masters Swimming organization (USMS).

 

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Kearstin Patterson, Assistant Vice President of Communication and Design, HCA

Kearstin is a leading figure in the Nashville community in both the healthcare and nonprofit sectors and brings her dynamic social skills and influence to HCA, the nation’s leading provider of healthcare services, as the assistant vice president of communication and design.  With a high standard of taste and tenacity, Kearstin sets the direction and builds connections—with her team, with other departments, with other lines of business—to position and propel the Communication & Design team as integral creative leaders within HCA and the healthcare industry. She also lends her skills and passion to the boards of several non-profit organizations in Middle Tennessee, but is proud to call the Iroquois Steeplechase her favorite annual event and where she donates much of her time through her role as president of the Iroquois Alliance.

 

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Beth Aleridge, Associate Director of Media and Communications for Information Technology, Deloitte

In her current role, Beth leads executive communications to build eminence, achieve strategic objectives, and drive employee engagement and adoption for Deloitte’s US technology organization and the Office of the CIO. She works to differentiate Deloitte through internal and external marketing and communications solutions that drive bottom-line business results. Beth is passionate about spreading awareness of technology innovation to empower Deloitte professionals to serve clients with distinction, in the pursuit of becoming the technology leader in professional services organizations. Since joining Deloitte in 2007, Beth has held a number of leadership roles in Deloitte’s US and global organizations. Prior to Deloitte, Beth led strategic communications for Fortune 500 organizations in the technology, hospitality, publishing, and retail industries, including Gaylord Entertainment in Nashville and The Home Depot Inc. in Atlanta. Beth holds a BBA in marketing from Austin Peay State University and an MBA from Belmont University.

 

Join us at IABC Nashville’s Feb. 15 Professional Development Luncheon. Connect at Maggiano’s with our panel, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

 

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

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Join us on Jan. 18 for The State of the News Media

A generation ago, Daniel Patrick Moynihan famously said, “Everyone is entitled to his own opinion, but not his own facts.” Is it still true in the digital age? Join us on Wednesday, Jan. 18, as we take a closer look at the State of the News Media in 2016.

javiersolanoMP&F Vice President Javier Solano will take us through the key findings from the Pew Research Center in Washington, D.C., some takeaways from the 2016 election and what it all means for communicators who depend on the power and bandwidth of earned media.

Javier Solano more than 15 years of experience managing marketing communications campaigns, including award-winning efforts on behalf of the U.S. Navy, the U.S. Department of Labor and the Metropolitan Nashville Airport Authority.

At MP&F, Solano has received the staff-selected Best Writer award four times and the MVP award twice. He is bilingual and a frequent presenter on communications strategies, including media relations and Latino outreach.

Javier is a staff media trainer, leaning on his 10 years of experience as a reporter, mostly with the Orlando Sentinel. He has managed MP&F’s awards program for the past 6 years.

 

New Location!

Meet us at a new location for the new year! Connect at Cabana’s in Hillsboro Village Jan. 18, from 11:30 a.m. to 1 p.m. Get the straight scoop, meet Javier and communications professionals from across the Mid-South. Discover who else will be in the room and connect you to great contacts for job, career and business opportunities!

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IABC is the only place to connect with communicators globally —

IABC Nashville is your passport!

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Nov. 16 — John Krenson on Markets & Relationships

john-krensonAre you or your organization overlooking a significant market and relationship for your products, services, recruiting or career growth?

John Krenson, Executive Director of Operation Stand Down Tennessee, joins us to discuss marketing & relationships. And with our recent celebration of Veterans’ Day, why and how to connect with this 20+ million community.osdtn-logo

“Leaders and professionals must be engaged with their clients, their team and other stakeholders. How strong are your relationships?  says John. “Do you need a stronger foundation to strengthen your relationships? Where do you need to work on developing like and trust? Are you selling a commodity service TO your client or are you providing value by working WITH your client to solve problems? When your client needs that unique insight or solution from a trusted and valued business advisor, you want them to call you. They will call someone. Remember, it’s all about relationships.”

John’s extensive leadership experience at Project Stand Down and in the private sector includes his position as partner and executive vice president at Nashville’s Besway Systems, Inc., which manufactures industrial solvents and cleaners. He also launched his own independent consulting practice in 2004. He also has experience in multinational and diverse environments, as well as media engagement. He helped many firms with connecting a vision to processes and resources that led to growth and engagement.

John has provided consulting, training and coaching services for leadership and business development serving clients in Fortune 500, Top 100 Accounting Firms, small businesses, non-profits, and government agencies.  He has also lectured at universities nationwide.

Come. Connect with John and other communications professional at Maggiano’s, Nov. 16.  See who else is in the room.

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IABC is the only place to connect with communicators globally — IABC Nashville is your passport!

 


More about John Krenson and Project Stand Down

Does John know veterans? Colonel Krenson commanded the 2nd Squadron, 278th ACR in support of response operations in Louisiana following Hurricane Gustav in 2008, and during the unit’s deployment to Iraq in 2010 in support of Operation Iraqi Freedom.  He also served in Afghanistan in 2003 -2004 and in Mississippi in support of response operations following Hurricane Katrina  His military awards include Bronze Star with Oak Leaf Cluster, Iraq Campaign Medal, Afghanistan Campaign Medal, NATO Service Medal, Humanitarian Service Medal with Star, Meritorious Service Medal with 2 Oak Leaf Clusters among other Federal and State awards. John is a graduate of the US Army War College class of 2012 and currently commands the 30th Troop Command Tennessee Army National Guard.

In addition, John was Ordained a Permanent Deacon in Catholic Church in 1999 and has served the Cathedral of the Incarnation and Christ the King parishes.  He is a native of Nashville, and is the son of Gilbert and Ann Krenson.  He and his wife Carrie have two children, Dasha and Evan.

Operation Stand Down is a full-time 501(c)3 non-profit agency that assists Veterans and their families so they can be self-sustaining and better connected to the community. Operation Stand Down directly provides honorably discharged Veterans:  1) the only Veteran Service Center in Tennessee, 2) Transitional Housing, 3) Employment Services, and 4) The 12th Avenue Thrift Store.  Operation Stand Down uses a “whole veteran” approach to provide and identify the most appropriate services and support for the best interests of each individual Veteran.

 

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Oct 19 Professional Development Luncheon with Martin Plumlee

martinplumleeLeveraging Digital Media in PR, Marketing  & Communications

Martin Plumlee is a respected and successful Business Owner, Executive Recruiter and Leadership Strategist. He distinguishes himself as a subject matter expert in Talent Acquisition & Talent Management basedplumleelogo on 13 years of partnering with mid-size and Fortune 1000 companies across the United States. Over the past 17 years, he has excelled in search, specialty sales and management roles with General Electric, Johnson & Johnson, and Robert Half International. In 2012, he founded Plumlee & Associates.

He’s is an expert in levering digital media in PR, marketing and communications to effectively reach targeted audiences who are turning away in record numbers from traditional print and broadcast media. How can you more effectively connect with employees, potential clients or employers more effectively? Facebook. Twitter. LinkedIn. Which is mostMag_Logo_BWw appropriate and effective for your objectives?

The business and career side of social media can deliver result for you!  Martin Plumlee will show you how, Oct 19 at Maggiano’s– Meet us there!

 

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Sponsored by Our Friends at

2016 Logo Full Spectrum Communications

More about Martin Plumlee

Plumlee, founder and owner of Plumlee & Associates, graduated from West Point with a bachelor’s degree in Economics and later earned his International Master of Business Administration from Tennessee Technological University. Currently Battalion Commander with the U.S. Army Reserves in Miami, Fla., Plumlee also serves as the Brigade Executive Officer for the 290th Military Police Brigade in Nashville.

He serves on the Board of Directors for three organizations: Habitat for Humanity: Williamson-Maury County (Development Committee), REBOOT Combat Recovery (Board Secretary) and the Tennessee Recruiters Association (TRA, affiliated with NAPS). In 2015, he was an inaugural recipient of the Nashville Veterans Award from the Nashville Business Journal.

He and Amy and their children Emma Grace and Elijah make their home in Franklin, TN.

 

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Oct 20-21 — Digital Crossroads 2016

The Premier Digital Marketing and Media Event in the Midwest Just Got Bigger

At times, IABC Nashville affiliates with other organizations who provide relevant programs in which our members might profit.  Checkout all the details for Digital Crossroad 2016, then register directly through this webpage to gain IABC Nashville credits for its marketing efforts for this conference.

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Digital Crossroads — a new, two-day event from the Louisville Digital Association —  brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience to infuse leading-edge theory and practice to any business’s marketing efforts. This year’s event will be held at the beautiful Horseshoe Southern Indiana Hotel and Casino Thursday and Friday, Oct. 20-21.

Thursday & Friday, Oct. 20-21, 2016

Thursday 1:30 p.m. – 5:30 p.m. | Friday 8:30 a.m. – 5:30 p.m.

Horseshoe Southern Indiana Hotel & Casino

2016 headline speakers for the full-day conference on Friday, Oct. 21 include:

  • Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
  • Jay Baer — New York Times best-selling author of Youtility and Hug Your Haters
  • Tara Hunt — Social media pioneer and best-selling author
  • Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
  • Michael Smith – SVP for Hearst and Hearst Magazine
  • Nicole Hudson – CEO of Inbound Lead Solutions
  • Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
  • And more!

The event will be co-hosted by LDA co-founder Jason Falls and NPR anchor and award-winning journalist Jack Speer!

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This year, Digital Crossroads will, for the first time, feature a half-day workshop Thursday, Oct. 20, with hands-on instruction from area experts. The topics will include:

  • What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
  • Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
  • Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
  • Storytelling Through Snapchat – Everything You Need to Know to Get Started
    – Hailey Heishman, LEAP
  • Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
  • Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
  • How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello, Delivra
  • PANEL DISCUSSION: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)

With over 100 Early Bird Tickets sold before the Sept. 1 deadline, space is filling fast. Get your ticket now!

REGISTER NOW

We have a variety of ticket combinations to suit everyone’s schedule and availability. Ticket options and prices are:

  • All-Inclusive Pass – LDA Members – $249
  • All-Inclusive Pass – Non-Members – $299
  • All-Inclusive Pass – Students – $149
  • Workshop Only Pass (Thursday Only) – $99
  • Conference Only Pass (Friday Only) – LDA Members – $199
  • Conference Only Pass (Friday Only) – Non-Members – $249
  • Conference Only Pass (Friday Only) – Students – $99

REGISTER NOW

Thursday’s workshop day will include a cocktail reception. Friday’s conference day will include breakfast, lunch and a cocktail reception. All attendees are encouraged to attend both days and book a room at Horseshoe Southern Indiana Hotel & Casino. The best rates change daily. Check the casino website for the current rate. All attendees also receive $10 in casino cash for attending.

Digital Crossroads 2016 is presented by Brown-Forman and proudly sponsored by:

2016 Digital Crossroads Sponsors

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