February Professional Development Event: The ROI of Nice

Discover ways to improve your team culture, your community engagements, and your business revenue by leading with authenticity and empathy.

About this Event

Who says nice people finish last? In today’s climate, smart leaders are seeking ways to keep their prospects engaged, keep their clients happy, keep their revenue increasing, and keep their culture thriving.

The greatest way leaders can achieve the above is by being nice. In the ROI of Nice, Dave Delaney shares stories, tools, and techniques that will transform your leadership skills during this unpredictable time. Be successful. Be human. Be nice.

You’ll learn:

  • Tools to keep your teams, clients, and prospects actively engaged with you
  • How to lead with empathy and compassion in your communications
  • Proven leadership techniques to build and maintain a thriving culture

About the Speaker: Dave Delaney

Dave Delaney is an author, corporate trainer, and keynote speaker known as a communication connoisseur. He is the creator of the NICE Method and helps fast-growing companies reach their people through comprehensive communication workshops and presentations. Delaney works with brands like Google, FedEx, LinkedIn, and UPS.

Delaney is an American Marketing Association award winner in Nashville. He has appeared in USA Today, Entrepreneur, Inc, Fortune, and Billboard Magazine.

His acclaimed book, New Business Networking, explores online and offline tools, tips, and techniques to grow and nurture your professional network for your business and career by communicating – the nice way.

Dave was born and raised in Toronto, Ontario, Canada. He took a trip to Ireland and ended up living with Irish twins in Nashville, Tennessee. It’s a long story, he will happily share.

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$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Recap: “Through a Glass Darkly: Increasing Transparency in Talent Acquisition”

Thank you to all that attended our first professional development event of 2021, “Through a Glass Darkly: Increasing Transparency in Talent Acquisition,” featuring Michael Deas, ABC, SCMP, Marketing Manager at Lee Company. We hope you enjoyed hearing Mike’s recommendations for improving the disconnect between those seeking jobs and those seeking to fill them based on his personal seven-month job-search experience last year. Key insights gained from this hour-long presentation include:

  • Tips to be more transparent and visible in your job search
  • How to “stand out” from the competition as a hiring employer or a job seeker
  • Recommended, and not so recommended, tools and platforms to help your success rate

About the Speaker: Michael Deas, ABC, SCMP

Michael Deas, ABC, SCMP, has filled a number of diverse roles over his 36-year career: editor, missionary, translator, marketing manager, corporate communications manager, and communications director. Currently, Mike is Marketing Manager for the Lee Company, a $300-million home and facility services firm in Franklin, Tennessee.

Mike has been a member of IABC for 24 years, a chapter president of IABC South Carolina, an Accredited Business Communicator since 2004, and a Strategic Communication Management Professional since 2018. In 2020 Mike served on the board of IABC Nashville and was named IABC Nashville’s “Communicator of the Year.” He has been recognized 15 times with awards for excellence in communication.

His wide range of experience in both internal and external communication roles–for companies large and small, public and private, for-profit and nonprofit, on both sides of the Atlantic, in two languages–equips him with insight into the challenges facing today’s communicators.


We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.

WEBINAR RECORDING

PRESENTATION SLIDES

professional development

January Professional Development Event: Through a Glass Darkly: Increasing Transparency in Talent Acquisition

Learn some of the key ways employers and job seekers can be more visible in an unfamiliar job market.

 About the Event

In this COVID era, navigating the job market has created an immense amount of challenges–for both employers and candidates alike. Visibility and transparency have never been more important in order to stay competitive and relevant whether you’re in the job market at this time or not.

Join us to hear from Marketing Manager, Michael Deas, ABC, SCMP, as he takes us through his journey from hardship to triumph, and the valuable discoveries he made along the way.

You’ll learn:

  • Tips to be more transparent and visible in your job search
  • How to “stand out” from the competition as a hiring employer or a job seeker
  • Recommended, and not so recommended, tools and platforms to help your success rate

About the Speaker: Michael Deas

Michael Deas, ABC, SCMP, has filled a number of diverse roles over his 36-year career: editor, missionary, translator, marketing manager, corporate communications manager, and communications director. Currently, Mike is Marketing Manager for the Lee Company, a $300-million home and facility services firm in Franklin, Tennessee.

Mike has been a member of IABC for 24 years, a chapter president of IABC South Carolina, an Accredited Business Communicator since 2004, and a Strategic Communication Management Professional since 2018. In 2020 Mike served on the board of IABC Nashville and was named IABC Nashville’s “Communicator of the Year.” He has been recognized 15 times with awards for excellence in communication.

His wide range of experience in both internal and external communication roles–for companies large and small, public and private, for-profit and nonprofit, on both sides of the Atlantic, in two languages–equips him with insight into the challenges facing today’s communicators.

 

Free for IABC members and $15 for non-members.

 

Get Tickets

Recap: “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections”

Thank you to all that attended our final professional development event of 2020, “Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections,” featuring Jeremi Griggs, President of The J. Benjamin Group. We hope you enjoyed learning some new strategies to genuine consumer connections through authentic and innovative brand strategies. Key insights gained from this hour-long presentation include:
  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.


We are thrilled that the presenter has provided us with slides from the presentation, which can be downloaded in the link below. Also provided is a recording of the event just in case someone you know missed it.
 

Webinar Recording

Presentation Slides

 

November Professional Development Event: Is Your Branding Building Loyalty? Using Brand Relevance to Create Genuine (and Long-Lasting) Customer Connections.

About the Event

“Brand Relevance” is a messaging approach based on a belief that long-term success begins by focusing on being relevant to your desired customer. Relevance generates genuine consumer connections. Genuine consumer connections generate value for customers. Value generates loyalty. Loyalty generates advocacy. It takes a willingness to be bold, to be focused on a single value proposition, and to have that proposition build and shape how your organization presents itself to others.

  • Move beyond the “curse of knowledge” to dive deeper into potential connections with your desired customer.
  • Develop a framework of discovery to uncover meaningful insights.
  • Utilize those insights to develop a central strategic platform from which growth can occur.

About the Speaker: Jeremi Griggs

Whether working on a single project or launching a fully integrated campaign, Jeremi brings 20 years of strategic marketing and advertising experience – along with a deep passion for connecting consumer behavior with business results – to every client partner.

Working in a wide range of industries from healthcare, travel and tourism, retail, cybersecurity, packaged goods and more, Jeremi understands where and how a brand is relevant to its desired customer and how best to meaningfully speak to them.

He is well known for his ability to bring key stakeholders together and collaborate with cross-functional disciplines to achieve a creative and effective marketing solution. At the same time, he never forgets to remember the joy of finding the connection between brand and consumers and the fun of building lasting connections between the two. He leads the way in passionately developing Brand Relevance for each of his clients, and has the track record to prove success.

As President of The J. Benjamin Group, he leads of team of like-minded creative problem solvers from copywriters and graphic designers to traditional and digital media specialists in order to solve client business challenges.

 

Free for IABC members and $15 for non-members.

 

Get Tickets

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