Register Now! Expanding Your Circle of Influence – March 15

Are you making connections to advance your personal brand? 

In today’s digital world, effective face-to-face communications skills are a sought after ability. Knowing how to connect and cultivate relationships is crucial regardless of your industry. Relationships are essential to building and maintaining both your company and personal brand image. These associations enable you to expand your Circle of Influence and help build your credibility.

So, how do you improve your relationship-building skills?

How do you expand your reach to positively impact your company and/or your personal brand?

 

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Cheryl Read, president of Cheryl L. Read & Associates, is joining IABC Nashville on Wednesday, March 15 to answer these questions and more. With more than 30 years of experience in brand marketing, communications and relationship management, Cheryl will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

 

Join us at IABC Nashville’s March 15 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Cheryl Read , and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

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Connect at the Music City Gold Pen Awards Celebration May 18!

Want to celebrate with the stars?

Alanna Autler

Communications stars, that is! The Music City Gold Pen Awards are an annual awards ceremony honoring the best communications projects and professionals in middle MC-Gold-PensTennessee and southern Kentucky. IABC Nashville is proud to announce our 2017 event. With over 25 awards categories, ranging from complex communications campaigns to single news articles (and much more!) You’ll get to celebrate with the star communications professionals and learn about their award-winning projects! And, connect with Alanna Autler, WSMV-TV’s, Channel 4 News I-Team award-winning investigative reporter, who will be presenting this year’s awards.

What can you gain from attending?

Even if you decided not to submit an entry for evaluation, the Music City Gold Pen Awards ceremony is an event you won’t want to miss. Here’s why you need to be there:

  • Opportunity to mix and mingle with leaders in communications, public relations, marketing, and from middle Tennessee and Kentucky
  • Learn about the award-winning communications projects and what made them successful.
  • Exclusive insight about current communications trends, best practices, and how the industry’s stars are shaping our field for the future.
  • An evening of great networking, complete with delicious food as well as beer and wine for you to enjoy.

Come. Connect. Celebrate.

Thursday, May 18, 2017 / 6 to 8 p.m.noahliff1

Noah Liff Opera Center

$45 for members / $55 for non-members

Deadline for registration is May 15

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Interested in becoming a sponsor? Click here to learn how.

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 IABC is the only place to connect with communicators globally.

Connect Here. Go Anywhere!

Thanks to our sponsors

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Event photography generously provided by:

Bernadette Ruby

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Social, Video and Mobile for Internal Communications-East

social-media-video-new-orleans-642x380-revised-8-new-logo-642x360Social, Video, & Mobile for Internal Communications conference!

Driving engagement, boosting user generated content, improving the employee experience and culture through digital communication channels
April 26 – 28, 2017 | New Orleans

The conference is being hosted by the Advanced Learning Institute. There is a pre-conference workshop day on Wednesday, April 26. The main two-day conference is Thursday, April 27-Friday, April 28.

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will hear case studies and best practices from your peers at The Boeing Company, Royal Caribbean Cruises, IBM, and many more!

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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Join Us! Feb. 15: Employee Engagement Panel

article-employee-engagement-roiGallup research shows engaged employees are 18% more productive and 37% less likely to be absent. Companies of all sizes are learning employee engagement is essential to success. They have begun instituting strategies to create and maintain an engaged and motivated workforce.

Join us on Wednesday, Feb. 15, as we dive in with our panel of expert communicators on just how to effectively engage employees and create a motivational culture that drives high performance.

 

Our Expert Panel:

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Laura Ladd, Associate Communications Manager, Brookdale
Laura is a veteran communications professional with a focus in employee communications and healthcare. At Brookdale, the country’s leading operator of senior living communities throughout the United States, Laura is responsible for internal communications, partnering with company leaders and Human Resources to provide communications strategy and support for numerous initiatives, including learning and development, recruitment and training, and employee engagement, to name a few. She began her career as a staff writer and assistant editor at Nashville magazine, and her background includes communications roles at Vanderbilt University’s Office of Alumni Publications, Tennessee Health Care Association, Corrections Corporation of America, Community Health Systems, and LifePoint Hospitals. Laura is a past board member of the Public Relations Society of America (PRSA) and the Junior League of Nashville, as well as a volunteer board member of the Dixie Zone Southeastern Region of the U.S. Masters Swimming organization (USMS).

 

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Kearstin Patterson, Assistant Vice President of Communication and Design, HCA

Kearstin is a leading figure in the Nashville community in both the healthcare and nonprofit sectors and brings her dynamic social skills and influence to HCA, the nation’s leading provider of healthcare services, as the assistant vice president of communication and design.  With a high standard of taste and tenacity, Kearstin sets the direction and builds connections—with her team, with other departments, with other lines of business—to position and propel the Communication & Design team as integral creative leaders within HCA and the healthcare industry. She also lends her skills and passion to the boards of several non-profit organizations in Middle Tennessee, but is proud to call the Iroquois Steeplechase her favorite annual event and where she donates much of her time through her role as president of the Iroquois Alliance.

 

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Beth Aleridge, Associate Director of Media and Communications for Information Technology, Deloitte

In her current role, Beth leads executive communications to build eminence, achieve strategic objectives, and drive employee engagement and adoption for Deloitte’s US technology organization and the Office of the CIO. She works to differentiate Deloitte through internal and external marketing and communications solutions that drive bottom-line business results. Beth is passionate about spreading awareness of technology innovation to empower Deloitte professionals to serve clients with distinction, in the pursuit of becoming the technology leader in professional services organizations. Since joining Deloitte in 2007, Beth has held a number of leadership roles in Deloitte’s US and global organizations. Prior to Deloitte, Beth led strategic communications for Fortune 500 organizations in the technology, hospitality, publishing, and retail industries, including Gaylord Entertainment in Nashville and The Home Depot Inc. in Atlanta. Beth holds a BBA in marketing from Austin Peay State University and an MBA from Belmont University.

 

Join us at IABC Nashville’s Feb. 15 Professional Development Luncheon. Connect at Maggiano’s with our panel, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

 

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

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Join us on Jan. 18 for The State of the News Media

A generation ago, Daniel Patrick Moynihan famously said, “Everyone is entitled to his own opinion, but not his own facts.” Is it still true in the digital age? Join us on Wednesday, Jan. 18, as we take a closer look at the State of the News Media in 2016.

javiersolanoMP&F Vice President Javier Solano will take us through the key findings from the Pew Research Center in Washington, D.C., some takeaways from the 2016 election and what it all means for communicators who depend on the power and bandwidth of earned media.

Javier Solano more than 15 years of experience managing marketing communications campaigns, including award-winning efforts on behalf of the U.S. Navy, the U.S. Department of Labor and the Metropolitan Nashville Airport Authority.

At MP&F, Solano has received the staff-selected Best Writer award four times and the MVP award twice. He is bilingual and a frequent presenter on communications strategies, including media relations and Latino outreach.

Javier is a staff media trainer, leaning on his 10 years of experience as a reporter, mostly with the Orlando Sentinel. He has managed MP&F’s awards program for the past 6 years.

 

New Location!

Meet us at a new location for the new year! Connect at Cabana’s in Hillsboro Village Jan. 18, from 11:30 a.m. to 1 p.m. Get the straight scoop, meet Javier and communications professionals from across the Mid-South. Discover who else will be in the room and connect you to great contacts for job, career and business opportunities!

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IABC is the only place to connect with communicators globally —

IABC Nashville is your passport!

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