April 19 IABC Nashville Lunch: Let’s Talk about Brand with Tim Earnhart


Be The Hero — The Journey of Your Brand Story

tim-earnhartStorytelling has been one of most powerful and influential forms of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. The modern brand needs to be much more than visual consistency, it needs to be human. And the way to be human is to tell a great story.

The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are. Storytelling can be a way to help your customers connect to the human side of your brand early on.

Join Tim Earnhart, founder and CEO of Werkshop Branding, at Maggiano’s on April 19 as he journeys through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.

About Tim Earnhart

Born in Bern, Switzerland and raised in Portland, Oregon, Tim now calls the rolling hills of Kentucky home where he lives with his family.

As founder and CEO of Werkshop Branding, Tim brings 23+ years of business entrepreneurship, ownership, operations, marketing, and branding experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding agency. Today, Werkshop has clients across the country in multiple vertical markets and industries.

Tim also serves as an Advisor/Mentor for the Nashville Entrepreneur Center (www.ec.co).

In the last few years, Tim has become a sought-after keynote speaker on the topics of branding, brand culture and storytelling, marketing, social media, consumer behavior, entrepreneurship, life passions, and perseverance.

Tim has been active both professionally and personally with various non-profits and advisory groups, and in 2004 was chosen as the Bowling Green, KY Area Chamber of Commerce Business Person of the Year.  Tim is blessed with a wonderful and patient wife, a driven and talented daughter who is completing her freshmen year of college, and a 15 year-old son who aspires to be a PGA Tour player someday.

Join us at IABC Nashville’s April 19 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Tim Earnhart, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

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IABC Nashville is Named 2017 Small Chapter of the Year; Invites Area Communicators to March 15 Lunch

NASHVILLE, Tenn., March 7, 2017 /PRNewswire/ — The Nashville Chapter of the International Association of Business Communicators, which was recently named IABC’s “2017 Small Chapter of the Year,” invites communications professionals from all industries to its March 15 professional development lunch at Maggiano’s Little Italy in Nashville. Registration is now open for the 11:30 a.m.1 p.m. event.

Attendees to the March 15 event, “Expanding Your Circle of Influence,” will hear from Cheryl Read, president of Cheryl L. Read & Associates. Read, who has more than 30 years of experience in brand marketing, communications and relationship management, will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence. The cost to attend is $30 for members, $40 for non-members and $25 for students.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

IABC Nashville won the 2017 Small Chapter of the Year award at the Feb. 23 International Association of Business Communicator’s 2017 Chapter Management Awards in Dallas, Texas. Additionally, the chapter won two Chapter Management Awards (CMAs) in the categories of Event Management and Communication Management.

This year’s accolades were due in large part to the chapter’s efforts to communicate the rebranding of its Music City Gold Pen Awards and organization of the awards gala that was held in May at the Oak Room at Greenbrier Distillery. This is the chapter’s second consecutive year of being recognized for Chapter Management achievement. In 2016, IABC Nashville’s efforts to incorporate new branding to align with the association’s new guidelines earned the chapter a CMA in Communication Management.

“IABC is the only place where professional communicators can connect globally network, and we are proud to be a part of that network,” said IABC Nashville President Tom Kenley. “These projects required a lot of hard work and dedication over the past few years, and we are especially proud that IABC recognized those efforts.”

ABOUT IABC NASHVILLE
IABC/Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. To learn more visit nashville.iabc.com.

SOURCE IABC Nashville

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IABC Nashville Announces 2017 Officers; Invites Area Communicators to Cabana’s on Jan. 18 for “The State of the News Media”

Originally published as: “IABC Nashville Invites Area Communicators to Cabana’s on Jan. 18 for “The State of the News Media”; Announces 2017 Officers” on PRNewsire

NASHVILLE, Tenn., Jan. 10, 2017 /PRNewswire/ — The Nashville Chapter of the International Association of Business Communicators has elected new officers for 2017. The new board members will be introduced at IABC Nashville’s Jan. 18 luncheon at Cabana’s in Hillsboro Village. MP&F Vice President Javier Solano will present “The State of the News Media.” Area communicators are invited to register online today.

The 2017 executive board members include:

  • President – Tom Kenley, Rogers Group Inc.
  • Past President – Phil Matisak, ABC, UPS (retired)
  • President-Elect – Gene Boulware, the Vincit Group
  • Secretary – Jennifer Fuqua, Meridian Surgical Partners
  • Vice President of Finance – Lysa Rigo, Ingram Barge Company
  • Vice President of Membership – Sarah Loeffler, Tanner Corporate Services
  • Vice President of Communications – Brandon Mize, StagePost
  • Vice President of Professional Development – Gene Boulware, The Vincit Group
  • Vice President, Awards – Mike Machak, Corporate Communications Consultant
  • Vice President At-Large – Genma Holmes, Holmes Pest Control, GSH Consulting, LLC
  • Vice President At-Large – Misty Moore, HCA
  • Vice President At-Large – Sherry Roberts, MTSU

This new slate is comprised of highly experienced communicators representing a variety of industries, including health care, public relations, video production, transportation, consulting and higher education.

“I look forward to working with some of the state’s top communications professionals to offer industry insight, outstanding speakers and networking opportunities to Nashville-area communications professionals,” said Tom Kenley, newly-elected president.

At the Jan. 18 event, Solano will take attendees through the key findings from the Pew Research Center in Washington, D.C., share takeaways from the 2016 election and explain what it all means for communicators who depend on the power and bandwidth of earned media. For more, visit the IABC Nashville website.

ABOUT IABC/NASHVILLE
IABC/Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. To learn more visit nashville.iabc.com.

 

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IABC Nashville Board Members “Connect” In Atlanta

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(l.-r): Misty Moore, Genma Holmes, Gene Boulware, Paul Lindsley, and Tom Kenley

The IABC Southern Region recently held their annual conference, Connect16, at the Coca-Cola headquarters in Atlanta, Ga. IABC Nashville was well represented by five board members. Two of them, Genma Holmes, VP of professional development, and Misty Moore, VP of communications, share more about their experience and why this a great way to connect, learn and grow as professional business communicators. Other IABC board members in attendance included:

Pictured (L to R): Misty Moore, VP of communications (HCA), Genma Holmes, VP of professional development (Holmes Pest Control), Gene Boulware, VP of membership (Vincit Group), Paul Lindsley, VP-at-large (Phase 3 Marketing and Communications, and Tom Kenley, president elect and VP of awards (Rogers Group Inc).

What was your primary reason for attending?

GH:  To network and to gain more knowledge about the leadership in IABC. It is so important to have an understanding of the culture of an organization and how your talents maybe compliment the organization.

MM:  I attended the event because it’s a great opportunity to meet like-minded communications professionals and reconnect with those I’ve met during previous events. It’s also a great way to learn about current trends in communications and best practices used by some of the nation’s top communicators.

What were 2-3 takeaways you received from the meeting?

GH:  

  1. Communication at every level is vital to your business and the perception of your business.
  2. Learning something new never gets old.
  3. My preferred methods of communicating with others is face to face and via phone was affirmed. The human touch is not dead in a society extremely dependent on digital communications.

MM:  I learned about the power of benchmarking. From several of the presentations, I gathered great best practices that I could bring back to my organization to tweak and apply in current communications efforts. I also enjoyed the chance to see how other communicators shared their work and ideas. Watching great presentations and observing effective presenters allows you to improve your personal public speaking skills.

What was your favorite part about the conference?

GH:  The Silver Quills Award ceremony. I promise to enter every year from this day forward. It was extremely motivating to see great marketing at its best!

MM:  A natural socialite, my favorite part of any conference is always networking. I love the opportunity to meet fellow communicators and others throughout the country. I enjoy learning about them, as well as their work and organizations. However, I must comment on this year’s keynote speaker, Kenn Kington. He was absolutely a great speaker with an uncanny ability to infuse optimism into any situation. He spoke about success and how communicators could succeed by being FAIR. He said successful people use filters to focus, have the ability to anticipate the future, take initiative and take responsibility for their actions.

What surprised you about your experience?

GH:  Meeting and having one on one with John Gregory Clemons, a communications giant and this0 year’s Hall of Famer. I have followed his career for years and was grateful to be able to get advice and encouragement from him. Also, time with our International Chair, Dianne Chase. Lastly, everyone knows I own a pest control company which tells me that my work is not going unnoticed.

MM:  I was surprised by the beauty and atmosphere at Coca-Cola’s headquarters. It was an amazing facility! In addition to being more secure than Fort Knox (and I’m serious), it was filled with great lighting and Coke-themed artwork, bright paint and quiet glass-walled enclaves (to catch up on email or work, if needed). Not to mention, we were treated with an unlimited supply of Coke products in your choice of glass, can or soda fountain.

How can Nashville IABC members benefit from attending the Southern Region conference?

GH:  Whether working for yourself or another company, the networking can lead to genuine relationships and is worth the price of membership. I love getting feedback on upcoming programs that I am planning and how it will help leverage not only my work in the field of communications but in my company, Holmes Pest Control.

MM:  Members and non-members alike can benefit in many ways. As I’ve mentioned, attendees have the opportunity to select from a number of presenters according to their personal needs and preferences. I’ve never walked out of a session and said, “I simply didn’t learn anything.” Additionally, there’s so much opportunity to network and meet like-minded professionals and establish relationships that will benefit them for years to come.

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Oct 20-21 — Digital Crossroads 2016

The Premier Digital Marketing and Media Event in the Midwest Just Got Bigger

At times, IABC Nashville affiliates with other organizations who provide relevant programs in which our members might profit.  Checkout all the details for Digital Crossroad 2016, then register directly through this webpage to gain IABC Nashville credits for its marketing efforts for this conference.

REGISTER NOW

Digital Crossroads — a new, two-day event from the Louisville Digital Association —  brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience to infuse leading-edge theory and practice to any business’s marketing efforts. This year’s event will be held at the beautiful Horseshoe Southern Indiana Hotel and Casino Thursday and Friday, Oct. 20-21.

Thursday & Friday, Oct. 20-21, 2016

Thursday 1:30 p.m. – 5:30 p.m. | Friday 8:30 a.m. – 5:30 p.m.

Horseshoe Southern Indiana Hotel & Casino

2016 headline speakers for the full-day conference on Friday, Oct. 21 include:

  • Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
  • Jay Baer — New York Times best-selling author of Youtility and Hug Your Haters
  • Tara Hunt — Social media pioneer and best-selling author
  • Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
  • Michael Smith – SVP for Hearst and Hearst Magazine
  • Nicole Hudson – CEO of Inbound Lead Solutions
  • Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
  • And more!

The event will be co-hosted by LDA co-founder Jason Falls and NPR anchor and award-winning journalist Jack Speer!

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This year, Digital Crossroads will, for the first time, feature a half-day workshop Thursday, Oct. 20, with hands-on instruction from area experts. The topics will include:

  • What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
  • Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
  • Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
  • Storytelling Through Snapchat – Everything You Need to Know to Get Started
    – Hailey Heishman, LEAP
  • Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
  • Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
  • How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello, Delivra
  • PANEL DISCUSSION: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)

With over 100 Early Bird Tickets sold before the Sept. 1 deadline, space is filling fast. Get your ticket now!

REGISTER NOW

We have a variety of ticket combinations to suit everyone’s schedule and availability. Ticket options and prices are:

  • All-Inclusive Pass – LDA Members – $249
  • All-Inclusive Pass – Non-Members – $299
  • All-Inclusive Pass – Students – $149
  • Workshop Only Pass (Thursday Only) – $99
  • Conference Only Pass (Friday Only) – LDA Members – $199
  • Conference Only Pass (Friday Only) – Non-Members – $249
  • Conference Only Pass (Friday Only) – Students – $99

REGISTER NOW

Thursday’s workshop day will include a cocktail reception. Friday’s conference day will include breakfast, lunch and a cocktail reception. All attendees are encouraged to attend both days and book a room at Horseshoe Southern Indiana Hotel & Casino. The best rates change daily. Check the casino website for the current rate. All attendees also receive $10 in casino cash for attending.

Digital Crossroads 2016 is presented by Brown-Forman and proudly sponsored by:

2016 Digital Crossroads Sponsors

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