Category Professional Development

Diversity + Inclusion Panel: A Communicator’s Guide to Modern Audiences

Me Too. Transgender Equality. Black Lives Matter. These are just some of the many news headlines we read about that impact our daily relationships. In today’s ever-changing work and social environments, what can communicators do to stay current and be mindful of all audience demographics?

Join us Wednesday, June 19 for an in-depth panel discussion with some of Nashville’s most well-respected diversity and inclusion experts as they share their insights on what communicators can do to create a positive and welcoming environment for their brands.

Panelists 

Joe Woolley
CEO, Nashville LGBT Chamber

Joyce Searcy
Director of Community Relations, Belmont University

Jade Sampson
Director of Talent Acquisition, AMSURG

Moderator:
Genma Holmes
Owner/Holmes Pest Control and CEO at GSH Consulting

Event information:

Location

Waller Law
511 Union Street, Suite 2700 
Nashville, TN 37219 

Schedule

11:30 a.m. – 12:00 p.m. – Networking
12:00 p.m. – 1:00 p.m. – Panel Discussion and lunch

Details

This discussion will include:

  • Understanding how current diversity + inclusion topics can impact your brand
  • How to “break the glass ceiling” and support trailblazers within your industry and the community
  • Crafting brand messaging that is organic and welcoming to all audiences
  • Integrating diversity + inclusion strategies to building teams, training employees, and empowering leaders

Parking / transportation 

  • Ride share options: Uber / Lyft 
  • Waller Law Parking Garage on Union Street (58 visitors spots) — validated by Waller Law. 
  • Open Lot (as part of the Waller Law building) on 6th Avenue
  • Valet at the Hermitage Hotel – $13 up to 2 hours, $18 over 2 hours.
  • Parking garages at the Library or McKenzie Methodist Church (one block away) 

Reserve your spot!

Register today – We can’t wait to see you there! 

Thank you to our sponsor!

Special thanks to our June 2019 luncheon sponsor: Holmes Pest Control.

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Love That Heals + A Brand That Delivers: A Case Study on Thistle Farms

Since its founding in 1997, Thistle Farms has become one of the region’s fastest growing nonprofit social enterprises dedicated to helping women survivors recover and heal from prostitution, trafficking, and addiction. From providing a two-year residential program and medical services to offering on-the-job training and employment opportunities, Thistle Farms has empowered hundreds of women to overcome their past adversities through the most powerful force in the world: love. 

Join us Wednesday, May 15, for an in-depth conversation with Thistle Farms CEO Hal Cato, as he shares his insights on one of Nashville’s unique and beloved nonprofits.

Event information:

Schedule:

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Location:

The Cafe at Thistle Farms 
5122 Charlotte Avenue
Nashville, TN 37209

About the event: 

This interactive presentation will include an overview of:

  • Thistle Farms’ recent brand refresh
  • Evolution of Thistle Farms’ business model and financial structure 
  • Understanding nonprofit audiences 
  • Brand messaging and authenticity 

About our presenter: 
Hal Cato, CEO, Thistle Farms 

Thistle Farms’ fearless leader since 2015, Hal embraces the ever-changing nature of his day-to-day role as CEO. Whether leading a board meeting, weighing in on product development, getting to know the new women at one of the residences, or driving the mission in any number of ways, Hal keeps his eyes on the end goal: healing and employing survivors. Hal is uniquely qualified to address both the mission and the business of Thistle Farms given this extensive experience in the nonprofit and private sector, which includes founding Hands On Nashville, The Youth Opportunity Center, The Bright Horizons Foundation for Children, Zeumo, as well as serving as CEO for the Oasis Center from 2001-2011. Hal has been recognized as “Nashvillian of the Year” by the Nashville Scene and “Best in Business – Nonprofit Sector” by the Nashville Business Journal. 

Reserve your spot! 

Register today – we look forward to seeing you! 

  

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Pitch Perfect: Mastering the Art of Media Relations

Three journalists, three different media outlets, one question: is your brand “newsworthy?” Whether you are in the marketing and advertising industry, retail, or something as intricate as bioengineering, assisting the media’s ability to reach you is essential to the longevity and relevancy of businesses everywhere.

Join IABC Nashville Wednesday, March 20, for an in-depth panel discussion with some of the city’s most well-respected journalists as they share their insights on how to sharpen your storytelling skills and establish a good rapport with the media.

Panelists:

Stephanie Langston
Emmy-nominated reporter, WKRN

Ashley Haugen
Managing Editor, StyleBlueprint

Joel Stinnett
Reporter, Nashville Business Journal

Moderator:

Paul Ladd
Senior Correspondent & Director of Listener Response, World Christian Broadcasting

This lively discussion will cover best practices for business communicators reaching out to news outlets including:

  • Researching Your Story Angle
  • Anticipating Journalist Needs
  • Proper Introductions and Correspondence
  • Practicing Good Habits and Earning Favor

Event schedule:

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Register today

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From keywords to intent: Energize your content strategy for 2019

Mark your calendar for our next professional development luncheon Wednesday, February 20, and join us for an in-depth panel discussion that will energize your 2019 content strategy. This is an event you do not want to miss! 

Whether you’re building your first strategy or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s innovative, strong, and intentional.

Come hear from Nashville’s top content strategists as they share with you their insights on how to maximize your brand’s content strategy in the new year! They’ll deliver their recent findings on the latest trends, winning tools, and their own stories of how to build a successful strategy that’s unique to your brand.

Reserve your spot today for this “must see” event

Event schedule:

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Meet our expert panelists and moderator:

Laura Creekmore
Director of Taxonomy and Content Strategy at Syndigo

Laura Creekmore has been making tech and content hold hands and play nice for more than 20 years. She is director of taxonomy and content strategy for Syndigo, a platform for suppliers and retailers to organize and share product content. For 10 years, she ran Creek Content, a consultancy focused on communications and content strategy for organizations in complex fields like health care and financial services, and before that led digital media at content marketing firm Hammock Inc. and co-created Smallbusiness.com. She has taught content strategy as an adjunct faculty member at Kent State University.

Laura graduated from Vanderbilt University and has a master’s in information science from the University of Tennessee. She is a member of the Rotary Club of Nashville, and a member of the board of directors for the Association of Junior Leagues International, the Oasis Center, and the Tennessee Justice Center. She is past chair of the board of Nashville Cable, and a past president of the Junior League of Nashville. She speaks and presents workshops on content strategy, content marketing, breaking through a cluttered media landscape, connecting with your audience, public speaking, and nonprofit governance issues.

Cynthia Floyd Manley
Director, Content Marketing and Social Engagement at Vanderbilt University Medical Center

Cynthia Floyd Manley directs content marketing and social media strategy at Vanderbilt University Medical Center, one of the largest academic medical centers in the Southeast. She leads an award-winning social media program for the Vanderbilt Health and Monroe Carell Jr. Children’s Hospital brands, along with My Southern Health, a consumer health content site.

Manley began her career as a newspaper reporter and editor and is still considers herself a “journalist at heart.” She has served in a variety of roles at VUMC, including public information officer, publications editor, and marketing manager, as well as communications officer for Vanderbilt’s National Cancer Institute-designated comprehensive cancer center.

She serves as an external advisor to the Mayo Clinic Social Media Network, is a member of SocialMedia.org and SocialMedia.org/Health and is active in the Association of American Medical College’s Group on Institutional Advancement.

Jesse Spear
Media & Content Marketing Strategist at redpepper

Jesse Spear is the Media & Content Marketing Strategist at redpepper — a creative agency in Germantown known for its work with Cracker Barrel, Slack, and Mars.

After growing up on Long Island, NY, she made her way south, earning her B.A. in both Media Studies and Spanish from the University of Virginia, then receiving her Master’s in Marketing from Vanderbilt’s Owen Graduate School of Management. During her year at Vanderbilt, she realized her affinity for Nashville, agency life, and BBQ nachos.

At redpepper, she’s responsible for the agency’s internal content strategy. Jesse has made subject-matter expertise a strong pillar of redpepper’s content portfolio. Her efforts have led to a 219% increase in blog traffic, the implementation of a unique content calendar structure, and fine-tuned targeting tactics. As a newcomer to Nashville’s agency scene, she offers a fresh perspective on the importance of a creative, cross-platform content strategy.

Moderator Sarah “Birdie” Loeffler
Content Strategist at NDC, Inc.
IABC Nashville President

Sarah “Birdie” Loeffler is the Content Strategist at NDC, Inc. and has been a dedicated member of IABC since 2014. In 2018, she received the President’s Award for exceptional contributions by a chapter member to the health and growth of the chapter.

Birdie has a technical writing background and specializes in translating technical information into easily accessible and creative language for marketing purposes. At NDC, she oversees the marketing content strategy to provide a personalized experience between the NDC brand and their customers.

Reserve your spot today for this “must see” event

 

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Wednesday August 15th – Your Next Story

Identifying Signature Strengths To Support The Career You Truly Desire

Do you ever feel stress at the intersection where “life meets work,” having to choose one or the other? This session will help you effortlessly merge WHO YOU ARE with the WORK ROLE that needs YOUR UNIQUE GIFTS. Come find out how to identify and bring your Signature Strengths to work. Create a map and a plan for happiness and excellence, doing work that plays to your “genius” and unique gifts. 

Learn how to use the plan to 1) find more energy, meaning and purpose at work, 2) grow your influence that leads to your next desired role and 3) become truly re-engaged in your own career growth.

Hear from two successful senior leaders who have done just that. Page Boyd and Traci Clayton provide coaching and advising servies to leaders and top-performing global organizations. Learn from them what other engaged leaders already have… that the ticket to individual happiness and organization success is alignment with the real you. Leave the session re-energized to make a difference – for yourself and your workplace.

Traci Clayton, PhD is a trusted leadership advisor and executive consultant in Nashville, TN.  She’sdone  extensive work at the CEO, Board, and Executive Team level with global leaders in multiple industries, including the Fortune 500.  Traci is known for her deep insights about individuals and organizations, bringing together multiple perspectives to solve some of the toughest leadership, career, culture and business challenges.  As an author, speaker and business owner, she uses her expertise to support organizations most passionate about meaningful change and growth.  Her work includes Strategic Leadership Development, Executive Team Development, Executive Coaching, Organizational Culture Change, Leadership for the Top 100  and Leadership Transformation.  More about Traci at www.DrTraciClayton.com. 

 

Paige Boyd is a trusted coach, consultant and speaker in the Nashville business community.  Known for her authenticity and business acumen, she has collaborated and consulted with executives, leadership teams and professional organizations across multiple industries.  Her corporate & non-profit life includes a 10-year sales and consulting career before moving to Senior HR roles at the invitation of clients who valued her insight and capability.  After 13 years in Senior Leadership of Corporate HR at Asurion and Nissan, she coaches and consults with organizations and individuals focused on growing their networks, careers and business.

 

 

 

Click on the link below to register or RSVP.

 

Join us at IABC Nashville’s Wednesday August 15th Professional Development Luncheon at Maggiano’s Little Italy.  

Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.IABC is the only place to connectwith communicators globally.IABC Nashville is your passport!

New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

$30 for members and just for $40 for non-members. Prepay only. Registration will not be taken at the door.
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