Jan. 17th – Professional Development Luncheon

Join us as we kick off the year with our first panel discussion. At our January professional development luncheon we’ll host Brookdale Senior Living’s corporate communications team for live discussion and Q&A. 

It Takes a Team: PR & Crisis Comms in the Corporate Environment

Protecting and enhancing the reputation of a corporation these days requires more skills and perspectives than any one person can possess. It takes a team with complementary skills and experiences to protect a brand through large and small crises, to shape perceptions about an industry and a company, and to build engagement and trust with all stakeholders. But coming together as a well-rounded, highly experienced, and temperamentally compatible team doesn’t happen overnight.  Come hear from the PR team at Brookdale, America’s largest senior living company, about their journey this past year. This panel discussion will provide helpful guidance to all communications professionals whether they are a PR department of one or ten.

 

Moderation will be lead by: Julie K. Davis, APR, Vice President of Communications

Julie joined Brookdale in March 2013, and leads the Communications team that handles Associate Communications, Public Relations and Crisis Communications. The team supports Brookdale’s reputation internally and externally, sharing positive stories and mitigating the negative. Julie has over 25 years of professional experience. Prior to Brookdale, she headed up Corporate Communications for Cracker Barrel Old Country Store.

 

 

Dianna Gee, Director of Public Relations 

Dianna joined Brookdale in September 2017 as the Director of Public Relations, leading external efforts to  promote and protect the reputation of the company. Dianna has over 25 years of working with or for the media, first as a broadcast journalist followed by spokesperson duties for the Federal Emergency Management Agency (FEMA) and Walmart Corporate Communications.  Her crisis communication experience from FEMA included serving as a field spokesperson on various disasters, from hurricanes, floods and tornadoes to wildfires and ice storms.

 

Dana Schroering, Senior Public Relations Specialist

Dana joined the Brookdale Public Relations team in March 2016. Since then she has lead PR efforts that showcase the lives of some amazing older adults. Her milestones include producing the first-ever Brookdale Celebrates Aging Film Festival and successfully leading two PR campaigns that highlight Brookdale’s dedication to Alzheimer’s and dementia care. A passionate multi-media producer, she drives the team’s content strategy, manages the online newsroom, promotes Brookdale’s thought leaders and responds to media relations requests. Before working in the senior living industry, Dana led marketing strategy for the local nonprofit Nashville CARES, an HIV/AIDS service organization.

 

Heather Hunter, Senior Public Relations Specialist 

Heather joined the Brookdale Public Relations team in September of 2016 as a protector and enhancer of the brand. She leads crisis communications including responding to reporters, writing, reviewing, and approving talking points, and oversees support to community-based and corporate associates.  Heather also guides the local leadership at the 1,031 communities on finding and shaping stories of the amazing older adults and associates living and working at Brookdale communities. Before coming to Nashville and to the senior living industry, Heather led marketing and communications for a nonprofit in Branson, Missouri.

 

James Hauge, Public Relations Specialist

James joined Brookdale in February 2012 and has over four years of professional communications experience. As a member of Brookdale’s public relations team, he manages media monitoring and provides analysis of press coverage about the company. His other functions include developing hyper-local news stories, content creation for public relations campaigns, and promoting Brookdale’s partnership with Wish of a Lifetime, a non-profit organization dedicated to fulfilling the wishes of Brookdale residents and seniors across the country.

 

Join us at IABC Nashville’s January 17th Professional Development Luncheon at Maggiano’s on West End.  

Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect with communicators globally.

IABC Nashville is your passport!

 

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Oct 20-21 — Digital Crossroads 2016

The Premier Digital Marketing and Media Event in the Midwest Just Got Bigger

At times, IABC Nashville affiliates with other organizations who provide relevant programs in which our members might profit.  Checkout all the details for Digital Crossroad 2016, then register directly through this webpage to gain IABC Nashville credits for its marketing efforts for this conference.

REGISTER NOW

Digital Crossroads — a new, two-day event from the Louisville Digital Association —  brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience to infuse leading-edge theory and practice to any business’s marketing efforts. This year’s event will be held at the beautiful Horseshoe Southern Indiana Hotel and Casino Thursday and Friday, Oct. 20-21.

Thursday & Friday, Oct. 20-21, 2016

Thursday 1:30 p.m. – 5:30 p.m. | Friday 8:30 a.m. – 5:30 p.m.

Horseshoe Southern Indiana Hotel & Casino

2016 headline speakers for the full-day conference on Friday, Oct. 21 include:

  • Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
  • Jay Baer — New York Times best-selling author of Youtility and Hug Your Haters
  • Tara Hunt — Social media pioneer and best-selling author
  • Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
  • Michael Smith – SVP for Hearst and Hearst Magazine
  • Nicole Hudson – CEO of Inbound Lead Solutions
  • Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
  • And more!

The event will be co-hosted by LDA co-founder Jason Falls and NPR anchor and award-winning journalist Jack Speer!

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This year, Digital Crossroads will, for the first time, feature a half-day workshop Thursday, Oct. 20, with hands-on instruction from area experts. The topics will include:

  • What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
  • Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
  • Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
  • Storytelling Through Snapchat – Everything You Need to Know to Get Started
    – Hailey Heishman, LEAP
  • Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
  • Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
  • How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello, Delivra
  • PANEL DISCUSSION: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)

With over 100 Early Bird Tickets sold before the Sept. 1 deadline, space is filling fast. Get your ticket now!

REGISTER NOW

We have a variety of ticket combinations to suit everyone’s schedule and availability. Ticket options and prices are:

  • All-Inclusive Pass – LDA Members – $249
  • All-Inclusive Pass – Non-Members – $299
  • All-Inclusive Pass – Students – $149
  • Workshop Only Pass (Thursday Only) – $99
  • Conference Only Pass (Friday Only) – LDA Members – $199
  • Conference Only Pass (Friday Only) – Non-Members – $249
  • Conference Only Pass (Friday Only) – Students – $99

REGISTER NOW

Thursday’s workshop day will include a cocktail reception. Friday’s conference day will include breakfast, lunch and a cocktail reception. All attendees are encouraged to attend both days and book a room at Horseshoe Southern Indiana Hotel & Casino. The best rates change daily. Check the casino website for the current rate. All attendees also receive $10 in casino cash for attending.

Digital Crossroads 2016 is presented by Brown-Forman and proudly sponsored by:

2016 Digital Crossroads Sponsors

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Sept 21 — Harness the Power of Radio

Devon+O'Day

Devon O’Day

Panel Explores Opportunities in Today’s Radio

Connect with radio hosts, producers and executives to discuss the opportunities for your company, your clients and you by communicating to millions in targeted markets and demographics.

Join….

Devon O’Day is the co-host of Nashville Today on WSM, the radio home of the Grand Ole Opry. O’Day is a career broadcaster with a resume’ that includes The House Foundation with Gerry House, Mix92.9 Nashville, and nationally syndicated shows like Country Hitmakers, The Saturday Night House Party, and America’s #1s.

 

 

Me

Yolonda Beech

Yolonda Beech better known as Yolo Bee is a radio host in Nashville, TN. on 92.1 (WQQK), a Cumulus Station. She has been in radio for over 10 years and can be heard every Saturday hosting one of the top shows in the Music City.

She is the producer and co-host of Let’s Talk with Ernie Allen, a platform moving and shaking with city leaders, politicians, and community activists across Middle Tennessee.

 

Paul Ladd

Paul Ladd

Paul Ladd is Senior Correspondent for World Christian Broadcasting. He was previously a National Correspondent for Westwood One’s Metro Source and has worked for radio and TV stations and newspapers in Tennessee and North Carolina.

Paul has also been with Armour & Armour Advertising, and was Director of Communications for the Tennessee Department of Human Services under Governor Don Sundquist. Paul has won more than two dozen awards for his work.

 

 

 

 

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Viviana Milam

Viviana Milam has built a local reputation as a respected bilingual Realtor since 1999 with an extensive following from the burgeoning Tennessee Hispanic community. Viviana’s passion for helping her community become home owners and reaching financial independence was taken to the airwaves when she launched her radio show, Todofinanciero (All Things Financial), in 2005.

With her program being heard on stations throughout the country, Viviana’s passion and dedication to the empowerment and education of the Hispanic and underserved touch thousands of lives daily. Viviana has served on many local and national boards as a Hispanic liaison to help bridge the gap within the community.

 

Don’t miss this rare opportunity to get the inside scoop on what’s happening in radio today. Join communications professionals at IABC Nashville’s Sept. 21 Professional Development Luncheon. Meet our esteemed panel. See who else is in the room.

 

Come. Connect. Enhance your professional network.

Meet us at Maggiano’s Sept 21.

Come. Connect.

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April 20 – Getting Your Business Narrative Told

Lori Becker

Lori Becker

Connect with Lori Becker, Editor in Chief of the Nashville Business Journal.

Lori leads a team of business journalists who cover the power players of Music City. Lori will share her insights on how to more effectively get your business narrative written and told.

Lori joined the Business Journal in 2008 as managing editor, after more than a decade with daily newspapers. She was promoted to editor-in-chief in 2012. Before planting roots in Middle Tennessee, she last worked as a business reporter with The Palm Beach Post in West Palm Beach, NBJ2Fla. Her earlier career included stints at the Lansing (Mich.) State Journal, the Cincinnati Enquirer and the Lexington (Ky.) Herald-Leader.

A Bowling Green, Ky., native and a graduate of Western Kentucky University, Lori began her journalism career at the now defunct Nashville Banner.

 

Meet us a Maggiano’s, April 20, where  the best area communication professionals connect.

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March 16 — Leadership Communication Inside/Out

Rob HarigExecutive coach and mentor Robert J. Harig shares his C-suite secrets on influencing your manager and on getting things done through other people.

Attend to find out how to get the ear of the big boss and how to increase your influence throughout your organization.  What’s it all come down to? Effective communication, of course!

Learn how to leverage the six fundamental terms of everyday communication that will make all the difference in your professional life.

Rob Harig is the Principal of St. John & Company, a human capital business, and in frequent demand for leadership development in small groups and one-on-one situations. His broad perspective enables executive leadership teams to develop actionable performance objectives that leverage internal synergies and support market growth.

Rob is a senior executive with significant leadership and operating experience, combined with a high energy level and keen interpersonal skills that enable him to gain executive and board level support for strategic approaches in addressing corporate imperatives.

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