Category Professional Development

A Pulse Check on Today’s Health Care Industry

HIPAA. The Affordable Care Act. Patient Experience. Artificial Intelligence. These are just some of the many issues facing health care professionals and the stakeholders they serve. In today’s evolving health care industry, what can business communicators do to stay current and be mindful of new regulations, wellness consumerism and changing health delivery systems? 

Join us Wednesday, September 18, for an in-depth panel discussion with some of Nashville’s most well-respected health care communications experts as they share their insights on what communicators should do when working with various health care brands.

Panelists

Michael Graham
Senior Manager of Strategic Marketing Services, LifePoint Health

 

Mara Naylor
Public Relations Manager, Centerstone

 

Christopher Foust
Director of Marketing, SpecialtyCare

Joe Hagan
AVP of Public Relations and Communications, HCA Healthcare’s TriStar Division

 

Moderator: Mollye Dietrich
Instructional Designer II and Communications Specialist at HCA Healthcare
President-Elect, IABC Nashville

Event information:

Schedule

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Location

Center for Medical Interoperability
oneC1TY
8 City Boulevard, Suite 202
Nashville, TN 37209

Parking is available under the oneC1TY building in the garage. Then take the elevators to the 2nd floor and you will arrive at Suite 203. Our luncheon will be held in Boardroom 206 & 207.

About the Event

This panel discussion will include:

  • Using paid and earned media to boost health care communication efforts.
  • Understanding growth trajectory for the future: health delivery systems, advances in medical science and an aging population.
  • Crafting brand messaging that aligns with proper health literacy and risk communications.
  • Addressing ethics in health care communications. 

Reserve your spot

Register today – we can’t wait to see you there! 

Thank you to our sponsor! 

Special thanks to our September 2019 luncheon sponsor: Goldner Associates.

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Upcoming ALI conference in Nashville: Elevating Employee Experience & Cultivating Workplace Culture

November 6 – 7, 2019 | Nashville

Strategies to maximize employee engagement and drive behavior with cutting-edge people programs and culture initiatives

Pre-Conference Workshop Day: Wednesday, November 6 
Main Day Conference: Thursday, November 7

Since our IABC Nashville chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABCNashville“.

At the event, you will discover proven strategies that work, and how to create an employee experience that engages employees and drives a strong customer experience.

Don’t miss this unique opportunity to be surrounded by your employee experience and internal communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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Diversity + Inclusion Panel: A Communicator’s Guide to Modern Audiences

Me Too. Transgender Equality. Black Lives Matter. These are just some of the many news headlines we read about that impact our daily relationships. In today’s ever-changing work and social environments, what can communicators do to stay current and be mindful of all audience demographics?

Join us Wednesday, June 19 for an in-depth panel discussion with some of Nashville’s most well-respected diversity and inclusion experts as they share their insights on what communicators can do to create a positive and welcoming environment for their brands.

Panelists 

Joe Woolley
CEO, Nashville LGBT Chamber

Joyce Searcy
Director of Community Relations, Belmont University

Jade Sampson
Director of Talent Acquisition, AMSURG

Moderator:
Genma Holmes
Owner/Holmes Pest Control and CEO at GSH Consulting

Event information:

Location

Waller Law
511 Union Street, Suite 2700 
Nashville, TN 37219 

Schedule

11:30 a.m. – 12:00 p.m. – Networking
12:00 p.m. – 1:00 p.m. – Panel Discussion and lunch

Details

This discussion will include:

  • Understanding how current diversity + inclusion topics can impact your brand
  • How to “break the glass ceiling” and support trailblazers within your industry and the community
  • Crafting brand messaging that is organic and welcoming to all audiences
  • Integrating diversity + inclusion strategies to building teams, training employees, and empowering leaders

Parking / transportation 

  • Ride share options: Uber / Lyft 
  • Waller Law Parking Garage on Union Street (58 visitors spots) — validated by Waller Law. 
  • Open Lot (as part of the Waller Law building) on 6th Avenue
  • Valet at the Hermitage Hotel – $13 up to 2 hours, $18 over 2 hours.
  • Parking garages at the Library or McKenzie Methodist Church (one block away) 

Reserve your spot!

Register today – We can’t wait to see you there! 

Thank you to our sponsor!

Special thanks to our June 2019 luncheon sponsor: Holmes Pest Control.

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Love That Heals + A Brand That Delivers: A Case Study on Thistle Farms

Since its founding in 1997, Thistle Farms has become one of the region’s fastest growing nonprofit social enterprises dedicated to helping women survivors recover and heal from prostitution, trafficking, and addiction. From providing a two-year residential program and medical services to offering on-the-job training and employment opportunities, Thistle Farms has empowered hundreds of women to overcome their past adversities through the most powerful force in the world: love. 

Join us Wednesday, May 15, for an in-depth conversation with Thistle Farms CEO Hal Cato, as he shares his insights on one of Nashville’s unique and beloved nonprofits.

Event information:

Schedule:

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Location:

The Cafe at Thistle Farms 
5122 Charlotte Avenue
Nashville, TN 37209

About the event: 

This interactive presentation will include an overview of:

  • Thistle Farms’ recent brand refresh
  • Evolution of Thistle Farms’ business model and financial structure 
  • Understanding nonprofit audiences 
  • Brand messaging and authenticity 

About our presenter: 
Hal Cato, CEO, Thistle Farms 

Thistle Farms’ fearless leader since 2015, Hal embraces the ever-changing nature of his day-to-day role as CEO. Whether leading a board meeting, weighing in on product development, getting to know the new women at one of the residences, or driving the mission in any number of ways, Hal keeps his eyes on the end goal: healing and employing survivors. Hal is uniquely qualified to address both the mission and the business of Thistle Farms given this extensive experience in the nonprofit and private sector, which includes founding Hands On Nashville, The Youth Opportunity Center, The Bright Horizons Foundation for Children, Zeumo, as well as serving as CEO for the Oasis Center from 2001-2011. Hal has been recognized as “Nashvillian of the Year” by the Nashville Scene and “Best in Business – Nonprofit Sector” by the Nashville Business Journal. 

Reserve your spot! 

Register today – we look forward to seeing you! 

  

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Pitch Perfect: Mastering the Art of Media Relations

Three journalists, three different media outlets, one question: is your brand “newsworthy?” Whether you are in the marketing and advertising industry, retail, or something as intricate as bioengineering, assisting the media’s ability to reach you is essential to the longevity and relevancy of businesses everywhere.

Join IABC Nashville Wednesday, March 20, for an in-depth panel discussion with some of the city’s most well-respected journalists as they share their insights on how to sharpen your storytelling skills and establish a good rapport with the media.

Panelists:

Stephanie Langston
Emmy-nominated reporter, WKRN

Ashley Haugen
Managing Editor, StyleBlueprint

Joel Stinnett
Reporter, Nashville Business Journal

Moderator:

Paul Ladd
Senior Correspondent & Director of Listener Response, World Christian Broadcasting

This lively discussion will cover best practices for business communicators reaching out to news outlets including:

  • Researching Your Story Angle
  • Anticipating Journalist Needs
  • Proper Introductions and Correspondence
  • Practicing Good Habits and Earning Favor

Event schedule:

11:30am-12pm – Networking
12:00pm-1pm – Panel Discussion and lunch

Register today

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