THURSDAY April 19th — Multicultural Communications

Join us April 19th for a lively panel discussion on multicultural communications. At our April professional development luncheon, we’ll host 3 of Nashville’s leading voices on the subject for live discussion and Q&A.

Multicultural Communications: How to Engage

How do organizations create strong personal connections with an increasingly diverse audience? How do we engage audiences from different cultures while identifying the best tactics for communication within these groups? How do we make our content relevant to these audiences while staying on-brand and authentic to voice in an ever changing digital landscape? Thankfully our panel is comprised of leaders in multicultural communications, and they’re here to share their insights with our members and guests.

 

Jocelyn Allen , Co-Founder & CEO at The Allen Lewis Agency

Jocelyn is a marketing and communications maestro skilled at finding and telling her clients’ stories to diverse audiences. With more than 15 years of experience working in a wide variety of communications roles at General Motors, Allen developed a vast network of media contacts including many writers and editors at multicultural news and lifestyle outlets. Her efforts to share GM and its brands’ stories with Hispanic, Asian, African American, LGBT and military veteran audiences helped her long-time employer gain entrée into these often hard-to-reach markets.

 

Nancy Youssef, President at Curves with Purpose

Nancy Youssef is founder and President of the newly created corporation, Curves with Purpose. CWP is an e-commerce platform housing a curated assortment of global brands, celebrating shape diversity, utilizing fit tech, and helping disrupt the cycle of poverty through charitable partnerships. Nancy has served since 2015 as senior vice president, international business development for Canton, MA-based Destination XL group, the largest omni-channel specialty retailer of big and tall men’s apparel. Prior to joining Destination XL, Youssef was vice president, international business development since 2009 for NYSE-listed Genesco, Inc. where she was responsible for growing the footwear and apparel retailer’s portfolio of brands outside the U.S. In this role she successfully directed the entry of the Fortune 1000 company into more than two dozen countries around the world. Prior to that, she served as senior brand manager for interactive multichannel retailer HSN, Inc. and also has led business development for fashion apparel and accessories importer and distributor SAS-Egypt.

 

Jewell Green Winn, Ed.D, Chief Diversity Officer at Tennessee State University

Dr. Jewell Green Winn has over thirty years of experience in education and serves Tennessee State University as Senior International Officer, Executive Director for International Programs, Deputy Chief Diversity Officer and Assistant Professor in Educational Leadership. Dr. Winn completed the Bachelor of Business Administration degree at Middle Tennessee State University, Masters of Public Administration and Doctorate of Education degrees at Tennessee State University.  She is a member of several professional and social organizations such as the Phi Kappa Phi National Honor Society, the National Association of Diversity Officers in Higher Education, Women in Higher Education in Tennessee, and Alpha Kappa Alpha Sorority, Inc.  She is a graduate of Leadership Nashville, the Maxine Smith Fellows Program, the Millennium Leadership Institute and the American Council on Education’s Spectrum Executive Leadership Program. She is the founding Executive Director of From the Heart International Education Foundation.  She is married to Timothy Winn and they have four adult children and four grandchildren.

 

 
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Feb. 21 — Leverage the Power of Social

“Those companies who haven’t reacted to the expectations of swift, useful social media service will see their customers move to their rivals quicker than you can type 140 characters.” – Sir, Richard Branson

IABC Nashville is delighted to have the Frist Center’s Emily Beard, Community Relations Manager, as our guest speaker for February’s professional development luncheon. Emily will be talking about how to leverage the power of social media to more effectively communicate with your customers.

As the Frist Center’s community relations manager, Emily Harper Beard works with a variety of community groups and audiences to help promote the Frist Center’s mission and vision. This includes managing the Frist Center’s online community through social media. For the last 7 years, Beard has  been the voice of the Frist Center’s social and digital media sites: Twitter, Facebook, YouTube, Vimeo, Instagram, and Pinterest.

 Prior to working at the Frist Center, she received her B.A. in graphic design from Middle Tennessee State University and worked at a puppet shop in Nashville creating characters for live shows, film, and television. She continues to be an active artist in Nashville’s growing arts scene.

 

Click on the link below to register or RSVP.

Join us at IABC Nashville’s January 17th Professional Development Luncheon at Maggiano’s on West End.  

Join our members, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect with communicators globally.

IABC Nashville is your passport!

 

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Oct 20-21 — Digital Crossroads 2016

The Premier Digital Marketing and Media Event in the Midwest Just Got Bigger

At times, IABC Nashville affiliates with other organizations who provide relevant programs in which our members might profit.  Checkout all the details for Digital Crossroad 2016, then register directly through this webpage to gain IABC Nashville credits for its marketing efforts for this conference.

REGISTER NOW

Digital Crossroads — a new, two-day event from the Louisville Digital Association —  brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience to infuse leading-edge theory and practice to any business’s marketing efforts. This year’s event will be held at the beautiful Horseshoe Southern Indiana Hotel and Casino Thursday and Friday, Oct. 20-21.

Thursday & Friday, Oct. 20-21, 2016

Thursday 1:30 p.m. – 5:30 p.m. | Friday 8:30 a.m. – 5:30 p.m.

Horseshoe Southern Indiana Hotel & Casino

2016 headline speakers for the full-day conference on Friday, Oct. 21 include:

  • Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
  • Jay Baer — New York Times best-selling author of Youtility and Hug Your Haters
  • Tara Hunt — Social media pioneer and best-selling author
  • Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
  • Michael Smith – SVP for Hearst and Hearst Magazine
  • Nicole Hudson – CEO of Inbound Lead Solutions
  • Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
  • And more!

The event will be co-hosted by LDA co-founder Jason Falls and NPR anchor and award-winning journalist Jack Speer!

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This year, Digital Crossroads will, for the first time, feature a half-day workshop Thursday, Oct. 20, with hands-on instruction from area experts. The topics will include:

  • What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
  • Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
  • Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
  • Storytelling Through Snapchat – Everything You Need to Know to Get Started
    – Hailey Heishman, LEAP
  • Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
  • Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
  • How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello, Delivra
  • PANEL DISCUSSION: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)

With over 100 Early Bird Tickets sold before the Sept. 1 deadline, space is filling fast. Get your ticket now!

REGISTER NOW

We have a variety of ticket combinations to suit everyone’s schedule and availability. Ticket options and prices are:

  • All-Inclusive Pass – LDA Members – $249
  • All-Inclusive Pass – Non-Members – $299
  • All-Inclusive Pass – Students – $149
  • Workshop Only Pass (Thursday Only) – $99
  • Conference Only Pass (Friday Only) – LDA Members – $199
  • Conference Only Pass (Friday Only) – Non-Members – $249
  • Conference Only Pass (Friday Only) – Students – $99

REGISTER NOW

Thursday’s workshop day will include a cocktail reception. Friday’s conference day will include breakfast, lunch and a cocktail reception. All attendees are encouraged to attend both days and book a room at Horseshoe Southern Indiana Hotel & Casino. The best rates change daily. Check the casino website for the current rate. All attendees also receive $10 in casino cash for attending.

Digital Crossroads 2016 is presented by Brown-Forman and proudly sponsored by:

2016 Digital Crossroads Sponsors

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Sept 21 — Harness the Power of Radio

Devon+O'Day

Devon O’Day

Panel Explores Opportunities in Today’s Radio

Connect with radio hosts, producers and executives to discuss the opportunities for your company, your clients and you by communicating to millions in targeted markets and demographics.

Join….

Devon O’Day is the co-host of Nashville Today on WSM, the radio home of the Grand Ole Opry. O’Day is a career broadcaster with a resume’ that includes The House Foundation with Gerry House, Mix92.9 Nashville, and nationally syndicated shows like Country Hitmakers, The Saturday Night House Party, and America’s #1s.

 

 

Me

Yolonda Beech

Yolonda Beech better known as Yolo Bee is a radio host in Nashville, TN. on 92.1 (WQQK), a Cumulus Station. She has been in radio for over 10 years and can be heard every Saturday hosting one of the top shows in the Music City.

She is the producer and co-host of Let’s Talk with Ernie Allen, a platform moving and shaking with city leaders, politicians, and community activists across Middle Tennessee.

 

Paul Ladd

Paul Ladd

Paul Ladd is Senior Correspondent for World Christian Broadcasting. He was previously a National Correspondent for Westwood One’s Metro Source and has worked for radio and TV stations and newspapers in Tennessee and North Carolina.

Paul has also been with Armour & Armour Advertising, and was Director of Communications for the Tennessee Department of Human Services under Governor Don Sundquist. Paul has won more than two dozen awards for his work.

 

 

 

 

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Viviana Milam

Viviana Milam has built a local reputation as a respected bilingual Realtor since 1999 with an extensive following from the burgeoning Tennessee Hispanic community. Viviana’s passion for helping her community become home owners and reaching financial independence was taken to the airwaves when she launched her radio show, Todofinanciero (All Things Financial), in 2005.

With her program being heard on stations throughout the country, Viviana’s passion and dedication to the empowerment and education of the Hispanic and underserved touch thousands of lives daily. Viviana has served on many local and national boards as a Hispanic liaison to help bridge the gap within the community.

 

Don’t miss this rare opportunity to get the inside scoop on what’s happening in radio today. Join communications professionals at IABC Nashville’s Sept. 21 Professional Development Luncheon. Meet our esteemed panel. See who else is in the room.

 

Come. Connect. Enhance your professional network.

Meet us at Maggiano’s Sept 21.

Come. Connect.

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April 20 – Getting Your Business Narrative Told

Lori Becker

Lori Becker

Connect with Lori Becker, Editor in Chief of the Nashville Business Journal.

Lori leads a team of business journalists who cover the power players of Music City. Lori will share her insights on how to more effectively get your business narrative written and told.

Lori joined the Business Journal in 2008 as managing editor, after more than a decade with daily newspapers. She was promoted to editor-in-chief in 2012. Before planting roots in Middle Tennessee, she last worked as a business reporter with The Palm Beach Post in West Palm Beach, NBJ2Fla. Her earlier career included stints at the Lansing (Mich.) State Journal, the Cincinnati Enquirer and the Lexington (Ky.) Herald-Leader.

A Bowling Green, Ky., native and a graduate of Western Kentucky University, Lori began her journalism career at the now defunct Nashville Banner.

 

Meet us a Maggiano’s, April 20, where  the best area communication professionals connect.

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