Oct 20-21 — Digital Crossroads 2016

The Premier Digital Marketing and Media Event in the Midwest Just Got Bigger

At times, IABC Nashville affiliates with other organizations who provide relevant programs in which our members might profit.  Checkout all the details for Digital Crossroad 2016, then register directly through this webpage to gain IABC Nashville credits for its marketing efforts for this conference.

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Digital Crossroads — a new, two-day event from the Louisville Digital Association —  brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience to infuse leading-edge theory and practice to any business’s marketing efforts. This year’s event will be held at the beautiful Horseshoe Southern Indiana Hotel and Casino Thursday and Friday, Oct. 20-21.

Thursday & Friday, Oct. 20-21, 2016

Thursday 1:30 p.m. – 5:30 p.m. | Friday 8:30 a.m. – 5:30 p.m.

Horseshoe Southern Indiana Hotel & Casino

2016 headline speakers for the full-day conference on Friday, Oct. 21 include:

  • Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
  • Jay Baer — New York Times best-selling author of Youtility and Hug Your Haters
  • Tara Hunt — Social media pioneer and best-selling author
  • Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
  • Michael Smith – SVP for Hearst and Hearst Magazine
  • Nicole Hudson – CEO of Inbound Lead Solutions
  • Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
  • And more!

The event will be co-hosted by LDA co-founder Jason Falls and NPR anchor and award-winning journalist Jack Speer!

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This year, Digital Crossroads will, for the first time, feature a half-day workshop Thursday, Oct. 20, with hands-on instruction from area experts. The topics will include:

  • What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
  • Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
  • Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
  • Storytelling Through Snapchat – Everything You Need to Know to Get Started
    – Hailey Heishman, LEAP
  • Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
  • Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
  • How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello, Delivra
  • PANEL DISCUSSION: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)

With over 100 Early Bird Tickets sold before the Sept. 1 deadline, space is filling fast. Get your ticket now!

REGISTER NOW

We have a variety of ticket combinations to suit everyone’s schedule and availability. Ticket options and prices are:

  • All-Inclusive Pass – LDA Members – $249
  • All-Inclusive Pass – Non-Members – $299
  • All-Inclusive Pass – Students – $149
  • Workshop Only Pass (Thursday Only) – $99
  • Conference Only Pass (Friday Only) – LDA Members – $199
  • Conference Only Pass (Friday Only) – Non-Members – $249
  • Conference Only Pass (Friday Only) – Students – $99

REGISTER NOW

Thursday’s workshop day will include a cocktail reception. Friday’s conference day will include breakfast, lunch and a cocktail reception. All attendees are encouraged to attend both days and book a room at Horseshoe Southern Indiana Hotel & Casino. The best rates change daily. Check the casino website for the current rate. All attendees also receive $10 in casino cash for attending.

Digital Crossroads 2016 is presented by Brown-Forman and proudly sponsored by:

2016 Digital Crossroads Sponsors

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Sept 21 — Harness the Power of Radio

Devon+O'Day

Devon O’Day

Panel Explores Opportunities in Today’s Radio

Connect with radio hosts, producers and executives to discuss the opportunities for your company, your clients and you by communicating to millions in targeted markets and demographics.

Join….

Devon O’Day is the co-host of Nashville Today on WSM, the radio home of the Grand Ole Opry. O’Day is a career broadcaster with a resume’ that includes The House Foundation with Gerry House, Mix92.9 Nashville, and nationally syndicated shows like Country Hitmakers, The Saturday Night House Party, and America’s #1s.

 

 

Me

Yolonda Beech

Yolonda Beech better known as Yolo Bee is a radio host in Nashville, TN. on 92.1 (WQQK), a Cumulus Station. She has been in radio for over 10 years and can be heard every Saturday hosting one of the top shows in the Music City.

She is the producer and co-host of Let’s Talk with Ernie Allen, a platform moving and shaking with city leaders, politicians, and community activists across Middle Tennessee.

 

Paul Ladd

Paul Ladd

Paul Ladd is Senior Correspondent for World Christian Broadcasting. He was previously a National Correspondent for Westwood One’s Metro Source and has worked for radio and TV stations and newspapers in Tennessee and North Carolina.

Paul has also been with Armour & Armour Advertising, and was Director of Communications for the Tennessee Department of Human Services under Governor Don Sundquist. Paul has won more than two dozen awards for his work.

 

 

 

 

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Viviana Milam

Viviana Milam has built a local reputation as a respected bilingual Realtor since 1999 with an extensive following from the burgeoning Tennessee Hispanic community. Viviana’s passion for helping her community become home owners and reaching financial independence was taken to the airwaves when she launched her radio show, Todofinanciero (All Things Financial), in 2005.

With her program being heard on stations throughout the country, Viviana’s passion and dedication to the empowerment and education of the Hispanic and underserved touch thousands of lives daily. Viviana has served on many local and national boards as a Hispanic liaison to help bridge the gap within the community.

 

Don’t miss this rare opportunity to get the inside scoop on what’s happening in radio today. Join communications professionals at IABC Nashville’s Sept. 21 Professional Development Luncheon. Meet our esteemed panel. See who else is in the room.

 

Come. Connect. Enhance your professional network.

Meet us at Maggiano’s Sept 21.

Come. Connect.

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April 20 – Getting Your Business Narrative Told

Lori Becker

Lori Becker

Connect with Lori Becker, Editor in Chief of the Nashville Business Journal.

Lori leads a team of business journalists who cover the power players of Music City. Lori will share her insights on how to more effectively get your business narrative written and told.

Lori joined the Business Journal in 2008 as managing editor, after more than a decade with daily newspapers. She was promoted to editor-in-chief in 2012. Before planting roots in Middle Tennessee, she last worked as a business reporter with The Palm Beach Post in West Palm Beach, NBJ2Fla. Her earlier career included stints at the Lansing (Mich.) State Journal, the Cincinnati Enquirer and the Lexington (Ky.) Herald-Leader.

A Bowling Green, Ky., native and a graduate of Western Kentucky University, Lori began her journalism career at the now defunct Nashville Banner.

 

Meet us a Maggiano’s, April 20, where  the best area communication professionals connect.

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March 16 — Leadership Communication Inside/Out

Rob HarigExecutive coach and mentor Robert J. Harig shares his C-suite secrets on influencing your manager and on getting things done through other people.

Attend to find out how to get the ear of the big boss and how to increase your influence throughout your organization.  What’s it all come down to? Effective communication, of course!

Learn how to leverage the six fundamental terms of everyday communication that will make all the difference in your professional life.

Rob Harig is the Principal of St. John & Company, a human capital business, and in frequent demand for leadership development in small groups and one-on-one situations. His broad perspective enables executive leadership teams to develop actionable performance objectives that leverage internal synergies and support market growth.

Rob is a senior executive with significant leadership and operating experience, combined with a high energy level and keen interpersonal skills that enable him to gain executive and board level support for strategic approaches in addressing corporate imperatives.

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Feb. 17 – Andrew Maraniss: Inspiring Breakthroughs

Meet us at Maggiano’s for IABC Nashville’s February Professional Development Luncheon!

Join us Feb 17 for inspirational stories of personal aspiration and life-changing achievement — breakthroughs for an author and a nation’s race relations.

Author and public relations guru, Andrew Maraniss, is a partner at McNeely Pigott & Fox Public Relations. Hear the story that he first wrote about as a freshmen in college and his long journey to becoming a New York Times best seller.

It wasn’t a quick or easy journey for Andrew or for the trailblazing Black athlete in the true story of Strong Inside. Andrew shares his personal challenges and breakthroughs as he spent years getting this inspiring story written and told. 

Many of us have passionate hobbies, books waiting to go to print, or great ideas that are often held back because we fear no one will buy into our idea. His story will inspire you to persevere and make your dreams become reality.

Andrew shares his tips on overcoming fear, locating funding, and even dealing with family when launching a product, business or a book. You’ll also get his insight on creative ways to market on a budget.

About Strong Inside

 A New York Times bestseller, Strong Inside is Andrew Maraniss first book.  “In a magnificently reported, nuanced but raw account of basketball and racism in the South during the 1960s, Andrew Maraniss tells the story of Perry Wallace’s struggle, loneliness, perseverance and eventual self-realization. A rare story about physical and intellectual courage that is both shocking and triumphant,” says Bob Woodward, Washington Post associate editor and author.

 

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More about Andrew Maraniss

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