Membership Spotlight – Asia Farmer

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Asia Farmer, HIE Communications Specialist II at HCA Healthcare. 

 IABC: What is your background? 

Asia:  I was born and raised right here in Nashville, TN! I graduated from the University of Tennessee with a B.S. in Communication – Go Vols!! I began my journey in healthcare immediately upon graduation from college through a program designed by my company specifically for recent graduates to become acclimated with the industry. I have a background in communications, healthcare implementation and optimization, project management, and clinical health IT regulations

IABC: How did you get started in this business?

Asia: I have always had a passion for communications. As a child, I dreamt of career where I could use the power of my voice and technology to make a difference. My first job at HCA Healthcare afforded me the opportunity to travel across the country to help hospitals and leadership teams implement electronic health records. It was a rewarding and incredible experience that allowed me to use my voice and technology to be part of that groundbreaking milestone!

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Asia: I recently transitioned to a new role as HIE Communications Specialist II, and I am excited to begin this journey! Although I have been in this new role for a month, I have worked within the Clinical Services Group at HCA Healthcare for almost 6 years.

 

IABC: What makes your business/organization stand out?

Asia: HCA Healthcare is one of the largest healthcare companies in the United States. Although one of the largest, we still have an unwavering commitment to the quality of care for every patient that visits a facility and the growth and development of every employee.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Asia: I am an extrovert, vibrant, and dedicated.

 

IABC: Tell something about yourself people would be surprised to learn.

Asia: I participate in specialty/fun 5k races throughout the year such as The Color Run, The Hot Chocolate Run, and The 5k Foam Fest! If anyone has further suggestions of specialty/fun 5k races, please feel free to share!

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Asia:

The following nuggets have helped me tremendously in my career:

  1. Always plan and prepare your work ahead of the scheduled deadline.
  2. Always fearlessly ask questions.
  3. Always cite your sources and give credit to others.
  4. Always edit and check your work multiple times before the final submission.
  5. Always practice and rehearse until you are confident in your knowledge.

 

IABC: What makes an effective communications leader?

Asia: An effective communications leader works diligently to listen and invest in the growth of their team and be willing to take on challenges. In addition, an effective communications leader strives to be adaptable in their approach to train and educate individuals with varying learning styles and experiences.

 

IABC: What do you feel is the greatest benefit of IABC?

Asia: The benefits are endless! But most importantly, connecting with other communications professionals to learn, share, and develop friendships will be quite fulfilling

 

IABC: What prompted you to join IABC?

Asia: I am a major advocate for professional development and continuing education to stay up-to-date on the latest trends and best practices for my role. Through IABC, I hope to learn more about different communications specialties and methods to add to my current role and help others with their brand and message.

 

 

 

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Julie Davis Presented Chapter’s Highest Honor

Julie Davis, APR

Julie K. Davis APR, Vice President of Communications, Brookdale Senior Living Inc., has been awarded IABC Nashville’s Fellow Award, the highest honor the organization confers upon its members on the international and chapter levels. It is awarded to communications professionals for exceptional leadership and service to IABC, in our case to the IABC Nashville Chapter.

While this is not an annual award, the Chapter was compelled to present this year to a fellow communicator who exemplifies the highest standards of the profession. The honoree has had a long-term positive impact on organizations, professions and the community through her professional and personal contributions and achievements.

Her work has won recognition by several awards programs including IABC Gold Pen Awards, PRSA Parthenon Awards, Social Responsibility Awards from Women Executives in Public Relations, not to mention, by significant advancement of her career and those she has counseled and mentored.

She is a 22-year committed and active member of IABC and IABC Nashville Chapter. Julie has served several years on the Chapter board, including as VP of Programs, VP of Finance, and as Chapter President. And, she has been recognized by previous boards with a Chapter President’s and Fellow Award. 

Julie is always there to pitch in and help the chapter, the profession, and any and all of those, who like her, is committed to help drive communication as a force for good in business and society.

 

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THURSDAY May 17th — Creating a Successful Cause Marketing Campaign

Join us THURSDAY, May 17th for IABC Nashville’s Professional Development Luncheon on creating a successful cause marketing campaign. Lauren Reed, of Reed Public Relations and recent winner of Nashville Business Journal’s 40 Under 40, will lead the discussion followed by a live Q&A. 

Be sure to note this month’s weekday change to THURSDAY and new location at the Amerigo!  

Lauren Reed founded Reed Public Relations in 2012 after nearly a decade at a national PR agency. As president and founder, Lauren has grown the company from a one-woman show to a full-service marketing and PR firm with specialties in cause marketing, crisis management, thought leadership and social media with clients such as Madame Tussauds Wax Attractions, O’Charley’s Restaurants, Orangetheory Fitness, and The Tennessean Hotel, to name a few.

She earned her APR designation in 2010 and is now a member of the Entrepreneurs’ Organization, Women Presidents’ Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award.

Most recently, Lauren was named to the Nashville Business Journal’s 40 Under 40 Class of 2018 and RPR was named one of the Business Journal’s Best Places to Work in 2018.

Click on the link below to register or RSVP.

 
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2018 IABC World Conference, Montreal, June 3-6

Palais des congrès de Montréal

3-6 June, Montréal

#IABC18: The Communication Crossroads

 

Seth Godin (left), opening keynote of the 2018 IABC World Conference in Montréal

Our theme this year focuses on “The Communication Crossroads,” emphasizing that the communication profession is uniquely positioned at the crossroads of business, culture, functions and audience. That’s a powerful place to be. This year’s conference will explore how to leverage that power in new and innovative ways.

  • Learn how communication drives business performance and innovation.
  • Explore the rise of transformative communication and collaboration.
  • Discover your role at the center of culture and ethics.
  • Strengthen your knowledge and confidence as a strategic adviser.

A mosaic of culture, language and identity, home to major global corporations, and a thriving technology hub, Montréal is the ideal venue to connect with your peers from across the communication profession.

About the World Conference

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Tangible benefits

 By attending the IABC World Conference, you will:

  • Expand your network, with more than 1,000 participants in attendance.
  • Experience outstanding keynote speeches and informative panel discussions.
  • Choose from exceptional sessions in a variety of formats.
  • Earn credits toward professional certification.

We’ll share the innovative knowledge, creative tools and critical connections we need to make communication the centerpiece of a thriving business community.

Tracks with a focus

Our sessions will be organized by these five tracks:

Leadership and Strategy: For communication professionals aspiring to a leadership role, this track empowers them to support business goals and build a high-value function with impactful approaches/techniques. Sessions offer case studies and examples of strategy in action for the function and/or the organization.

Marketing and Brand: This track shows how to unlock your creativity as a communicator and how best to support an organization’s brand. Sessions will offer insights and expertise on marketing to increase support for an organization, product or service.

Reputation: These sessions uncover the importance of stakeholder management and the role communication professionals play in building relationships in/outside the organization. This track incorporates social responsibility and the strategic role of a communication professional in times of crisis.

Employee Engagement: Through case studies, best practices and highlighting creativity in employee communication, sessions in this track demonstrate the power of communication in building a strong internal culture and the behaviors that support organizational goals.

Communication Skills: This track offers both what communication professionals need to know and know how to do. Sessions explore trends in the communication profession (particularly technology), the latest research and the skills needed to remain current now and in the future. Below are some of examples.

  • Enabling employees to understand the strategy, vision and values of the organization
  • The Office 365 effect and the rise of social channels
  • Digital storytelling
  • Social listening
  • Strategic planning
  • Written communication
  • Social media as collaboration
  • Multimedia content development
  • Verbal communication
  • Business knowledge
  • Business skills
  • Management knowledge
  • Management skills

Read More and Register Now!

 

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