april-professional-development

April Professional Development

Digital Marketing Unplugged: Embracing New Strategies in a New Normal

Join our panel of experts for a discussion on making the shift to embrace new online data, and reach our audience in a compelling way.

About this Event
There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.” There’s a new, heavy reliance on technology to stay connected, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.

The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, apply it to winning strategies, and embrace our new normal.

You’ll learn:

  • Effective email marketing that catches people’s time and attention
  • Rapid fire social media content strategies and hacks
  • SEO & data analytics to stay ahead of Google trends

About the Panelists:

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Christopher Lester

Christopher Lester is the founder of C4ward Strategies in Nashville, TN where he helps companies align their digital brand experience across the sales process. He’s passionate about the consumer and crafting marketing that feels more human. He’s a lover of the underdog, hot dogs, and a sweet dog named Rosie.

Christopher spent the last couple of decades geeking out about all things digital with a special appreciation for email marketing. He’s helped brands like Sylvan Learning Centers, The Nashville Predators, Public Library of Science, Niche Media and the YMCA tell their story in the digital space and craft emails that people want to read. He served as the Vice President of Sales at Emma Email Marketing where he was responsible for strategic brand growth, new customer acquisition and in-market development.

In 2020, mid-pandemic, Christopher launched an apparel line called Clifton+Leopold. Clifton+Leopold was born from his lifelong appreciation of classic men’s accessories and the desire to make them more diverse and reflective of the world today. With his eclectic background and a love of style influenced by ‘80s pop musicians, Christopher is leading a team of artisans handcrafting textiles with a cerebral approach. www.CliftonandLeopold.com

 

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Isaac Ray Norris

Isaac is a digital native who specializes in cross-platform storytelling, digital marketing, and social advertising. After a career in publishing and ad agency life, he founded Norris Media—a boutique digital marketing consulting and social media agency. Outside of his 9-to-5, he’s also a writer and journalist who covers stories across the Southeast in culture, food, style, and more.

 

 

 

 

 

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Knight Stivender

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrated marketing and data analytics for MP&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy. She has led account teams for ADS Security, Log Still Distillery, United Way of Middle Tennessee, Solstice Senior Living, Bone and Joint Institute of Tennessee, and the University of Pennsylvania.

Prior to her role at MP&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.

 

GET TICKETS NOW!

 

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

March Professional Development Event

Outbranding: Building a Winning Personal Brand in 2021

A strong personal brand should be constantly evolving, especially given last year’s tidal waves. Join us to learn how to refresh yours!

About this Event

How you appear online has become more important than ever–especially in the last year as almost every interaction has been through a video call, social media engagement, or some form of digital communication.

These days, almost all of how you present yourself online relies on a strong, personal brand that translates just as well digitally as it does in person–and that’s precisely what Ebony R. Lincoln, MBA will shed valuable light on.

You’ll learn:

  • How to properly identify your personal brand
  • How to build your online presence – where can we build trust and add value?
  • How to activate and integrate a working strategy that’ll stick

 

About the Speaker: Ebony R. Lincoln

As a 20-year industry veteran, Ebony has developed and nurtured major brands like Edward Jones, State Farm Insurance, Ameren, Astellas and Change Healthcare. Now, she uses her expertise to help individuals develop their own personal brand delivering dynamic discussions, and providing one-on-one, tailored branding and communication consult sessions.

She’s the winner of several branding, marketing and communications awards by Public Relations Student Society of America, and a multiple award winner in the branding, marketing and communications category by UM Association of Communicators. She’s been awarded Employee of the Quarter by StateFarm Insurance several times and is the recipient of the Star Award and Team Stats Leaders by Astellas Pharmaceutical Company.

 

GET TICKETS NOW!

 

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Member Spotlight: Diana Sanchez-Vega, Owner of Sanchez-Vega Communications

By Kristin Appelman

On a continuous basis, IABC Nashville spotlights its diverse members through a Q & A feature. We are pleased to showcase new IABC member Diana Sanchez-Vega, Owner of Sanchez-Vega Communications! 

When did you join IABC Nashville?
I joined IABC in the fall of 2019

What is your current position? How long have you been in this role?

I am the owner of a small business called Sanchez-Vega Communications. I have been a business owner since 2003 (my business had a different name back then).

How did you get started in this business?

I actually started a communications business in my native Argentina prior to moving to the US in 1999. A colleague and I, both of us English language teachers down there, were approached by an international concert promoter to manage communications between all parties involved in his projects. Our operations organically grew and developed from there. Once in the US, I set up my own business to facilitate and strengthen cross-cultural communications, and to train bilingual employees.

What lesson(s) have you learned along the way that you believe has made you a better communications professional?

I have learned to listen differently. As an interpreter and translator, active listening is a skill that I apply daily but, because of that, it can become stale. I have learned how to “hit the reset” button before I listen to any new utterance/read any new written message, rather than assume what is coming based on how it is presented. I have also learned that the key to effective communication is not always the same, and the fun is to figure out what works!

What makes an effective communications leader?

For me, an effective communications leader empowers others to find their own voice and guides them on how to use it.

If you could describe yourself in three (3) words, what would they be?

Driven, persistent, fun

Tell us something about yourself that people would be surprised to learn.

When I was in middle school, I was in a top-performing field hockey team. 

What three (3) things are you most excited to gain from IABC Nashville (in ranking order)?

  1.  To learn from other professionals in the industry. I am an eternal student!
  2.  To network with other members and guests, both locally and in other chapters
  3. To participate in building a community amongst communications professionals

Bonus:  What’s your favorite productivity hack that’s kept you successful working remotely in COVID-19? (i.e. favorite app, time-shaving method, a part of your daily routine, etc.)
Sharing my daily goals with my roommate (who is now home every day), has been a great way to set boundaries for both of us. It has also made both of us more productive as it’s almost like having someone to be accountable to (besides yourself) – even if your daily activities are not connected!

 

Kristin Appelman is the marketing manager for Concept Technology, Inc., and serves on the IABC Nashville board of directors as Vice President of Membership. 

 

 

 

 

Professional Development Luncheon: The Power of Podcasting

Get into the heads of your audience, literally! Podcasting has become one of the most effective ways to foster brand loyalty with existing customers and build relationships with new ones. Learn how to harness the power of one of the most effective content marketing tools in existence.

Join us Wednesday, February 19 as Christopher Foust guides us through the strategy, tactics and technology of podcasting. If your 2020 marketing goals include trying new platforms or finding creative ways to reach your audiences, this presentation will jump-start your path to achieving those goals.

Event Information

11:30 a.m. – Noon: Networking
Noon – 1 p.m.: Lunch and presentation

Location

Channel to Channel inside the Packaging Plant
Wedgewood-Houston
507 Hagan Street, Suite A
Nashville, Tennessee 37203
(Parking available in the gravel lot across the street)

Speaker

Christopher J. Foust
Chief Marketing Officer & Co-Founder
Motus Creative Group

About our speaker: Christopher J. Foust

Christopher J. Foust is the co-founder of Motus Creative Group, a podcast and marketing agency working with some of the largest brands in healthcare, entertainment, retail, and politics. He brings over 17 years of entrepreneurial and marketing experience, assisting organizations of all sizes connect with their ideal clients, mobilize their employees as advocates and do more good in the world through effective branding.

Foust utilizes a diverse background as a touring musician and competitive boxer to construct a fresh outlook and approach to branding and marketing, where innovation and creativity are the most effective forces in achieving success.

Motus Creative Group harnesses the power of podcasting and content marketing to help their partners define their brand message in the marketplace, solidify their authority in their respective industries, and use the podcast platform to increase employee engagement.

Reserve your spot for this informative event. See you there.

That’s a wrap on the 2019 Music City Gold Pen Awards!

Thank you for joining us in recognizing business communicators from across Middle Tennessee and Southern Kentucky for their professional achievements and brand campaigns.

About the event

We presented the 2019 Music City Gold Pen Awards on August 28 in Nashville. Danielle Breezy, Chief Meteorologist from WKRN-TV Nashville News 2, served as emcee and presented 38 awards in categories ranging from internal communications to nonprofit campaigns. Photos from the event are posted on IABC Nashville’s Facebook page.

From our president 

“It is an honor for our chapter to recognize these communications professionals for their outstanding work and campaigns,” said Sarah “Birdie” Loeffler, IABC Nashville president. “From internal communications to public relations agencies, this year’s group of winners displayed the very best in business communications throughout Middle Tennessee and Southern Kentucky and are paving the way for our region to be recognized as one of the nation’s top locations to be a communications professional.” 

Thank you to our sponsors! 

This year’s event was sponsored by Keycom, a lifestyle marketing communications firm, and Tracy K. Johnson from Camera Sutra Stud.io photography.

Congratulations to our award winners! 

The award winners represented a range of industries, including strategic communications, public relations, non-profit, marketing, media relations, health care, and more. The teams at Keycom and McNeely, Pigott and Fox (MP&F) Strategic Communications both took home numerous awards for their work in change communication, community relations, government communications, communication research, nonprofit campaigns, media relations, corporate social responsibility, and special events. This year’s award winners include:

  • Kerry Burke, Cigna
  • Jacob Burns, MP&F Strategic Communications
  • Nancy Cooper & Dr. Forbes Walker, Aries Clean Energy
  • Kellie Davie, Keycom, Nashville Fashion Week
  • Julie Davis & Sharon Harper, Brookdale Senior Living
  • Laura Haynes, MP&F Strategic Communications, First Bank
  • Drew Ruble & Carol Stuart, Middle Tennessee State University
  • Genma Holmes, GSH Media
  • Jessica Hopson, Lovell Communications
  • Sarah Hunt-Blackwell, MP&F Strategic Communications
  • Paul Ladd, World Christian Broadcasting
  • Birdie Loeffler, NDC, Inc.
  • Sara Salisbury, MP&F Strategic Communications
  • Julia Stump, Volkert
  • Millie Wert, MP&F Strategic Communications

 

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