Membership Spotlight – Joe Diorio

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Joe Diorio, freelance writer, editor and proofreader. 

 IABC: What is your background? 

Joe: 30-plus years in writing, editing, proofreading. I have worked in marketing communications for corporations (IBM, DuPont), agencies (Ketchum and smaller independent agencies), and higher education (Harcum College (www.harcum.edu), The University of Pennsylvania’s Annenberg School for Communication (www.asc.upenn.edu), and Vanderbilt University’s Peabody College of education and human development (https://peabody.vanderbilt.edu).

I returned to freelance writing in 2017 after deciding to retire early. I say “returned” to freelance writing because I worked for myself as a freelancer from 1991 – 2000.

IABC: How did you get started in this business?

Joe: Completely by accident. I had been a newspaper reporter in Connecticut and a friend and co-worker had left newspapers to take a job in corporate P.R. with IBM. He convinced me to send IBM my resume. I was convinced they wouldn’t hire me, so I sent them a resume that I know for certain had at least two typos in it. IBM called me in for an interview anyway, and eventually placed me in a job in Washington, D.C. doing product publicity for IBM. Personal computers were brand new then so doing product P.R. was easy for someone new to the business.

 

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Joe: I am a freelance writer, editor, and proofreader. My work covers all three categories. For example, I’m presently writing about PET/CT scanners for a healthcare client, I’m editing a lot of academic articles, and I am proofreading coaching materials for the USTA.

I’m also the editor and writer of a free monthly email newsletter focusing on good writing called “A Few Words About Words.”

 

IABC: What makes your business/organization stand out?

Joe: I like to say I sell peace of mind. My clients will get good, clean, accurate copy that is very readable. My proofreading and editing work is thorough and reliable.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Joe: An editor’s editor. (A client used that term to describe me and I liked it a lot.)

 

IABC: Tell something about yourself people would be surprised to learn.

Joe: I turn old, broken guitars, banjos, and mandolins into functional art (shelves, decorative items). I sell them through Etsy. https://www.etsy.com/shop/POGOGuitars   I have exhibited them at Vanderbilt’s Wond’ry interdisciplinary research center.

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Joe: A person who is 15 or 20 years younger than you can teach you as much as someone 15 or 20 years your senior.

 

IABC: What makes an effective communications leader?

Joe: Call me at 9 p.m. on any night; I’ll be at my desk working and can try to answer you.

 

IABC: What do you feel is the greatest benefit of IABC?

Joe: It’s a powerful network of smart and dedicated communications professionals.

 

IABC: What prompted you to join IABC?

Joe: Same reason as the greatest benefit of IABC. Also, as a sole proprietor it’s important to have a connection to other professionals.

 

 

 

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Genma Holmes Among 2018 Influential Black Women In Business

The Network Journal (TNJ; TNJ.com) has announced their Twentieth Annual Influential Black Women in Business Awards and unveiled its 2018 list of 25 Influential Black Women in Business honorees.

Genma Holmes, Owner/Holmes Pest Control and CEO at GSH Consulting, host of Living Your Best Life, Nationally Syndicated Radio Show, and IABC Nashville Board Member, is among this year’s designees. Congratulations, Genma!

“The women we honor in the 20th year of the awards span occupations, industries and expertise, and they share the same traits when it comes to their career and community service: passion, drive and focus. We salute them for achieving significant levels of success in their businesses and professional careers, and for their myriad contributions to their community,” states TNJ Publisher and CEO Aziz Gueye Adetimirin.

This select group will be profiled in the spring 2018 issue of the magazine, and will be formally honored during Women’s History Month at the 20th Annual 25 Influential Black Women in Business Awards Luncheon, presented by Morgan Stanley, on Friday, March 16, 2018 in New York City.

(Read More)

Genma is also a Woman of Influence with IABC. She was a speaker at the IABC Leadership Institute in San Diego, CA, Feb 8-10. She spoke on “Inclusive and Diverse Chapter Programs.”

“National surveys show that most organizations miss opportunities by not embracing diversity. This session will give insights into infusing diversity into chapter program planning early so opportunities with funders, sponsors, and growing membership are not missed when presented, ” say Genma.  #IABCLI #IABCSoReg #IABCNashville.

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Social, Video and Mobile for Internal Communications-East

social-media-video-new-orleans-642x380-revised-8-new-logo-642x360Social, Video, & Mobile for Internal Communications conference!

Driving engagement, boosting user generated content, improving the employee experience and culture through digital communication channels
April 26 – 28, 2017 | New Orleans

The conference is being hosted by the Advanced Learning Institute. There is a pre-conference workshop day on Wednesday, April 26. The main two-day conference is Thursday, April 27-Friday, April 28.

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will hear case studies and best practices from your peers at The Boeing Company, Royal Caribbean Cruises, IBM, and many more!

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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Nov. 16 — John Krenson on Markets & Relationships

john-krensonAre you or your organization overlooking a significant market and relationship for your products, services, recruiting or career growth?

John Krenson, Executive Director of Operation Stand Down Tennessee, joins us to discuss marketing & relationships. And with our recent celebration of Veterans’ Day, why and how to connect with this 20+ million community.osdtn-logo

“Leaders and professionals must be engaged with their clients, their team and other stakeholders. How strong are your relationships?  says John. “Do you need a stronger foundation to strengthen your relationships? Where do you need to work on developing like and trust? Are you selling a commodity service TO your client or are you providing value by working WITH your client to solve problems? When your client needs that unique insight or solution from a trusted and valued business advisor, you want them to call you. They will call someone. Remember, it’s all about relationships.”

John’s extensive leadership experience at Project Stand Down and in the private sector includes his position as partner and executive vice president at Nashville’s Besway Systems, Inc., which manufactures industrial solvents and cleaners. He also launched his own independent consulting practice in 2004. He also has experience in multinational and diverse environments, as well as media engagement. He helped many firms with connecting a vision to processes and resources that led to growth and engagement.

John has provided consulting, training and coaching services for leadership and business development serving clients in Fortune 500, Top 100 Accounting Firms, small businesses, non-profits, and government agencies.  He has also lectured at universities nationwide.

Come. Connect with John and other communications professional at Maggiano’s, Nov. 16.  See who else is in the room.

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IABC is the only place to connect with communicators globally — IABC Nashville is your passport!

 


More about John Krenson and Project Stand Down

Does John know veterans? Colonel Krenson commanded the 2nd Squadron, 278th ACR in support of response operations in Louisiana following Hurricane Gustav in 2008, and during the unit’s deployment to Iraq in 2010 in support of Operation Iraqi Freedom.  He also served in Afghanistan in 2003 -2004 and in Mississippi in support of response operations following Hurricane Katrina  His military awards include Bronze Star with Oak Leaf Cluster, Iraq Campaign Medal, Afghanistan Campaign Medal, NATO Service Medal, Humanitarian Service Medal with Star, Meritorious Service Medal with 2 Oak Leaf Clusters among other Federal and State awards. John is a graduate of the US Army War College class of 2012 and currently commands the 30th Troop Command Tennessee Army National Guard.

In addition, John was Ordained a Permanent Deacon in Catholic Church in 1999 and has served the Cathedral of the Incarnation and Christ the King parishes.  He is a native of Nashville, and is the son of Gilbert and Ann Krenson.  He and his wife Carrie have two children, Dasha and Evan.

Operation Stand Down is a full-time 501(c)3 non-profit agency that assists Veterans and their families so they can be self-sustaining and better connected to the community. Operation Stand Down directly provides honorably discharged Veterans:  1) the only Veteran Service Center in Tennessee, 2) Transitional Housing, 3) Employment Services, and 4) The 12th Avenue Thrift Store.  Operation Stand Down uses a “whole veteran” approach to provide and identify the most appropriate services and support for the best interests of each individual Veteran.

 

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Oct 19 Professional Development Luncheon with Martin Plumlee

martinplumleeLeveraging Digital Media in PR, Marketing  & Communications

Martin Plumlee is a respected and successful Business Owner, Executive Recruiter and Leadership Strategist. He distinguishes himself as a subject matter expert in Talent Acquisition & Talent Management basedplumleelogo on 13 years of partnering with mid-size and Fortune 1000 companies across the United States. Over the past 17 years, he has excelled in search, specialty sales and management roles with General Electric, Johnson & Johnson, and Robert Half International. In 2012, he founded Plumlee & Associates.

He’s is an expert in levering digital media in PR, marketing and communications to effectively reach targeted audiences who are turning away in record numbers from traditional print and broadcast media. How can you more effectively connect with employees, potential clients or employers more effectively? Facebook. Twitter. LinkedIn. Which is mostMag_Logo_BWw appropriate and effective for your objectives?

The business and career side of social media can deliver result for you!  Martin Plumlee will show you how, Oct 19 at Maggiano’s– Meet us there!

 

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Sponsored by Our Friends at

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More about Martin Plumlee

Plumlee, founder and owner of Plumlee & Associates, graduated from West Point with a bachelor’s degree in Economics and later earned his International Master of Business Administration from Tennessee Technological University. Currently Battalion Commander with the U.S. Army Reserves in Miami, Fla., Plumlee also serves as the Brigade Executive Officer for the 290th Military Police Brigade in Nashville.

He serves on the Board of Directors for three organizations: Habitat for Humanity: Williamson-Maury County (Development Committee), REBOOT Combat Recovery (Board Secretary) and the Tennessee Recruiters Association (TRA, affiliated with NAPS). In 2015, he was an inaugural recipient of the Nashville Veterans Award from the Nashville Business Journal.

He and Amy and their children Emma Grace and Elijah make their home in Franklin, TN.

 

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