Membership Spotlight – Kerry Burke

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Kerry Burke, Senior Communications Specialist at HCA Healthcare. 

 IABC: What is your background? 

Kerry: I was born and raised in CT, and received my public relations/communications degree from Roger Williams University in RI, where I played NCAA softball – Go Hawks! After graduating, I joined the marketing and communications team at Rushford, a non-profit mental health and addiction treatment center in CT. In 2012 I moved to Charleston, SC, where I managed MUSC Health Medical Center’s employee communications program. I arrived in Nashville last year and am loving it!

IABC: How did you get started in this business?

Kerry: I have always loved storytelling, connecting with others and serving a greater purpose. Early in my career, I developed a deep respect for health care professionals and the lifesaving work they do. I wanted to support them by making sure they have the information they need to do their job and feel appreciated, and internal communications was the perfect fit.

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Kerry: I am a senior communications specialist within HCA Healthcare’s Clinical Services Group. I have been in this role for 14 months.

 

IABC: What makes your business/organization stand out?

Kerry: HCA is a national leader in health care. As one of the largest health systems in the world, we are fortunate to be able to lead the way in many areas of health care and affect positive change in how care is delivered.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Kerry: Friendly, compassionate, quirky

 

IABC: Tell something about yourself people would be surprised to learn.

Kerry: This may not be surprising (especially to those who know me), but I am pretty obsessed with the Nashville foodie scene – If anyone has restaurant recommendations, I am all ears!

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Kerry:

  • Know your audience.
  • Always ask for and be open to feedback.
  • Go with your gut.
  • If you don’t ask, the answer is always “no”.

 

IABC: What makes an effective communications leader?

Kerry: An effective communications leader builds up those around them, and is not afraid to be innovative and try new strategies and approaches.

 

IABC: What do you feel is the greatest benefit of IABC?

Kerry: Connecting with other professionals in the field personally and professionally. I have developed wonderful professional and personal friendships through IABC, and it is always fulfilling to be able to talk with others who do similar work and “speak the comm language”.

 

IABC: What prompted you to join IABC?

Kerry: HCA encourages participation in professional organizations, and after seeing the value in IABC membership, I joined as a member last year along with fellow HCA colleagues.

 

 

 

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Social, Video and Mobile for Internal Communications-East

social-media-video-new-orleans-642x380-revised-8-new-logo-642x360Social, Video, & Mobile for Internal Communications conference!

Driving engagement, boosting user generated content, improving the employee experience and culture through digital communication channels
April 26 – 28, 2017 | New Orleans

The conference is being hosted by the Advanced Learning Institute. There is a pre-conference workshop day on Wednesday, April 26. The main two-day conference is Thursday, April 27-Friday, April 28.

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will hear case studies and best practices from your peers at The Boeing Company, Royal Caribbean Cruises, IBM, and many more!

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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Nov. 16 — John Krenson on Markets & Relationships

john-krensonAre you or your organization overlooking a significant market and relationship for your products, services, recruiting or career growth?

John Krenson, Executive Director of Operation Stand Down Tennessee, joins us to discuss marketing & relationships. And with our recent celebration of Veterans’ Day, why and how to connect with this 20+ million community.osdtn-logo

“Leaders and professionals must be engaged with their clients, their team and other stakeholders. How strong are your relationships?  says John. “Do you need a stronger foundation to strengthen your relationships? Where do you need to work on developing like and trust? Are you selling a commodity service TO your client or are you providing value by working WITH your client to solve problems? When your client needs that unique insight or solution from a trusted and valued business advisor, you want them to call you. They will call someone. Remember, it’s all about relationships.”

John’s extensive leadership experience at Project Stand Down and in the private sector includes his position as partner and executive vice president at Nashville’s Besway Systems, Inc., which manufactures industrial solvents and cleaners. He also launched his own independent consulting practice in 2004. He also has experience in multinational and diverse environments, as well as media engagement. He helped many firms with connecting a vision to processes and resources that led to growth and engagement.

John has provided consulting, training and coaching services for leadership and business development serving clients in Fortune 500, Top 100 Accounting Firms, small businesses, non-profits, and government agencies.  He has also lectured at universities nationwide.

Come. Connect with John and other communications professional at Maggiano’s, Nov. 16.  See who else is in the room.

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IABC is the only place to connect with communicators globally — IABC Nashville is your passport!

 


More about John Krenson and Project Stand Down

Does John know veterans? Colonel Krenson commanded the 2nd Squadron, 278th ACR in support of response operations in Louisiana following Hurricane Gustav in 2008, and during the unit’s deployment to Iraq in 2010 in support of Operation Iraqi Freedom.  He also served in Afghanistan in 2003 -2004 and in Mississippi in support of response operations following Hurricane Katrina  His military awards include Bronze Star with Oak Leaf Cluster, Iraq Campaign Medal, Afghanistan Campaign Medal, NATO Service Medal, Humanitarian Service Medal with Star, Meritorious Service Medal with 2 Oak Leaf Clusters among other Federal and State awards. John is a graduate of the US Army War College class of 2012 and currently commands the 30th Troop Command Tennessee Army National Guard.

In addition, John was Ordained a Permanent Deacon in Catholic Church in 1999 and has served the Cathedral of the Incarnation and Christ the King parishes.  He is a native of Nashville, and is the son of Gilbert and Ann Krenson.  He and his wife Carrie have two children, Dasha and Evan.

Operation Stand Down is a full-time 501(c)3 non-profit agency that assists Veterans and their families so they can be self-sustaining and better connected to the community. Operation Stand Down directly provides honorably discharged Veterans:  1) the only Veteran Service Center in Tennessee, 2) Transitional Housing, 3) Employment Services, and 4) The 12th Avenue Thrift Store.  Operation Stand Down uses a “whole veteran” approach to provide and identify the most appropriate services and support for the best interests of each individual Veteran.

 

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Oct 19 Professional Development Luncheon with Martin Plumlee

martinplumleeLeveraging Digital Media in PR, Marketing  & Communications

Martin Plumlee is a respected and successful Business Owner, Executive Recruiter and Leadership Strategist. He distinguishes himself as a subject matter expert in Talent Acquisition & Talent Management basedplumleelogo on 13 years of partnering with mid-size and Fortune 1000 companies across the United States. Over the past 17 years, he has excelled in search, specialty sales and management roles with General Electric, Johnson & Johnson, and Robert Half International. In 2012, he founded Plumlee & Associates.

He’s is an expert in levering digital media in PR, marketing and communications to effectively reach targeted audiences who are turning away in record numbers from traditional print and broadcast media. How can you more effectively connect with employees, potential clients or employers more effectively? Facebook. Twitter. LinkedIn. Which is mostMag_Logo_BWw appropriate and effective for your objectives?

The business and career side of social media can deliver result for you!  Martin Plumlee will show you how, Oct 19 at Maggiano’s– Meet us there!

 

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Sponsored by Our Friends at

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More about Martin Plumlee

Plumlee, founder and owner of Plumlee & Associates, graduated from West Point with a bachelor’s degree in Economics and later earned his International Master of Business Administration from Tennessee Technological University. Currently Battalion Commander with the U.S. Army Reserves in Miami, Fla., Plumlee also serves as the Brigade Executive Officer for the 290th Military Police Brigade in Nashville.

He serves on the Board of Directors for three organizations: Habitat for Humanity: Williamson-Maury County (Development Committee), REBOOT Combat Recovery (Board Secretary) and the Tennessee Recruiters Association (TRA, affiliated with NAPS). In 2015, he was an inaugural recipient of the Nashville Veterans Award from the Nashville Business Journal.

He and Amy and their children Emma Grace and Elijah make their home in Franklin, TN.

 

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