There’s still time to register for Southern Region Conference! (before 10-1)

Make Your Communications Sing!

Join us in our hometown in October and connect up with other communicators as you learn best practices in communication.

Dates: October 17-19, 2018
City: Nashville, TN
Hotel & Venue: Hilton Garden Inn • Nashville, TN

Sessions are organized by tracks that focus on leadership, strategy, reputation, marketing, brand, employee engagement and communication skills.

The connect18 Opening Reception will be held at the Tin Roof, a well-known Nashville live music venue. Attendees with a full conference registration are invited to join us Wednesday, October 17.

The Original Tin Roof opened near Nashville’s famed Music Row to give musicians a place to play and a place to hang when they weren’t on stage. The tasty food, fun, eclectic environment, community of regulars and friendly crew quickly established the Roof as the place to be for musicians and non-musicians alike. Over the years, the Tin Roof stages have hosted the famous, the should have been famous, and everyone in between.

Learn more on the event website: connect18

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2018 Music City Gold Pen Awards at Maggianos


Congratulations to this year’s awardees!

Angela Argiro, MP&F Strategic Communications

Michelle Fowler, MP&F Strategic Communications

Amanda GambillMP&F Strategic Communications

Laura Haynes, FirstBank

Genma Holmes, The Ohio State University

Mich Michaud, M*Modal

Mich Michaud, Metro Nashville Public Schools

Cole Miracle ,MP&F Strategic Communications

Misty Moore & Mignonne Blair, HCA Physician Services Group Communications

Ameerah Palacios, APR, MBA, Metro Nashville Public Schools

Rosemary Plorin, Lovell Communications Inc.

Jan Read, Vanderbilt University

Rob Scobey, World Christian Broadcasting

Javier Solano, MP&F Strategic Communications

Millie Wert, MP&F Strategic Communications

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Membership Spotlight – Joe Diorio

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Joe Diorio, freelance writer, editor and proofreader. 

 IABC: What is your background? 

Joe: 30-plus years in writing, editing, proofreading. I have worked in marketing communications for corporations (IBM, DuPont), agencies (Ketchum and smaller independent agencies), and higher education (Harcum College (www.harcum.edu), The University of Pennsylvania’s Annenberg School for Communication (www.asc.upenn.edu), and Vanderbilt University’s Peabody College of education and human development (https://peabody.vanderbilt.edu).

I returned to freelance writing in 2017 after deciding to retire early. I say “returned” to freelance writing because I worked for myself as a freelancer from 1991 – 2000.

IABC: How did you get started in this business?

Joe: Completely by accident. I had been a newspaper reporter in Connecticut and a friend and co-worker had left newspapers to take a job in corporate P.R. with IBM. He convinced me to send IBM my resume. I was convinced they wouldn’t hire me, so I sent them a resume that I know for certain had at least two typos in it. IBM called me in for an interview anyway, and eventually placed me in a job in Washington, D.C. doing product publicity for IBM. Personal computers were brand new then so doing product P.R. was easy for someone new to the business.

 

 

IABC: What is your current position and business affiliation? How long have you been in this role?

Joe: I am a freelance writer, editor, and proofreader. My work covers all three categories. For example, I’m presently writing about PET/CT scanners for a healthcare client, I’m editing a lot of academic articles, and I am proofreading coaching materials for the USTA.

I’m also the editor and writer of a free monthly email newsletter focusing on good writing called “A Few Words About Words.”

 

IABC: What makes your business/organization stand out?

Joe: I like to say I sell peace of mind. My clients will get good, clean, accurate copy that is very readable. My proofreading and editing work is thorough and reliable.

 

IABC: If you could describe yourself in three (3) words, what would it be?

Joe: An editor’s editor. (A client used that term to describe me and I liked it a lot.)

 

IABC: Tell something about yourself people would be surprised to learn.

Joe: I turn old, broken guitars, banjos, and mandolins into functional art (shelves, decorative items). I sell them through Etsy. https://www.etsy.com/shop/POGOGuitars   I have exhibited them at Vanderbilt’s Wond’ry interdisciplinary research center.

 

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Joe: A person who is 15 or 20 years younger than you can teach you as much as someone 15 or 20 years your senior.

 

IABC: What makes an effective communications leader?

Joe: Call me at 9 p.m. on any night; I’ll be at my desk working and can try to answer you.

 

IABC: What do you feel is the greatest benefit of IABC?

Joe: It’s a powerful network of smart and dedicated communications professionals.

 

IABC: What prompted you to join IABC?

Joe: Same reason as the greatest benefit of IABC. Also, as a sole proprietor it’s important to have a connection to other professionals.

 

 

 

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Genma Holmes Among 2018 Influential Black Women In Business

The Network Journal (TNJ; TNJ.com) has announced their Twentieth Annual Influential Black Women in Business Awards and unveiled its 2018 list of 25 Influential Black Women in Business honorees.

Genma Holmes, Owner/Holmes Pest Control and CEO at GSH Consulting, host of Living Your Best Life, Nationally Syndicated Radio Show, and IABC Nashville Board Member, is among this year’s designees. Congratulations, Genma!

“The women we honor in the 20th year of the awards span occupations, industries and expertise, and they share the same traits when it comes to their career and community service: passion, drive and focus. We salute them for achieving significant levels of success in their businesses and professional careers, and for their myriad contributions to their community,” states TNJ Publisher and CEO Aziz Gueye Adetimirin.

This select group will be profiled in the spring 2018 issue of the magazine, and will be formally honored during Women’s History Month at the 20th Annual 25 Influential Black Women in Business Awards Luncheon, presented by Morgan Stanley, on Friday, March 16, 2018 in New York City.

(Read More)

Genma is also a Woman of Influence with IABC. She was a speaker at the IABC Leadership Institute in San Diego, CA, Feb 8-10. She spoke on “Inclusive and Diverse Chapter Programs.”

“National surveys show that most organizations miss opportunities by not embracing diversity. This session will give insights into infusing diversity into chapter program planning early so opportunities with funders, sponsors, and growing membership are not missed when presented, ” say Genma.  #IABCLI #IABCSoReg #IABCNashville.

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Member Spotlight – Lysa Rigo

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Lysa Rigo, Director, HR & Creative Services at Ingram Barge Company. Lysa and her team recently won their first Music City Gold Pen Award of Excellence for Internal Communications.

Lysa RigoIABC: What is your background? How did you get started in this business?

Rigo: After earning a master’s degree in English at Northern Illinois University, I taught Composition and Business Writing (that’s where I found my passion) for five years. Following that, I gained experience as a technical writer for a mathematical and engineering software firm, and used some of those years to start a small business writing for other businesses who couldn’t afford a writer on staff.

In the mid-1990s, my family moved to Brazil, so I used the opportunity to teach English as a foreign language. When we returned to the States in 2000, I found a job teaching English to students who came to the US solely to improve their English. That enriching experience gained me friends from all over the world, and that’s where I was on 9/11, helping a large group of frightened foreigners try to make sense of something none of us could wrap our minds around.

In the mid-2000s, we moved to Tennessee for my husband’s job. A series of situations led me into a career in human resources where I had to quickly learn how to hire, fire, do payroll and worker’s comp in a plant that was scheduled to shut its doors in nine months. On the last day, I stood alone with the plant manager in an empty building and was faced with the decision of accepting the HR job I was offered or the Communications Specialist role? Communications tugged at my heart, and here I am today.

IABC: What is your current position and business affiliation? How long have you been in this role?

Rigo: I came to Ingram Barge Company 10 years ago to build a Communications department. Today, I am Director, HR & Creative Services. My team does all Corporate Communications and all things creative: web, social, magazines, photos, videos, and many random projects.

IABC: What makes your business/organization stand out?

Rigo: Barging is a silent industry so it doesn’t necessarily stand out, but Ingram does all things with excellence so we’re looked to as the standard on the inland river system; we’re the ones to imitate, the company to work for.

IABC: If you could describe yourself in three (3) words, what would they be?

Rigo: Empathetic, resilient, and instinctive

IABC: Tell something about yourself people would be surprised to learn.

Rigo: Probably not surprising, but I became fluent in Portuguese while living in Brazil.

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional? What makes an effective communications leader?

Rigo:

  • What I’ve been working on the past year is that it’s OK not to be perfect; none of us are. Details are critical in communications, but it’s so important to let go and let the message shine more loudly than the form.
  • When there are mistakes, don’t beat yourself up over them. Fix them, if needed, and walk proudly forward. So what if the whole organization sees your daily work? Most people will give you grace, so don’t listen to the few who find joy in the “got-yas.”
  • You need to learn from the younger professionals in the field. They may not know all there is in the politics, strategy or big picture, but they know what they want to hear so they will have good ideas for connecting with others like them.

IABC: What do you feel is the greatest benefit of IABC? What prompted you to join IABC?

Rigo: After developing our Creative Services department, I spent a seven-year hiatus with a focus more on HR than communications, A few years ago, I got a new boss and a reshuffling of duties, and Creative Services became my major focus again. I needed to connect with communications professionals, and Google led me to IABC. I walked into my first meeting and knew I was in the right place. These people get me, and I get them. Everything else is just icing on the cake.

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