Sept 20 — Watch for details of our monthly professional development & networking luncheon

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Social, Video and Mobile for Internal Communications-East

social-media-video-new-orleans-642x380-revised-8-new-logo-642x360Social, Video, & Mobile for Internal Communications conference!

Driving engagement, boosting user generated content, improving the employee experience and culture through digital communication channels
April 26 – 28, 2017 | New Orleans

The conference is being hosted by the Advanced Learning Institute. There is a pre-conference workshop day on Wednesday, April 26. The main two-day conference is Thursday, April 27-Friday, April 28.

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will hear case studies and best practices from your peers at The Boeing Company, Royal Caribbean Cruises, IBM, and many more!

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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Membership Spotlight – Sarah Loeffler

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Sarah Loeffler, Content Manager at Tanner Corporate Services.


sarah-loeffler-headshotIABC: What is your background?

Sarah: I received my Bachelor of Arts in English, with a concentration in technical writing, and through that, was able to experience different types of jobs in communication. My background is in technical writing, editing, journalism, training, performance support, leadership development, content management, content strategy, and knowledge management consulting.


IABC: How did you get started in this business?

Sarah: Being an avid reader and writer, this profession came somewhat naturally to me. At a very basic level, working with words and crafting the perfect sentence or paragraph has continued to challenge and fascinate me throughout my life. The real starting point of my career was in college when I worked for a literacy agency to help them document and publish their internal training processes and materials. Moving into knowledge management and content management was a logical progression when I moved to Nashville shortly after graduation.


IABC: What is your current position and business affiliation? How long have you been in this role?

Sarah: My current position is Content Manager at Tanner Corporate Services. I have served in this role for a year, and have worked at Tanner for three years. I am our chief content coordinator and am responsible for the development and delivery of client materials. I manage our contracted authors and work directly with clients to evaluate, document, and improve their company’s content, for both print and digital formats.


IABC: What makes your business/organization stand out?

Sarah: At Tanner, we work closely with our clients to capitalize on the valuable organizational knowledge their employees possess, an often overlooked asset. We provide practical communication strategies and solutions to support client business objectives. We capture, organize, and distribute organizational knowledge to the right people at the right time to help employees make better decisions and customers experience products and services as intended. We mine what client employees know and shape it for distribution to targeted groups of employees and customers. Managing organizational knowledge has never been more important than in this age of information. As consultants, we bring clear vision and fresh perspective to content dilemmas. As technical writers, we have the expertise and technology to strengthen and enhance content deliverables.


IABC: If you could describe yourself in three (3) words, what would it be?

Sarah: Compassionate – Driven – Adventurous


IABC: Tell something about yourself people would be surprised to learn.

Sarah: One of my passions is singing in choirs. I have traveled to Austria, Germany, Ireland, and Italy with various touring choirs, and most recently this past year, I performed at Carnegie Hall in New York City.


IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional?

Sarah: Some of the most valuable lessons I have learned include the ability to blend creativity with conventionalism, keeping an open mind, knowing your audience, and not making assumptions. Effective communication is more than good copywriting, it’s about expanding and broadening the ways you communicate and the tools you use to communicate so that your messages arrive clearly, concisely, and conveniently.


IABC: What makes an effective communications leader?

Sarah: An effective communications leader needs to have a deep understanding of people and the ability to connect with people through the words and images they use to produce a desired outcome. An effective communicator is a problem solver. They understand the lessons and rules of the past and remain abreast of current trends to find the most suitable solution for the communication need.


IABC: What do you feel is the greatest benefit of IABC?

Sarah: The greatest benefits of IABC are the networking and professional development aspects. The members are friendly and knowledgeable, and the guest speakers are inspiring and enlightening. The relationships I’ve built as a result of IABC have been invaluable to my career development. Also, being able to experience the current happenings of this growing, changing city through the lens of communications has equipped me to excel both professionally and personally.


IABC: What prompted you to join IABC?

Sarah: I was new to my career and new to the Nashville area, and wanted to gain some professional development opportunities beyond those available to me at the organization I work for. Being at a small company, it’s easy to get stuck in our little bubble, so I wanted to meet other professionals in similar fields. Beth Tanner, the owner and president of Tanner Corporate Services, spoke highly of IABC and suggested it to me, even took me to a few luncheons. I had attended meetings with several other networking groups in Nashville and felt the most “at home” with IABC. This year, I was thrilled to have the opportunity to help plan IABC Nashville’s re-launch of the Music City Gold Pen Awards event.




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Nov. 16 — John Krenson on Markets & Relationships

john-krensonAre you or your organization overlooking a significant market and relationship for your products, services, recruiting or career growth?

John Krenson, Executive Director of Operation Stand Down Tennessee, joins us to discuss marketing & relationships. And with our recent celebration of Veterans’ Day, why and how to connect with this 20+ million community.osdtn-logo

“Leaders and professionals must be engaged with their clients, their team and other stakeholders. How strong are your relationships?  says John. “Do you need a stronger foundation to strengthen your relationships? Where do you need to work on developing like and trust? Are you selling a commodity service TO your client or are you providing value by working WITH your client to solve problems? When your client needs that unique insight or solution from a trusted and valued business advisor, you want them to call you. They will call someone. Remember, it’s all about relationships.”

John’s extensive leadership experience at Project Stand Down and in the private sector includes his position as partner and executive vice president at Nashville’s Besway Systems, Inc., which manufactures industrial solvents and cleaners. He also launched his own independent consulting practice in 2004. He also has experience in multinational and diverse environments, as well as media engagement. He helped many firms with connecting a vision to processes and resources that led to growth and engagement.

John has provided consulting, training and coaching services for leadership and business development serving clients in Fortune 500, Top 100 Accounting Firms, small businesses, non-profits, and government agencies.  He has also lectured at universities nationwide.

Come. Connect with John and other communications professional at Maggiano’s, Nov. 16.  See who else is in the room.


IABC is the only place to connect with communicators globally — IABC Nashville is your passport!


More about John Krenson and Project Stand Down

Does John know veterans? Colonel Krenson commanded the 2nd Squadron, 278th ACR in support of response operations in Louisiana following Hurricane Gustav in 2008, and during the unit’s deployment to Iraq in 2010 in support of Operation Iraqi Freedom.  He also served in Afghanistan in 2003 -2004 and in Mississippi in support of response operations following Hurricane Katrina  His military awards include Bronze Star with Oak Leaf Cluster, Iraq Campaign Medal, Afghanistan Campaign Medal, NATO Service Medal, Humanitarian Service Medal with Star, Meritorious Service Medal with 2 Oak Leaf Clusters among other Federal and State awards. John is a graduate of the US Army War College class of 2012 and currently commands the 30th Troop Command Tennessee Army National Guard.

In addition, John was Ordained a Permanent Deacon in Catholic Church in 1999 and has served the Cathedral of the Incarnation and Christ the King parishes.  He is a native of Nashville, and is the son of Gilbert and Ann Krenson.  He and his wife Carrie have two children, Dasha and Evan.

Operation Stand Down is a full-time 501(c)3 non-profit agency that assists Veterans and their families so they can be self-sustaining and better connected to the community. Operation Stand Down directly provides honorably discharged Veterans:  1) the only Veteran Service Center in Tennessee, 2) Transitional Housing, 3) Employment Services, and 4) The 12th Avenue Thrift Store.  Operation Stand Down uses a “whole veteran” approach to provide and identify the most appropriate services and support for the best interests of each individual Veteran.


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Oct 19 Professional Development Luncheon with Martin Plumlee

martinplumleeLeveraging Digital Media in PR, Marketing  & Communications

Martin Plumlee is a respected and successful Business Owner, Executive Recruiter and Leadership Strategist. He distinguishes himself as a subject matter expert in Talent Acquisition & Talent Management basedplumleelogo on 13 years of partnering with mid-size and Fortune 1000 companies across the United States. Over the past 17 years, he has excelled in search, specialty sales and management roles with General Electric, Johnson & Johnson, and Robert Half International. In 2012, he founded Plumlee & Associates.

He’s is an expert in levering digital media in PR, marketing and communications to effectively reach targeted audiences who are turning away in record numbers from traditional print and broadcast media. How can you more effectively connect with employees, potential clients or employers more effectively? Facebook. Twitter. LinkedIn. Which is mostMag_Logo_BWw appropriate and effective for your objectives?

The business and career side of social media can deliver result for you!  Martin Plumlee will show you how, Oct 19 at Maggiano’s– Meet us there!



Sponsored by Our Friends at

2016 Logo Full Spectrum Communications

More about Martin Plumlee

Plumlee, founder and owner of Plumlee & Associates, graduated from West Point with a bachelor’s degree in Economics and later earned his International Master of Business Administration from Tennessee Technological University. Currently Battalion Commander with the U.S. Army Reserves in Miami, Fla., Plumlee also serves as the Brigade Executive Officer for the 290th Military Police Brigade in Nashville.

He serves on the Board of Directors for three organizations: Habitat for Humanity: Williamson-Maury County (Development Committee), REBOOT Combat Recovery (Board Secretary) and the Tennessee Recruiters Association (TRA, affiliated with NAPS). In 2015, he was an inaugural recipient of the Nashville Veterans Award from the Nashville Business Journal.

He and Amy and their children Emma Grace and Elijah make their home in Franklin, TN.


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