Oct 20-21 — Digital Crossroads 2016

The Premier Digital Marketing and Media Event in the Midwest Just Got Bigger

At times, IABC Nashville affiliates with other organizations who provide relevant programs in which our members might profit.  Checkout all the details for Digital Crossroad 2016, then register directly through this webpage to gain IABC Nashville credits for its marketing efforts for this conference.

REGISTER NOW

Digital Crossroads — a new, two-day event from the Louisville Digital Association —  brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience to infuse leading-edge theory and practice to any business’s marketing efforts. This year’s event will be held at the beautiful Horseshoe Southern Indiana Hotel and Casino Thursday and Friday, Oct. 20-21.

Thursday & Friday, Oct. 20-21, 2016

Thursday 1:30 p.m. – 5:30 p.m. | Friday 8:30 a.m. – 5:30 p.m.

Horseshoe Southern Indiana Hotel & Casino

2016 headline speakers for the full-day conference on Friday, Oct. 21 include:

  • Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
  • Jay Baer — New York Times best-selling author of Youtility and Hug Your Haters
  • Tara Hunt — Social media pioneer and best-selling author
  • Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
  • Michael Smith – SVP for Hearst and Hearst Magazine
  • Nicole Hudson – CEO of Inbound Lead Solutions
  • Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
  • And more!

The event will be co-hosted by LDA co-founder Jason Falls and NPR anchor and award-winning journalist Jack Speer!

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This year, Digital Crossroads will, for the first time, feature a half-day workshop Thursday, Oct. 20, with hands-on instruction from area experts. The topics will include:

  • What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
  • Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
  • Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
  • Storytelling Through Snapchat – Everything You Need to Know to Get Started
    – Hailey Heishman, LEAP
  • Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
  • Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
  • How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello, Delivra
  • PANEL DISCUSSION: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)

With over 100 Early Bird Tickets sold before the Sept. 1 deadline, space is filling fast. Get your ticket now!

REGISTER NOW

We have a variety of ticket combinations to suit everyone’s schedule and availability. Ticket options and prices are:

  • All-Inclusive Pass – LDA Members – $249
  • All-Inclusive Pass – Non-Members – $299
  • All-Inclusive Pass – Students – $149
  • Workshop Only Pass (Thursday Only) – $99
  • Conference Only Pass (Friday Only) – LDA Members – $199
  • Conference Only Pass (Friday Only) – Non-Members – $249
  • Conference Only Pass (Friday Only) – Students – $99

REGISTER NOW

Thursday’s workshop day will include a cocktail reception. Friday’s conference day will include breakfast, lunch and a cocktail reception. All attendees are encouraged to attend both days and book a room at Horseshoe Southern Indiana Hotel & Casino. The best rates change daily. Check the casino website for the current rate. All attendees also receive $10 in casino cash for attending.

Digital Crossroads 2016 is presented by Brown-Forman and proudly sponsored by:

2016 Digital Crossroads Sponsors

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Sept 21 — Harness the Power of Radio

Devon+O'Day

Devon O’Day

Panel Explores Opportunities in Today’s Radio

Connect with radio hosts, producers and executives to discuss the opportunities for your company, your clients and you by communicating to millions in targeted markets and demographics.

Join….

Devon O’Day is the co-host of Nashville Today on WSM, the radio home of the Grand Ole Opry. O’Day is a career broadcaster with a resume’ that includes The House Foundation with Gerry House, Mix92.9 Nashville, and nationally syndicated shows like Country Hitmakers, The Saturday Night House Party, and America’s #1s.

 

 

Me

Yolonda Beech

Yolonda Beech better known as Yolo Bee is a radio host in Nashville, TN. on 92.1 (WQQK), a Cumulus Station. She has been in radio for over 10 years and can be heard every Saturday hosting one of the top shows in the Music City.

She is the producer and co-host of Let’s Talk with Ernie Allen, a platform moving and shaking with city leaders, politicians, and community activists across Middle Tennessee.

 

Paul Ladd

Paul Ladd

Paul Ladd is Senior Correspondent for World Christian Broadcasting. He was previously a National Correspondent for Westwood One’s Metro Source and has worked for radio and TV stations and newspapers in Tennessee and North Carolina.

Paul has also been with Armour & Armour Advertising, and was Director of Communications for the Tennessee Department of Human Services under Governor Don Sundquist. Paul has won more than two dozen awards for his work.

 

 

 

 

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Viviana Milam

Viviana Milam has built a local reputation as a respected bilingual Realtor since 1999 with an extensive following from the burgeoning Tennessee Hispanic community. Viviana’s passion for helping her community become home owners and reaching financial independence was taken to the airwaves when she launched her radio show, Todofinanciero (All Things Financial), in 2005.

With her program being heard on stations throughout the country, Viviana’s passion and dedication to the empowerment and education of the Hispanic and underserved touch thousands of lives daily. Viviana has served on many local and national boards as a Hispanic liaison to help bridge the gap within the community.

 

Don’t miss this rare opportunity to get the inside scoop on what’s happening in radio today. Join communications professionals at IABC Nashville’s Sept. 21 Professional Development Luncheon. Meet our esteemed panel. See who else is in the room.

 

Come. Connect. Enhance your professional network.

Meet us at Maggiano’s Sept 21.

Come. Connect.

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Sponsored By

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Member Spotlight – Lysa Rigo

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Lysa Rigo, Director, HR & Creative Services at Ingram Barge Company. Lysa and her team recently won their first Music City Gold Pen Award of Excellence for Internal Communications.

Lysa RigoIABC: What is your background? How did you get started in this business?

Rigo: After earning a master’s degree in English at Northern Illinois University, I taught Composition and Business Writing (that’s where I found my passion) for five years. Following that, I gained experience as a technical writer for a mathematical and engineering software firm, and used some of those years to start a small business writing for other businesses who couldn’t afford a writer on staff.

In the mid-1990s, my family moved to Brazil, so I used the opportunity to teach English as a foreign language. When we returned to the States in 2000, I found a job teaching English to students who came to the US solely to improve their English. That enriching experience gained me friends from all over the world, and that’s where I was on 9/11, helping a large group of frightened foreigners try to make sense of something none of us could wrap our minds around.

In the mid-2000s, we moved to Tennessee for my husband’s job. A series of situations led me into a career in human resources where I had to quickly learn how to hire, fire, do payroll and worker’s comp in a plant that was scheduled to shut its doors in nine months. On the last day, I stood alone with the plant manager in an empty building and was faced with the decision of accepting the HR job I was offered or the Communications Specialist role? Communications tugged at my heart, and here I am today.

IABC: What is your current position and business affiliation? How long have you been in this role?

Rigo: I came to Ingram Barge Company 10 years ago to build a Communications department. Today, I am Director, HR & Creative Services. My team does all Corporate Communications and all things creative: web, social, magazines, photos, videos, and many random projects.

IABC: What makes your business/organization stand out?

Rigo: Barging is a silent industry so it doesn’t necessarily stand out, but Ingram does all things with excellence so we’re looked to as the standard on the inland river system; we’re the ones to imitate, the company to work for.

IABC: If you could describe yourself in three (3) words, what would they be?

Rigo: Empathetic, resilient, and instinctive

IABC: Tell something about yourself people would be surprised to learn.

Rigo: Probably not surprising, but I became fluent in Portuguese while living in Brazil.

IABC: What lesson(s) have you learned along the way that you believe has made you a better communications professional? What makes an effective communications leader?

Rigo:

  • What I’ve been working on the past year is that it’s OK not to be perfect; none of us are. Details are critical in communications, but it’s so important to let go and let the message shine more loudly than the form.
  • When there are mistakes, don’t beat yourself up over them. Fix them, if needed, and walk proudly forward. So what if the whole organization sees your daily work? Most people will give you grace, so don’t listen to the few who find joy in the “got-yas.”
  • You need to learn from the younger professionals in the field. They may not know all there is in the politics, strategy or big picture, but they know what they want to hear so they will have good ideas for connecting with others like them.

IABC: What do you feel is the greatest benefit of IABC? What prompted you to join IABC?

Rigo: After developing our Creative Services department, I spent a seven-year hiatus with a focus more on HR than communications, A few years ago, I got a new boss and a reshuffling of duties, and Creative Services became my major focus again. I needed to connect with communications professionals, and Google led me to IABC. I walked into my first meeting and knew I was in the right place. These people get me, and I get them. Everything else is just icing on the cake.

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Public Relations Coordinator – Phase 3 Marketing & Communications

Phase 3 logoJob description

The Public Relations Coordinator is responsible for coordinating and facilitating client work flow by providing administrative, budgetary and work flow support to meet client needs, include responding to client phone calls, emails, Facebook or other social media tool messages, list building services for managing on-and-offline journalists and reporters, managing production and creative deadlines related to special events; and monitoring and maintaining PR, media, and social media placements to ensure continued progress of client work.

A successful PR Coordinator will demonstrate a desire to learn everything about the agency’s business, the ability to manage several projects at once, the ability to anticipate and rapidly respond to the needs of the client and the account team and display a positive, team-oriented attitude.

Job Responsibilities:

As directed by the supervisor, a Public Relations Coordinator will:

  • Facilitate communication between client and agency team
  • Communicate accurately about timelines, reporter deadlines, and budgets
  • Prepare clip reports, monitoring online and offline coverage
  • Obtain approvals from clients when needed to purchase television, radio or print clips
  • Prepare special event production estimates and obtain client approvals
  • Ensure all reporter deadlines are met, drawing attention of supervisor to potential problems before they occur
  • Maintain complete and accurate digital and hard copy files on all media lists, pitch documents, press releases, and outreach (including documentation of approvals), marketing and media plans and client correspondence.
  • Proofread copy, agency and printers’ proofs as requested (for things such as media news rooms on websites or special events for clients)
  • Organize and prepare for both client and internal meetings
  • Write contact reports and other client communications
  • Maintain weekly status reports

Job Requirements:

  • Minimum 4 year college degree in marketing, public relations, English, advertising or related field
  • Working knowledge of a PC and Microsoft Office software
  • Expert relationship building skills
  • Working knowledge of Associated Press (AP) writing standards
  • Candidate must work well in a fast paced, deadline oriented environment; have strong organizational and problem solving skills; must have very good attention to detail; and must be able to communicate effectively both verbally and in writing.
  • 8am – 6pm office hours

Salary Range:

  • Competitive base Salary plus Bonus
  • $50 per Month Cell Phone Reimbursement
  • Health Benefits
  • 401(k) Plan

This job description does not, nor is it intended to, represent an exhaustive listing of all duties, tasks or responsibilities for the position listed.

Visit the official LinkedIn posting to apply.

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Member Spotlight – Paul Lindsley

On a continuous basis, IABC Nashville spotlights its diverse members through a Q&A feature. We are pleased to showcase Paul Lindsley, ABC, director of public relations at Phase 3 Marketing and Communications in Nashville. Paul currently serves as a vice president-at-large for IABC Nashville and serves on the IABC’s Southern Regional Board of Directors as their vice president of chapter relations.

Paul Lindsley head shotIABC: What is your background?

LINDSLEY: After earning a Bachelor of Science in broadcast journalism, I began my career in TV news working as a photographer, reporter, producer and assignment manager at WAAY TV in Huntsville, Ala., and then assignment manager at Fox 13 in Memphis, Tenn.. After more than eight years in TV news, I decided to transition to public relations.

I started my PR career at Opryland Hotels/Gaylord Entertainment as their senior manager of communications promoting the Nashville property, as well as pre-opening PR efforts for Gaylord Hotels in Florida, Texas and Washington D.C. I then went on to Saint Thomas Hospital where I served as the director of communications for 10 years. In September 2011, I began working at HealthStream in Nashville as their communications manager, but after 14 months, I was recruited by Sullivan Branding to start a PR division in their Nashville agency office.

I received my Master of Arts in Corporate Communication from Austin Peay State University and have been an Adjunct Professor for Austin Peay State University since 2009.

IABC: What is your current position and business affiliation? How long have your been in this role?

LINDSLEY: Prior to being named director of public relations at Phase 3 Marketing & Communications in Nashville, I served as vice president of public relations at Sullivan Branding, a full service communications, branding, marketing and public relations agency in Nashville and Memphis for nearly three years. In September 2015, Phase 3 acquired Sullivan Branding Nashville.

IABC: What makes your business/organization stand out?

LINDSLEY: With offices in Atlanta, Charleston, Charlotte, Dallas, and Nashville, Phase 3 Marketing & Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Instead of companies having multiple vendors for marketing, PR, social media, website development, branding and printing, we provide all of those services representing brands with integrated marketing solutions.

IABC:  If you could describe yourself in three (3) words, what would it be?

LINDSLEY:  Storyteller, Promoter, Experienced

IABC:  Tell something about yourself people would be surprised to learn.

LINDSLEY:  As a reporter in Huntsville, Ala., I had the opportunity to interview the commander of the Space Shuttle Columbia while he was in space.

IABC:  What lesson(s) have you learned along the way that you believe has made you a better communications professional?

  • You don’t know everything, you never will.
  • Be a good listener, it’s essential to getting the whole picture.
  • While I was at Opryland Hotel, we had a service promise mantra which I still use today. When I reply to client’s requests, I state, “Consider it done.” There’s nothing more impactful than keeping a promise.
  • Be kind, always.

IABC:  What makes an effective communications leader?

LINDSLEY:  Someone who listens, helps determine messages and audiences. Leaders promote, protect and publicize other’s good works.

IABC:  What do you feel is the greatest benefit of IABC?

LINDSLEY:  There are many benefits, networking on an international level, education, learning from other’s good efforts, tools to advance your career and a professional standard to live by.

IABC:  What prompted you to join IABC?

LINDSLEY:  In every PR job I have ever had I have been responsible for internal, external, PR, media relations, community relations, reputation management and crisis communication. No other professional organization meets all of my needs as a communications professional. IABC members are often a one-man-band, and the variety of development and leadership opportunities across the communications career field are critical to success.

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