February 2014

IABC_Nashville_smallerFOR IMMEDIATE RELEASE
January 29, 2014
Contact: K. Dawn Rutledge
VP for Communications
(615) 293-3304

IABC/Nashville to present “SEO is Dead, Long Live SEO!”

NASHVILLE – The Nashville Chapter of the International Association of Business Communicators (IABC) will welcome Ross Jones, owner of 2 the Top Web Design, to discuss Search Engine Optimization strategies and tactics. The professional development meeting will be held February 12, 11:30 a.m. at Sunset Grill, located at 2001 Belcourt Avenue.

While some believe Search Engine Optimization is extinct due to the rise of Content Marketing, Social Media and Web Presence Optimization, others contend that SEO remains the most important ploy for maintaining online visibility.

“Ross Jones has a wealth of knowledge in this area, and many professional communicators are well-advised to stay on top of the changing trends as they manage this process. Ross will have some compelling information to share, regardless of what we may already think about the past, present and future of Internet marketing,” said Julie K. Davis, IABC Nashville president.

In addition to his work with 2 the Top Web Design, Jones is an adjunct professor of digital marketing at Belmont University and founder of the 900-plus member Nashville SEO Group, an organization for online marketing professionals. An early adopter, in 1996, of Internet marketing, Jones has presented to numerous groups on Organic SEO, web strategy, analytics, affiliate marketing, Google AdSense and social media topics.

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month and hear from knowledgeable guest speakers. Luncheons are held on the second Wednesday of each month, 11:30 a.m.-1 p.m. and the cost is $25 for members and $35 for non-members. For more information, visit www.nashville.iabc.com.

ABOUT IABC/NASHVILLE IABC: Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. ###

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