May 2014

IABC_Nashville_smallerFOR IMMEDIATE RELEASE
April 28, 2014
Contact: K. Dawn Rutledge
VP for Communications
(615) 293-3304

IABC Nashville to tackle change management and leadership with marketing leader and author John Ellett

NASHVILLE – The Nashville Chapter of the International Association of Business Communicators (IABC) will welcome marketing leader and author John Ellett, CEO of the digital-centric marketing agency nFusion, based in Austin, Texas, during its monthly professional development luncheon series. This month’s presentation titled, “Leading fast, successful change for your brand and career,” will be held May 21, 11:30 a.m. at Maggiano’s Little Italy, located at 3106 West End Avenue.

Whether you’re stepping into a new role or want to shake up the status quo, this discussion will teach you six elements of leading a marketing transformation initiative, including:

• How to get support for your change initiative
• Why building relationships is crucial to your success and how to forge cross-functional alliances
• How to use customer insight to inform your strategy and align your team’s execution

“These days, nearly every customer your brand wants to do business with is digitally enabled and socially connected,” said Julie K. Davis, IABC Nashville president. “This new decision process forces marketers to transform how they reach potential customers and to become change agents within their own companies. We are excited to hear and learn from John Ellett, who is a respected expert in this area.”

John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. Ellett has had the privilege of helping some of the country’s leading marketers revitalize their brands, transform their digital presence and accelerate their sales, including American General, AB/InBev, Chili’s, Comerica Bank, Samsung and Toshiba.

With personal experience as a marketing leader during the early days of the IBM PC and the rapid-growth years of Dell, Ellett provides a unique perspective that has made him a trusted advisor to marketing executives around the country. He is the author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents, which has been praised as a “must read for marketing leaders.”

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn hear from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m., and the cost is $30 for members and $40 for non-members. For more information, visit http://nashville.iabc.com.

ABOUT IABC NASHVILLE
IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.

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