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 FOR IMMEDIATE RELEASE         Contact:  K. Dawn Rutledge
 August 16, 2014 VP for Communications
(615) 293-3304

IABC Nashville welcomes redpepper strategist to share digital age marketing tips

NASHVILLE, Tennessee – IABC Nashville will explore the benefits of diverse technologies in reaching key audiences at top speed during its upcoming professional development program, September 17, 11:30 a.m. at Maggiano’s Little Italy, located at 3106 West End Avenue.

Led by creative strategist Nate Fleming, a founding member of the integrated marketing firm, redpepper, attendees will learn about diverse, new age marketing strategies and how to best leverage popular digital and social channels as part of broader marketing and communications efforts.

“The fundamentals of marketing, advertising and branding remain the same as always,” said Julie K. Davis, president of IABC Nashville. “However, in this new era success begins by thinking of ‘new media’ as an expanded menu of options for interacting with people in ways that fit their personal interests and preferences.”

Fleming is noted for delivering insightful keynotes and workshops. He has moderated panels for the Social Media Strategies Summit in Boston, and the Nashville Business Journal’s Crash Course in Marketing seminar. His observations have also been shared on Forbes.com, ChiefMarketer.com and the highly-trafficked industry blog, Adrants.

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m., and the cost is $30 for members and $40 for non-members. For more information, visit http://nashville.iabc.com.

ABOUT IABC NASHVILLE

IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.

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