April 19 IABC Nashville Lunch: Let’s Talk about Brand with Tim Earnhart


Be The Hero — The Journey of Your Brand Story

tim-earnhartStorytelling has been one of most powerful and influential forms of communication in human history. It’s the best way to draw out emotions, influence decisions, and inspire actions. The modern brand needs to be much more than visual consistency, it needs to be human. And the way to be human is to tell a great story.

The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are. Storytelling can be a way to help your customers connect to the human side of your brand early on.

Join Tim Earnhart, founder and CEO of Werkshop Branding, at Maggiano’s on April 19 as he journeys through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.

About Tim Earnhart

Born in Bern, Switzerland and raised in Portland, Oregon, Tim now calls the rolling hills of Kentucky home where he lives with his family.

As founder and CEO of Werkshop Branding, Tim brings 23+ years of business entrepreneurship, ownership, operations, marketing, and branding experience to the table. Tim began his career with Wendy’s Restaurants, and after 8 years launched his own branding agency. Today, Werkshop has clients across the country in multiple vertical markets and industries.

Tim also serves as an Advisor/Mentor for the Nashville Entrepreneur Center (www.ec.co).

In the last few years, Tim has become a sought-after keynote speaker on the topics of branding, brand culture and storytelling, marketing, social media, consumer behavior, entrepreneurship, life passions, and perseverance.

Tim has been active both professionally and personally with various non-profits and advisory groups, and in 2004 was chosen as the Bowling Green, KY Area Chamber of Commerce Business Person of the Year.  Tim is blessed with a wonderful and patient wife, a driven and talented daughter who is completing her freshmen year of college, and a 15 year-old son who aspires to be a PGA Tour player someday.

Join us at IABC Nashville’s April 19 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Tim Earnhart, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Mar. 29 – IABC Nashville’s Spring Mixer

Join us as our Nashville chapter celebrates winning nationally: Small Chapter of the Year! chapter-of-year-2017

Wow! What an incredible job our chapter has been doing to promote, develop and connect Nashville’s strongest communications professionals! Not only did we win “Small Chapter of the year”, but we were also recognized nationally for our event management, and chapter communications efforts. We have a lot to celebrate and couldn’t have picked a better time to do it than during our March Membership Month!

Your 1st round of drinks is on us! There will be free appetizers, and happy hour prices will continue until 7 p.m. It will be “Wine-Down Wednesday” at the Pub!

We hope you’ll join us for a great opportunity to network and learn more about the great people associated with our Nashville Chapter!

Join us at IABC Nashville’s Mar. 29 Spring Mixer at the Pub! Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
IABC Nashville is your passport!
New to the area or IABC Nashville? Let us know when you register, and we’ll make sure to connect you with others working in the Communications, Advertising, PR and Marketing fields.

Free for members and only $10 for non-members. Prepay only. Registration will not be taken at the door.

The Pub is located 400 11th Avenue South, Nashville, TN 37203.

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

IABC Nashville is Named 2017 Small Chapter of the Year; Invites Area Communicators to March 15 Lunch

NASHVILLE, Tenn., March 7, 2017 /PRNewswire/ — The Nashville Chapter of the International Association of Business Communicators, which was recently named IABC’s “2017 Small Chapter of the Year,” invites communications professionals from all industries to its March 15 professional development lunch at Maggiano’s Little Italy in Nashville. Registration is now open for the 11:30 a.m.1 p.m. event.

Attendees to the March 15 event, “Expanding Your Circle of Influence,” will hear from Cheryl Read, president of Cheryl L. Read & Associates. Read, who has more than 30 years of experience in brand marketing, communications and relationship management, will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence. The cost to attend is $30 for members, $40 for non-members and $25 for students.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

IABC Nashville won the 2017 Small Chapter of the Year award at the Feb. 23 International Association of Business Communicator’s 2017 Chapter Management Awards in Dallas, Texas. Additionally, the chapter won two Chapter Management Awards (CMAs) in the categories of Event Management and Communication Management.

This year’s accolades were due in large part to the chapter’s efforts to communicate the rebranding of its Music City Gold Pen Awards and organization of the awards gala that was held in May at the Oak Room at Greenbrier Distillery. This is the chapter’s second consecutive year of being recognized for Chapter Management achievement. In 2016, IABC Nashville’s efforts to incorporate new branding to align with the association’s new guidelines earned the chapter a CMA in Communication Management.

“IABC is the only place where professional communicators can connect globally network, and we are proud to be a part of that network,” said IABC Nashville President Tom Kenley. “These projects required a lot of hard work and dedication over the past few years, and we are especially proud that IABC recognized those efforts.”

ABOUT IABC NASHVILLE
IABC/Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC/Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program. To learn more visit nashville.iabc.com.

SOURCE IABC Nashville

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Register Now! Expanding Your Circle of Influence – March 15

Are you making connections to advance your personal brand? 

In today’s digital world, effective face-to-face communications skills are a sought after ability. Knowing how to connect and cultivate relationships is crucial regardless of your industry. Relationships are essential to building and maintaining both your company and personal brand image. These associations enable you to expand your Circle of Influence and help build your credibility.

So, how do you improve your relationship-building skills?

How do you expand your reach to positively impact your company and/or your personal brand?

 

cheryl-read

Cheryl Read, president of Cheryl L. Read & Associates, is joining IABC Nashville on Wednesday, March 15 to answer these questions and more. With more than 30 years of experience in brand marketing, communications and relationship management, Cheryl will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

 

Join us at IABC Nashville’s March 15 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Cheryl Read , and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Connect at the Music City Gold Pen Awards Celebration May 18!

Want to celebrate with the stars?

Alanna Autler

Communications stars, that is! The Music City Gold Pen Awards are an annual awards ceremony honoring the best communications projects and professionals in middle MC-Gold-PensTennessee and southern Kentucky. IABC Nashville is proud to announce our 2017 event. With over 25 awards categories, ranging from complex communications campaigns to single news articles (and much more!) You’ll get to celebrate with the star communications professionals and learn about their award-winning projects! And, connect with Alanna Autler, WSMV-TV’s, Channel 4 News I-Team award-winning investigative reporter, who will be presenting this year’s awards.

What can you gain from attending?

Even if you decided not to submit an entry for evaluation, the Music City Gold Pen Awards ceremony is an event you won’t want to miss. Here’s why you need to be there:

  • Opportunity to mix and mingle with leaders in communications, public relations, marketing, and from middle Tennessee and Kentucky
  • Learn about the award-winning communications projects and what made them successful.
  • Exclusive insight about current communications trends, best practices, and how the industry’s stars are shaping our field for the future.
  • An evening of great networking, complete with delicious food as well as beer and wine for you to enjoy.

Come. Connect. Celebrate.

Thursday, May 18, 2017 / 6 to 8 p.m.noahliff1

Noah Liff Opera Center

$45 for members / $55 for non-members

Deadline for registration is May 15

RegisterButton3

Interested in becoming a sponsor? Click here to learn how.

IABC-Nashville-logo-Secondary-Vertical

 IABC is the only place to connect with communicators globally.

Connect Here. Go Anywhere!

Thanks to our sponsors

tcg-logo-rgb

Event photography generously provided by:

Bernadette Ruby

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather