Register Now! Expanding Your Circle of Influence – March 15

Are you making connections to advance your personal brand? 

In today’s digital world, effective face-to-face communications skills are a sought after ability. Knowing how to connect and cultivate relationships is crucial regardless of your industry. Relationships are essential to building and maintaining both your company and personal brand image. These associations enable you to expand your Circle of Influence and help build your credibility.

So, how do you improve your relationship-building skills?

How do you expand your reach to positively impact your company and/or your personal brand?

 

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Cheryl Read, president of Cheryl L. Read & Associates, is joining IABC Nashville on Wednesday, March 15 to answer these questions and more. With more than 30 years of experience in brand marketing, communications and relationship management, Cheryl will share her advice on seeking out new connections, building relationships and ultimately expanding your Circle of Influence.

Throughout her corporate and financial experience, Read spent 29 years with Tennessee-based HCA, the nation’s leading provider of healthcare services. Her responsibilities included all division communications, marketing management, diversity and inclusion and community relations at HCA working specifically with the hospitals located in Tennessee, Kentucky, Indiana, Virginia, and Georgia.

 

Join us at IABC Nashville’s March 15 Professional Development Luncheon. Connect at Maggiano’s with guest speaker Cheryl Read , and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

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Connect at the Music City Gold Pen Awards Celebration May 18!

Want to celebrate with the stars?

Alanna Autler

Communications stars, that is! The Music City Gold Pen Awards are an annual awards ceremony honoring the best communications projects and professionals in middle MC-Gold-PensTennessee and southern Kentucky. IABC Nashville is proud to announce our 2017 event. With over 25 awards categories, ranging from complex communications campaigns to single news articles (and much more!) You’ll get to celebrate with the star communications professionals and learn about their award-winning projects! And, connect with Alanna Autler, WSMV-TV’s, Channel 4 News I-Team award-winning investigative reporter, who will be presenting this year’s awards.

What can you gain from attending?

Even if you decided not to submit an entry for evaluation, the Music City Gold Pen Awards ceremony is an event you won’t want to miss. Here’s why you need to be there:

  • Opportunity to mix and mingle with leaders in communications, public relations, marketing, and from middle Tennessee and Kentucky
  • Learn about the award-winning communications projects and what made them successful.
  • Exclusive insight about current communications trends, best practices, and how the industry’s stars are shaping our field for the future.
  • An evening of great networking, complete with delicious food as well as beer and wine for you to enjoy.

Come. Connect. Celebrate.

Thursday, May 18, 2017 / 6 to 8 p.m.noahliff1

Noah Liff Opera Center

$45 for members / $55 for non-members

Deadline for registration is May 15

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Interested in becoming a sponsor? Click here to learn how.

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 IABC is the only place to connect with communicators globally.

Connect Here. Go Anywhere!

Thanks to our sponsors

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Event photography generously provided by:

Bernadette Ruby

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Principle-Centered Careers: Is it Still Possible?

By Philip J. Matisak, ABC, Past President, IABC Nashville

IMG_0054-001During a recent visit to Western Kentucky University, several members of the IABC Nashville Board of Directors visited with students to talk about what they could do with their degrees.  Many of the questions were about what a typical day is like in a variety of different jobs or professions—how can you find a job that is satisfying and offers growth, both personally and for careers? What would we do differently? Great questions.

There seemed to be a theme that surfaced regarding the advice that these seasoned professionals were giving. Whether it was from some of us who had been in several jobs over the years, or someone like me, who had been at one company for a career, we all seemed to agree—find a company or field of work that is in sync with your values and principles.

It’s no secret that not everyone can fit comfortably into any given company’s culture. Hiring and recruiting would be snap if that were the case. The challenge is finding your “right fit.” How do you do that? Sometimes it’s trial and error. But that can waste value career time at the wrong company or the wrong job. You could even be in the right company but the wrong job.

A starting place is understanding or discovering exactly what are your primary values. That might take some soul searching, some honesty and some work to really analyze what’s important in your life. And perhaps, as important is what makes those things important?

*Stan Slap, business management guru, would ask, “What was the Moment of Truth” when you knew this was an important value? A life-changing incident? Some call it an “ah-ha” moment. Does that mean some tragedy or near-death experience? Not necessarily. It’s simply an experience, observation or event when it struck you—Wow, this is real important to me!

You may not realize what that moment is at the time, but on reflection—when trying to figure out what drives your decision-making—you can see why a certain value or principle seems to impact your decisions. You realize, “ah-ha, yes!” this observation or experience is important—when I saw my new born baby or grandbaby, I knew family would be first in my life. Or, when I saw a lack of integrity which some people displayed, and how hurtful or counter-productive that could be to people and business— integrity would direct my life and decisions.

So, you’ve figured out what’s important. Now, in this world of “evil corporations,” is it possible to work for a company or clients that accepts and supports people who don’t leave their values at the front door and who speak up for what is right—and more importantly perhaps, one who listens, beyond rank and regardless of level of responsibility?

You may be surprised at the number of companies who do. In fact, most successful companies understand that principled employee engagement is critical to the success of the hundreds or thousands of people who come together for a common cause—a corporation—for the “good” of employees, communities, and environment.

David Koch, founder of Koch Industries, calls it “Good Profit,” the title of his recent book. It outlines how their company’s success is driven by a governing principle that not only rewards principled-centered people within their company, “people who help themselves by helping others improve their lives,” but actively recruits people based on values and principles first, skills second. He says people create “good profit” by “…creating superior value to customers while consuming fewer resources and always acting lawfully and with integrity…Good profit comes from making a contribution in society.” I was privileged to work at a company with similar values.

Is it possible to find a principle-centered career? Yes. How can you find these companies and careers? Talk to people work at potential employers and in those potential jobs – aka, network. A few weeks ago, I reviewed a resume for someone I met at an IABC luncheon. She recently introduced me to another person recently moved to Nashville, with whom I met, and we talked about many other people she should meet as she explores job and career opportunities in the area.

You never know which person will connect you to just the right person that will connect you to your dream job and career. They say we all know each other within six degrees. I’ve found that to be true at many times throughout the years. But you’ll never know that unless you really talk to people – and work your network.

We say, IABC is the only place to connect with communcators globally. We believe IABC Nashville is your passport! IABC is one great way to work your network. Over the nearly 35 years I’ve been a member, I’ve received a hundredfold return on my investment. I hope you have the opportunity to do the same. I’d be glad to help.

*Stan Slap is founder of SLAP.  I participated in a workshop facilitated by Stan called: I Left My Heart in Conference Room B. It was life-changing for me and how I lived and managed henceforth. I highly recommend his book by the same name. The fact that the workshop was provided by my company as management development spoke volumes to me about the company’s values and principles, and solidified in mind that they were in sync with mine.

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Social, Video and Mobile for Internal Communications-East

social-media-video-new-orleans-642x380-revised-8-new-logo-642x360Social, Video, & Mobile for Internal Communications conference!

Driving engagement, boosting user generated content, improving the employee experience and culture through digital communication channels
April 26 – 28, 2017 | New Orleans

The conference is being hosted by the Advanced Learning Institute. There is a pre-conference workshop day on Wednesday, April 26. The main two-day conference is Thursday, April 27-Friday, April 28.

Since our Chapter is supporting this conference, IABC Nashville members who register will receive a $200 discount! When registering use the code “IABC Nashville”.

At the event, you will hear case studies and best practices from your peers at The Boeing Company, Royal Caribbean Cruises, IBM, and many more!

Don’t miss this unique opportunity to be surrounded by your internal and employee communications peers, learn best practices from leading organizations, and walk away with practical tips and tools to implement when you return to the office! 

Visit the ALI conference website to learn more!

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Join Us! Feb. 15: Employee Engagement Panel

article-employee-engagement-roiGallup research shows engaged employees are 18% more productive and 37% less likely to be absent. Companies of all sizes are learning employee engagement is essential to success. They have begun instituting strategies to create and maintain an engaged and motivated workforce.

Join us on Wednesday, Feb. 15, as we dive in with our panel of expert communicators on just how to effectively engage employees and create a motivational culture that drives high performance.

 

Our Expert Panel:

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Laura Ladd, Associate Communications Manager, Brookdale
Laura is a veteran communications professional with a focus in employee communications and healthcare. At Brookdale, the country’s leading operator of senior living communities throughout the United States, Laura is responsible for internal communications, partnering with company leaders and Human Resources to provide communications strategy and support for numerous initiatives, including learning and development, recruitment and training, and employee engagement, to name a few. She began her career as a staff writer and assistant editor at Nashville magazine, and her background includes communications roles at Vanderbilt University’s Office of Alumni Publications, Tennessee Health Care Association, Corrections Corporation of America, Community Health Systems, and LifePoint Hospitals. Laura is a past board member of the Public Relations Society of America (PRSA) and the Junior League of Nashville, as well as a volunteer board member of the Dixie Zone Southeastern Region of the U.S. Masters Swimming organization (USMS).

 

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Kearstin Patterson, Assistant Vice President of Communication and Design, HCA

Kearstin is a leading figure in the Nashville community in both the healthcare and nonprofit sectors and brings her dynamic social skills and influence to HCA, the nation’s leading provider of healthcare services, as the assistant vice president of communication and design.  With a high standard of taste and tenacity, Kearstin sets the direction and builds connections—with her team, with other departments, with other lines of business—to position and propel the Communication & Design team as integral creative leaders within HCA and the healthcare industry. She also lends her skills and passion to the boards of several non-profit organizations in Middle Tennessee, but is proud to call the Iroquois Steeplechase her favorite annual event and where she donates much of her time through her role as president of the Iroquois Alliance.

 

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Beth Aleridge, Associate Director of Media and Communications for Information Technology, Deloitte

In her current role, Beth leads executive communications to build eminence, achieve strategic objectives, and drive employee engagement and adoption for Deloitte’s US technology organization and the Office of the CIO. She works to differentiate Deloitte through internal and external marketing and communications solutions that drive bottom-line business results. Beth is passionate about spreading awareness of technology innovation to empower Deloitte professionals to serve clients with distinction, in the pursuit of becoming the technology leader in professional services organizations. Since joining Deloitte in 2007, Beth has held a number of leadership roles in Deloitte’s US and global organizations. Prior to Deloitte, Beth led strategic communications for Fortune 500 organizations in the technology, hospitality, publishing, and retail industries, including Gaylord Entertainment in Nashville and The Home Depot Inc. in Atlanta. Beth holds a BBA in marketing from Austin Peay State University and an MBA from Belmont University.

 

Join us at IABC Nashville’s Feb. 15 Professional Development Luncheon. Connect at Maggiano’s with our panel, and other Mid-South communications and marketing professionals. Be seen — and see who else is in the room.

 

IABC is the only place to connect
with communicators globally 
 IABC Nashville is your passport!

 

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