Aug. 16 — Managing Crisis with SPLC’s Lecia Brooks

Crisis Communications from the Inside Out.

Does your organization have an all-inclusive plan in place for managing a crisis?  More often than not, organizations fall short.  They fail to arm front-line employees with the tools to handle a crisis.  The communications professional knows that a “no comment” statement is a prescription for disaster.  However, a single well intentioned “no comment” from an employee may wreak havoc for an organization’s reputation for years.  A single tweet or Instagram can quickly escalate a local situation to national prominence.

Learn how to handle a crisis from the inside out.  Join us on Aug. 16 for a special crisis communications program, when Lecia Brooks of the Southern Poverty Law Center (SPLC) will be our guest speaker.  Lecia is the outreach director for the SPLC based in Montgomery, AL.  She will share crisis communication strategies for laying the foundation to a well thought out crisis communication plan so that everyone from the c-suite to the frontline worker will be prepared when the inevitable happens.  This program is advantageous for internal and external-focused business communicators, human resource and public relations professionals.

The SPLC founded in 1971 by civil rights lawyers Morris Dees and Joseph Levin, Jr. has championed many legal landmark decisions on behalf of disadvantaged persons with disabilities, women, children and migrant workers.

Meet us at Maggiano’s for IABC Nashville August Professional Development Luncheon! Connect with communications, marketing and H.R. professionals from across Middle Tennessee and Southern Kentucky. Be seen — see who else is in the room!

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