Creating Brand Experiences in an Age of Social Distancing
As social distancing forces us to reevaluate plans for in-person meetings and events, providing meaningful, valuable experiences for your audiences is as important as ever. Shifting from face-to-face to a virtual platform requires more than simply scheduling a Zoom call.
Join us Wednesday, June 17 as Lindsay Bertelli, president and owner of REACH, guides through the strategy, tactics, and technology of creating valuable brand experiences in our new virtual environment. If your 2020 events have been moved online or you are exploring creative ways to reach participants virtually, this presentation will help you figure out how to get started and set you up for a successful shift.
When: Wednesday, June 17 from Noon – 1 p.m.
Location: Online event via Zoom
Cost: Free for IABC Nashville members; $15 for non-members
President and Owner
About our speaker: Lindsay Bertelli
As Owner and President of REACH, Lindsay has over 15 years of in-depth experience in tour and event production as well as sponsorship management. Her work with top entertainment and corporate clients has made her a well-known force in the industry giving her the knowledge and expertise needed to navigate the growing, and increasingly interactive, sponsorship environment. With the launch of REACH, Bertelli combines her years of experience with novel and progressive sponsorship methods to create effective tactics appropriate for each client’s individual needs.
A graduate from Belmont University with a degree in Music Business, she began her career as a concert promoter at Moore Entertainment Group, ultimately affiliated with both TBA Entertainment and AEG Live. As Senior Project Manager, she managed eleven years of production and sponsorship for CMT On Tour – which involved artists Rascal Flatts, Keith Urban, Sugarland, Brad Paisley, and Jason Aldean.