July 19th Professional Development Luncheon Recap – Building Trust with Millennials

Our July 19th Professional Development Luncheon was full of entertainment and strong takeaways as we heard from a lively panel of millennial communicators who mapped out how to build a foundation for trust and attention among millennial audiences. If you missed it, below is a short recap (video included) followed by a few of the questions and answers from our panel.

Moderated by Sherry Roberts, associate professor at Middle Tennessee State University, our panel was asked specifically how brands and large organizations could capture the attention of millennials while remaining transparent, authentic and contributing to a larger conversation on today’s digital platforms.

The expert panel consisted of:

Ryan Stout, Partner & Strategist at Astute Communications

Sarah Loeffler, Content Manager at Tanner Corporate Services

Mollye Dietrich, Instructional Designer II at HCA

Brandon Mize, Development Director at Treeline Bamboo Partners

Questions & Answers

Sarah Loeffler:

Q: What are some of our challenges as communicators to engage the millennial generation?

A: Some of the challenges we face as communicators are keeping up with new technologies, but beyond that, keeping up with the right technologies for your audiences, regardless of whether they’re millennials or not. It’s not about being on every platform or channel, but rather, understanding what channels are best-suited for your organization and where your audience is – meet them wherever they are.

Additionally, as communicators, I think it’s natural for us to have the ability to put ourselves in someone else’s shoes, but now we’re having to do that on an even deeper level. That’s really what we have to do to accommodate not only the millennial generation, but everyone

Mollye Dietrich: 

Q: Do you have any suggestions for companies as to how to gain your trust as a millennial in reading their content versus other competitors?

A: First and most importantly, make sure your content is simple, easy to understand, and quick to get to. Millennials are constantly doing multiple things at once. Texting, scrolling through social media, emailing – you name it. If it takes me more than a few seconds to find or understand something, I move on to something else. If we can understand your content quickly and effectively, you can instantly gain our trust. It is also a good idea to make sure your content is mobile friendly. We always have our phones with us!

Ryan Stout: 

Q: How is advertising changing now that millennials are moving into more decision making roles?

A: In 2016, money spent on Internet Advertising surpassed money spent on Television Advertising for the first time. Why is this? Honestly, there are several reasons traditional television has been on the downward slide, not least of which is that millennials are simply watching less television. 25% of Millennials spend a minimum of 5 hours of each day on their smart phones; 50% spend at least 3 hours per day . Within this changing landscape, major opportunities are being discovered by courageous advertisers who are willing to buck the status quo and re-think their advertising campaigns to reach their customers.

I believe we are seeing more advertising that is designed to “include and entertain” audiences, as opposed to “inform and sell.”

Brandon Mize: 

Q: What is the greatest factor a brand/company should focus on when looking establishing credibility among millennials?

A: This comes from my true belief way down in my core, that a business’s greatest asset, in any capacity is its employees. I think the greatest factor a company should focus on to establish credibility is drilling in on their internal communications. Fact, people hate intranets and unique daily logins are down. There’s too many emails coming from the top, and middle managers don’t know how to communicate the company goals and strategies to the folks actually towing the line for the company. Focus on getting your house in order. Increase your employee engagement, incentivize team work, educate associates as to the why and you’ll see everything about your business get better. The millennials you’re trying to reach, and possibly influence are going to pull this thing out of their pockets, and search you on Yelp, Social media or Glassdoor and find out the good bad and the ugly about your company, usually from your employees either current or past. If you get your employees on board and aligned, the messages that matter are going to overflow from you staff. Their friends, family, followers and everyone in between are going to know who you are and why employee X likes working at your company. Millennials are extremely smart and the moment they have even the slightest interest in your company, they’re going to do their research and decide right then whether they’ll ever pay attention to you again, and you’d better hope that the folks who know you best, a.k.a your employees, have good things to say about you.

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Attend IABC Nashville’s Oct. 21 Lunch for Tips on Handling Negative Comments on Social Media

Contact:  Misty Moore, VP Communications, Mlrose24@hotmail.com

NASHVILLE, Tennessee – As social media continues to grow, companies must respond quickly and correctly to negative comments. Register today for IABC Nashville’s Oct. 21 lunch to learn tips for responding to negative feedback and tactics for handling social media controversies and crisis.

Luncheon guests will hear from a panel of experts in social media, PR and online engagement. Panelists include:

IABC Image Tallent IABC Image Plazas J Brantely Mimi Bliss

 

 

 

 

 

Lunch attendees will hear panelists’ suggestions for weathering the storms of social media at this interactive session. Guests also have plenty of time to network and connect with other Nashville-area professional communicators.

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills.

Luncheons are held each month at Maggiano’s, located at 3106 West End Ave, Nashville, Tenn., and take palce from 11:30 a.m.-1 p.m. The cost to attend is $30 for members and $40 for guests. Attendees must register/pay in advance online at https://goo.gl/dBygkT

ABOUT IABC NASHVILLE

IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.

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