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October Log In and Lunch: Thursday, Oct. 28

October is Cybersecurity Awareness Month, and we want to help you learn to be cyber-smart.

Cybersecurity threats can happen to anyone at any time. Are you prepared? Learn how to prepare for potential threats and respond like a pro! Join us on Thursday, October 28, at Noon (CT) on Zoom to learn how protect your technology from vulnerabilities and how to protect or repair your reputation if you fall victim to a cybersecurity breach.

You’ll learn:

  • Steps to keep your organization and your personal technology safe
  • The right virtual meetings settings to ensure your virtual event is protected
  • Cybersecurity tips for communication professionals
  • How to think like a PR pro to respond and recover from a cybersecurity breach

Our discussion will feature:

This will be an interactive discussion with plenty of time for Q&A. To submit a question in advance, please send us an email.

Get your tickets now!

 

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

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Write to Win: 2021 Edition

Secrets to Writing Award Submissions That Get You Recognized 

It’s officially awards season and if you’re among those talented, savvy communicators who’s put in the time and yielded award-winning results, you should be recognized for it…and it starts with your award submission. 

Believe it or not, sometimes the difference between a winner and just another award entry isn’t the quality of the project, but the quality of the entry itself. 

That can lead to all sorts of doubts. We get it, and we’re here to help you out. We hosted a rockstar panel of judges, past winners, participants and experts who shared the benefits of entering (and winning!) a Music City Gold Pen Award, key “dos and don’ts” to create a winning entry and how to tell a compelling story without ditching the analytics. They also offered an inside look at awards entries from a judge’s perspective.

Missed the session? Download our 8 Most Important Takeaways or click below to watch the recording on-demand. Don’t forget to submit your MCPGA application by June 24!

For more information, visit our Awards page >>

Thank you to our panelists:

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April Professional Development

Digital Marketing Unplugged: Embracing New Strategies in a New Normal

Join our panel of experts for a discussion on making the shift to embrace new online data, and reach our audience in a compelling way.

About this Event
There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.” There’s a new, heavy reliance on technology to stay connected, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.

The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, apply it to winning strategies, and embrace our new normal.

You’ll learn:

  • Effective email marketing that catches people’s time and attention
  • Rapid fire social media content strategies and hacks
  • SEO & data analytics to stay ahead of Google trends

About the Panelists:

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Christopher Lester

Christopher Lester is the founder of C4ward Strategies in Nashville, TN where he helps companies align their digital brand experience across the sales process. He’s passionate about the consumer and crafting marketing that feels more human. He’s a lover of the underdog, hot dogs, and a sweet dog named Rosie.

Christopher spent the last couple of decades geeking out about all things digital with a special appreciation for email marketing. He’s helped brands like Sylvan Learning Centers, The Nashville Predators, Public Library of Science, Niche Media and the YMCA tell their story in the digital space and craft emails that people want to read. He served as the Vice President of Sales at Emma Email Marketing where he was responsible for strategic brand growth, new customer acquisition and in-market development.

In 2020, mid-pandemic, Christopher launched an apparel line called Clifton+Leopold. Clifton+Leopold was born from his lifelong appreciation of classic men’s accessories and the desire to make them more diverse and reflective of the world today. With his eclectic background and a love of style influenced by ‘80s pop musicians, Christopher is leading a team of artisans handcrafting textiles with a cerebral approach. www.CliftonandLeopold.com

 

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Isaac Ray Norris

Isaac is a digital native who specializes in cross-platform storytelling, digital marketing, and social advertising. After a career in publishing and ad agency life, he founded Norris Media—a boutique digital marketing consulting and social media agency. Outside of his 9-to-5, he’s also a writer and journalist who covers stories across the Southeast in culture, food, style, and more.

 

 

 

 

 

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Knight Stivender

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrated marketing and data analytics for MP&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy. She has led account teams for ADS Security, Log Still Distillery, United Way of Middle Tennessee, Solstice Senior Living, Bone and Joint Institute of Tennessee, and the University of Pennsylvania.

Prior to her role at MP&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.

 

GET TICKETS NOW!

 

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

March Professional Development Event

Outbranding: Building a Winning Personal Brand in 2021

A strong personal brand should be constantly evolving, especially given last year’s tidal waves. Join us to learn how to refresh yours!

About this Event

How you appear online has become more important than ever–especially in the last year as almost every interaction has been through a video call, social media engagement, or some form of digital communication.

These days, almost all of how you present yourself online relies on a strong, personal brand that translates just as well digitally as it does in person–and that’s precisely what Ebony R. Lincoln, MBA will shed valuable light on.

You’ll learn:

  • How to properly identify your personal brand
  • How to build your online presence – where can we build trust and add value?
  • How to activate and integrate a working strategy that’ll stick

 

About the Speaker: Ebony R. Lincoln

As a 20-year industry veteran, Ebony has developed and nurtured major brands like Edward Jones, State Farm Insurance, Ameren, Astellas and Change Healthcare. Now, she uses her expertise to help individuals develop their own personal brand delivering dynamic discussions, and providing one-on-one, tailored branding and communication consult sessions.

She’s the winner of several branding, marketing and communications awards by Public Relations Student Society of America, and a multiple award winner in the branding, marketing and communications category by UM Association of Communicators. She’s been awarded Employee of the Quarter by StateFarm Insurance several times and is the recipient of the Star Award and Team Stats Leaders by Astellas Pharmaceutical Company.

 

GET TICKETS NOW!

 

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.

Recap: “The ROI of Nice”

Thank you to all that attended our this month’s professional development event, “The ROI of Nice,” featuring Dave Delaney, author, speaker and trainer. We hope you enjoyed learning from Dave how to keep your business prospects engaged, keep your clients happy, keep your revenue increasing, and keep your culture thriving. Key insights gained from this hour-long presentation include:

  • Tools to keep your teams, clients, and prospects actively engaged with you
  • How to lead with empathy and compassion in your communications
  • Proven leadership techniques to build and maintain a thriving culture

 


About the Speaker: Dave Delaney

Dave Delaney is an author, corporate trainer, and keynote speaker known as a communication connoisseur. He is the creator of the NICE Method and helps fast-growing companies reach their people through comprehensive communication workshops and presentations. Delaney works with brands like Google, FedEx, LinkedIn, and UPS.

Delaney is an American Marketing Association award winner in Nashville. He has appeared in USA Today, Entrepreneur, Inc, Fortune, and Billboard Magazine.

His acclaimed book, New Business Networking, explores online and offline tools, tips, and techniques to grow and nurture your professional network for your business and career by communicating – the nice way.

Dave was born and raised in Toronto, Ontario, Canada. He took a trip to Ireland and ended up living with Irish twins in Nashville, Tennessee. It’s a long story, he will happily share.


 

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